the 365 day trade show
TRANSCRIPT
The 365 Day Trade Show
Richard BrasserCEOThe Targeted Group
Presented by:
Twitter: #thetg
July 15, 2009
But how do you extend the engagement…
without vastly increasing the costs?
The 365 Day Trade Show
$25,000 for 3 daysor
$3,041,667 over the entire year
STRATEGY 1
Engagement
STRATEGY 2
Resources
STRATEGY 3
Content
Ask Yourself…
What is your end goal?
Educate Prospects?
Finalize a Transaction?
Build Key Relationships?
Introduce New Products?
Increase Brand Awareness?
Your content needs to match!
Educate Prospects?
Finalize a Transaction?
Build Key Relationships?
Introduce a New Product?
Increase Brand Awareness?
STRATEGY 4
Management
STRATEGY 5
Refinement and Adjustment
Common Mistakes!
• 81% were more
likely to take a call
from an EquiFirst
representative
•87% expressed a
greater awareness
of EquiFirst and its
services
•2/3 were more
likely to do
business with
EquiFirst
Next Webinar:
“Marketing 3.0 for Dummies”
August 5, 2009
2:00pm EST
Q & A