"the 3 rules behind the most successful products" by sc moatti
TRANSCRIPT
The Product FormulaThe 3 rules behind
the most successful products
scmoatti.com | [email protected] | @scmoatti
About SC Moatti
• Founding Partner @ Mighty Capital
• Founder @ Products That Count
• Board member @ Opera software
• Bestselling author, lecturer @ Stanford B-school
• Prior: exec @ Facebook, Nokia & EA, Stanford MBA, MS in EE
Focusing design elements (efficiency)OnboardingSingle-taskNavigation
PerformanceGesture
Expanding design elements (wow)
PullPush
Case study @ Facebook: notifications
Notification platform: centralized with mobile team
Notifications content: owned by each product team (aka vertical)
Messaging: independent team (WhatsApp)