the 5 pillars of #gamification

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The Pillars of Gamification Roman Rackwitz [email protected] romanrackwitz.de engaginglab.de @RomanRackwitz 5 /rrackwitz

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Page 1: The 5 Pillars of #Gamification

The Pillars of Gamification

Roman Rackwitz

[email protected]

@RomanRackwitz

5

/rrackwitz

Page 2: The 5 Pillars of #Gamification

Gamification is about reverse-engineering what

makes games effective.

Games are not successful because ofsome fancy design, points or leader-boards.Since the dawn of human kind we playgames to practice to survive.

In games we chase our better selves!

This is why I'm going to introduce you to the5 Pillars of Gamification. They form thefoundation of most of the engaginggame-like environments like video-, board-,and card-games but also sports, leisureactivities and hobbies. To know about these 5 pillars provides the working framework forGamification-design.

Page 3: The 5 Pillars of #Gamification

Information Transparency

PILLAR #1

Page 4: The 5 Pillars of #Gamification

Information-Transparency

Relevance

One of the core characteristics ofgames is that they provide uswith all the relevant informationthat is necessary to progress.If we are stuck within a game wenever even think about thepossibility that it could be thegame's fault because wedon't have access to theresources we need in order tosucceed, right?

Can you say that for your work?

Page 5: The 5 Pillars of #Gamification

(Real-time)Feedback

PILLAR #2

Information Transparency

Page 6: The 5 Pillars of #Gamification

(Real-time)Feedback

Personal Dashboards

In games we fail over 90% of thetime but we love it. Why? Becausewe feel confident to be able tolearn from our failures and tobecome better. In games we arealways chasing our better selvesand this is it what makes them soappealing.This is possible because ingames we experience real-timefeedback that enables us toadjust and to improve immediately.

How is your on-the-job feedbackcycle?

Page 7: The 5 Pillars of #Gamification

Goals/Rules

PILLAR #3

Information Transparency(Real-time)Feedback

Page 8: The 5 Pillars of #Gamification

Goals/RulesGuidance

No matter what kind of game youplay, you always know about theoutcome that is expected fromyou, and how you are allowed tobehave.Goals and rules define a frame-work within which you feelconfident to act. Together withInformation-Transparency and(Real-time)- Feedback it's the 3rdpillar that enhances your ability toperform in complex systems.

Do you know all the company'srules and exact goals?

Page 9: The 5 Pillars of #Gamification

Room to Maneuver

PILLAR #4

Information Transparency(Real-time)Feedback

Goals/Rules

Page 10: The 5 Pillars of #Gamification

Room to ManeuverIndividual Path

Although we love to have goalsand rules as an helpful framework,we also want to decide byourselves what to do and how todo it, within that given framework.

The most powerful commitmentist the one we impose uponourselves.

Does your organisation enable'Room to Maneuver' or does itcelebrate micro-management?

Page 11: The 5 Pillars of #Gamification

Challenging Tasks

PILLAR #5

Information Transparency(Real-time)Feedback

Goals/RulesRoom to Maneuver

Page 12: The 5 Pillars of #Gamification

Challenging TasksNeither Boring Nor Frustrating

If we are facing a challenge that istoo difficult we get frustrated but ifit is too easy we get bored.Engaging activities have onecharacteristic in common: Theyalways match our actual skillsand can even adjust to it.

This is the little secret offascinating & fulfilling games andgame-like activities...

...and also of your job?

Page 13: The 5 Pillars of #Gamification