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Digital Services World Congress 2013 Sponsors

Dominic Collins,Director of Digital,EE

Jose Valles,Head of BlueVia,Telefónica Digital

Digital Keynote Speakers:

Global Speakers from theDigital Services World:

100+

Silver Sponsor Bronze Sponsor

Mary Carol Harris, Head of MobileStrategic Alliances,Visa Europe

James Le Brocq, Managing Director, O2 Money

Robert Harper, Head of Retail Services, PayPal

Tom Rooney, Development Manager, Mobile, Online Selling,John Lewis

Pav Chahal, Mobile Commerce Delivery Manager,Debenhams

Ali Salci, Mobile Finance Business Director, Turkcell

Nic Cumisky, Senior Industry Manager, Google

Alicia Calvo, Innovation Director, Orange Spain

Pierre Lahbabi, Global Head of Strategy &Innovation, Card Business, BNP Paribas

David Urbano Martin, Mobile Service Director,La Caixa

& RETAIL INNOVATION

Kobus Smit, Head of Voice & Messaging Products, Deutsche Telekom

Javier Arenzana Arias,Director of Rich Communication Services,Telefónica

Jonie Oostveen, Director StrategicPartnerships, eBuddy

Olivier Rozay, VP Business Development,Pinger

Giles Corbett, Head of Libon, Orange Vallée

Andrey Osochenko, Technical Product Manager,MegaFon

Ingvar Aaberg, VP, Head of Voice & Messaging, Digital Services,Telenor Group

JongMun Lee, Manager, Institute of Technology, SK Telecom

Hacer Coskun, VAS Unit Head, Turkcell

Iman Merghani, Content SDP & Messaging Team Leader, Zain

Angel David GarcíaBarrio, Head of Strategy &Alliances, Global M2M,Telefónicaand Chairman, M2MMultioperator Alliance

Leonard Carey, M2M Business Development Manager, AT&T

Renaud Di Francesco,Director, Europe TechnologyStandards Office, Sony

Marc Overton, VP of Wholesale & M2M,Everything Everywhere

Carlos de Arriba, Senior Manager, Samsung Mobile

Andrzej Ochocki, Head of Marketing &Proposition Department, M2M Competence Center,Deutsche Telekom

Hyudae KIM, Senior Manager, Technology Strategy Office,Corporate R&D Center,SK Telecom

Danilo Galgani, Embedded Systems Senior Specialist, Fiat S.C.p.A.

Gian Paolo Balboni, Head, Strategic Trends, Telecom Italia

Matthew I. Growney, Founder & CEO, Isabella Products

Born from unprecedented interest in 2012 & building on 15years of delivering high level content to the mobile messaging,payments & M2M value chains!

*Free to Attend for Retailers, Banks & M2MEnterprise End Users

50% Discountfor Operators & OTT Players

250+ Attendees from across the Digital Services Ecosystem

Khalifa Al Shamsi,Chief Digital Services Officer,Etisalat

M2M&Internet of Things

The 2013 event dedicated to driving forward innovative B2B & B2C cellular services from CSPs supporting the digital world!

INNOVATIVE BANKING, RETAIL &

OPERATORPRESENTATIONS

BALANCED OTT & OPERATORBEST PRACTICE & DISCUSSION

UNSEEN OPERATOR,ENTERPRISE & CONSUMER CASE STUDIES

18th -19th June 2013, Thistle Marble Arch, London, UK

Host Operator

100+Pioneering Speakers

70+ Operator & End User Case Studies

www.digitalservicescongress.com Registration hotline: +44 (0)20 7017 5506

Mobile Wallet & Retail Innovation 2013 Sponsors

Event SupporterExhibitor

Global Messaging World Congress 2013 Sponsors M2M & Internet of Things 2013 Sponsors

M2M Industry Sponsor Congress Guide Sponsor

Platinum Sponsor Silver Sponsor Associate Sponsor

OTT Pavilion Exhibitor:Revenue Generation Sponsor: Event Supporter:

Informa Telecoms & Media is delighted to build on 15 years of delivering high levelcontent to the mobile messaging, payments and M2M ecosystems and announce theDigital Services World Congress!

Born from unprecedented interest in the individual 2012 events, this year we bring aunique event, uniting over 100 speakers from Europe, Middle East, Asia, Africa andthe Americas to recognise the moves CSPs are making and those still needed toposition themselves as full DSPs (digital service providers)!

The two day learning and networking opportunity brings together 250+ international attendees from global telecom operators, OTT players, MVNOs,device manufacturers, banking, retail, messaging and M2M vertical end users, inaddition to software solution providers, system integrators and network intelligencepartners, to address and answer the critical question of how mobile operators canmonetise services beyond their network.

Ensure that you are among the first to define the services driving today’s ‘digital revolution’ and/or are delivering the solutions needed to support the changesbrought to charging models, infrastructure and IT systems.

We look forward to welcoming you at this unique, innovative and inspiringDigital Services World Congress!

Best wishesLucy AshtonSenior Conference ResearcherInforma Telecoms & Media

Welcome to theDigital Services World Congress!

Introducing the Digital Services World Congress Team!

Speaking opportunities: Lucy AshtonE: [email protected] T: +44 (0)20 7017 6089

Commercial opportunities: Svetlana MeshkovaE: [email protected] T: +44 (0)20 3377 3993

Marketing & press enquiries: Bernadett NagyE: [email protected] T: +44 (0)20 3377 3226

www.digitalservicescongress.com @telecomstweet#digitalservices

THE WORLD’S CELLULAR M2M CONNECTIONSHAVE DOUBLED IN NUMBER IN TWO AND A HALF YEARS

The renewed interest in M2M since 2009 has made it anew benchmark for success for wireless carriers as wellas a topic of concern for national regulators.Wirelesscarriers want to be seen to be on the cutting edge ofservice provision and successfully addressing theenterprise market, while regulators want to understandthe impact of M2M on core regulatory issues such asnumbering plans.

At the end of 2Q12, there were 132 million active cellular M2M connections globally and this total is forecast toreach 217 million by end-4Q14, displaying a global CAGRof 23%. That means that approximately 39% of all cellularM2M connections by 4Q14 will have been activated since2Q12. The cellular M2M market is clearly growingsteadily, but not as rapidly as some have projected.

Carriers must not get carried away by how “fashionable"M2M has become. They must be careful not to seek to wincontracts by pricing below cost purely for the sake ofpresenting a market-leading position or competitiveadvantage to the world. This will damage the carrierbusiness model, set unrealistic expectations forenterprises and undermine the use-case-specific valuethat M2M brings, by turning it into a homogenized “race to the bottom.”

The M2M market grows organically, as and when thecorrect self-sustaining circumstances presentthemselves, which means that it will mature at a carrierlevel (and carrier-group level) in fits and starts as newopportunities occur. Forcing a company to accept M2Mdoes not work: it could result in a business modeldestined to fail, severely damaging enterprise conceptionsabout the desirability of M2M.

Jamie MossSenior Analyst, Content & ApplicationsInforma Telecoms & Media

MOBILE CAN HELP HIGH-STREET RETAILERS STAYCOMPETITIVE WITH ONLINE BRANDS

• Informa Telecoms & Media believes that e-commerce and m-commerce platforms will become the major focus of investment for many high-street retailers, at the expense of spending on opening new stores, over the next five years.

• Many retailers with well-established e-commerce sites are starting to introduce mobile-optimized versions of their websites and mobile apps to benefit from the growing usage of smartphones, particularly in developed markets.

• The potential for the mobile phone to take on the role of a wallet and enable local payments in retail stores will only be fully realized once NFC technology is integrated into mass-market mobile phones and POS terminals.

• The deployment of NFC-enabled payment infrastructurehas already begun in major cities throughout the world, driven by the major payment networks such as Visa andMasterCard. However, even in the most developed and innovative markets in Western Europe, North America and Asia Pacific, it will take at least two to three years before NFC-enabled infrastructure is widespread.

• A number of factors continue to restrict the growth of mobile retailing. On the supply side, barriers to adoption have included a lack of common standards in payment systems to enable interoperability and commercial agreements, and the reluctance on the partof merchants to invest in mobile as a direct sales channel due to concerns over security, commission structure and perceived demand. On the demand side, the primary inhibitors are consumer concern over security issues, low awareness of the services, and the difficulty of viewing and comparing physical goods on mobile phones.

Shailendra PandeySenior Analyst, Content & ApplicationsInforma Telecoms & Media

© Informa UK Ltd 2013. All rights reserved. To hear more from our analyst team join our Analyst Community group on LinkedIn www.informatm.com/linkedin or follow us on Twitter www.twitter.com/informatm.

FOR MORE INFORMATION PLEASE VISIT OUR INFORMA TELECOMS & MEDIA’S INTELLIGENCE CENTRE WWW.INFORMATANDM.COM/IC


ANALYST’S CORNER"Despite the rise of WhatsApp, iMessage and other OTTs, SMS willstill dominate mobile messaging traffic and revenues to 2016",Informa Telecoms & Media

Source: Informa Telecoms & Media

Source: Informa Telecoms & Media

Agenda HighlightsLive Global Operator & Customer Case Studies

Join our Digital Services World Congress Alumni:

www.digitalservicescongress.com @telecomstweet#digitalservices

6.30 – 10pm, Tuesday 18th June 2013

Sponsored by:

Take the chance to visit the oasis of calm and cossetedluxury on the 38th floor of the iconic ‘Gherkin’.

Enjoy this exclusive networking opportunity andtraditional 5 star service, brought by Searcys and setagainst the backdrop of unforgettable London views,seen only from the 180 metres high restaurant.

Limited spaces are available and will be awarded on afirst come first served basis.

Please visitwww.globalmessagingcongress.com toregister your interest in attending.

DIGITAL SERVICES WORLD CONGRESSEVENING AT THE ‘GHERKIN’!

2012 attending companies included:

MOBILE WALLET &RETAIL INNOVATIONINDUSTRY BREAKDOWN

GLOBAL MESSAGINGWORLD CONGRESSINDUSTRY BREAKDOWN

Sources: 2012 Mobile Financial Services & NFC Summit and Global Messaging World Congress attendees

34% Banking & Financial12% MNOs/MVNOs/OTTs3% Device OEMs4% Press5% Retail17% Solution Providers25% Consultants/Analysts

54% Operator24% Messaging Infrastructure

Supplier11% Application5% Mobile Marketing/Advertising3% Analyst3% Other

Ingvar Aaberg, VP, Head of Voice &Messaging, Digital Services, Telenor Group, Norway

Leonard Carey, M2M BusinessDevelopment Manager, AT&T

Hyudae KIM, Senior Manager,Technology Strategy Office,Corporate R&D Center, SK Telecom, South Korea

Asad Naveed, GeneralManager (System Engg),PTCL, Pakistan

Raja Sarkar, Head – Core Products, Essar Telecom, Kenya

Tom Rooney,Development Manager,Mobile, Online Selling, John Lewis, UK

Danilo Galgani,Embedded SystemsSenior Specialist, Fiat S.C.p.A, Italy

Matthew I. Growney,Founder & CEO, Isabella Products, USA

Jakirul Islam, AVP & Head ofOperations, MobileBanking Division,Dutch-Bangla Bank,Bangladesh

David Urbano Martin,Mobile Service Director,La Caixa, Spain

Jan Vanhaver, After Sales Manager, Hyundai, Belgium

"This may be stating the obvious, but the world is becoming digital and digital is becoming evermore mobile. This meansmobile operators are uniquely positioned to leverage their significant assets to create new value for their customers andbusinesses. The ingredients are there - network and access, data, billing, multi-channel, multi-screen, trust and brand.However it's only by looking beyond their previous experience that operators will find the recipe for digital success." Dominic Collins, Director of Digital, EE, 2013

M2M Industry Sponsor:Olswang is a pioneering law firm with a distinctive approach to delivering commercial advice and developingclient relationships.

We share industry and technical legal insight, we connect clients and we bring innovation when required. We havebuilt an unparalleled Telecoms,Media and Technology (TMT) practice, which makes us the firm of choiceinternationally for our clients when they need to make strategic decisions with confidence .

We bring continuous improvement to our client's businesses. As such, we are fortunate to include market leadersand sector trailblazers in our impressive base of clients, sealing our reputation as a globally recognised TMT practice.

Olswang has an international presence spanning Belgium, France, Germany, Spain, the UK and Singapore.

For more information, please visit: www.olswang.com

Congress Guide Sponsor:Wyless is the leading global M2M managed services provider. Our resilient platform, delivered in partnership withthe world’s largest network operators, provides secure, reliable communications with wireless devices in over 120countries. Powerful management tools offer real-time reporting and control over all devices connected to ournetwork. Wyless delivers a comprehensive suite of managed services with professional support. We enable ourcustomers and partners to deploy M2M applications and services faster, cheaper and more effectively.

For more information, please visit: www.wyless.com

Platinum Sponsor: The Telsis mission is to enrich people's lives through innovations in communications technology and services. Telsis does this by providing compelling easy to use services that deliver value to the end user.

Telsis’ portfolio of services is backed by proven engineering skills, system integration expertise and a deepunderstanding of human factors, all of which combine in solutions that enable operators to offer customers excitingand practical services with compelling real-world appeal.

In messaging, Telsis offers solutions to protect against fraud, to assist with migration to next generation mobile andcloud based networks, and to provide service layer innovations that enrich the lives of their users. In voice andmultimedia, Telsis offers a range of opex reduction and value-added services which run on Telsis’ next generationOcean Services Platform – a proven, programmable TDM to NGN platform which enables providers to deliver theservices which their customers demand.

Founded in 1987, Telsis headquarters are at Fareham in the UK, with sales and support centres in Australia, Germanyand Spain. Its customers include many of the world’s leading network operators. For more information, please visit:www.telsis.com

Silver Sponsor:Mavenir delivers solutions that enable mobile service providers globally to deliver high-quality internet protocol (IP)-based voice, video, rich communications and enhanced messaging services to their subscribers – all services, across3G, 4G and Wi-Fi networks, to any enabled device. Our virtualized mOne® Convergence Platform has enabled leadingmobile service providers to introduce the industry’s first live network deployment of Voice-Over-LTE (VoLTE) and theindustry’s first live deployment of next-generation Rich Communication Services 5.0. For more information, pleasevisit: www.mavenir.com

Associate Sponsors:BICS delivers best-in-class international wholesale solutions to any communication service provider worldwide.Through its Mosaic portfolio, a comprehensive, flexible and innovative suite of solutions designed to be usedindividually, or collectively, BICS meets the existing and future requirements of the global telecoms industry.

Our passionate and creative teams located in Brussels, Bern, Dubai, Singapore and New York, continuously strive toprovide our customers with the highest levels of quality, reliability and interoperability enabling them to maximisetheir end-user value.

With our successful consolidation strategy, and a continuing focus on technological advancement and innovation, wehave achieved a world-leading position in the international Voice and Mobile Data markets. For more information,please visit: www.bics.com

Symsoft is a profitable and trusted charging and messaging expert with over twenty years of industry experience.Symsoft provides solutions enabling operators globally to stay ahead of their competitors in an increasinglycompetitive telecom market. Its innovative products are used by leading operators such as America Móvil, Millicom,Polkomtel, Saudi Telecom, Telefónica, Telenor, Tele2, TeliaSonera and 3 in more than 30 countries, serving over 120million subscribers.

As revenues from P2P messaging are flattening out and even declining in many markets, Symsoft's consolidatedmessaging suite helps operators cut costs while realizing the full potential of the growing Enterprise Messagingmarket. For more information, please visit: www.symsoft.com

As the global leader in mobile messaging, Acision connects the world by powering relevant, seamless messagingservices, which enrich the mobile communications experience and create new opportunities for carriers andenterprises across the world.

Acision's proven products and services, experienced people and service innovation allows organisations to meet thechallenges in today’s converging telecommunications market. Acision is at the heart of its customers’ strategicbusiness services, working together to achieve profitable and sustainable growth. Acision’s recognised expertiseextends across a portfolio of propositions, products and services and is based upon a global track record, businessinsight and leading edge technology platform. For more information, please visit: www.acision.com

OTT Pavilion Exhibitor:Voxofon is a fast-growing OTT provider offering free and low-cost voice and messaging services to and from anydevice. It bridges the gap between the "new" world of smartphones and the "old" world of feature phones by leveragingits unique, IP-based communications platform, including smartphone, tablet and web apps. For more information,please visit: www.voxofon.com

Exhibitor:Arxan protects the App Economy from attack in distributed or un-trusted environments with the world's strongestand most deployed application integrity protection platform. Arxan's proven security for mobile, embedded, desktopand server environments protects financial services apps against, fraud, unauthorized access, piracy, malware andcompromise of critical business policies.

For more information, please visit: www.arxan.com

Event Supporter:C-SAM, Inc. is a global pioneer in secure mobile transactions technology offering a range of mobile phone basedapplications for financial as well as non-financial services. The company licenses technology and provides turnkeyservices to carriers, banks, merchants, settlement networks, healthcare providers, and large infrastructure providers.

For more information, please visit: www.c-sam.com

Ensure that you maximise your time over the two days by listening to the keynote plenaryspeakers before joining the conference of your choice!


Meet with OTTs & operators to drive SMS revenuesin established & growth markets!

#globalmessagingwww.globalmessagingcongress.com

Identify how operators, banks, card networks,retailers & OTTs can maximise mCommerce profits!

#mwalletconfwww.mobilewalletconference.com

Help operators maximise their services beyond thenetwork and drive connectivity in all things!

#m2miotwww.m2minternetofthings.com

www.digitalservicescongress.com @telecomstweet#digitalservices www.digitalservicescongress.com @telecomstweet

#digitalservices

“We were able to have direct discussions with industry experts and key decision makers in the mobile financial services ecosystem, includingfinancial institutions, operators, credit card providers, etc to discuss the significance of application protection across the industry” Arxan, 2012 exhibitor

Turn lessons learnt in the conference room into tangible business ideas; start making the identified opportunities happen! Take the opportunity to network and watch demos on our

exhibition floor during refreshment breaks and the Digital Services Drinks Reception!

OTT Pavilion Come and try out the new messaging applications and services demonstrated by our speakers and sponsors.

Prize Draw Stage Want to be the star of the show? Host your own raffle and ensure that delegates walk away remembering your generosity!

Digital Device Demo Zone Visit our mini connected world! Come and see connected products which make up today’s digital lifestyle!

Industry wide media partnerships, wish lists and press invites! Maxmise your ROI by sending us your delegate and attendee press lists to invite.

Digital Innovation: why we make it happen!

Prize DrawStage

To MobileWallet & RetailInnovation

To M2M &Internet ofThings

To GlobalMessaging World

Congress

OTT PavillionDemonstrate your innovative messagingservices on attendees!

Meet with delegates in this zone to set upyour messaging service demos on theirphones!

Prize Draw StageHost your own raffle and ensure thatdelegates walk away rememberingyour generosity! Meet and greet,exchange business cards and be thestar of the show!

Digital Device Demo ZoneSee live demos of new connectedproducts and mobile payment solutions!Test, touch and examine in detail theobjects which will create the futureInternet of All Things!

OTT Pavillion Digital DeviceDemo Zone

Showcase Your Innovative Solutions in the Digital Service Station!

Silver Sponsor:Comverse® is the world’s leading provider of telecom business enablement solutions that support serviceinnovation and smart monetization through a rich portfolio of BSS, Mobile Internet, Value Added Services, IPCommunications and Professional Services.

Comverse helps customers expand their business models and address substantial opportunities in the hyper-connected world through focus on key concerns such as Connected Business Enablement, an Enhanced CustomerExperience, IP/4G Evolution, Business-Energizing Services & SaaS.

Comverse’s extensive customer base spans more than 125 countries and covers over 450 communication serviceproviders serving more than two billion subscribers. The company’s innovative product portfolio enablescommunication service providers to unleash the value of the network for their customers by making their networkssmarter. Comverse’s solutions are available in a variety of delivery models, including on-site, cloud, hosted andmanaged services.

Comverse is ranked number 55 in PwC’s Global 100 Software Leaders list. For more information, visitwww.comverse.com

Bronze Sponsor:Geek Squad are customer focused technical support specialist. As a member of the Carphone Warehouse familyof brands we are excited to offer 24/7 technical support to the connected M2M industry. We are partnering withleading retailers, banks, utilities, mobile operators and internet services providers to support the delivery ofcustomer connectivity. We have the ability to support your connected M2M strategy from smart device fulfillment,insurance and customer technical support and set up in order to drive adoption, improved customer experienceand add customer value. We have local telephony teams within UK and across Europe who are equipped and readyto help your customers. For more information, please visit: www.geeksquad.co.uk


2013 SPONSOR PROFILES:

RESERVED

SOLD

SOLDSOLD

RESERVEDSOLD

2013 SPONSOR PROFILES:

Repositioning for the Digital World 11.50 M2M & Internet of Things Chairs’ extended opening remarks

• Examining the traditional B2B M2M business model• What roles will players have in the B2B2C IOT ecosystem?Robin Duke-Woolley, CEO, Beecham Research, UK

12.10 Fitting M2M into your Digital Services Strategy• How is the M2M department interacting with others?• What mutual benefits are brought to each department?• The future vision! In an ideal world, how would the operator like its digital service

strategy to develop over the next 20 years?Angel David García Barrio, Head of Strategy & Alliances, Global M2M, Telefónica, Spain and Chairman, M2M Multioperator Alliance

12.35 Extending your global reach: giving customers an integrated approach to data• Steps to achieving collaboration between your business’ engineering, sales and

customer services teams, to transform your products and apply differentiated services anywhere in the world

• Insight into how the operator-enterprise relationship evolves: responding to the simple need for global connectivity, connecting multiple global devices, managing data, assets and modules

Leonard Carey, M2M Business Development Manager, AT&T, UK

13.00 Lunch & Networking

Innovating for the Connected Road Ahead & Big Data14.10 M2M: The ‘flavour’ & colour of ‘Natural’ Data

• Looking at the top down and bottom-up view of M2M at the cross-roads of Smart-X• The M2M revolution: new network scenarios• ‘Natural data’ networking, starting from M2M• The road ahead towards deeper digital semantics and Big Data• The transformational power of M2M ‘from within’, and scenarios for networks of the futureRenaud Di Francesco, Director, Europe Technology Standards Office, Sony, UK

14.35 Getting your customers connected: Implementing a seamless M2M Strategy• Minimising the risk at Go Live and ensuring your customer journey is seamless • Building a customer focused technical support plan • Lessons learnt and best practice in customer connectivity • Case study: Managing remote heating through your smart device Pritpal Matharu, Sales & Operations Director, Carphone Warehouse, UK

14.55 A legal flavour of M2M & the Internet of Things: Regulatory and commercial approach to M2M challenges• Interoperability and standardisation. Portability of numbers/domains• Privacy and information security• Resources (spectrum and energy) and network constrains• Liability through the M2M value chain Blanca Escribano, Partner & Purvi Parekh, Partner, Olswang LLP, Spain

15.20 Cloud Applications and the Internet of Things• What opportunities will the Internet of Things bring for cloud computing?• Exploring the profitability of using cloud computing to manage the massive volume of data

brought by the vast growth in connected electronic devices • What should operators be doing to work with ‘smart end users’ to enable cloud

revenue streams?Christoph Peylo, VP, Telekom Innovation Labs, Deutsche Telekom, Germany

15.45 Refreshments & Networking

Analysing Traditional & Future Business Models16.15 Getting M2M right: platforms, propositions and partnerships!

• Going to market: analysing the required steps an MNO needs to take to succeed • Making the right choices when deciding M2M channels and partners • Identifying the obstacles and how to overcome them in the quickest time• EE case studies: how to meet your end customer’s demandsJason Bellman, Director of MVNO & National M2M, EE, UK

16.45 Outsourcing M2M operations under an MVNO-like business model• Examining the challenges and constraints that an MNO faces in its existing M2M operations• Assessing the opportunity of handling M2M operations through an MVNO-like model

(leveraging on the capabilities of its MVNE / MVNA partner)• Implementing the solution: what does the business model and operation cover?Jacques Bonifay, CEO, Transatal, France

17.15 PANEL: Breaking down the business models supporting M2M & IOT• What defines an M2M business model? Looking at the B2B2C business model• How to price embedded services and find a business model that can be carried across

connected products• What partnerships are being built around connected consumer electronics?Moderator: Robin Duke-Woolley, CEO, Beecham Research, UK Marc Overton, VP of Wholesale & M2M, EE, UKCarlos de Arriba, Senior Manager, Samsung Mobile, UK Mila Milenkovic, Head of B2B Partnerships, Telekom Srbija, Serbia & Montenegro

PANEL

DAY ONE TUESDAY 18 JUNE 2013


& RETAIL INNOVATION

Opening up the ‘Wallet’ 11.50 Mobile Wallet & Retail Innovation morning chair’s opening remarks:

What is the ‘mobile wallet’ exactly?Dave Birch, Director, Consult Hyperion, UK

12.10 The operator wallet & mCommerce as part of Digital Services• Why is mCommerce a key focus for operators’ digital services?• The importance of partnerships with the finance world and what should partners’ strategic

involvement be?• Should the operator focus on just one m-payment solution or multiple global offers? • How can the operator maximise the NFC wallet opportunity going forward?James Le Brocq, Managing Director, O2 Money, Telefónica, UK

12.35 Achieving the 2020 mobile transaction goal• Looking at partnership models being supported by Visa to drive up adoption of mobile

contactless payments amongst operators• The importance of quality not quantity: what is the risk of too many payment platforms?• Reassessing how far mobile payments have come in the past 12 months and what is still

needed by the ecosystem to support mCommerce successMary Carol Harris, Head of Mobile Strategic Alliances, Visa Europe, UK


The Wallet & Beyond: Advertising, LBS, Couponing & more

14.15 Session chair’s introductionRussell Buckley, Advisor, Eagle Eye Solutions, UK

14.20 A Wallet that works with every phone!• Turkcell Case Study: TCELL Cüzdan• Prepaid capabilities and online & F2F shopping experience• Location Based Services enabled e-commerce promotions and couponing featuresAli Salci, Mobile Finance Business Director, Turkcell, Turkey

14.50 Looking beyond m-payment capabilities with Google• Recognising how the mobile phone can give your brand context• Identifying search-based advertising opportunities • Understanding the role of brand partnerships in driving m-wallet uptakeRuairidh Roberts, Industry Manager, Google, UK

15.15 No hype, just facts: 12 years of a national m-payment scheme• An insight into the scheme’s 12 year evolution• Examples of everyday use: how it works and how popular is it?• Lessons learnt getting there and looking to the futureMarko Jagodič, Assistant to the President Board, Telekom Slovenije & Dean Korŝec, IT Manager & Director, Nova KBM & M-Pay, Slovenia


Consumer Engagement & Maximising the Mobile Platform

16.15 Examining the mobile business case for high-street retailers• What should high-street retailers consider while developing their mobile strategy?• Why retailers must think beyond payments to maximise their ROI in mobile?• How can high-street retailers use mobile to differentiate and compete with online brands?• What can small retailers do to benefit without having to make huge investments in mobile?• Relevant examples, market data and forecasts from Informa’s research on mobile retailShailendra Pandey, Senior Analyst, Mobile Content & Applications, Informa Telecoms & Media, UK

16.45 Operators & the mobile retail revolution: getting the proposition right• What the operator should be doing to capitalise on trends• Do you know what makes a brand’s mobile marketing portfolio succeed?• How does the operator fit into brands and retailers’ marketing plans?• Tips and best practice from experienceIngo Schneider, Director M-Commerce & Mobile Advertising Joint Ventures, Global Advertising, Telefónica Digital, Germany

17.15 INNOVATIVE SURGE PANEL: Awarding your customers through partnerships and offers• How to differentiate in the market through unique marketing and advertising offers• Recognising the revenue potential in mobile couponing • How to successfully integrate voucher services into m-commerce activities• Exploring the partnership model: how to secure profit for all parties involved in this

advertising relationshipModerator: Shailendra Pandey, Senior Analyst, Mobile Content & Applications, Informa Telecoms & Media, UKJames Whatley, Head of Social Media, Ogilvy, UKSue Onians, VP Merchant Loyalty, Visa Europe, UKEden Zoller, Principal Analyst, Ovum, UK

Market Updates: Key Operator Opportunities11.50 Global Messaging World Congress chair’s extended opening remarks

Crucial market trends and up to date reports on global messaging trendsPamela Clark Dickson, Senior Analyst, Informa Telecoms & Media, UK

12.10 Operator Positioning of RCS in an LTE World• What does the RCS and LTE environment look like? • How to bring VoLTE together with RCS• How to advance the time to market of available products

Kobus Smit, Head of Voice & Messaging Products, Deutsche Telekom, Germany

12.35 Enabling A2P messaging to reach its full revenue potential• How can operators ensure that this source of revenue from enterprises, governments and

NGOs is not threatened by a lack of security?• What will secure network subscribers from spam and attack?• Insight into a multi-tiered approach to protect network subscribers, government,

NGO and enterprises• Successful and profitable A2P messaging case studies

Nigel Shaw, Product Director, Telsis, UK


The Messaging & RCS Relationship14.15 RCS: the OTT alternative and competition?

• What will the Joyn and OTT ecosystem look like as it develops?• How are operators collaborating to extend Joyn’s reach across regions and devices?• Examining the benefits of the standardised second release, Blackbird

Javier Arenzana Arias, Director of Rich Communication Services, Telefónica, Spain

14.45 RCS 5 as the target for VoLTE operators to realize the full value of their LTE network• How can the operator position itself as the premium provider of consumer messaging, chat

and content services?• Steps to launching a successful commercially available VoLTE and/or RCS service• How can cost, complexity and time to market for operators’ Voice over LTE services

be minimised?• Coexistence of VoLTE and RCS clients on the device • Identifying the advantages of IMS based approach

Terry McCabe, CTO, Mavenir Systems, USA

15.15 Looking at the IMS, mVoLTE and RCS relationship & available opportunities• Why introduce IMS? How does it create revenue opportunities? What are the deployment

challenges and how can they be overcome? • Examining the future path for IMS and mVoLTE: how to overcome hurdles along the way• Breaking down challenges within your organisation

Dr. Karsten Schroeder, Head of Converged Solutions, Telefónica Germany


The OTT Movers: Who is leading in the Ecosystem & How?16.15 Future Opportunities: Reaching out & going OTT!

• How are internet players extending their reach with voice messaging?• How can OTT players unite all messaging and voice services?• What are the considerations for extending international reach? • Lessons learnt: lowering costs, speeding up time to market and improving coverageJonie Oostveen, Director Strategic Partnerships, eBuddy, Singapore

16.45 Driving & optimizing messaging revenues in an evolved messaging market place • Examining the evolution in SMS P2• Securing messaging revenues• Impact of OTT messaging services

Bart Vandekerckhove, Head of Mobile Messaging, BICS, Blegium

17.15 PANEL: Over-The-Top Pricing?! How to secure future revenues alongside customers• Looking at ad based plans• How can mobile chat services be made profitable?• Outlining premium service charging and how to implement it• Can operators benefit / generate revenue from OTT players?Moderator: Pamela Clark Dickson, Senior Analyst, Informa Telecoms & Media, UKOlivier Rozay, VP Business Development, Pinger, USARoberto Moctezuma, Co-Founder & Board Member, Voxofon, USA Tim Rea, CEO, Palringo, UK Tricia Bertero, CMO, GOGII, USA

08.00 Registration & Refreshments08.45 Introductory Speech & Speed Networking08.55 Chair’s Opening Remarks

Mark Newman, Chief Research Officer, Informa Telecoms & Media, UK

09.05 Re-writing the rules of doing business in the mobile broadband world • Digital Co-opetition: What is the backbone to a strong proposition?• Partnerships v. building digital services available on your network• What does an innovative operator seek in a technology partner?• Finding a good revenue sharing modelKhalifa Al Shamsi, Chief Digital Services Officer, Etisalat, UAE

09.30 Breaking down the ingredients to becoming a digital services provider• Advancing the developer and telco relationship• How can direct operator billing be leveraged to drive the sale of digital goods?Jose Valles, Head of BlueVia, Telefónica Digital, UK

09.55 Connecting our Digital Lives: how the operator will be more than the ‘pipe’ in the networked society• How can operators extend their role in the digital world?• In what way will the arrival of 4G revolutionise services further?• The Wallet, Social Media and Internet of Things: how central are they to the future

smart life?Dominic Collins, Director of Digital, EE, UK

10.20 Evolving Operator Services to the Digital World: A Holistic ApproachHow can operators create new value for their suscribers in the digital domain?• Safeguarding revenues by modernizing and enhancing traditional services• Introducing new rich services enabled by all-IP environments and WebRTC• Leveraging social intelligence to improve marketing and business performanceShai Perach, Head of Marketing, Digital & Value Added Services, Comverse

10.45 Digital communication landscape• Do OTTs cause value chain shifts or simply destroy revenues?• What are operators doing to stop being sidelined?• What opportunities are there for both OTT players and Telco?• Exploring win-win scenarios in Telco-OTT Dario Talmesio, Principal Analyst – Head of Europe, Informa Telecoms & Media, UK


Morning Plenary Session

“I profoundly disagreed with some of the views expressed butwas delighted by others – therefore I found it thought provoking.”Head of Payments, KPMG, 2012 attendee

“Covered the key trends, from the different perspectives ofvendors, operators and OTT players. A source of inspiration!” Head of VAS Product Management, Everything Everywhere, 2012 attendee

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18.00 Close of Day 1 and Digital Services World Congress Drinks Reception www.digitalservicescongress.com

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17.45 Close of Digital Services World Congress www.digitalservicescongress.com

08.15 Registration & Refreshments

09.00 Mobile Wallet & Retail Innovation morning chair’s opening remarksJoe Davies, Associate Editor, NFC World, UK

Wallet Wars & NFC

09.10 The Mobile Wallet Wars• How are new technologies and new entrants disrupting retail payments?• What do new payment systems need to succeed? Which providers are best placed to succeed?• What will mobile wallet providers need to do to drive adoption and use?Benjamin Ensor, Research Director, Forrester Research, UK

09.35 Cloud v. Secure Element: where should mobile payments be enabled from?• Reassessing the mobile money proposition• What do consumers want; does the technology behind the m-payment method really matter?• How can merchants and brands take full advantage of the m-payment opportunity?Robert Harper, Head of Retail Services, PayPal, UK

10.05 PANEL: Should the mCommerce conversation & mobile payment success be reliant on NFC adoption?• What are the remaining obstacles to mCommerce growth?• The operator and payment scheme relationships: understanding the dynamics of the

business model involving merchant transaction and rental fees• Prepaid applications, P2P money transfers, digital payment services, NFC payment

applications? Breaking down the full mobile money propositionModerator: Angel Dobardziev, Practice Leader, Emerging Markets, Ovum, UKRobert Harper, Head of Retail Services, PayPal, UKHolger Kunkat, General Manager – Americas & EMEA, C-Sam, Germany


11.30 Building the NFC go-to-market strategy• Analysing the Orange Wallet and its open solution for the NFC ecosystem• Case studies: transport and payment pilots• Looking at which partnerships are needed to succeed• Overcoming challenges to achieving mass market adoptionAlicia Calvo, Innovation Director, Orange, Spain

Who can be ‘Banked On’ in mCommerce?

12.00 Supporting trusted digital services though secure elements• A snapshot of the current status of the mobile ID landscape, associated use cases and

security challenges• How the digital security industry is supporting the creation, deployment and management

of secure mobile services and applications across the globe• Why and how can secure elements play a role in securing emerging mobile services?• SIM: the perfect solution for mobile ID?• How service providers can leverage secure elements to fit their security objective and

business modelMartin Jolette, Chair, SIMalliance Mobile Internet Security Working Group, France

12.30 PANEL: Breaking down the security of a mobile wallet• How can ecosystem players ease consumer concerns over wallet adoption?• Examining the first steps of an operator-centric contactless payment ecosystem• Who does the operator need? Partnerships, manufacturers, security solutions, TSMs:

how do they fit into the mobile money proposition?• Understanding the threat landscape and risk mitigation practices for financial services’

applications from development to deployment on mobile and embedded devices Moderator: Angel Dobardziev, Practice Leader, Emerging Markets, Ovum, UKLorenzo Gaston, Technical Director, Smart Payment Association (SPA), FranceWinston Bond, European Technical Manager, Arxan, UK


Brands & the 'Mobile Obstacle'

14.20 Steps to building a personalised, multi-channel retailing experience• Why does mobile now play an essential role in overall brand strategy?• Analysing current and future partnerships with mobile ecosystem players• How to measure that you are attracting customers to all purchasing channels?Please visit www.mobilewalletconference.com for further speaker details

14.50 EXTENDED MOBILE SHOPPER DISCUSSION: Are brands and the mobile ecosystem working together to fully realise the mCommerce opportunity?• What behavioural trends are being seen amongst mobile shoppers?• Which moves from mobile savvy brands and retailers are being made to drive up

customer engagement?• Which applications are succeeding in overcoming remaining mobile marketing and

advertising obstacles?• What real-time opportunities can the retailer seize using the mobile platform?• How to fully utilise social media and twitter Moderator: Paul Berney, Chief Marketing Office & Managing Director, EMEA, MMA, UKPete Doyle, Managing Director, Social Retail, UKJohn Boyd, co-Founder & CEO, ShopSavvy, USANic Cumisky, Senior Industry Manager, Google, UKPav Chahal, Mobile Commerce Delivery Manager, Debenhams, UKTom Rooney, Development Manager, Mobile, Online Selling, John Lewis, UK


Relationships Therapy: The Bank & Operator

16.15 Embracing the smart phone & taking the lead in mobile banking• How can banks regain consumer trust through secure mobile offerings?• What is important to banks amongst the ‘mobile wallet’ hype?• What part should banks play in the wallet ecosystem?David Urbano Martin, Mobile Service Director, La Caixa, Spain

16.45 Lessons from the emerging market: evolution of mobile banking in Bangladesh• Evolution of mobile banking in Bangladesh and swot analysis of the market• Sizing up the market and key players within the ecosystem• How Dutch-Bangla Bank is positioning as a pioneer and market leader?• Imperative steps to achieving real financial inclusion through mobile banking• How to contribute to national economy through mobile banking going forwardJakirul Islam, AVP & Head of Operations, Mobile Banking Division, Dutch-Bangla Bank, Bangladesh

17.15 Building a mobile service through partnership and innovation• What are the ingredients and dynamics in a successful bank and operator relationship?• How to build a secure and easy to use banking app• What do banks really think of NFC? How are they driving contactless payment uptake?Pierre Lahbabi, Global Head of Strategy & Innovation, Card Business, BNP Paribas, France

DAY TWO WEDNESDAY 19 JUNE 2013



09.00 Global Messaging World Congress chair’s opening remarksDaniele Tricarico, Analyst, Pyramid Research, UK

Enhancing your Value Added Services & Staying Ahead in a Competitive Market

09.10 Will operator innovation succeed? How to stay ahead of the competition • Why build a data heavy messaging and voice service and how to account for the network costs?• Looking at the business intelligence solutions needed to meet the needs of consumers’

insatiable appetite for data • Steps to implementing a simple, user friendly service and pricing planGiles Corbett, Head of Libon, Orange Vallée, UK

09.35 Unified Messaging approach: outlining the advantages of MegaFon’s UM Solution• Why do we need to change something? Looking at market evolution• Ultimate control over messages, Unified Messaging architecture & features• Dos and don'ts for operators, experience sharingAndrey Osochenko, Technical Product Manager, MegaFon, Russia

10.00 PANEL: What are operators doing to boost their VAS?• How do operator OTT voice, video and messaging services align with RCS?• What are operators boosting their value added services with?• Looking at the options being taken to counter revenue loss to OTT services• Do RCS offer a better proposition to operator OTT services?• Will RCS be extended to the enterprise market in the future?Moderator: Daniele Tricarico, Analyst, Pyramid Research, UKFlorent Stroppa, Senior Manager, Communication Services, Vodafone, UKJames Parton, Director of European Marketing, Twilio, UKJavier Arenzana Arias, Director of Rich Communication Services, Telefónica, SpainJF Sullivan, CMO, Acision, Germany


A2P Opportunities: Looking at End-user, Operator & Aggregator Stories

11.20 Analysing the added value of the Application-to-Person platform for enterprises• Successes enabled for Hyundai by A2P communication • What is the added value compared to other media (phone App, SMS, direct mail, etc)• Why is the A2P platform important for enterprises: outlining commercial benefits and

future opportunities of this communication platform for the enterprise and dealer networkJan Vanhaver, After Sales Manager, Hyundai, Belgium

11.45 Maximising the return from Enterprises Messaging with minimal investments• The operator's foundation for profitable Enterprise Messaging• Working with the ecosystem to maximise return• What can a global Enterprise Messaging aggregator do for the operator? • Case studies: Europe; Middle East; Asia; Africa; North and South AmericaJanne Hazell, VP Product Management, Symsoft, Sweden

12.05 Revenue Makers: Application to Person business opportunities• Current A2P message market status and Companies use A2P message for what and why?• What is required from operators in the A2P message market evolution?• Studying how MNOs can smoothly migrate and upgrade the A2P SMS and MMS market

to RCS (Joyn)• Understanding what is needed technicallyJongMun Lee, Manager, Institute of Technology, SK Telecom, South Korea

12.30 PANEL: Not just spam! Realising the full potential of enterprise messaging?• What are the opportunities for A2P revenues compared to P2P and where are the biggest

growth areas for A2P messaging?• What are the specialist technical requirements for A2P services and how can customer

demands be met by operators and aggregators?• How can operators protect their networks from spam?• What do operators and aggregators demand from an SLA?• How can QoS be ensured by all value chain players?Moderator: Daniele Tricarico, Analyst, Pyramid Research, UKBrage Bjøntegaard, Senior Business Developer, Telenor Norge, NorwayStuart Kelly, Business Development Director, Telsis, UKKen Hart, EVP, Enterprise Messaging, Soli Interactive, UK


Pioneering Business Models 14.20 Messaging for Telcos – revenues or relevance?

• The changing role of messaging services • Opportunities in between OTT and RCS• What is Telenor's direction and why?Ingvar Aaberg, VP, Head of Voice & Messaging, Digital Services, Telenor Group, Norway

14.50 Polishing your messaging strategy against the growing OTT threat• Examining MNO messaging strategies and innovation• Understanding the OTT’s growth and success in the new market conditions• Response strategies : competitive or co-operative?• The MNO’s messaging business: How it is changing and what shape will it take in the future?Hacer Coskun, VAS Unit Head, Turkcell, Turkey

15.20 Making sense of the RCS revenue case• Examining revenue generation and 2-sided business models through APIs• Building relevance with brands• RCS in an app worldVishal Mathur, Consultant, GSMA, UK


Emerging Market Leaders 16.15 Succeeding with SMS innovation in emerging markets

• Are SMS revenues primarily reliant on the low smart phone penetration and how sustainable is this growth?

• How to drive revenue growth in key areas:• advertising • mobile banking • enterprise services

• What is the impact of partnerships with OTTs and other players?• How to implement real-time prepaid and post-paid content billing for SMS, MMS and WAPIman Merghani, Content SDP & Messaging Team Leader, Zain, Sudan

16.45 Experimenting with partnerships & charging models • What obstacles need to be overcome to build a device and carrier agnostic messaging service?• Assessing the current operator charging models and exploring alternative possible

revenue streams• How has offering VoIP calls affected customer retention?• Should operators launch alone or with an OTT partner application?Please visit www.globalmessagingcongress.com for further speaker details

17.15 Entering the market: PTCL’s entry into the enterprise messaging market• Goals and challenges• Building a business case and results to date• How to expand on the opportunity and reach out to new revenue poolsAsad Naveed, General Manager (System Engg), Pakistan Telecommunication Company, Pakistan


09.00 M2M & Internet of Things chair's opening remarksJim Morrish, Director, Machina Research, UK

Leveraging Telcos’ Core Capabilities & Confronting Technical Challenges

09.10 The operator journey to maximise profits from services beyond their network• Do have operators have realistic expectations for the M2M market?• An update on M2M deals and pricing plans• Has the ecosystem fully grasped the complexities of the market? An insight into the value

chain’s concerns and how justified they are• Looking at the operational requisites for M2M successSheridan Nye, Senior Analyst, Informa Telecoms & Media, UK

09.35 Monetising M2M applications as LTE rolls out! • Why does offering connectivity for indirectly connected M2M devices make sense for operators?• What capabilities do operators need to have to design, engineer, optimise, manager and

price their networks• Steps to extending M2M Service Delivery Platform (SDP) functionality to offer new services • Offering new services to M2M application providers: examples of bundled billing, data

storage, advanced analytics, remote configuration, diagnosticsAndrzej Ochocki, Head of Marketing & Proposition Department, M2M Competence Center, Deutsche Telekom, Germany

10.05 PANEL: Maximising the M2M data digesting device & winning with customer insight• How operators can ensure the data transferred between devices is not ‘wasted’?• Ensuring seamless data transfer between applications and achieving real-time responses• How to write rules to process machines or products’ data into real-time• How much insight into your customers can you get and how to transform it into essential

business intelligence?• Who owns the customer analytics and how can it be turned into sellable information?James Monighan, Head of M2M Strategy, Telefónica, UKGian Paolo Balboni, Head, Strategic Trends, Telecom Italia, ItalyMatthew Cullinen, Senior Associate – Research & Intelligence, Carbon War Room, USAHakan Kostepen, Executive Director – Product Planning & Innovation, Panasonic Automotive Systems Company, USA


11.30 Connecting M2M & consumer devices across your network• Deciding on the platforms to achieve the best reach into vertical markets• Platforms, business models and revenue sharing: assessing the different options • How to achieve the scale and flexibility needed to reach developing M2M markets globallyBelma Boyraz, Technical Product Manager, Avea, Turkey

12.00 Ways of building your M2M & IoT business to meet economic targets• Success story of M2M business in Korean market• How to boost the ecosystem of M2M into various vertical markets• Steps to increasing profit and lowering time to market and costs• Understanding how the M2M platform can fit into the current business model• Indentifying differences between an IoT Service and M2M Service• Looking at the emerging business model as the IOT vision becomes a reality• Achieving successful partner collaboration to create specialist applicationsHyudae KIM, Senior Manager, Technology Strategy Office, Corporate R&D Center,SK Telecom, South Korea

12.30 PANEL: Achieving seamless coverage across networks and borders• 2G, 3G, 4G? Which networks are global operators building on?• How to future-proof your device• What should operators be doing to guarantee coverage and continuity when roamingModerator: Yiru Zhong, Senior Industry Analyst, Frost & Sullivan, UKAngel David García Barrio, Head of Strategy & Alliances, Global M2M, Telefónica and Chairman, M2M Multioperator Alliance, SpainDan McDuffie, CEO, Wyless, USA


Outlining the Advantages of Bringing Connectivity to your Business

14.20 Connecting the car: looking at how the ecosystem will develop and the benefits brought to players• Identifying the need for telematics, Intelligent Transport Systems (ITS) and cloud

service connectivity• which services do car makers want to bring connectivity to and how?• Is there a need or desire for LTE embedded cars?• Integrating the various providers of adjacent vehicular services into the complex ecosystem; deciding

who ‘owns’ the customer data and outlining how each member of the value chain will benefit• What challenges still remain for the ‘connected car’ market?Danilo Galgani, Embedded Systems Senior Specialist, Fiat S.C.p.A, Italy

14.50 Case Study: DAF TrucksThe story of the truck and the Internet of Things: supply chain management and other value added benefitsPlease visit www.m2minternetofthings.com for further speaker details

15.20 How to add a connected product to your business• Underlining the benefits of bringing connectivity to your business • What should manufacturers be doing to take advantage of connected device opportunities?• How can OEMs boost their revenue by offering mobile communication VAS?• Designing for a connected productMatthew I. Growney, Founder & CEO, Isabella Products, USA


Connected Consumer Electronics: Innovation, Start ups & Progression

16.15 Embedded connectivity in consumer electronics• The right bearer for the business model• The cellular connectivity cost conundrum• Automotive: the right channel for the service• Simplicity and affordability via the CloudJamie Moss, Senior Analyst, Content & Applications, Informa Telecoms & Media, UK

16.45 Spotlight: the start-up culture of Internet of Things• How product design and internet cultures can teach each other• How multi-disciplinarily plays a role• How design becomes a common ground• What to look for in partners when growing your start-upAlexandra Deschamps-Sonsino, Founder, Good Night Lamp, UK

17.15 Magnifying the real human experience of the Internet of Things• Defining living design• Developing new pathways in service design• Putting design into contextScott Ewings, Managing Director, Fjord London, UK

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the 2,13 eent dedicated to driing for+ard innoatie b2b ... · mobile service director, la...