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THE 2nd EUROPEAN GAMES MINSK 2019

Minsk, BelarusFOUNDATION “DIRECTORATE OF THE 2nd EUROPEAN GAMES 2019"

21 22 23 24 25 26 27 28 29 30

OpeningCeremony

Closing Ceremony

18000Official accredited Par�cipants

More than

4000Competitors

23

8

15

2

50European

NOCs

More than More than

June 2019

199Medal Events

8991Men’sEvents

Women’sEvents

21MixedEvents

206

4000

9095

23

1015

5

50Стран

Европы

Церемониязакрытия

8000Официальных участников

Комплектов медалей

Церемония открытия

21 30

ЧемпионатовЕвропы в

рамках игр

21Июнь 2019 Мужских Женских Смешанных

Дисциплины

Видов спорта

Видов спорта разыграют лицензии

на Олимпийские игры в Токио 2020

Спортсменов

22 23 24 25 26 27 28 29

Disciplines

Sports

Sports – Road to Tokyo 2020

Sports –European

Championships

THE 2nd EUROPEAN GAMES MINSK 2019

ABOUT US

Republican Organizing Committee Prime-minister and Government members

MEGOC (Minsk European Games organizing committee)

GOVERNING BODY

EXECUTIVE BODY

HEADED BY

NOC Belarus

Minsk Municipality on behalf of the host city

Ministry of sports and tourism on behalf of the Government

FOUNDED BY

The 2nd European Games MINSK 2019 | 3

TICKETING SESSION SCHEDULE22 JUNESaturday

23 JUNESunday

24 JUNEMonday

25 JUNETuesday

26 JUNEWednesday

27 JUNEThursdayARENA KIND OF SPORT 21 JUNE

Friday

20.00 – 01.00(Opening)

09.00 – 19.00 09.00 – 19.10 09.00 – 17.00 09.00 – 17.00 09.00 – 16.20 09.00 – 16.20

09.40 – 22.00(full day)

15.20 – 22.00(evening)

09.40 – 14.00

17.40 – 22.00

17.40 – 22.00

09.00 – 12.3014.00 – 17.30

11.00 – 14.3016.00 – 19.30

11.00 – 14.3016.00 – 19.30

13.00 – 16.3018.00 – 21.55

14.00 – 16.4518.00 – 20.45

14.00 – 16.4518.00 – 20.45

14.00 – 16.4518.00 – 20.45

14.00 – 17.3014.00 – 17.0018.30 – 21.30

14.00 – 21.4514.00 – 17.0018.30 – 20.30

14.00 – 17.0018.30 – 20.30

14.00 – 17.0018.30 – 21.30

12.30 – 15.30 12.00 – 17.00

09.00 – 10.3014.00 – 17.35

10.00 – 11.5014.00 – 16.40

10.00 – 11.3014.00 – 17.35

16.00 – 20.40

13.00 – 20.00

15.00 – 16.5015.00 – 16.50

14.00 – 19.0014.00 – 19.10

19.00 – 21.00 19.00 – 21.00

10.30 – 19.10(full day)

17.00 – 19.10(evening)

10.30 – 19.00(full day)

17.00 – 19.00(evening)

10.30 – 19.10(full day)

17.00 – 19.10(evening)

10.30 – 18.15(full day)

16.00 – 18.15(evening)

09.00 – 14.35(2 venues)

09.00 – 18.30(2 venues)

09.00 – 17.15(2 venues)

09.00 – 14.45Rifle & Pistol –

Shooting Centre)09.00 – 16.40

(2 venues)09.00 – 19.30

(2 venues)

10.00 – 14.0017.00 – 20.30

10.00 – 14.0017.00 – 20.30

10.00 – 20.00 10.00 – 21.00 10.00 – 21.00 10.00 – 20.10 10.00 – 22.0010.00 – 14.00

16.00 – 20.20

11.00 – 14.10

Ceremonies

Archery

17.00 – 19.40

09.00 – 22.00 09.00 – 22.00 09.00 – 21.00 10.00 – 15.20

11.00 – 13.4018.00 – 19.20

11.00 – 14.1018.00 – 20.40 18.00 – 20.40

30 JUNESunday

20.00 – 00.30(Closing)

12.00 – 15.20

09.00 – 18.25(full day)

14.00 – 18.25(evening)

13.00 – 16.50

09.00 – 13.2515.00 – 18.15

13.00 – 15.00

12.00 – 16.00

28 JUNEFriday

29 JUNESaturday

18.00 – 20.00

14.00 – 16.4518.00 – 20.45

13.00 – 15.4517.00 – 20.15

14.00 – 22.30 16.00 – 18.55

16.00 – 20.50 10.00 – 14.20

16.00 – 20.50

14.00 – 16.45

09.00 – 13.5015.30 – 19.05

09.00 – 16.15(2 venues)

10.00 – 22.00 10.00 – 23.10(full day)

17.00 – 23.10(evening)

11.00 – 13.30

18.00 – 21.0018.00 – 22.00(evening)

10.00 – 15.4010.00 – 22.00(full day)

18.00 – 20.3011.00 – 13.2018.00 – 20.00

Dinamo Stadium

Olympic Sport Complex

Uruchie Sports Palace

Regatta Course Zaslavl

Minsk City, Oktyabrskaya Sq.

Athletics (Dynamic New Athletics)Dinamo Stadium

Beach Soccer

3x3 Basketball

BadmintonFalcon Club

Palova Arena

Olympic Sport Complex

Chizhovka Arena

Sports Palace

Chizhovka Arena

Boxing

Canoe Sprint

Cycling – Road

Wrestling

Trampoline

Trampoline and Gymnastics – Acrobatic

Gymnastics – Artistic

Karate

Judo

Sports Palace

Tennis Olympic Centre

Sambo

Table Tennis

Minsk Arena VelodromeMinsk Arena

Minsk Arena

Cycling – Track

Gymnastics – Rhythmic and Acrobatic

Minsk Arena

Minsk Arena

Minsk Arena

Shooting Centre and Sporting Club

Shooting – Rifle & Pistol, Shotgun

!

Preliminaries

Semifinals

Opening and Closing Ceremonies

Finals

The schedule may be changed. Please check our website www.minsk2019.by for updates.

600 hours of video content will be produced during the European Games;

Special editions, daily TV magazines and press conferences are also includ-ed in the video content package.

Spanish International Sports Broadcasting company (ISB) will become the host broad-caster of the 2nd European Games 2019;

ISB was involved in TV produc-tion of the Olympic Games, World and European Champion-ships and other major sport events of the world;

TV signal will be spread to 160 countries;

The owner of the TV production rights at the territory of the Republic of Belarus is a channel “Belarus TVR” (tvr.by) (Belteleradiocompany), that will provide a live broad-cast of a maximum number of sport disciplines on 4 TV chan-nels;

TV BROADCAST



PREVIOUS ADDITION FIGURES

MINSK 2019 PROJECTED FIGURES

12 – 28 June 2015 21-30 June 2019

50

110

45

TV Broadcasts territories

Media accreditation

Overall reach

100

145

24

34 (Including China CCTV)

58

TV TV

Europeancountries

Non-Europeancountries

Total

European countries

Non-Europeancountries

Total

1,248Total Total

Accredited Media Expected Media665 local583 international

825,269,265 980,000,000

Digital Digital300,000,000 300,000,000

1,100

600 local500 international

Baku 2015 MINSK 2019MINSK 2019ALREADY REACHED AGREEMENTS

160 (115 to the date)


Multilevel platform with online statistics, media, social groups, news, blogs (currently under construction).

www.minsk2019.bywww.facebook.com/officialminsk2019/www.instagram.com/minsk_2019/www.twitter.com/eoceurogameswww.youtube.com/channel/UC8XkAs1H3brYlhwWDnRDGhgwww.vk.com/minsk_2019

DIGITAL ONLINE AND MOBILE PLATFORMS


www.minsk2019.by


THE GAMES IN FIGURES

Fan- Zones

4 FAN-ZONES

AT LEAST

1.5 mlnOF VISITS

TOTAL AMOUNT OFTICKETS FOR SALE

380 k

530 kwith an opportunity to increase

the amount up to

Premium Partners focused on international exposure - from 2,500,000 Euro and more (depending on category and VIK);

National Partners focused on National exposure - from 400,000 Euro (depending on category and VIK);

Official Suppliers focused on suppliership opportunities - from 200,000 to 400,000 Euro (depending on category and VIK);

Official Supporters focused on basic support with minimum exposure - from 40,000 to 160,000 Euro;

Media Partnersfocused on media support.

SPONSORSHIP OPPORTUNITIES REVIEW

Further you may find the basic packages. They can be individualized in regards with the wishlist of an appropriate product category.

A conjoint marketing and communication campaign of European Olympic Committees and Minsk Organizing Committee will include the following sponsorship tiers:


SPONSORSHIP PRESTIGIOUS BENEFITS

A unique case of participation in a large-scale international sport event organized by the leading Belarusian and foreign specialists;

Interaction of your organization with the multimillion audi-ence of the 2nd European Games 2019;

Allocation of sponsors’ advertisement only at the 2nd European Games 2019 venues and around them;

Improving of position and reputation of your organization on the international or national level, depending on the sponsorship package you choose;

Your organization's brand association with values of theOlympic movement and healthy lifestyle;

Your organization's brand effective promotion among national and international audience of the 2nd European Games 2019;

Chance to observe the 2nd European Games 2019 compe-titions and the best athletes in action from the VIP lounge;

Individual concept development approach for your brandpromotion during the preparation and delivery of the 2nd European Games 2019.



2019 / SPONSORSHIP STRATEGY : PACKAGING

Sponsorship packages include basic pillars of marketing and can be modified upon necessity

Sponsors brand promotion Sponsors exclusive personalizedadvertisement

Corporate hospitality

* Brand exposure and status announcement:

- static outdoor and indoor;- media and video monitors;- radio;-digital and mobile.

Sponsors advertisement:- TV;- digital streams;- Social media activation; - Fan-zones;- product placement.

- Tickets for marketing;- VIP tickets for partners engagement;- First-hand-right to purchase limited amount of VIP Sky-boxes;- Exclusive experience upon request.

Category Exclusivity

Exploita�on Rights

Composite Logo

Imagery and Footage

TV Facing Venue Branding

Interview / Media Backdrop Branding

Other venue branding (Non TV Facing)

PREMIUM NATIONAL SUPPLIER SUPPORTER MEDIA PARTNER

NON EXCLUSIVE NON EXCLUSIVE NON EXCLUSIVE NON EXCLUSIVE

GLOBAL NATIONAL NATIONAL NATIONAL NATIONAL

YES YES NO NO NO

YES YES NO NO YES

100% split between all partners

100% split between all partners

NO NO NO NO

NONO NO NO NO

YES - GLOBAL

YES LOGO BLOCK

YES LOGO BLOCK

YES LOGO BLOCK

NONOlogoblock

exclusive /non exclusive

yourlogo

Your logo/

Pic/

logo logo logo

logo logo logo logo

logo logo logologo logo logo logo

logologo

2019 / SPONSORSHIP STRATEGY : STRUCTURE / PACKAGING

RIGHTS CATEGORY


Pack Shots – Subway,Central Bus Sta�on, Business Centres, Airport, Cinema

Radio Adver�sing

Outdoor Adver�sing

Minsk2019.by

NOYES

50 per month/ Packshot


YES – INDIVIDUAL500 per month

YES – INDIVIDUAL250 per month

LOGO BLOCK100 per month

YES Individual

25 per month

YESSplit with partners

10 per month

YESIf availableNO

YES Split with partners

15 per month

YESINDIVIDUAL LOGO

6 billboards

YESLOGO BLOCK10 billboards




YESLOGOBLOCK

YESLOGOBLOCK

YESLOGOBLOCK

YESLOGOBLOCK

YESLOGOBLOCK

PREMIUM NATIONAL SUPPLIER MEDIA PARTNER RIGHTS CATEGORY SUPPORTER


Logo in spectator guides

Interna�onal TV broadcaster adver�sement

NO NOYES

LOGO BLOCK

YESLOGO BLOCK

YESLOGO BLOCK

YESRight to buy

YES+ individual web-page

NO NO

NO NO

NO

NO

NO NO NO NO

your logo

/ TV

Internationalbroadcasts

YES YES YES YES YES

/ Internet

/

tickets+your logo

tickets

tickets

tickets


Videos at Fanzones and in arenas cubes(where applicable)

Logos on printed materials (�ckets, accredita�ons)

Na�onal TV broadcaster adver�sing

Na�onal Internet Broadcaster adver�sing

Right to buy �ckets(opening/closing ceremony, compe��ons)

PREMIUM NATIONAL SUPPLIER MEDIA PARTNERRIGHTS CATEGORY SUPPORTER

YESINDIVIDUAL+right to buy

≈90 ads, 20 sec each





YESIF AVAILABLE


YESINDIVIDUAL +right to buy≈50,000 ads.



YESIF AVAILABLE

NO NOYES

INDIVIDUAL≈400 ads.

YES INDIVIDUAL

≈240 ads.

YES INDIVIDUAL

≈120 ads.


YESQUANTITY TBD

YESQUANTITY TBD

Билеты

YES YES NO NO

YES YES YES NOAthletesVolunteers

NO

YES NO NO NO

NO

NO

NO

NOExperience

NO NOEOK

VIP

YES YESActivation

Zones

10 TICKETS 10 TICKETS 6 TICKETS 2 TICKETS 2 TICKETS ticketsOC, CC


PREMIUM NATIONAL SUPPLIER MEDIA PARTNERSUPPORTER

Medal Presenta�ons

Right to supplywith productsRight to supplywith products

Social Media

Sole & Exclusive Experiences

VIP EOC Hospitality house

Ac�va�on Space

Tickets

Opening / Closing Ceremony Tickets

In Venue Hospitality(VIP)

RIGHTS CATEGORY

400 TICKETSTOP 400 TICKETS 200 TICKETS 100 TICKETS 50 TICKETS

200+ RIGHT TO BUY

100+ RIGHT TO BUY

20+ RIGHT TO BUY

10+ RIGHT TO BUY

200 + RIGHT TO BUY

YESQUANTITY TBD

YESIf available

YESIf available

YESpremium places

Adver�sement in social and digital channels




THANK YOU FOR YOUR ATTENTION!Maxim KOSHKALDAHead of Marketing

+375 29 647 79 [email protected]

the 2nd european games minsk 2019 - baltic parts...the 2nd european games minsk 2019 | 6 previous...

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