the 3 phases of mobile recruiting - talent connections roundtable 2011
DESCRIPTION
The 3 Phases of Mobile Recruiting Strategy. Kane Cochran VP, Digital Innovation & Mobile. Bernard Hodes GroupTRANSCRIPT
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MOBILE WEB TO SMS TO APPS: The Stages of Mobile Recruiting Solutions
KANE COCHRAN@KaneC
NOV 29, 2011Wednesday, November 30, 2011
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Agenda
Mobile Landscape Statistics you need to know
Mobile Phases The Hodes perspective on mobile recruitment opportunities
Destinations Mobile sites, SMS, mobile apps and beyond
Q&A But please ask questions anytime
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Within the next decade, the mobile phone will be the primary internet connection for the majority of people across the world.
-Pew Internet
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Mobile LandscapeWednesday, November 30, 2011
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The devices
but only 7% of cos. are mobile
19% of jobseekers use mobile
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MOBILE PHASESMOBILE WEB | SMS | NATIVE APPS
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Mobile PhasesWednesday, November 30, 2011
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MOBILE WEBPHASE I
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what it is: immediate, dynamic, on-demand, relevant, location-aware*, ready to take off
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what it’s not: static, the desktop, a brochure, to be ignored
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Optimize - Friendly to all phonesWednesday, November 30, 2011
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Optimize - Friendly to all phonesWednesday, November 30, 2011
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Optimize - Friendly to all phonesWednesday, November 30, 2011
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Optimize - Friendly to all phonesWednesday, November 30, 2011
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Phase I - Static mobile sitesWednesday, November 30, 2011
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Phase I - Static mobile sitesWednesday, November 30, 2011
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Full mobile career siteWednesday, November 30, 2011
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Full mobile career site
live demo
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mobile + social?
but what about
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Mobile + SocialWednesday, November 30, 2011
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Mobile + SocialWednesday, November 30, 2011
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are personalour devices
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Our devices are personalWednesday, November 30, 2011
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Our devices are personalWednesday, November 30, 2011
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Our devices are personalWednesday, November 30, 2011
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Our devices are personalWednesday, November 30, 2011
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live demoMOBILE
Mobile Personalization w/ SJMWednesday, November 30, 2011
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Recap: Optimal mobile experience
Look and feel matches career site
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Recap: Optimal mobile experience
Quick access to job search from every page
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Recap: Optimal mobile experience
Simplified navigation for quick access
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Recap: Optimal mobile experience
Simplify the job searchoptions for users
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Recap: Optimal mobile experience
Leverage GPS to showjobs near users
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Recap: Optimal mobile experience
Job details for everyjob in your ATS
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Recap: Optimal mobile experience
Give users easy way toemail, tweet and share
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Recap: Optimal mobile experience
Bring in multimediacontent to engage users
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Mobile Websites: Key takeaways
Mobile sites are foundation of mobile strategy
App-like experience: Tailored UX will drive higher adoption than mobile apps right now
Smartphones = flexibility: Touch screens, custom interactions, javascript, great UX
Don’t forget the basic HTML & feature phones
More than a landing page. Integrate jobs & events, inside-info, multimedia and tie to ‘wired web’, interview pages, recruiter pages, and more.
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TEXT MESSAGINGPHASE II
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what it is: immediate, on-demand, contextual, real-time, utility and FAST
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SMS is the most widely used
data application on the planet
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dedicated or shared
Shortcodes: Dedicated vs. SharedWednesday, November 30, 2011
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text Anything to 12345
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text KEYWORD to SHAREDCODE
text HDXCAREERS to 41411
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SMS Alerts
Nov 29, 2011 8:20 am
You are signed up to receive alerts about exciting career opportunities at HDx.
Visit http://bit.ly/hDx0pt5 to learn more about our career optys.
Subscribe to SMS Alerts
Wednesday, November 30, 2011
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SMS Alerts
Nov. 29, 2011 8:20 am
Hi. We just added a new hiring event in your area. We will be at Georgia Tech U. on Dec 3, 2011.
Visit http://bit.ly/iNtV13w for details, directions and more.
Event Opportunities Alert
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SMS Alerts
Nov. 29, 2011 8:20 am
Hi Kane. Just wanted to let you know we’re hiring mobile strategists to join our Atlanta team.
Visit http://bit.ly/nEwJOB for more details about the oppty
Job Opportunities Alert
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SMS Alerts
Nov. 29, 2011 8:20 am
Hi. Great to meet you last week at the GA Tech event.
Visit http://bit.ly/iNtV13w to learn more about opportunities at HDx.
After Event Alert
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SMS Alerts
Nov. 29, 2011 8:20 am
Big news! We just launched our new internal referral site. Get instant, personalized job referral matches for your LinkedIn and Facebook connections
Visit http://bit.ly/iN0vAte to login, view and share jobs with friends
Employee Alerts
Wednesday, November 30, 2011
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SMS Alerts
Nov. 29, 2011 8:20 am
Hi Kane. Just a reminder that you have an interview tomorrow, Nov 30 @ 3:00pm.
Visit http://bit.ly/iNtV13w for details, directions and more.
Interview reminder alert
Wednesday, November 30, 2011
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SMS Search
on-demand SMS
SMS job search
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SMS: Key takeaways
SMS is everywhere ... everywhere
On-demand nature is perfect for quick access to info & brief conversations
Shortcodes must be leased and provisioned
Consider both push [alerts] and pull [sms search] strategies
Possible strategies: Customized alerts for jobs and events, alerts to interviewees, jobs and events search & sharing
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MOBILE APPSPHASE III
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what it is: location-aware, dynamic experience, on-demand, real-time, full lifecycle
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so what might atalent lifecycle app look like*
*keep in mind you might have to transport to the future
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Mobile Apps: Augmented RealityWednesday, November 30, 2011
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Mobile Apps: Augmented RealityWednesday, November 30, 2011
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Mobile Apps: Augmented RealityWednesday, November 30, 2011
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Mobile Apps: Interview SchedulingWednesday, November 30, 2011
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Mobile Apps: OnboardingWednesday, November 30, 2011
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Mobile Apps: Employee CollaborationWednesday, November 30, 2011
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The devices
other mobile applications?
how about using
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what are they: have some fun and use mobile technology to engage, excite, educate and inform candidates and employees
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Augmented Reality w/Wednesday, November 30, 2011
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live demo
MOBILE AUGMENTED REALITY JOB SEARCH
Augmented Reality w/ LayarWednesday, November 30, 2011
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Mobile Apps: Key takeaways
Apps play important role in totally integrated mobile strategy
Must offer users compelling user experience
Our perspective: Create app for total talent lifecycle from candidate - employee
Leverage native features: location-aware, camera, local storage, push notifications
Leverage other apps like SCVNGR, Layar, Foursquare and others
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OPTICAL RECOGNITION (OK, OK ... MOBILE BARCODES)
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what it is: quick and easy way for mobile users to access your content without having to type long URLs
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what it is: quick and easy way for mobile users to access your content without having to type long URLs
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Mobile Barcodes: OutdoorWednesday, November 30, 2011
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Mobile Barcodes: Store SignageWednesday, November 30, 2011
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Mobile Barcodes: Events Contact CardWednesday, November 30, 2011
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Mobile Barcodes: @EventsWednesday, November 30, 2011
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Mobile Barcodes: @Events
TURNINGFINALS INTOBEGINNINGSMy professors always said I could. My friends always knew I would. My career begins at PNC.
www.pnc.jobs/students
WORK/LIFE BALANCE CAREER DEVELOPMENT SOCIAL RESPONSIBILITY
www.pnc.jobs/students
WORK/LIFE BALANCE CAREER DEVELOPMENT SOCIAL RESPONSIBILITY
SCAN THE CODETO STAY CONNECTED TO PNC
Start your career at PNC, one of America’s most admired financial services companies.
FLAP
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Image RecognitionWednesday, November 30, 2011
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Mobile Barcodes: Key takeaways
Mobile barcode adoption on the rise
Open webpages, create SMS, display dynamic text and create contacts
Media campaign integration: outdoor, print, store signage, web, and more
Gives mobile users options
Its temporary .....
Start thinking about how image recognition will transform discovery
AND ... NFC!
Wednesday, November 30, 2011
![Page 79: The 3 Phases of Mobile Recruiting - Talent Connections Roundtable 2011](https://reader031.vdocuments.us/reader031/viewer/2022012918/54c90faf4a7959e2278b45e1/html5/thumbnails/79.jpg)
KANE COCHRANVICE PRESIDENT, DIGITAL INNOVATION & MOBILE
http://linkedin.com/in/kanecochranhttp://twitter.com/[email protected]
Thank YouWednesday, November 30, 2011