the 2nd world pharma brand manager’s day 2019 · - prof vivek hattangadi, chief mentor - the...
TRANSCRIPT
The 2nd World Pharma Brand Manager’s Day 2019
“ The Future of pharmaceutical brand marketing changing issues and challenges ”
Fri & Sat - Jan 4th & 5th 2019 / 9.30 AM / SIESCOMS, Navi Mumbai
The 2nd World Pharma Brand Manager’s Day 2019
Day 1 - 4th January 2019
Inauguration
Introduction & Welcome Address by Prof (Dr) Suniel Deshpande, Chairperson - Centre of Excellence in Health Care, SIESCOMS
Opening Address by Dr Bigyan Verma, Director, SIESCOMS
Opening Key note : Prescription trends in the face of recent developments in the Indian pharmaceutical industry Dr Sanjoy Mitra, Founder & Managing Director- SMSRC P. Ltd.
Executive Key note 1 : Future of pharmaceutical business, marketing & branding Dr R. B. Smarta, Managing Director - Interlink Marketing Consultancy P. Ltd.
Executive Key note 2 : Impact of current challenges on the future of pharmaceutical brand management. Mr Sunil Attavar, Chairman & Managing Director - Group Pharmaceuticals Ltd.
Executive Key note 3 : Pharma Digital Marketing - Latest trends and advancements Dr Maruthi Viswanathan, Founder & CEO - Rx Prism Health Systems
B/fast & Networking (8.30 - 9.15)
Registration (8.45 - 9.15)
Session I / Inaugural and Welcome (9.30 -10.55)
Technical session 1 (11.35 - 11.50)
Topic : Walking away from the box - Mr Sunil Attavar, Chairman & Managing Director - Group
Pharmaceuticals Ltd.
Technical session 2 (11.50 - 12.15)
Results of a nation wide study undertaken on “Promotional practices of the pharmaceutical industry in India, related regulatory processes and implications for medical practice”
Dr Arun Gadre, Director & Researcher, SATHI-Pune
Dr Archana Diwate, Researcher, SATHI - Pune
Dr Indira Chakravorty, Consultant, SATHI - Pune
Session II / New Book Releases (10.55 - 11.15)
Book 1 - Bulls Eyes & Blunders : Lessons from 100 cases in pharmaceutical marketing
- Prof Subba Rao Chaganti, Executive Coach, Mentor, Author
Book 2 - How to get doctors addicted to your brand : 13 unshakable laws of pharma branding
- Prof Vivek Hattangadi, Chief Mentor - The Enablers
Tea & Networking Break (11.15-11.35)
Session III / Technical Sessions (11.35 - 12.15)
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The 2nd World Pharma Brand Manager’s Day 2019
Panelists :
Mr Aniruddha Rajurkar - Head India Business, Dr Reddy’s Laboratories
Dr Arun Gadre - Director & Researcher, SATHI - Pune
Mr Ashok Kumar Bhattacharya - Executive Director, Takeda Pharmaceuticals Ind P. Ltd.
Mr Deep Bhandari - Executive Coach & Consultant, Deep Bhandari
Dr Maruthi Viswanathan - Founder & CEO, Rx Prism Health Systems
Dr R. B. Smarta - Managing Director, Interlink Marketing Consultancy P. Ltd. (Moderator)
Mr Supriyo Lahiry - Sr Vice President, Medley Pharmaceuticals Ltd.
Session IV / Panel Discussion (12.15 - 13.25)
Topic : Building pharma brands in the generic era
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(Names in alphabetical order)
Session V / Valediction (13.25-13.35)
Valediction - Session chair : Prof Subba Rao Chaganti, Executive Coach, Mentor, Author
Close : Prof (Dr) Suniel Deshpande, Chairperson - Centre of Excellence in Health Care, SIESCOMS
Lunch Break (13.35 - 14.15)
Welcome & Introduction, Felicitation of faculties - Prof (Dr) Suniel Deshpande, Chairperson - Centre of Excellence in Health Care, SIESCOMS - (14.15 - 14.25)
The “Power of the Subconscious Mind” - How to embed medico-marketing messages into the doctor’s mind. Dr. Melisa Pereira, Healthcare marketing & communications consultant (14.25 - 14.45)
How to make doctors your brand addicts -13 unshakable laws of pharma branding - Prof Vivek Hattangadi, Chief Mentor - The Enablers & Prof (Dr) Suniel Deshpande, Chairperson - Centre of Excellence in Health Care, SIESCOMS (14.45 - 15.45)
Session VI / Brand Manager’s Development Program cum Workshop
(14.15 - 15.45)
Key ingredients of a successful pharma brand, - Prof Vivek Hattangadi, Chief Mentor
- The Enablers
Session VII / Case Study Interactive Discussion (16.00 – 17.30)
Tea Break (15.45 - 16.00)
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The 2nd World Pharma Brand Manager’s Day 2019
- B/fast & Networking (9.00 - 9.30)
3 biggest challenges for pharmaceutical product mgmt teams & how to overcome them -
Prof Subba Rao Chaganti, Exceutive coach, mentor, author
6 teams X 5 members / team - 25 minutes for preparation followed by
Teamwise presentations - 10 minutes per team
Experience sharing (15 mins)
Prize distribution (5 mins)
Session VIII / Group Workshop (9.30 - 11.15)
Group Photograph (11.30 - 11.40)
Session IX / RxPrism Presentation (11.40 - 11.55) Pharma digital promotion - trends and solutions - Mr Shahid Ahmad Shaikh, Director - Healthcare communications, RxPrism Health Systems
Day 2 - 5th January 2019
Tea Break (11.15-11.30)
Session X / Case study interactive discussion (11.55 - 12.55)Key ingredients of a successful pharma brand - Prof (Dr) Suniel Deshpande, Chairperson - Centre of Excellence in Health Care, SIESCOMS
Session XI / Case study interactive discussion (12.55 - 13.30)Dissecting an unsuccessful pharma brand - Prof Vivek Hattangadi, Chief Mentor - The Enablers
Session XI (cont’d) - (14.15 - 14.40)
Lunch Break (13.30 -14.15)
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The 2nd World Pharma Brand Manager’s Day 2019
Session XII / Perception analysis & perception creation workshop -
Moderators : Prof Vivek Hattangadi & Prof (Dr) Suniel Deshpande
How do doctors perceive brand promotional materials
Deep dive analysis of promotional material prepared by the marketing professionals - followed by presentations on the learning’s (6 teams of 5 participants)
Analysis (30 mins)
Presentation by each team (7 mins each)
Insights and presentation on what goes on in the doctors mind when medico- marketing literature are communicated
Session XII (cont’d) - (16.00 -16.30)
Session XIII (16.30 - 16.45)
Session XIV (16.45 - 17.00)
Valediction, prize distribution & distribution of certicates
Close : Prof (Dr) Suniel Deshpande, Chairperson - Centre of Excellence in Health Care, SIESCOMS
Dr Melisa Pereira, Healthcare marketing & communications consultant (14.40 - 15.45)
Tea Break (15.45 - 16.00)
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