the 5 core components of effective digital marketing

Copyright Clickthru Limited - Strategic Digital Marketing Agency

1

The 5 Core Components of Effective Digital

Marketing – By Clickthru:

Strategic Digital Marketing Agency

http://clickthru.marketing/


2

1) Traffic2) Lead Capture3) Remarketing4) Email Marketing5) Optimisation


3

Traffic1. Social2. Paid3. Organic4. Referral5. Alliance


4

Social• Social Media• Blogging• Video• Forums


5

Social Media• Facebook• Twitter• LinkedIN• Instagram• Pinterest• Google+


6

Blogging• Personal• Wordpress• Tumblr• Blogger

• Wix• Weebly• Squarespace


7

Video• Youtube• Vimeo• Google Videos• Yahoo Videos• Daily Motion


8

Forums• Niche• Industry• Topic• Product• Service


9

Paid• Search Engine• Social• Sponsored• Offline• Affiliate


10

Search Engine• Google• Yahoo• Bing


11

Social• Facebook• Twitter• LinkedIN• Instagram• Youtube• Pinterest


12

Sponsored• Blogs• Social Media• Offline• Influencers• Forums• Ezines


13

Offline• Newspapers• Magazines• Events• Premises• Printed Materials


14

Affiliate• Joint Ventures• Alliances• Product/Service


15

Organic• SEO• Social Media• Content• Referral


16

Alliance• Joint Ventures• Influencers• Affiliate• Referral


17

Lead Capture• Landing Page• Offline• Blog• Content• SMS/Text


18

Landing Page• Website• Specific• Blog Posts• Contact


19

Offline• Coupons• Leaflets• Postcards• Newspaper/magazine


20

Blog• Pop-ups• Hello Bar• Live Chat• Upgraded Content


21

Content• Snip.ly• Lead Boxes• Live Chat• Upgraded Content• Pop-ups


22

SMS/Text• Text-to-Win• Text to Opt-in• Text for Info• Text for Anything!


23

Remarketing• Facebook• Google• AdRoll• Perfect Audience


24

Facebook• Over 1 Billion Active Users• Advanced Platform• 2-4-1 With Instagram• Multi Positioning + Mobile


25

Google• Your Ads on Billions of Sites• Piggyback Authority Sites• Any Device• Impressive Analytics• Gmail Ads


26

AdRoll• #1 Retargeting Platform• Social, Web, Advanced Options• Good Support & Training• Partner Targeting


27

Perfect Audience• Twitter, Hubspot Retargeting• Social, Web, Advanced Options• Good Support & Training• 14 Day FREE Trial


28

Email Marketing• Autoresponder• Automated Marketing• Email Broadcasts


29

Autoresponder• Mailchimp• GetResponse• Aweber• Active Campaign• Infusionsoft


30

Mailchimp• Entry Level• Limited Free Option• Limited Automation• Broadcast Only on Free Option


31

Get Response• 30 Day Free Trial (-> 250

Subscribers)• Responsive Design• Add-ons• Intermediate Automation


32

Aweber• 30 Day Free Trial• Responsive Design• Intermediate Automation• Social Integration


33

Active Campaign• 14 Day Free Trial (Limited)• SMS w/upgrade• Advanced Automation &

Segmentation• CRM/Sales Management


34

InfusionSoft• Complete Sales & Marketing

Software• Advanced Automation• Not Recommended For Entry

Level (Onboarding Training Starts at $1500


35

Automated Marketing• Send Welcome Emails• Send Offers• If/Then Emails• Tags• Send Pre-Written Email

Campaigns


36

Email Broadcasts• Send Topical Communications• One-Off Offers• Introduce Other Products/Services• Launches


37

Optimisation• Split-Testing• Analytics• Heat Mapping• Conversion Rate Optimisation

(CRO)


38

Split-Testing• A/B Testing• Consistent Improvement• Visual Website Optimiser (VMO)• Maximise ROI


39

Analytics• Google, Improvely, Crazy Egg,

Compete• Social Media• 80/20 Your Data• Know Your Audience


40

Heat Mapping• Mouseflow, Crazy Egg• Live Customers Eye View• Uncover The Choke Points on Your

Sites• Understand Your Audience


41

Conversion Rate Optimisation

• Increase ROI & Profits• Reduce Wasted Costs• Improve Customer Experience• Understand Your Audience


42

Bricks But No Mortar…So now you have the bricks to build your own effective digital marketing funnel…


43

Bricks But No Mortar…Would you like to get the designs, tools and mortar

you need…


44

Bricks But No Mortar…To ensure you build it right

and that your funnel doesn’t fall to pieces?!


45

Bricks But No Mortar…Then Join us For a 3 Session

Series of 3 Hour Digital Marketing Results™

LiveCast…


46

Digital Marketing Results™That’s 9 Action Packed

Hours of Advanced Content to Enable You to Learn How

to Build a Complete System…


47

Digital Marketing Results™A System That Will Put Your Lead Generation, Customer Acquisition, Conversion on Auto-Pilot & Maximise £££

Per Client…


48

Digital Marketing Results™Plus When You Attend The

First Session Live You’ll Qualify For 2 Bonuses…


49

Digital Marketing Results™Bonus #121 “Bitesize” Digital & Social Media Marketing Training Videos (Worth £97)


50

Digital Marketing Results™Bonus #2A Complimentary Copy of Digital Marketing Results™ Monthly…(Worth £38.60)


51

Digital Marketing Results™But…

We Are Limiting Spaces on The LiveCast to Just 50

Spots…


52

Digital Marketing Results™Why?

To Allow For Comprehensive Q&A so You Get The Best

Hands-On Help we Can Give You…


53

Digital Marketing Results™Plus…

Attendees That Invest The £27 Value in This 3-Part

Series Will Receive The FULL Recordings…


54

Digital Marketing Results™So…

It Would be Unethical of us to Allow 100’s of People to

Attend…


55

Digital Marketing Results™But…

We Need to Know if You’d be Interested in Taking Part …


56

Digital Marketing Results™Because…

If we Don’t Get Enough Interest Then We’ll Shelve

The Idea…


57


Let us Know That You’re Interested…

You’re NOT Committed at This Stage, We’ll Just Let you Know if We’re Going Ahead And How to

Pay The £27…


58


Click The Button Below, Complete The Form And We’ll be in Touch…

http://clickthru.marketing/the-5-core-components-of-an-automated-digital-marketing-system/


59

Digital Marketing Results™P.S…

We’d be Grateful if You Could Share This Presentation With Your Network…

Thanks!

https://facebook.com/

https://linkedin.com/

https://twitter.com/

the 5 core components of effective digital marketing

Business