The 5 W’s of LinkedIn Marketing

for Recruiters

Who? As with any marketing effort, your success is dependent on reaching the RIGHT people. Be sure you are connected on LinkedIn with candidates and hiring managers. The best way to do that is to first ENGAGE with them in LinkedIn Groups. Find Groups in your niche, and then participate in conversations. Share your ideas and expertise, but don’t be self-promotional.

What? What should you post on LinkedIn? The simple answer is USEFUL information. But where do you get that useful information? Well, you can comb the Web for industry news and ideas to share within your Groups. But the best source is your own blog—provided that your blog has informative, helpful articles that are not self-promotional.

When? Due to its nature as more of a professional network, users are more apt to use LinkedIn during working hours. According to Inbound Marketing Agents, the best times to post are 7 a.m. to 9 a.m. and 5 p.m. to 6 p.m.

Where? In LinkedIn, you can post on your own profile, your company’s profile, or within any of the up to 50 groups you can join. The key point here is to keep self-promotional items, such as press releases or blog posts focused on your firm, OUT of the Groups. Self-promotional posts should be kept to your own profile or your company’s profile. But even in those places, be careful not to abuse the privilege.

Why? Your goal should be to become an expert in your field so that when a candidate or company is looking for a recruiter, they think of YOU first. Thoughtful comments in Group discussions, posting relevant industry news, and writing your own blog articles with useful information are great ways to establish yourself as an expert and a thought leader.

In order to provide useful information, you will need to find ways to gather and save possible articles to post or use for blog inspiration. There are a couple of tools we depend on to help us in our content marketing efforts. A RSS feed reader, such as Feedly, allows you to keep tabs on relevant websites, providing a list of new articles that have been posted to the sites you are watching. Another useful tool is Evernote, which allows you to save articles that you may want to repost later or use in blog articles.

How?

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