the "3 r's" of linkedin: a formula for making the most of your time
DESCRIPTION
By Anthony Juliano Presented August 14, 2013TRANSCRIPT
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ANTHONY JULIANO | AUGUST 14, 2013
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RELATIONSHIPS
RESEARCH
REPUTATION
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RELATIONSHIPS – 40%
RESEARCH – 30%
REPUTATION – 30%
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RELATIONSHIPS
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IS BETTER USED FOR
ENHANCING EXISTING
RELATIONSHIPS THAN FOR
STARTING NEW ONES
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RELATIONSHIPS
“LISTENING” TO YOUR NETWORK (VIA THEIR PERSONAL AND
COMPANY STATUS UPDATES)
INTERACTING WITH THEIR STATUS UPDATES
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RELATIONSHIPS
“LISTENING” TO YOUR NETWORK (VIA THEIR PERSONAL AND
COMPANY STATUS UPDATES)
INTERACTING WITH THEIR STATUS UPDATES
BEING WILLING TO BE A RESOURCE EVEN IF THERE’S NO
IMMEDIATE BENEFIT
USING THE NEW LINKEDIN CONTACTS FEATURE AS A CRM
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LINKEDIN.COM/CONTACTS
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RELATIONSHIPS
“LISTENING” TO YOUR NETWORK (VIA THEIR PERSONAL AND
COMPANY STATUS UPDATES)
INTERACTING WITH THEIR STATUS UPDATES
BEING WILLING TO BE A RESOURCE EVEN IF THERE’S NO
IMMEDIATE BENEFIT
USING THE NEW LINKEDIN CONTACTS FEATURE AS A CRM
REVIEWING CONNECTIONS AND CHECKING IN WITH THOSE
WITH WHOM YOU’VE LOST TOUCH
PARTICIPATING IN RELEVANT GROUPS AND PROVIDING REAL
VALUE (WITHOUT SPAMMING)
BEING GENEROUS—WHILE ALSO BEING AUTHENTIC—WITH
RECOMMENDATIONS AND ENDORSEMENTS
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RESEARCH
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RESEARCH
WHO DOES WHAT
WHO KNOWS WHOM VIA ADVANCED SEARCH
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A COUPLE TAKEAWAYS
THE STRONGER YOUR NETWORK, THE MORE
EFFECTIVE ADVANCED SEARCH BECOMES,
BUT…
IT’S VITAL THAT YOUR 1ST DEGREE
CONNECTIONS BE PEOPLE YOU KNOW
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RESEARCH
WHO DOES WHAT
WHO KNOWS WHOM
QUESTIONS VIA STATUS UPDATES
VIA ADVANCED SEARCH
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RESEARCH
WHO DOES WHAT
WHO KNOWS WHOM
QUESTIONS VIA STATUS UPDATES
INDUSTRY INTELLIGENCE VIA GROUPS
VIA ADVANCED SEARCH
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REPUTATION
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REPUTATION
DEVELOPING YOUR PROFILE TO POSITION
YOURSELF AS A RESOURCE IN A SPECIFIC
SUBJECT MATTER AREA
MAKING YOUR PROFILE FUTURE FACING
ADDING MEDIA TO YOUR PROFILE
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REPUTATION
DEVELOPING YOUR PROFILE TO POSITION
YOURSELF AS A RESOURCE IN A SPECIFIC
SUBJECT MATTER AREA
MAKING YOUR PROFILE FUTURE FACING
ADDING MEDIA TO YOUR PROFILE
SHARING STATUS UPDATES RELEVANT TO
YOUR WORK
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CONTENT YOU’VE CREATED
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WHAT YOU’RE WORKING ON
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WHAT YOU’VE READ
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ADVICE/OPINION
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REPUTATION
DEVELOPING YOUR PROFILE TO POSITION YOURSELF AS A RESOURCE IN A SPECIFIC SUBJECT MATTER AREA
MAKING YOUR PROFILE FUTURE FACING
ADDING MEDIA TO YOUR PROFILE
SHARING STATUS UPDATES RELEVANT TO YOUR WORK
SHARE YOUR EXPERTISE IN RELEVANT GROUPS
SEEKING RECOMMENDATIONS WHEN THEY ARE DESERVED
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RELATIONSHIPS – 40%
RESEARCH – 30%
REPUTATION – 30%
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IF YOU ONLY HAVE
10 MINUTES A DAY FOR
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1 MIN. EACH
1. WRITE A STATUS UPDATE—WHAT’S THE MOST INTERESTING THING YOU’RE WORKING ON/HAVE TO SHARE TODAY?
2. FIND ONE CONTACT’S STATUS UPDATE TO “LIKE” (SOMETHING THAT DOESN’T REQUIRE A COMMENT)
3. COMMENT ON ANOTHER CONTACT’S STATUS UPDATE
4. CLICK ON “WHO’S VIEWED MY PROFILE”; SEE WHO’S SEEKING YOU OUT
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2 MIN. EACH
1. CHOOSE ONE DISCUSSION FROM ONE OF
YOUR GROUPS AND COMMENT
2. SEND A MESSAGE TO A CONTACT YOU
HAVEN’T SPOKEN TO IN A WHILE; SUGGEST
A MEETING IF APPROPRIATE
3. REVIEW ONE PRIORITY CONTACT’S
COMPANY PROFILE TO STAY UP-TO-DATE
WITH THEM