The 4 R’s To The 4 R’s To AchievingAchieving

Your Membership Your Membership GoalsGoals

A Training Module A Training Module ByBy

PI Membership Task Force PI Membership Task Force Members Members

Rhona Baca Espinoza and JoAnn Rhona Baca Espinoza and JoAnn AkersAkers

Retaining Current Retaining Current Members Members

& Building Loyalty& Building Loyalty

To serve members wellTo serve members welland build their loyaltyand build their loyalty

•Age group Age group of your clubof your club

•Follow upFollow up•Free passFree pass•Feel Feel

connectedconnected

•A Good A Good ExperienceExperience

•Positive AttitudePositive Attitude•MentorMentor

To Serve Members To Serve Members WellWell

And Build Their And Build Their LoyaltyLoyalty

Mentor Your New Mentor Your New MembersMembers

•At least for the first six At least for the first six months, a mentor should be months, a mentor should be assigned to a new memberassigned to a new member

•Should be a seasoned Should be a seasoned member member

•Should be in addition to the Should be in addition to the sponsor of the new membersponsor of the new member

Mentor Your New Mentor Your New MembersMembers

•The new member will The new member will then have two members then have two members to look to for guidance to look to for guidance and encouragementand encouragement

•Should check on the Should check on the new member through new member through the month with phone the month with phone call or emailcall or email

Mentor Your New Mentor Your New MembersMembers

•Offer any assistance Offer any assistance with any Pilot subject or with any Pilot subject or termterm

•Pick up and take the Pick up and take the new member to the new member to the meetings for the first six meetings for the first six months if possible or at months if possible or at least wait at the door least wait at the door prior to the meeting and prior to the meeting and sit with themsit with them

Mentor Your New Mentor Your New MembersMembers

•Introduce the new Introduce the new member to other member to other members on a monthly members on a monthly basisbasis

•Assist the new member Assist the new member with the assigned with the assigned projects of the clubprojects of the club

•Ensure that the new Ensure that the new member is involved in member is involved in the club’s activities the club’s activities

Recruiting New Recruiting New Members Members

And Keeping ThemAnd Keeping Them•Get The Entire Get The Entire

Membership InvolvedMembership Involved•Study The Local NewsStudy The Local News•Know Your ProductKnow Your Product

•SkillsSkills•Quality Quality ResponsesResponses

Recruiting New Recruiting New Members Members

And Keeping ThemAnd Keeping Them

Get The Entire Get The Entire Membership InvolvedMembership Involved

•Everyone Is Everyone Is ResponsibleResponsible

•Build A DreamBuild A Dream•Do It YourselfDo It Yourself• Included In Your Included In Your

Strategic PlanStrategic Plan

Study The Local NewsStudy The Local News

•Local Local NewspaperNewspaper

•Interesting Interesting PeoplePeople

•Interesting Interesting ProgramsPrograms

Know Your ProductKnow Your Product

•Know Benefits - Not FeaturesKnow Benefits - Not Features•Be PreparedBe Prepared•How Pilot Will Make Their How Pilot Will Make Their

Lives BetterLives Better•Know The Different Types Know The Different Types

Of Memberships OfferedOf Memberships Offered

Quality ResponsesQuality Responses

•Prepare Quality Responses Prepare Quality Responses Based On Your Positive Based On Your Positive ExperiencesExperiences

•The Feel - Felt - Found The Feel - Felt - Found TechniqueTechnique

SKILLSSKILLS

•Develop Interpersonal SkillsDevelop Interpersonal Skills•Shake HandsShake Hands•Their Name Their Name •Their NeedsTheir Needs•Remember The Remember The

Magic Number SeveMagic Number SeveNN

Renewing Your Renewing Your MembersMembers

Efficiently & Efficiently & SuccessfullySuccessfully

•Formal Renewal ProcessFormal Renewal Process

Reactivating Lost Reactivating Lost MembersMembers

•‘‘Win Back’ Win Back’ Programs Programs

•Exit InterviewsExit Interviews•A Member Reactivation ChecklistA Member Reactivation Checklist

A Successful A Successful Membership CampaignMembership Campaign

•More RelevantMore Relevant•More IndispensableMore Indispensable•Improve The Value Improve The Value

And BenefitAnd Benefit•Sell, Sell, Sell…Sell, Sell, Sell…

Thank You!Thank You!

More Members = More Members =

More Benefits for Your More Benefits for Your Hometown!Hometown!