the 4 s's of successful ecommerce selling
DESCRIPTION
Why Doesn't Your Web Site Have This? The Features You NEED to Sell Products Building a web site is easy; building a GREAT web site that has all the features that customers like takes some skill and knowledge. Even if you think your web site already has it all, Rick Wilson, President of Miva Merchant has some ideas and suggestions for creating the kind of web site that customers have to come to expect in ecommerce shopping.TRANSCRIPT
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The Four S’s Of Successful Ecommerce
“The Features You NEED to Sell Products”
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Slide 2 Miva Merchant: Goals Template
The Four S’s of Successful Ecommerce
•Site Search
•Seamless Navigation
•Social Sharing
•Stunning Photos
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Slide 3 Miva Merchant: Goals Template
Site Search
•The More Products, The More Important Your Search
•People Expect High Quality Search
•Faceted Navigation
•Refining Results
• 50% (or more) Of Your Shoppers Will Default To Search
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Slide 4 Miva Merchant: Goals Template
Poor Search Results
![Page 5: The 4 S's of Successful ECommerce Selling](https://reader036.vdocuments.us/reader036/viewer/2022062418/5557b78dd8b42a696c8b4f91/html5/thumbnails/5.jpg)
Slide 5 Miva Merchant: Goals Template
Poor Search Results
![Page 6: The 4 S's of Successful ECommerce Selling](https://reader036.vdocuments.us/reader036/viewer/2022062418/5557b78dd8b42a696c8b4f91/html5/thumbnails/6.jpg)
Slide 6 Miva Merchant: Goals Template
Poor Search Results
•Why are these results poor?
• No Pictures On Search Results Page
• No Way To Drill Down and Refine My Search
• Categories Didn’t Make Sense For My Purposes
• Ultimately I Couldn’t Easily Find What I Wanted
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Slide 7 Miva Merchant: Goals Template
High Quality Search Results
![Page 8: The 4 S's of Successful ECommerce Selling](https://reader036.vdocuments.us/reader036/viewer/2022062418/5557b78dd8b42a696c8b4f91/html5/thumbnails/8.jpg)
Slide 8 Miva Merchant: Goals Template
High Quality Search Results
![Page 9: The 4 S's of Successful ECommerce Selling](https://reader036.vdocuments.us/reader036/viewer/2022062418/5557b78dd8b42a696c8b4f91/html5/thumbnails/9.jpg)
Slide 9 Miva Merchant: Goals Template
High Quality Search Results
•What Made These Results High Quality?• Multiple Ways To Find What I’m Looking For
• Broad “Google Like” Search• Parts Finder• Category Browsing
• Results Page Was Well Designed• Showed Photos With Results• Faceted Navigation• Drill Down Refinement
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Slide 10 Miva Merchant: Goals Template
Seamless Navigation
•Store And Site Are One And The Same
•The Visitor Should Never Feel Like They’re Switching Sites
•People Expect Ecommerce – There Should Not Be A Barrier
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Slide 11 Miva Merchant: Goals Template
Seamless Navigation
![Page 12: The 4 S's of Successful ECommerce Selling](https://reader036.vdocuments.us/reader036/viewer/2022062418/5557b78dd8b42a696c8b4f91/html5/thumbnails/12.jpg)
Slide 12 Miva Merchant: Goals Template
Seamless Navigation
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Slide 13 Miva Merchant: Goals Template
Seamless Navigation
•Experience Is Uneven
•Creates Customer Confusion
• Lowers Conversion Rate
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Slide 14 Miva Merchant: Goals Template
Seamless Navigation
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Slide 15 Miva Merchant: Goals Template
Seamless Navigation
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Seamless Navigation
•Experience Is Consistent
•Creates Customer Confidence
•Raises Conversion Rate
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Social Sharing
•People Expect Websites To Be Social
•They Look For Sharing Links
•Creates High Quality Traffic
•Easy To Do
![Page 18: The 4 S's of Successful ECommerce Selling](https://reader036.vdocuments.us/reader036/viewer/2022062418/5557b78dd8b42a696c8b4f91/html5/thumbnails/18.jpg)
Slide 18 Miva Merchant: Goals Template
Social Sharing
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Slide 19 Miva Merchant: Goals Template
Social Sharing
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Slide 20 Miva Merchant: Goals Template
Social Sharing
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Slide 21 Miva Merchant: Goals Template
Social Sharing
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Slide 22 Miva Merchant: Goals Template
Social Sharing
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Slide 23 Miva Merchant: Goals Template
Stunning Photos
•People Are Visual Thinkers
•They Want To Window Shop Online
•They Need To Visualize How They’ll “Use” The Product
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Slide 24 Miva Merchant: Goals Template
Stunning Photos
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Slide 25 Miva Merchant: Goals Template
Stunning Photos
•No Sense Of Dimensions
•Can’t See All Sides
•Hard To Imagine Usage
![Page 26: The 4 S's of Successful ECommerce Selling](https://reader036.vdocuments.us/reader036/viewer/2022062418/5557b78dd8b42a696c8b4f91/html5/thumbnails/26.jpg)
Slide 26 Miva Merchant: Goals Template
Stunning Photos
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Slide 27 Miva Merchant: Goals Template
Stunning Photos
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Slide 28 Miva Merchant: Goals Template
Stunning Photos
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Slide 29 Miva Merchant: Goals Template
Stunning Photos
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Slide 30 Miva Merchant: Goals Template
Stunning Photos
•Sense Of Scale And Dimensions
•Multiple Viewing Angles
•Easy To Imagine Usage
![Page 31: The 4 S's of Successful ECommerce Selling](https://reader036.vdocuments.us/reader036/viewer/2022062418/5557b78dd8b42a696c8b4f91/html5/thumbnails/31.jpg)
History
Slide 31 Miva Merchant: Goals Template
•Based in San Diego, California •Founded in 1997•Data Centers in California, Florida and Georgia•Focus on scalability, rapid deployment and ease of use
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Competitive Landscape
Slide 32 Miva Merchant: Goals Template
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Typical Customers
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Partners
Slide 34 Miva Merchant: Goals Template