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THE 2018 COLLECTION SHOT AT RIAD DE TARABEL, MARRAKESH WITH MR & MRS SMITH JULY ‘17

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Page 1: THE 2018 COLLECTION - Jenny Packham › media › brochure_pdf › JennyPack...London. Chosen for their special talent and ... “It’s a gorgeous day and as the morning call

THE 2018 COLLECTION SHOT AT RIAD DE TARABEL, MARRAKESH

WITH MR & MRS SMITHJULY ‘17

Page 2: THE 2018 COLLECTION - Jenny Packham › media › brochure_pdf › JennyPack...London. Chosen for their special talent and ... “It’s a gorgeous day and as the morning call

Riad de Tarabel is captivating. It was a beautiful and difficult decision to turn away from the cliché Moroccan palette and create such monotone elegance; warm grey paint frames the doorways and washes the balustrades, fine decorative wrought iron sweeps around the balconies. The floors are an eclectic mix of pale deco-rative tiles and the furniture and light-ing appear stolen from a grand Parisian salon. Small stuffed parrots that have seen better days add a touch of quirkiness and their noble silence accentuates the shocking noiselessness of this haven.

Unfortunately, I am not here to unwind (I can feel it happening) as the riad is to become the backdrop of our Bridal Collection campaign shoot. The team gradually arrive from New York, Amsterdam, Copenhagen and London. Chosen for their special talent and flown in from all corners of the world I imagine we are the fashion equivalent of a Marvel Comic gathering. I am not disappointed.

Opposite page: Model wears Verity pearl and crystal embellished top, Magia tulle skirt and satin belt. Shot on location at the Riad de Tarabel

Page 3: THE 2018 COLLECTION - Jenny Packham › media › brochure_pdf › JennyPack...London. Chosen for their special talent and ... “It’s a gorgeous day and as the morning call

“It’s a gorgeous day and as the morning call to prayer begins the camera starts clicking.”

Our model began her day in a roll top bath overflowing with tulle. Pictured here wearing Allegra silk slip, Magia tulle skirt and diamond jewellery by Jenny for Goldsmiths

Page 4: THE 2018 COLLECTION - Jenny Packham › media › brochure_pdf › JennyPack...London. Chosen for their special talent and ... “It’s a gorgeous day and as the morning call

“We spend a day discussingshots around the Riad, planning the right dress for each location and with a local guide enter the souk to arrange some atmospheric reportage type shots.”

This page: Model wears Freedom gown in illusionOpposite page: Model wears Dare gown in barley

Page 5: THE 2018 COLLECTION - Jenny Packham › media › brochure_pdf › JennyPack...London. Chosen for their special talent and ... “It’s a gorgeous day and as the morning call

“We start early the next morning with yoga on the roof terrace feeling the warmth of the sun as it begins to rise over the terracotta coloured roofs.”

Above: Model wears Euphoria gownOpposite page: Model wears Magic crystal embellished tulle top and Allegra silk slip

Page 6: THE 2018 COLLECTION - Jenny Packham › media › brochure_pdf › JennyPack...London. Chosen for their special talent and ... “It’s a gorgeous day and as the morning call

Above: Model wears Euphoria gown, styled with platinum & rose gold diamond ring and earrings by Jenny exclusively for Goldsmiths

Above: Model wears Verity pearl and crystal embellished top, Magia tulle skirt and satin belt. Styled with diamond jewellery by Jenny exclusively for Goldsmiths

Page 7: THE 2018 COLLECTION - Jenny Packham › media › brochure_pdf › JennyPack...London. Chosen for their special talent and ... “It’s a gorgeous day and as the morning call

“It was a beautiful and difficult decision to turn away from the

cliché Moroccan palette and create such monotone elegance.”

Above: Model wears Cadeau gown pictured on the balcony at Riad de Tarabel

Page 8: THE 2018 COLLECTION - Jenny Packham › media › brochure_pdf › JennyPack...London. Chosen for their special talent and ... “It’s a gorgeous day and as the morning call

“A small band of boys have been recruited to turn up for the shoot dressed in their white djellaba to play page boy to our happily groomless bride.”

Model wears Magic top and Magia tulle skirt pictured in the Medina

Page 9: THE 2018 COLLECTION - Jenny Packham › media › brochure_pdf › JennyPack...London. Chosen for their special talent and ... “It’s a gorgeous day and as the morning call

“It was 46 degrees as we followed photographer and film crew through a tour of the riad

hotspots into the wilds of the souk as they played voyeur to our model who, as the sun set was last seen riding side saddle

on a moped that definitely didn’t have an MOT. A sweaty, tiring,

unforgettably wonderful day.”

This page: Model wears Dare gown in barley. Opposite page: Model wears Freedom gown in illusion

Page 10: THE 2018 COLLECTION - Jenny Packham › media › brochure_pdf › JennyPack...London. Chosen for their special talent and ... “It’s a gorgeous day and as the morning call

“Sitting on the plane home I know I have a beautiful campaign to launch our collection and tonight somewhere in North London I will scatter stolen

rosebuds from the riad’s bathroom into my tub and imagine I am back where

I started just a few days ago.”

Model wears Dare gown in barley, styled with diamond jewellery set by Jenny for Goldsmiths

Page 11: THE 2018 COLLECTION - Jenny Packham › media › brochure_pdf › JennyPack...London. Chosen for their special talent and ... “It’s a gorgeous day and as the morning call

ALL JEWELLERY FEATURED IN THE CAMPAIGN IS JENNY PACKHAM FOR GOLDSMITHS.AVAILABLE EXCLUSIVELY AT GOLDSMITHS STORES ACROSS THE UK AND ONLINE

AT WWW.GOLDSMITHS.CO.UK

WITH THANKS TO MR & MRS SMITHWWW.MRANDMRSSMITH.COM