the 3 ugly ducklings of growth
DESCRIPTION
Presentation about growth stuff we don't talk about when we talk about growth. Growth Hacking Conference London http://www.growthhackingconference.com/TRANSCRIPT
The 3 Ugly Ducklings of Growth
Ugly duckling: A useful idea, concept or discipline that’s often overlooked in ‘non-native’
industries despite its power.
“We don’t do corporate stuff”
“Traditional marketing is over”
“Data-driven or die”
“Product is everything”
“A brand is the set of expectations, memories, stories and relationships
that, taken together, account for a consumer’s decision to choose one
product or service over another.”
Seth Godin
Do things you can’t measure and do those things because they make you feel proud
about the business you’re building.
The tone you use when you reply to emails.
Making customer support something that everybody
can be involved with.
How helpful you’re with your network and other startups. The balance between
shipping stuff fast and launching crap.
Caring about design.
The way your team talks about your business when they are getting drunk in a meet up.
Creating some space for fun and building stuff that’s not
related to work.
Baby Steps: Startup Branding
Changing the way you hire people
Changing the strategy based on learnings
Changing the product
Changing the messaging
Pivoting
Become a distraction Affect productivity
Nurture politics Diminish focus
Affect employee retention Injure culture
Change management may not help you achieve exponential growth but it
will help you, especially with people problems.
Let’s not reinvent the wheel when it comes to managing change in startups
Switch: How to Change Things When Change Is Hard
Changemaking: Tactics and resources for managing organizational change
Kind people in customer service departments.
Getting to know our customers.
Keeping the promises we make.
Building a culture of respect.
Win-win partnerships.
Fundamentals are good
Founders who are OK with saying: “I don’t know”
Talented engineers and product managers
A constant pursuit of focus
A strong conviction about doing things that
we feel proud of
“In pursuit of quantitative gymnastics, be careful not to lose sight of the
qualitative purpose, your qualitative meaning, the reason you’re doing
‘this’ in the first place” Marc Ecko