the 20’s & 30’s the roaring twenties the red scare europe & america afraid of socialism...

The 20’s & 30’s

• The Roaring Twenties

• The Red Scare

• Europe & America afraid of socialism

• challenged their way of life

• End to capitalism

• End to monarchies

• Known socialists were evicted

• Prohibition

• America was deemed too decadent

• Many unwanted pregnancies & Abortions

• Led to invention of the Condom

• Alcoholism skyrocketed after WWI

• Organized Crime began bootlegging -became viable enemy

• Woman’s Suffrage

• Women finally allowed to vote in 1920

• Equality measures taken

The 20’s & 30’s


• Revolution Once Again

• Mexico declares independence

• Pancho Villa led the resistance

• assassinated in 1924

• Spanish Civil War

• Final shred of Hapsburgs evicted from Europe

• General Francisco Franco takes control

• India Uprising against Britain

• Turkey declares its independence

• Racial Tensions in the South

• Rosewood, Fl

• Ku Klux Klan membership at all time high

• Economic Tensions

• Advent of Labor Laws to protect workers

• Coal strikes in Europe & America

The 20’s & 30’s

• Science of the Times

• Greater Understanding of the Atom

• Neils Bohr determined path of the electron

• Francis William Aston found atomic isotopes

• Milliken finds cosmic rays in space

• Vavilov determines gene centers in human cells

• Greater Understanding of medicine

• vaccines for tuberculosis

• advent of birth control

• Culture of the Times

• Greater Understanding of People

• Charlie Birdseye develops frozen food

• The mass production of the automobile

• Baseball & Football gain national attention

The 20’s & 30’s

• Communication Increases

• The radio goes into mass production

• Most households had radios & telephones

• People could communicate more freely

• News could be disseminated more freely

• World becomes smaller / ideas & culture are passed

• The invention of the Television

• German Scientist Theorized it could be done in the 1880’s

• 1906 – Lee De Forrest patented the triode vacuum tube

• In 1920 the tube became advanced enough to show images

• Ernst Alexanderson displayed the first home television in 1928 – sold patent to General Electric

• The first television broadcast occurs in England in 1936

• First American Television Broadcast in 1939

• The ability to pass information on visually

• TV suspended during WWII

The 20’s & 30’s


• The Movie Age

• Silent Films

• Charlie Chaplin – the comedy

• Mary Pickford – the diva

• Douglas Fairbanks – The swashbuckler

• Flash Gordon – The Future

• Cecil Be DeMille – The Director / Producer

• Rin Tin Tin – The first famous animal

• German Avante Garde – Nosferatu (1st vampire movie)

• Japanese Avante Garde – Yoru (the night)

• Ideas & Fantasy passed to the public

• The birth of the Movie House

• Appealed to all classes

• Lee Deforest invented film that could hold sound & Color

• Wizard of Oz – one of the first & most influential

Art Deco

• Ellis & Clarke

• Daily Express (1931)

One of the First Art Deco spaces in England, this building lobby is a series

of decorative panels of black Glass, Chrome and Mirrors.

The Art Deco style took from the Art Nouveau & Ornament from the 19th Century. The ornament was now of modern materials. The advent of

electrical light as well played into it. The shiny machined surfaces reflected

light and created the illusion of depth.

Daily Express Building – lobby

Art Deco

• Michael Roux-Spitz

• Salon des Artistes Decorateurs (1928)

In Paris in the Late 1920’s there was a series of exhibitions of the Art Deco

style. This one exhibit highlights new furniture & patterns. The Dressing table takes on a series of steps that

build up to the front. The finish on the dressing table is polished to almost a

mirrored quality. The screen wall displays African patterns. This same

pattern is seen in the carpet.

The Art Deco Movement highlight not only the new materials of the time but also color & Sheen. It was supposed to

be opulent & bold. Its aggressive patterns mimicked that of the Jazz of the time. The two go hand in hand

Salon – Exhibit

Art Deco

• Roger Expert & Richard Bouwens

• SS Normandie (1935)

Art Deco invaded the high seas. As luxury liners became

the most popular mode of continental travel, the need

to be extravagant increased. Art Deco forms such as the Urns & tower light fixtures brought a level of whimsy. The furniture was deeply

cushioned on metal frames. The walls were of variegated marbles displaying rich vein patterns. The color schemes were deep colors accented with either Silver or Gold

Metal tones.

SS Normandie – Dining Room

Art Deco

• Donald Deskey

• Radio City Music Hall (1932)

Art Deco in America found its capital in New York.

Rockefeller Center was the largest Art Deco development of the time. Radio City Music Hall was the centerpiece of

the development. The theater is a series of Shells that form a Proscenium arch. The Shells are accented with cove lights to add to the visual texture.

The furniture designed by Deskey combined aluminum &

Bakelite.

Radio City Music Hall – Theater

Art Deco

• Raymond Hood, Reinhard & Hofmeister

• Rockefeller Center (1935)

This huge development was highlighted by the

International building. The lobby mixed marble with metal, bold colors with

electric light. There was a lot of pedestrian traffic through the lobby since the building

housed studios for radio shows of the time. The lobby was treated with bold colors.

The Blues were thought to represent electricity, Black &

Chrome were supposed to represent new technology.

International Building - Lobby

Art Deco

• Raymond Loewy (1893-1986)

• Design Exhibition New York 1934

Loewy as seen here created the Art Deco office for this

design exhibition. The office comprised of Modern & Art

Deco furniture highlight curved forms & Shiny

materials. Loewy was very influential in America. He not only designed furniture but

also automobiles.

Mock up office

Art Deco

• Russell Wright

• Tableware circa 1939

The tableware seen here became all the rage. The

bright colors and fluid lines was very successful in terms of popularity. Items such as these available to everyone, helped bring modern design

to the public with a high level of acceptance.

Household tableware

European Modernism – 1930s

• Giuseppe Terragni

• Casa del Popolo 1938

Terragni was able to produce modern architecture during the Fascist Period in Italy.

This building was meant to house political meetings. The concrete structure was in the

Rationalist style. The style dictates strict geometries used in strict repetition. This is to

create ideal proportion.

Casa del Popolo - interiorCasa del Popolo - exterior


• Willem Dudok

• Town Hall 1924-30Dudok created this modern town hall in a the small Dutch town of Hilversum. It’s rigid lines & strict geometries create a strong presence on the countryside.

The Council Chamber has a dignified presence created by the modern materials.

The use of rich materials & vivid colors create a warm space prominent space.

Town Hall - exteriorTown Hall - Council Chamber


• Marcel Breuer

Breuer upon the closing of the Bauhaus fled to England. He became not only a successful

architect but also an industrial designer.

Here we see the furniture he developed for mass production for the Isokon. Both Breuer &

Alvar Aalto were the forerunners of bentwood furniture.

Plywood Long Chair

Finland

• Finland

• Sweden controlled the country from the 12th-19th Century

• Russia took control in 1809

• Gained its Independence from Russia in 1917

• Became a republic

• Finally after nearly a millennium was free

• Early 20th Century brought Industrialization

• Previously was an agrarian society

• Nature still dominated its culture

• Rise of the Nazis & Communists

• Both sides hated each other

• Finland was in the middle

• Had to fend off invasion

• Finland Remained peaceful

• Country continued to Industrialize

• Cities began to develop


• Alvar Aalto (1898 – 1976)

• Turun Sanomat - 1927

Aalto designed this industrial building to house a newspaper

and its printing facility in the city of Turku. The Concrete structure

is influenced by the Art Deco style. This is evident in the

column forms. The ceiling was sealed to give it a shiny finish.

Sanomat - Warehouse

Sanomat - Exterior


• Alvar Aalto (1898 – 1976)

• Turun Sanomat - 1927

The Lobby was sealed concrete & Plaster walls with tile floors. Again the Art Deco style comes

through. This is one of the better concrete structures in all of Europe.

Sanomat - Warehouse

Sanomat – Office Lobby


• Alvar Aalto (1898 – 1976)

• Paimio Sanitorium - 1929 - 1933

In designing this hospital, Aalto began to

look at the human condition. The design

was based on how human’s heal. This was truly a case where form followed function. The

Sprawling building stretches out & creates courtyards which allow

natural light into all rooms. Nature blends

its way from exterior to interior throughout this building with all of its

roof decks. It was Aalto’s belief that nature was truly necessary to heal

oneself.

Sanitorium – Exterior Sanitorium – Plan


• Alvar Aalto (1898 – 1976)

• Paimio Sanitorium - 1929 - 1933

Aalto also believed that bright colors made people feel better

and be more active. Psychological tests proved this to be true. So the lobby was

treated with Bright yellow walls and floor tiles to offset the white. Blue was used as

an accent.

Sanitorium – Stair Sanitorium – lobby


• Alvar Aalto (1898 – 1976)

• Paimio Sanitorium - 1929 - 1933Aalto studied rigorously the effects of lighting & heating on the infirmed. The diagrams show the interplay of natural & artificial light. The beds

designed by Aalto were designed to be flexible. The spaces were designed for being horizontal.

The ceiling colors were darker to give the patient a more restful color to look at. Even the bent

wood chair had its purpose. It was designed to put a person at the correct angle to enhance

their breathing.

Sanitorium – chair Sanitorium – diagrams


• Alvar Aalto (1898 – 1976)

• Villa Mairea - 1938 - 1941

One of Aalto’s most impressive buildings. In it Aalto combined many different materials to

create diverse forms.

The Finish culture is extremely in tune with nature. Aalto’s work highlights this through

the use of natural materials & Organic forms. Also design elements such as the pool and the

rubble masonry wall add to the aesthetic.

Villa Mairea - Exterior Villa Mairea - Plan


• Alvar Aalto (1898 – 1976)

• Villa Mairea - 1938 - 1941

Aalto uses wood ceilings and floors. The walls are plaster. All the furniture is designed by Aalto as well. Again, he likes to bring nature

into the building. At the fireplace, Aalto carves out an opening that allows him to add a window and create a shelf. The form is as if it had been

eroded away over time.

Villa Mairea - Entrance Villa Mairea – Living Room

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