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Page 1: The 35 Quarterly C-Suite Survey Final Report Presentation... · 2019. 3. 28. · 2 Introduction This is the 35th edition of the C-Suite Quarterly Survey, conducted on behalf of KPMG;

The 35th Quarterly C-Suite Survey

Final Report

June 24, 2014

Sponsored by:

Published and broadcast by:

Page 2: The 35 Quarterly C-Suite Survey Final Report Presentation... · 2019. 3. 28. · 2 Introduction This is the 35th edition of the C-Suite Quarterly Survey, conducted on behalf of KPMG;

2222

Introduction

This is the 35th edition of the C-Suite Quarterly Survey, conducted onbehalf of KPMG; published and broadcast by The Globe and Mail’sReport on Business and BNN.

Previous quarters’ surveys are available at GandalfGroup.ca .

This quarter’s survey included questions about:

Company’s Use of Social Media & Online Strategies

Transitioning to Online Media from Traditional Media

Executives’ Personal Use of Social Media

The Outlook for the Economy

Methodology: telephone interviews with 129 C-Suite executives fromROB1000 companies between June 4th and June 24th, 2014.

Page 3: The 35 Quarterly C-Suite Survey Final Report Presentation... · 2019. 3. 28. · 2 Introduction This is the 35th edition of the C-Suite Quarterly Survey, conducted on behalf of KPMG;

3333

A Substantial Number of Companies Are Active in Social Media,

But Many Are Unenthusiastic

Many companies are active in social media with official corporateaccounts Facebook or Twitter.

51% of companies have a Twitter account; 43% on Facebook; 40% onLinkedIn.

Two thirds of service sector companies have a Twitter account and most havea Facebook account.

47% said it plays a very or somewhat important role in their communicationsand marketing.

But enthusiasm for social media is limited.

Only 23% said it substantially changes how they market or communicates.

The importance placed on social media is much lower outside of the servicessector: e.g. resources companies are far less interested in the usefulness ofsocial media. The result is that larger companies (i.e. large employers) aremore engaged than many mid-sized or smaller employers.

Page 4: The 35 Quarterly C-Suite Survey Final Report Presentation... · 2019. 3. 28. · 2 Introduction This is the 35th edition of the C-Suite Quarterly Survey, conducted on behalf of KPMG;

4444

What Social Networking & Online Services Are Companies Using?

51

45

43

43

40

36

30

21

0 50 100

Have an official company Twitter account

Use website visitor tracking using cookies

Use search engine optimization

Have an official company Facebook account

Have an official company LinkedIn page

Use paid online advertising

Use Google analytics to track market trends

Have an official blog

Yes

Please tell me with a yes or no answer which of the following online services your company takes advantage of. Does your company:….? (% saying their company uses each)

Page 5: The 35 Quarterly C-Suite Survey Final Report Presentation... · 2019. 3. 28. · 2 Introduction This is the 35th edition of the C-Suite Quarterly Survey, conducted on behalf of KPMG;

5555

Service Sector Companies:Social Networking & Online Services

67

60

60

56

52

50

42

29

0 50 100

Have an official company Twitter account

Use search engine optimization

Have an official company Facebook account

Use paid online advertising

Have an official company LinkedIn page

Use website visitor tracking using cookies

Use Google analytics to track market trends

Have an official blog

Yes

Please tell me with a yes or no answer which of the following online services your company takes advantage of. Does your company:….? (% saying their company uses each) Service Sector Only

Page 6: The 35 Quarterly C-Suite Survey Final Report Presentation... · 2019. 3. 28. · 2 Introduction This is the 35th edition of the C-Suite Quarterly Survey, conducted on behalf of KPMG;

6666

Is Social Media Necessary & How Beneficial Is It?

23

28

5

41

18

13

40

36

4

32

39

32

30

27

41

30

42

17

44

33

61

30

55

47

28

21

79

0 20 40 60 80 100

Total

Manufacturing

Resources

Service

1-200 employees

201-1000

1000+ employees

Those with corp. social media accounts

Those without corp. social media accounts

Social media substantially changes how we communicate and market

A social media presence is required to do business, but mostly doesn’t change how we communicate and marketIt isn’t necessary to have a social media presence

Which of the following three statements is the most applicable to your company?(% saying each)

Page 7: The 35 Quarterly C-Suite Survey Final Report Presentation... · 2019. 3. 28. · 2 Introduction This is the 35th edition of the C-Suite Quarterly Survey, conducted on behalf of KPMG;

7777

Importance of Social Media To Companies

9

6

5

15

6

6

13

6

11

25

38

33

26

52

29

38

55

32

46

38

30

39

30

28

29

31

30

36

22

25

22

22

39

6

35

25

3

26

20

13

0 20 40 60 80 100

Total

Manufacturing

Resources

Service

1-200 employees

201-1000

1000+ employees

West

Ontario

Qc/Atl

A very important roleSomewhat importantNot very importantNo role or place in your co.'s communications

How important a role does social media have in your company’s communications? Is it:(% saying each)

Page 8: The 35 Quarterly C-Suite Survey Final Report Presentation... · 2019. 3. 28. · 2 Introduction This is the 35th edition of the C-Suite Quarterly Survey, conducted on behalf of KPMG;

8888

Importance of Social Media to Different Sectors

27

22

12

44

26

33

21

30

31

39

37

22

15

6

28

4

1

2

0 20 40 60 80 100

Total

Manufacturing

Resources

Service

Very important Somewhat important Not very importantNot at all important Don't know

How important is it for businesses in your sector to have a corporate presence on social-media networks? Very important, somewhat important, not very important or not at all important? (% saying each)

Page 9: The 35 Quarterly C-Suite Survey Final Report Presentation... · 2019. 3. 28. · 2 Introduction This is the 35th edition of the C-Suite Quarterly Survey, conducted on behalf of KPMG;

9999

Services Companies Are Most Engaged, Others Unenthusiastic, Concerned About Risk

There is a divide between companies about the usefulness of socialmedia. Many are engaged, some are very enthusiastic. Yet, close to halfsee little role for it or benefit from it.

Just over half believe social media’s value to businesses is overrated. Youngerexecutives were not less likely to say this.

53% of those using social media said it’s not helping their bottom line.

However 55% intends to increase their social media initiatives: these are again mostlylarger employers and those in the services sector.

Many – 51% – admit they know little about the benefits of social mediato businesses.

Most know a cost-effective communications & marketing tool.

But even more believe it presents a reputational risk for companies.

75% agreed with this - it is the one thing that executives were certain aboutwhen it comes to social media.

Page 10: The 35 Quarterly C-Suite Survey Final Report Presentation... · 2019. 3. 28. · 2 Introduction This is the 35th edition of the C-Suite Quarterly Survey, conducted on behalf of KPMG;

10101010

Social Media’s Pros & Cons

32

22

16

13

25

10

43

41

40

43

30

41

13

13

22

23

24

26

2

9

14

13

16

21

10

15

8

7

5

3

0 50 100

Social media opens up reputational risks forcompanies like mine

Social media is one of the most cost-effectivecomm's & marketing tools for companies

Social media is one of the most effective comm's& marketing tools for companies

The benefit of social media for business isexaggerated

Our company is going to devote more resourcesto social media in the future

I don’t understand enough of the benefits online & social media could have for our company

Strongly agree Somewhat agree Somewhat disagreeStrongly disagree Don't know

Please tell me if you strongly agree, somewhat agree, somewhat disagree or strongly disagree with the following statements:(% saying each)

Page 11: The 35 Quarterly C-Suite Survey Final Report Presentation... · 2019. 3. 28. · 2 Introduction This is the 35th edition of the C-Suite Quarterly Survey, conducted on behalf of KPMG;

11111111

Social Media’s Pros & Cons

17 36 25 18 4

0 20 40 60 80 100

Social media is part of our company's

communications but it doesn’t

help our bottom line

Strongly agree Somewhat agree Somewhat disagreeStrongly disagree Don't know

Please tell me if you strongly agree, somewhat agree, somewhat disagree or strongly disagree with the following statements:(% saying each) Only Among Those with Social Media Accounts

Page 12: The 35 Quarterly C-Suite Survey Final Report Presentation... · 2019. 3. 28. · 2 Introduction This is the 35th edition of the C-Suite Quarterly Survey, conducted on behalf of KPMG;

12121212

Social Media’s Pros & Cons

25

17

12

41

18

19

43

10

30

33

23

37

31

34

28

25

24

33

32

13

25

28

18

35

16

11

28

6

24

16

8

29

5

6

5

4

2

3

5

2

0 20 40 60 80 100

Total

Manufacturing

Resources

Services

1-200 Employees

201-1000

1000+

Those without socialmedia accounts

Strongly agree Somewhat agree Somewhat disagreeStrongly disagree Don't know

Please tell me if you strongly agree, somewhat agree, somewhat disagree or strongly disagree with the following statements:(% saying each)

“Our company is going to devote more resources to social media in the future”

Page 13: The 35 Quarterly C-Suite Survey Final Report Presentation... · 2019. 3. 28. · 2 Introduction This is the 35th edition of the C-Suite Quarterly Survey, conducted on behalf of KPMG;

13131313

Social Media’s Pros & Cons

13

17

11

13

17

19

6

43

50

40

49

50

53

30

23

8

28

21

6

11

43

13

21

15

10

17

12

13

7

4

6

8

11

6

9

0 20 40 60 80 100

Total

<45 years old

45-54

55+

Manufacturing

Resources

Service

Strongly agree Somewhat agree Somewhat disagreeStrongly disagree Don't know

Please tell me if you strongly agree, somewhat agree, somewhat disagree or strongly disagree with the following statements:(% saying each)

“The benefit of social media for business is exaggerated”

Page 14: The 35 Quarterly C-Suite Survey Final Report Presentation... · 2019. 3. 28. · 2 Introduction This is the 35th edition of the C-Suite Quarterly Survey, conducted on behalf of KPMG;

14141414

Social Media Supports Cos. Brands, PR,But Helpful For HR & Networking

Most of the C-Suite believes social media helps companies with:

professional search

networking

vetting job applicants

their corporate brand

• Service sector firms, and those with social media accounts were somewhat more likely to saysocial media helps with brand and public relations than they were to say it helps with HRmatters.

Fewer believe it is helpful for following business news, investorrelations or media relations.

An additional benefit is the ability to target very specific audiences.

Page 15: The 35 Quarterly C-Suite Survey Final Report Presentation... · 2019. 3. 28. · 2 Introduction This is the 35th edition of the C-Suite Quarterly Survey, conducted on behalf of KPMG;

15151515

Importance of Corporate Presence on Social Media

22

16

16

16

14

13

13

12

12

10

9

42

47

40

40

34

26

49

32

29

43

40

33

33

40

42

50

57

33

52

53

43

47

4

5

4

4

3

4

4

4

5

4

4

0 50 100

Recruiting and professional search

Company profile or brand

Vetting job applicants

Public relations

Following business news

Following equity markets and investment news

Networking and professional development

Investor relations

Media relations

Corporate reputation

Marketing and Sales

Yes, greatly Yes, somewhat No Don't know

Now I’d like you to tell me with a yes or no answer if social media helps your company to support any of the following. (% saying each) Among all companies/respondents.

Page 16: The 35 Quarterly C-Suite Survey Final Report Presentation... · 2019. 3. 28. · 2 Introduction This is the 35th edition of the C-Suite Quarterly Survey, conducted on behalf of KPMG;

16161616

Importance of Corporate Presence on Social Media

23

23

34

17

22

14

17

19

19

17

17

57

52

42

57

48

55

51

39

39

40

27

14

22

21

22

25

27

27

39

38

38

52

4

2

4

4

6

4

5

2

4

6

4

0 50 100

Company profile or brand

Public relations

Recruiting and professional search

Corporate reputation

Vetting job applicants

Marketing and Sales

Networking and professional development

Following business news

Media relations

Investor relations

Following equity markets and investment news

Yes, greatly Yes, somewhat No Don't know

Now I’d like you to tell me with a yes or no answer if social media helps your company to support any of the following. (% saying each) Among those with corp. social media accounts; n=74

Page 17: The 35 Quarterly C-Suite Survey Final Report Presentation... · 2019. 3. 28. · 2 Introduction This is the 35th edition of the C-Suite Quarterly Survey, conducted on behalf of KPMG;

17171717

Corporate Value of Social Media Vs. Traditional Forms of Communications

23

22

21

12

8

7

5

0 10 20 30

Can target specific groups

Access to broader market/client base

Frequent, speedy, convenient, real-timeupdates

Exposure, reputation, brand visibility

Less costly, no upfront investment

Interactive, can receive feedback

Dirct link to consumer base

Total

What is the main value for companies when it comes to using social media versus traditional forms of communications? (open-ended; % saying each)

Comments mentioned by less than 6%: No/little benefit, Access to hiring/talent pool, Other,Don’t know: 8%No response: 10%

Page 18: The 35 Quarterly C-Suite Survey Final Report Presentation... · 2019. 3. 28. · 2 Introduction This is the 35th edition of the C-Suite Quarterly Survey, conducted on behalf of KPMG;

18181818

Personal Value of Social Media Vs. Traditional Forms of Communications

11

11

11

11

9

9

7

7

0 5 10 15

More frequent, speedy, real-time

Interactive engagement

Improves comms, wide net cast

Little or no benefit

Stats, understanding of market trends

Targeted msgs to specific groups

Networking opportunities

Less costly, no upfront cost

Total

What is the main value for executives when it comes to using social media versus traditional forms of communications? (open-ended; % saying each)

Comments mentioned by less than 6%: Branding,More controlled msgAccess to talent pool,Other,Don’t know: 12%No response: 14%

Page 19: The 35 Quarterly C-Suite Survey Final Report Presentation... · 2019. 3. 28. · 2 Introduction This is the 35th edition of the C-Suite Quarterly Survey, conducted on behalf of KPMG;

19191919

One In Three Companies Have Dedicated Budget To Social Media

One third of all companies has assigned specific budget to socialmedia.

This includes the majority of service firms and large employers.

One third of companies have shifted marketing budget from paidmedia to social media.

Among services sector companies, most have shifted budget to social media.

On average, those companies that have done so have moved 20% of theirmedia budget away from paid to social media.

Page 20: The 35 Quarterly C-Suite Survey Final Report Presentation... · 2019. 3. 28. · 2 Introduction This is the 35th edition of the C-Suite Quarterly Survey, conducted on behalf of KPMG;

20202020

Specific Budget for Social Media Advertising

33

17

18

56

20

28

55

64

72

82

43

80

72

38

2

11

2

8

0 20 40 60 80 100

Total

Manufacturing

Resouces

Service

1-200 employees

201-1000

1000+

Yes No Don't know

Has your company assigned specific budget to social media? (% saying each)

Page 21: The 35 Quarterly C-Suite Survey Final Report Presentation... · 2019. 3. 28. · 2 Introduction This is the 35th edition of the C-Suite Quarterly Survey, conducted on behalf of KPMG;

21212121

Shift to Use of Social Media Advertising

33

39

7

57

25

28

48

27

34

0 20 40 60 80 100

Total

Manufacturing

Resources

Service

1-200

201-1000

1000+

West

Rest of Canada

Yes

Has your company shifted marketing budget from paid media to social media? (% saying each) If yes, can you estimate what % of your marketing budget has been shifted to social media over time?

Page 22: The 35 Quarterly C-Suite Survey Final Report Presentation... · 2019. 3. 28. · 2 Introduction This is the 35th edition of the C-Suite Quarterly Survey, conducted on behalf of KPMG;

22222222

How Are Companies Managing Social Media?

Few of the companies using social media believe they are industryleaders in this area.

77% of companies using social media have an executive designated tosupervise the use of social media. For most this is at the VP level orhigher.

Page 23: The 35 Quarterly C-Suite Survey Final Report Presentation... · 2019. 3. 28. · 2 Introduction This is the 35th edition of the C-Suite Quarterly Survey, conducted on behalf of KPMG;

23232323

Self-Assessment of Social Media Use

10

5

18

14

55

58

67

48

60

42

32

37

33

30

25

53

3

3

2

5

0 20 40 60 80 100

Total

1-200 employees

201-1000

1000+

Social Media importantfor Co.'s

Social Mediaunimportant for Co.'s

Among the industry leaders About averageLagging behind most companies Don't know

How would you rate your company’s performance in using social media? Would you say your company is: (Asked only of those whose cos. use social media, % saying each)

Page 24: The 35 Quarterly C-Suite Survey Final Report Presentation... · 2019. 3. 28. · 2 Introduction This is the 35th edition of the C-Suite Quarterly Survey, conducted on behalf of KPMG;

24242424

Executive Supervision of Social Media

77

22

17

14

5

4

3

3

9

21 3

0 50 100

Total

Department VP

Senior VP

Department Director

CFO

CEO

CIO

COO

Other

Yes No Don't know

Do you have an executive supervising the corporate use of social media? If so, at what level or title? (Among those whose co. uses social media, n=74; % saying each)

Page 25: The 35 Quarterly C-Suite Survey Final Report Presentation... · 2019. 3. 28. · 2 Introduction This is the 35th edition of the C-Suite Quarterly Survey, conducted on behalf of KPMG;

25252525

What Are Obstacles To Implementing Social Media Strategies?

Reasons why companies may not be active in social media:

They question the value of the investment of those resources.

The time and resources and personnel/expertise it requires.

They feel it’s not relevant to their business or industry.

Or limitations on or concern about liability for what they can say or commenton, and potential backlash social media conversation can have.

Very few companies encourage social media use at work but most areneutral about their employees’ use of social media on company time.

Only 3 in 10 employers actively discourage social media use by employees atwork.

Page 26: The 35 Quarterly C-Suite Survey Final Report Presentation... · 2019. 3. 28. · 2 Introduction This is the 35th edition of the C-Suite Quarterly Survey, conducted on behalf of KPMG;

26262626

Obstacles to Doing Move with Social Media

16

16

12

12

11

10

9

8

7

7

0 5 10 15 20

Not relevant to their business model

Allocation of resources, time

Expertise

Measuring the benefits, don't know ROI

Restrictions & liabilities within & outside of co.

Controlling msg, worried abt backlash

No obstacles

Cost

24hr task, keeping on top of it

Mgmt unwilling to change

Total

What are obstacles for companies like yours that that prevent them from doing more with social media? (open-ended; % saying each)

Other: 6%Don’t know: 6%No response: 5%

Page 27: The 35 Quarterly C-Suite Survey Final Report Presentation... · 2019. 3. 28. · 2 Introduction This is the 35th edition of the C-Suite Quarterly Survey, conducted on behalf of KPMG;

27272727

Company Policy of Staff’s Personal Social Media Use at Work

9

4

17

60

67

63

56

30

33

32

28

0 20 40 60 80 100

Total

Manufacturing

Resources

Service

Enourage Neutral Discourage

Does your company encourage, discourage, or remain neutral about your staff’s personal use of online social media while at work? (% saying each)

Page 28: The 35 Quarterly C-Suite Survey Final Report Presentation... · 2019. 3. 28. · 2 Introduction This is the 35th edition of the C-Suite Quarterly Survey, conducted on behalf of KPMG;

28282828

Executives’ Personal Social Media Use

57% of executives have their own social media accounts set up in theirname.

Of that group, the vast majority have a LinkedIn account; most are onFacebook.

Among all executives surveyed, 53% are on LinkedIn, 38% are on Facebook,25% on Twitter.

Most with social media accounts are using their accounts forpersonal/social reasons but somewhat more said they use theiraccounts for professional networking. They were far less likely to saythey use their personal accounts to promote their companies.

The majority posts on their accounts occasionally. Few (4%) post totheir accounts about once a day. None admitted to posting more thanonce a day.

Page 29: The 35 Quarterly C-Suite Survey Final Report Presentation... · 2019. 3. 28. · 2 Introduction This is the 35th edition of the C-Suite Quarterly Survey, conducted on behalf of KPMG;

29292929

Personal Social Media Accounts

53

38

25

14

3

0 10 20 30 40 50 60

LinkedIn

Facebook

Twitter

Google +

A blog

Yes

Do you have a social media account set up in your name? If yes, do you have a…(% of All Executives surveyed with each)

Page 30: The 35 Quarterly C-Suite Survey Final Report Presentation... · 2019. 3. 28. · 2 Introduction This is the 35th edition of the C-Suite Quarterly Survey, conducted on behalf of KPMG;

30303030

Who Writes Personal Social Media Posts?

68 11 4 3 14

0 20 40 60 80 100

Total

Myself Mix of myself and others Others Don't know No response

Do you usually write posts yourself or have others do it in your name? (Among those with social media accounts, n=71; % saying each)

Page 31: The 35 Quarterly C-Suite Survey Final Report Presentation... · 2019. 3. 28. · 2 Introduction This is the 35th edition of the C-Suite Quarterly Survey, conducted on behalf of KPMG;

31313131

Frequency of Personal Social Media Posts

4

6

5

21

28

20

16

73

72

69

79

3

6

0 20 40 60 80 100

Total

<45 years old

45-54

55+

Several times a day Once a day A few times a weekSeldom or never No Response

How often do you post online? (Among those with social media accounts, n=71; % saying each)

Page 32: The 35 Quarterly C-Suite Survey Final Report Presentation... · 2019. 3. 28. · 2 Introduction This is the 35th edition of the C-Suite Quarterly Survey, conducted on behalf of KPMG;

32323232

Uses of Personal Social Media Accounts

81

70

55

26

15

0 50 100

To help your professional networking

To stay up to date on personal and socialinterests

To stay up to date on news related to yourbusiness

To help promote your company

To express personal views

Yes

Do you use your personal social media account…?(Among those with social media accounts, n=73; % saying each)

Page 33: The 35 Quarterly C-Suite Survey Final Report Presentation... · 2019. 3. 28. · 2 Introduction This is the 35th edition of the C-Suite Quarterly Survey, conducted on behalf of KPMG;

33

Forecasts For The Economy & Cos.

Opinion about the Canadian economy has improved only slightly this quarter.

But again this quarter, forecasts are slightly more favourable about growth in the US.

When it comes to their own businesses, companies are slightly more optimistic this quarter.

Among resources companies, more are reporting strong growth this quarter than last, but a significant number still face serious concerns:

44% or resources companies are predicting strong growth – an improvement over recent quarters’ surveys

But 17% expect their companies to decline over the next 12 mos.

Page 34: The 35 Quarterly C-Suite Survey Final Report Presentation... · 2019. 3. 28. · 2 Introduction This is the 35th edition of the C-Suite Quarterly Survey, conducted on behalf of KPMG;

343434

Current Growth Levels In The Canadian Economy

“Which of the following do you think best describes the Canadian economy at the current time -strong growth, moderate growth, moderate decline, strong decline?” (% saying each)

13

2

17

67

76

95 95

8590

7175

7882

7882

7680

85 85 8590

86

98

82

33

24

4 5

169

3026

16 14

2216

2219

1215 14

100

20

40

60

80

100

Growth Decline

Page 35: The 35 Quarterly C-Suite Survey Final Report Presentation... · 2019. 3. 28. · 2 Introduction This is the 35th edition of the C-Suite Quarterly Survey, conducted on behalf of KPMG;

35353535

Expectations ofthe Canadian and US Economies

9

2

86

95

4

3

0 20 40 60 80 100

US economy

Canadian economy

Strong growth Moderate growth Moderate decline Strong decline

“What are your expectations for the U.S. /Canadian economy over the next 12 months, strong growth, moderate growth, moderate decline, strong decline?” (% saying each)

Page 36: The 35 Quarterly C-Suite Survey Final Report Presentation... · 2019. 3. 28. · 2 Introduction This is the 35th edition of the C-Suite Quarterly Survey, conducted on behalf of KPMG;

36363636

Projections for The US Economy

91011

788

5111

11121

1

8680

818481

7862

6771

5033

7060

4968

6568

553

2218

48

88

1012

3028

2645

5927

3745

2927

2742

4259

61

11

11

28

11

52

53

354

1720

12

112312

1

22

2

0 20 40 60 80 100

Jun. '14

Dec. '13

Jun. '13

Nov./Dec. '12

May/Jun. '12

Sept. '11

Nov./Dec. '10

May/Jun. '10

Sept. '09

Nov. '08

Jun. '08

Strong growth Moderate growth Moderate decline Strong decline DK

“What are your expectations for the U.S. economy over the next 12 months, strong growth, moderate growth, moderate decline, strong decline?” (% saying each)

Page 37: The 35 Quarterly C-Suite Survey Final Report Presentation... · 2019. 3. 28. · 2 Introduction This is the 35th edition of the C-Suite Quarterly Survey, conducted on behalf of KPMG;

37373737

Projections For The Canadian Economy

“What are your expectations for the Canadian economy over the next 12 months, strong growth, moderate growth, moderate decline, strong decline?” (% saying each)

1911

73

1

2332

111111332

807482

6957

1555

89898993

698184

7482

8688

8888

95

115

927

3970

42878

529

1514

2016

1110

99

3

11

115

3

1

1

2

11

211

4111

0 20 40 60 80 100

Feb. '06Sept. '06Mar. '07Aug. '07Jun. '08Nov. '08

May/Jun. '09Dec. '09

May/Jun. '10Nov./Dec. '10

Jun. '11Dec. '11

May/Jun. '12Sept. '12

Nov./Dec. '12Mar. '13Jun. '13

Sept. '13Dec. '13Mar. '14Jun. '14

Strong growth Moderate growth Moderate decline Strong decline DK

Page 38: The 35 Quarterly C-Suite Survey Final Report Presentation... · 2019. 3. 28. · 2 Introduction This is the 35th edition of the C-Suite Quarterly Survey, conducted on behalf of KPMG;

32

44

22

22

57

33

76

72

7

12

2

6

2

5

2

5

0 20 40 60 80 100

Total - June 2014

Resources

Services

Manufacturing

Strong growth Moderate growth Moderate declineStrong decline Don't know

38383838

Outlook for Business – June 2014

“What are your expectations for your company over the next 12 months, strong growth, moderate growth, moderate decline, strong decline?” (% saying each)

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44

20

28

32

29

43

33

75

49

48

45

46

12

5

14

10

14

10

5

3

4

4

5

6

6

8

0 20 40 60 80 100

Resources - Jun. 2014

Resources - Mar. 2014

Resources - Dec. 2013

Resources - Sept. 2013

Resources - Jun. 2013

Resources - Dec. 2011

Strong growth Moderate growth Moderate declineStrong decline Don't know

39393939

Recent Outlook for Business -Resources

“What are your expectations for your company over the next 12 months, strong growth, moderate growth, moderate decline, strong decline?” (% saying each)

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40404040

Projections For Your Company

323130292927

2532

3927

344140

3627

109

2528

2328

40

5759

5658

546063

5753

6160

5651

5663

5058

6061

6861

53

910

1110

1210884

1152

105

638

2810

77

76

2

23

53

334

112

332

4532

22

0 20 40 60 80 100

Jun. '14March '14

Dec. '13Sept. '13Jun. '13Mar. '13

Nov./Dec. '12Sept. '12Feb. '12Dec. '11

Sept. '11Mar. '11

Sept. '10Mar. '10

Sept. '09Feb. '09Nov. '08Sept. '08Jun. '08Mar '08Aug '07Mar '07

Strong growth Moderate growth Decline DK/NR

“What are your expectations for your company over the next 12 months, strong growth, moderate growth, moderate decline, strong decline?” (% saying each)