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The 40’s 1940 - 1949

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Page 1: The 40’s 1940 - 1949. Introduction WWII – 1939 – 1945 1940 – Paris fell to Germany= controls haute couture 1941 – US enters War 1943 – Nylon stocking

The 40’s

1940 - 1949

Page 2: The 40’s 1940 - 1949. Introduction WWII – 1939 – 1945 1940 – Paris fell to Germany= controls haute couture 1941 – US enters War 1943 – Nylon stocking

Introduction

WWII – 1939 – 1945 1940 – Paris fell to Germany= controls

haute couture 1941 – US enters War 1943 – Nylon stocking gone 1946 – 7 – French Fashion Houses

reopen

Page 3: The 40’s 1940 - 1949. Introduction WWII – 1939 – 1945 1940 – Paris fell to Germany= controls haute couture 1941 – US enters War 1943 – Nylon stocking

Influences

Social trends dictate fashion WWII – changed the world of fashion

forever NY designers cut off from Paris during

the war- Concentrated on sportswear for Americans- Ready to Wear Clothing

Page 4: The 40’s 1940 - 1949. Introduction WWII – 1939 – 1945 1940 – Paris fell to Germany= controls haute couture 1941 – US enters War 1943 – Nylon stocking

War goods manufacturing = most important McCalls – produced patterns for transforming

men’s suits into ladies suits and women’s dresses into children’s clothing

Hollywood - Movies

Page 5: The 40’s 1940 - 1949. Introduction WWII – 1939 – 1945 1940 – Paris fell to Germany= controls haute couture 1941 – US enters War 1943 – Nylon stocking
Page 6: The 40’s 1940 - 1949. Introduction WWII – 1939 – 1945 1940 – Paris fell to Germany= controls haute couture 1941 – US enters War 1943 – Nylon stocking

Silhouette

Early – Inverted Triangle – broad shoulders, narrow hips

Mid- Late – more natural/gentle = natural shoulders & bust, small waist & tailored skirts

Page 7: The 40’s 1940 - 1949. Introduction WWII – 1939 – 1945 1940 – Paris fell to Germany= controls haute couture 1941 – US enters War 1943 – Nylon stocking
Page 8: The 40’s 1940 - 1949. Introduction WWII – 1939 – 1945 1940 – Paris fell to Germany= controls haute couture 1941 – US enters War 1943 – Nylon stocking

Designers

Christian Dior

- The “New Look”

- Longer lengths & fuller skirts

- Nipped waist

- Soft, feminine & romantic image

- Corset used again

Page 9: The 40’s 1940 - 1949. Introduction WWII – 1939 – 1945 1940 – Paris fell to Germany= controls haute couture 1941 – US enters War 1943 – Nylon stocking

Women’s Styles

Early New style of suits

- Skirts – short & straight topped by short jackets

Cardigans matched skirts Sheath evening gown replaced 30’s

glamour gown

Page 10: The 40’s 1940 - 1949. Introduction WWII – 1939 – 1945 1940 – Paris fell to Germany= controls haute couture 1941 – US enters War 1943 – Nylon stocking
Page 11: The 40’s 1940 - 1949. Introduction WWII – 1939 – 1945 1940 – Paris fell to Germany= controls haute couture 1941 – US enters War 1943 – Nylon stocking

War Time Rosie the Riveter – Working class icon

- Women took over jobs & kept things going at home

- class barriers fall – people dressed down

- Women wore trousers

- Strict rations on fabric, food, etc = utility clothes – military influenced

Page 12: The 40’s 1940 - 1949. Introduction WWII – 1939 – 1945 1940 – Paris fell to Germany= controls haute couture 1941 – US enters War 1943 – Nylon stocking
Page 13: The 40’s 1940 - 1949. Introduction WWII – 1939 – 1945 1940 – Paris fell to Germany= controls haute couture 1941 – US enters War 1943 – Nylon stocking

American Designers

- Introduced concepts of separates & coordinating outfits

- Create illusion of more outfits

Page 14: The 40’s 1940 - 1949. Introduction WWII – 1939 – 1945 1940 – Paris fell to Germany= controls haute couture 1941 – US enters War 1943 – Nylon stocking

After War Ruffles – skirt hems, necklines & waistlines Peplums – fabric that extends a jacket at

the waist – fitted at waist – flounce – butterfly, bustle & gathered

A-line skirts, gored & gathered skirts with soft feminine blouses with bows and puffed/full sleeves

2 piece swimsuits Sweaters = too sexy

Page 15: The 40’s 1940 - 1949. Introduction WWII – 1939 – 1945 1940 – Paris fell to Germany= controls haute couture 1941 – US enters War 1943 – Nylon stocking
Page 16: The 40’s 1940 - 1949. Introduction WWII – 1939 – 1945 1940 – Paris fell to Germany= controls haute couture 1941 – US enters War 1943 – Nylon stocking

Shoes/Hats/Hair

Wooden Wedge Shoe “Pump” Handkerchiefs, scarves & turbans

popular during war time Snoods – knitted or crocheted – hold

long hair back Pompadour hair style

Page 17: The 40’s 1940 - 1949. Introduction WWII – 1939 – 1945 1940 – Paris fell to Germany= controls haute couture 1941 – US enters War 1943 – Nylon stocking
Page 18: The 40’s 1940 - 1949. Introduction WWII – 1939 – 1945 1940 – Paris fell to Germany= controls haute couture 1941 – US enters War 1943 – Nylon stocking

Men

Broad shoulders Jacket tapered to fit hips Duffle Coats – navy influence Zoot Suit – knee length draped jacket with

shoulder pads, eye catching tie, long dangling key chain, high waisted pants, fully and deeply pleated & pegged at the bottom

- popular with black and Hispanic teenagers

Page 19: The 40’s 1940 - 1949. Introduction WWII – 1939 – 1945 1940 – Paris fell to Germany= controls haute couture 1941 – US enters War 1943 – Nylon stocking

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