The 5 P’s of The 5 P’s of PersonalPersonal BrandingBranding

Basic Marketing for Basic Marketing for BrandBrand MeMe

Jim Crocker, CEO Boardroom MetricsJim Crocker, CEO Boardroom Metrics

The 5 The 5 P’sP’s

The basic The basic elements of the marketing mixelements of the marketing mix are are

referred to as the referred to as the 5 P's of marketing5 P's of marketing..

• ProductProduct• PricePrice• PlacePlace• PackagingPackaging• PromotionPromotion

Brand Me:Brand Me: ProductProduct

• The expertise that makes me…The expertise that makes me…

• The experience that makes me…The experience that makes me…

• The values that make me…The values that make me…

• The personality that makes me…The personality that makes me…

• The interests that make me…The interests that make me…

• The relationships that make me…The relationships that make me…

Brand Me:Brand Me: PricePrice• To access me…To access me…

• To access my work…To access my work…

• To access my network…To access my network…

• To get my full attention…To get my full attention…

• To get my partial attention…To get my partial attention…

• To manage me…To manage me…

• To split up with me…To split up with me…

Brand Me:Brand Me: PlacePlace

• I’m available here…I’m available here…

• My work is available here…My work is available here…

• My profile is available here…My profile is available here…

• My updates are available here…My updates are available here…

• My network is available here…My network is available here…

• My interests are available here…My interests are available here…

Brand Me:Brand Me: PackagingPackaging

• I dress…I dress…• I speak…I speak…• I write…I write…• I look…I look…• I act…I act…• I work…I work…• I play…I play…

Brand Me:Brand Me: PromotionPromotion

• I’m writing…I’m writing…

• I’m speaking…I’m speaking…

• I’m broadcasting…I’m broadcasting…

• I’m meeting…I’m meeting…

• I’m networking…I’m networking…

• I’m volunteering…I’m volunteering…

TheThe Brand Me Brand Me MantraMantra

True to me.True to me.

Different from Different from everyone else.everyone else.

The 5 P’s ofThe 5 P’s of Personal Branding Personal Branding

Jim Crocker is the CEO of Boardroom Jim Crocker is the CEO of Boardroom Metrics. For over 20 years Jim has Metrics. For over 20 years Jim has been working with entrepreneurs been working with entrepreneurs and partner-owners to create and partner-owners to create personal and business success.personal and business success.

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