the 4 faces of social media analytics - kpi's that matter
DESCRIPTION
A couple of slides on Social Media KPI's. KPIs are important, but start simple and build up gradually.TRANSCRIPT
THE 4 FACES OF SOCIAL MEDIA ANALYTICS. KPIS TO MEASURE THE PROGRESS OF YOUR SOCIAL MEDIA INITIATIVE
Patrik Svensson
The Big Question: What happens when you engage
in Social Media?
(Which are the KPIs?)
Conversa@on Rate # audience comments / post ���
• General KPI, works for all social networks • Hard to measure all channels with one tool • It is easy to manipulate, so beware!
Post = 1 Conversa@on = 3
Amplification Rate # sharing of you content / post
• General KPI, works for all social networks • If your network is 10,000 and people start
sharing beyond it … it is good …
Post = 1 Conversa@on = 3 Amplifica@on = 7
Applause Rate # likes etc / Post
Post = 1 Conversa@on = 3 Amplifica@on = 7 Applause = 9
Conversion Rate Do we get economic value from the network ? How
many assisted or last click conversions? The Social Network
Post = 1 Conversa@on = 3 Amplifica@on = 7 Applause = 9
Conversa@on
Amplifica@on
Applause
Economic Value
Stepwise implementa@on of KPIs Start with measuring your conversa@ons and then gradually
learn how to measure impacts and business value
True Social Metrics A funny tool that measures across channels – test the metrics on your accounts…
Google Analy@cs: Overview
Google Analy@cs: Conversion
Google Analy@cs: Social Sources
Google Analy@cs: Social Plugins