The 6 Top Reasons Customers buy Tableau

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In 1989, Howard Dresner proposed "business intelligence" as an umbrella term to describe "concepts and methods to improve business decision making by using fact-based support systems."

“Everyone in the organization should be

making data driven decisions. We make BI

easy!”

1. FREEDOM

Use with a traditional “layer-cake” BI infrastructure

Or not.Tableau Desktop Tableau Server

Data Driven Decision-Making

Discover

ShareETL

EnrichPredicti

veSpatialStore

Operationalize

Rapid BI

“I love Tableau because they took the time to design a solution that allows me, a plain old analyst, to produce reports that help management make sound decisions on business practices.”

Kelly Martin, Telus

2. SPEED

Rapid-Fire Analytics

SharePublishAnalyzeAccessInstall

10x 10x 10x 10x 10x

“The one instant gain from my team's perspective was we're saving months of work here because my team no longer

has to get stuck in a quagmire that is creating reports in

Excel.”

Andy CotgreaveOxford University

“I can connect to my data source and have intelligible,

graphically attractive visualizations in minutes.”

Ashley OhmannPhilips Healthcare

“Reporting that used to take8 hours takes 15 minutes.”

Andy ShotwellProgressive

3. SELF-SERVICE

“Our goal is to make the tool disappear.”

Francois AjenstatProduct ManagerTableau Software

“Self-service enablement is a core competency that drives

adoption and license growth.”

Nigel StoodleyVice President Customer Solutions

Tableau Software

Real, Useful, Free Training

“With other BI tools… there was a wall between the engineers who were building reports …and the business users who needed to

use those reports to make decisions…that wall prevented us from being able to iterate rapidly

to decisions.”

David Botkin, Disney Interactive

“It lets me focus more on DBA work and less on developing

custom queries for my business analyst.”

Stuart Johnson Oklahoma Department of Rehabilitation Services

GalleryDownload, Reverse Engineer

“Tableau Public offers free-mium access, builds vision and is a huge repository of training samples.”

Ellie FieldsSenior Director, Product Marketing

Tableau Software

4. DISCOVERY

Data Driven Decision-Making

ETL

EnrichPredicti

veSpatialStore

Discover

ShareOperationalize

Rapid BI

"To date, we're expecting a 3 percent increase in our

forecasting accuracy, which will result in more than $100 million

in annual savings.”

Andy KriebalCoca - Cola

Ana

lytic

Pow

er (

requ

ired)

Insights (gained)

InsightsQuestions

i2

i3

i4 i5i6

q1

q2 q3 q4 The Goal

Do you understand your business?

What does the data say?

i1

Operational clarity

Previously unknownquestions

Newinsights

Productivity Threshold

Initial insights

Tableau Software“Classic” BI

“Far better an approximate answer to the right question, which is often vague, than an exact answer to the wrong question, which can always be made precise.”

John Tukey

5. SHARING

Data Driven Decision-Making

ETL

EnrichPredicti

veSpatialStore

Discover

ShareOperationalize

Rapid BI

“I can tell the stories that need to be told and people

believe me.”

Cynthia LaitEMC

“The secret is to simplify and present findings with context that resonates with the audience.”

Stephen McDanielFreakalytics

“If you present data in the right way, anyone can be an analyst.”

John Tukey

6. ADOPTION

Software adoption model

EASYPOWER

FAST

Compelling software

Shelf-ware

8 %Ado

ptio

n/U

sage

Licenses bought

Users quit whenExpected < Expected

benefit effort

Struggle Understanding

Is the juice worth the squeeze?

“Tableau products put incredibly powerful reporting and analytical tools in the hands of operating people—people who know their business and who can, given insightful information, make better decisions.”

Bill AttridgeHTM

Culture Shift Supernova

Tableau

Data-driven decision making

Why Customers Choose Tableau

1. Freedom

2. Speed

3. Self-Service

4. Discovery

5. Sharing

6. Adoption