the 2011 greater cincinnati speaking engagement bible

The 2011

Greater CincinnatiSpeaking Engagement Bible

i n v e s t o r & p u b l i c r e l a t i o n s



TIPS FOR SUCCESSFUL SPEAKING ENGAGEMENTS.....3

CREATE A SPEAKERS PROFILE....................................4

SUGGESTED SPEAKING TOPICS................................5

SUMMARY OF COMPANY........................................6

PHONE PITCHES......................................................6

CONFIRMATION.....................................................6

NOTES..................................................................7

CONTACTS......................................................9 - 15

INDEX.................................................................16

Creating a Speaker’s Bureau 101

Greater Cincinnati Speaking Engagement Bible PAGE 3

TIPS FOR SUCCESSFUL SPEAKING ENGAGEMENTSSecuring a successful speaking engagement is all about preparation. The

following are simple tips that you should understand prior to speaking

• Allow a minimum of two months notice to ensure availability.

• Prior to the event, re-confirm with the details of the speaking engagement,

including handout information and overnight accommodations, if necessary.

• Ask attendees to evaluate the speaker. Provide general feedback on the

speaker’s presentation by completing an evaluation form within 10 days of

the program. Speak clearly and simply.

• Use language appropriate for the audience you’re speaking to. For a

younger audience, refrain from using difficult terminology.

• Speak simply and clearly. If you must use complicated language be sure to

keep it to a minimum and explain any words that a layperson might not

understand.

• Avoid disagreements with the audience for the same reasons. If an

audience member makes a comment that is bad-mannered, use that as

an opening to teach and share information rather than create a personal

challenge.

• Create a picture. Use analogies, stories, and humor frequently to connect

with the audience and brings your message to life.

• Pay attention to the audience‘s reaction. If you see people that seem

bored, do something that will grab their attention and regain focus on you.

Examples on how to regain this focus is by changing topics or opening the

floor to questions.

The Eisen AgencyPAGE 4

Example 1

CREATE A SPEAKERS PROFILE:

This document should include a short biography of the speaker that includes

his/her experiences, awards, and other achievements that gives them

credibility to speak on the topic that you are trying to portray. Also include a

professional profile picture as well as your company logo.

Speaker ProfileEricka Nicole Malone

Fierce yet compassionate. Confident yet vulnerable. Meet speaker Ericka Nicole Malone, quadruple threat urban theatre playwright, director, producer and actor. Her work and personality have drawn attention locally and nationally as she has been featured on Cincinnati ABC, Cincinnati NPR, Heartbeat Radio for Women and Today’s Woman. One of Cincy Magazine’s “Most Interesting People of 2011”, she is a marketing professional by day and a nationally touring playwright in her spare time. Her career began when she was 17 and her road to success has taught her to fight for what she wants and to refuse to take “no” for an answer. She is eager to meet with your organization to share her expertise on entrepreneurship, theatre and transforming dreams into reality.

Suggested Speaking Topics

1. Busting Through the Glass Ceiling (And Demanding R-E-S-P-E-C-T Along the Way) The path to success is sure to have its challenges. Being a black female playwright has meant that Ericka Nicole Malone has had to work that much harder. Hear her inspirational story of how she has overcome obstacles by shattering stereotypes in order to obtain her goals.

2. Making Mini Shakespeares: Malone Helps Shape Tomorrow’s Talent Malone promises not to be too hard on these young actors, directors and writers as she shows them the basics of theatre and how to express themselves creatively.

3. Going Out on a Limb Isn’t Just for Monkeys Taking the plunge into owning your own business can be exciting and…daunting. Malone began her solo efforts in college, selling tickets to her plays to help cover the cost of tuition. If you learn by doing, then ten stage plays later Malone is a start-up expert. She can share what she’s learned along the way and how an innovative mind is an asset to any organization.

4. Work it! Ericka Explains How to Market Yourself You can’t sell a product without knowing how it stands out from the competition. Similarly, knowing what makes you you will help you in every facet of life. Malone can speak on how she’s developed her own professional fingerprint and how it has helped set her apart.

About Ericka Nicole Malone

You’ve seen Tyler Perry’s hilarious work and David Talbert’s gripping plays, but the buzz of an emergence of a female voice is beginning to be heard around the country. Ericka Nicole Malone has written, directed and produced more than nine stage plays including “I Feel Like Praising Him” and “You Can’t Keep a Good Woman Down.” Her latest project and tenth stage play, “In Love With Tyrone”, is making a seven city tour in fall of 2011. For additional information, visit www.ErickaNicoleMalone.com

“In Love with Tyrone” Cast Offerings

1. VIP Sneak Peak: Selected Scenes from “In Love with Tyrone” What happens when the right woman falls in love with the wrong man? See for yourself with selected scenes from this gospel stage play that journeys from pain and betrayal to redemption and renewal.

2. Just What the Doctor Ordered: Comedian De’Andre Ivory If laughing is the best medicine, then comedian De’Andre Ivory has the cure. This family-friendly comedian delivers side-splitting humor with his “tell it like it is” attitude and dynamic personality.

3. Charged with Stealing Hearts: Vocalist Brian L. Roberts Jealous husbands may want to keep their wives away from Brian L. Roberts whose dreamy vocals will have listeners falling in love. With a voice smoother than butter and notes sweeter than honey, Brian is available to serenade – oops! sing to any and all audiences.

To book Ericka Nicole Malone or the cast of “In Love with Tyrone” call 859.291.4302 or email [email protected]


SUGGESTED SPEAKING TOPICS:

Include all possible topics the speaker can speak about. Giving the organization

you wish to speak to options will give you more of a chance in securing the gig.

Each topic you present should also include a short summary explaining what

the audience should expect and learn from your speck. Including the amount

of time each speech typically last can also be helpful to the organizations that

need a speaker for planning purposes. Listing quotes by other’s that have

heard the speaker’s presentation in the past will also be helpful for reference.

Example 2

1. Understanding the “Rube Goldberg Effect” When Making Sound Investments & Financial Decisions

Many might not make the connection between a famous cartoonist and financial investing, but Ben Stacy has seen the “Rube Goldberg Effect” all too often in the financial industry. Stacy can speak on the importance of keeping it simple, streamlined and efficient when it comes to making sound investments. By working with a coordinated team and creating an alignment of strategies, high net worth individuals can create additional opportunities.

2. Planning for the Future at Every Life Stage

Investments and financial planning are often lumped together with words like retirement, senior and old age. Stacy and his team of financial advisors can address how to financially plan ahead for every stage of your life, not just the ‘golden years’. This speaking engagement would offer important life milestones and options to save a little even in the tightest of times.

3. Financial Planning & Golf: How On the Course Ideas and Concepts Relate Off the Course

Stay on the course, waiting your turn on the 4th hole and be punctual for tee times are standard protocol for the game of golf. Stacy, an avid golfer, can translate the rules of the game on the course to winning tips and strategies when it comes to financial planning. This speaking engage-ment would break down the rules of golf in relation to playing the game of life and investing for your future.


SUMMARY OF COMPANY

If your speaker is speaking on behalf of the company they work for be sure

to include a brief description and history of the company that also directs

one to the company website. This will give the organization an opportunity

to learn about your company’s history and see if it is a fit for what they are

looking for. Within this summary, be sure to include the contact information of

a representative of your company that the organization can contact if any other

information is needed.

PHONE PITCHES

Your phone pitch will be helpful when you are making those endless calls to

organizations to try and secure a speaking engagement. Write yourself an

opening line and prepared questions so the call goes smoothly. Also having

your calendar out will be handy when trying to schedule. Even though you

may be dreading these calls they have to be done. Just remember this is not

a “typical” cold call. The organizations you are calling have programs that

speakers are needed. They WANT you to call.

CONFIRMATION

Once you have secured an opportunity, follow up with the organization with a

confirmation letter. Having it on paper will create more security. The last thing

you want is your hard work of calling and securing a gig to be a forgotten

conversation.


Notes


AFRICAN AMERICAN CHAMBER2945 Gilbert AveCincinnati, Ohio 45206P: (513) 751-9900F: (513) 751-9100www. african-americanchamber.comLeslie Young, Program [email protected]

AD CLUB CINCINNATI602 Main Street, Suite 806Cincinnati, OH 45202P: (513) 984-9990F: (513) 621-0213www.adclubcincy.orgJudy Thompson, Executive [email protected]

AMERICAN MARKETING ASSOCIATIONP.O. Box 53657Cincinnati, OH 45253www.cincinnatiama.orgP: (513) 784-2373F: (513) [email protected] Healy, Cincinnati AMA Chapter [email protected]

ANDERSON AREA CHAMBER OF COMMERCE7850 Five Mile RoadCincinnati, Ohio 45230www.andersonareachamber.orgP: (513) 474-4802F: (513) [email protected] Eric Miller, Executive [email protected]

BLUE ASH BUSINESS ASSOCIATIONP.O. Box 492779857 Montgomery RoadBlue Ash, OH, 45242P: (513) 253-1006www.babusiness.orgLarry Bresko, Vice President of Activities

CAMP WASHINGTON BUSINESS ASSOCIATION2951 Sidney AvenueCincinnati, Ohio 45225P: (513)542-1637F: (513)542-1637www.camp-washington.org/businessassociationJoe Gorman , Membership [email protected]

CINCINNATI REGIONAL CHAMBER OF COMMERCE441 Vine StreetSuite 300 Carew TowerCincinnati, Ohio 45202P: (513) 579-3100F: (513) 579-3101www.cincinnatichamber.comEllen van der Horst, PresidentP: (513) 579-3175Mary Stagaman, Executive Director of Agenda360 P: (513) 579-3129

CINCINNATI ROTARY-CLUB 17441 Vine Street, Suite 2112Cincinnati, Ohio 45202www.clubrunner.ca/Portal/[email protected] Brasie , Executive [email protected]


CINCYTECH30 West 3rd Street, 6th FloorCincinnati, OH 45202-3559P: (513) 263-2720F: (513) 381-5093www.cincytechusa.comToya GatewoodP: (513) [email protected]

THE CIRCUIT4555 Lake Forest Drive #650Cincinnati, Ohio 45242P: (513) 563-3524F: (888)718-0725www.thecircuit.netJim Cunningham , [email protected] Wiedemann, Program [email protected]

CLERMONT COUNTY CHAMBER OF COMMERCE4355 Ferguson Drive, Suite 150Cincinnati, Ohio 45245P: (513) 576-5000F: (513) [email protected] Graybill, Director of Communications & [email protected]

COLERAIN TOWNSHIP BUSINESS ASSOCIATIONP.O. Box 53752Cincinnati, Ohio 45253Phone: [email protected]

COVINGTON ROTARY CLUB441 Vine St. Suite 2112Cincinnati Ohio 45202www.covingtonkyrotary.org

CORNERSTONE2101 Florence Ave.Cincinnati, Ohio 45206P: (513)241-7675F: (513)333-4435www.gcahu.comChris Crapsey , Education/Programs Co- [email protected]

COVINGTON BUSINESS COUNCIL501 Madison Ave, Suite #1Covington, KY 41011P: (859) 431-1500F: 859-431-5134www.cbcky.com Pat Frew, Executive [email protected]

DAYTON AREA CHAMBER OF COMMERCE1 Chamber PlazaDayton, OH 45402-240P: (937) 226-1444F: (937) [email protected] Bankston, Vice President, Marketing and Communications


EASTERN CINCINNATI CHAMBER OF COMMERCEP. O. Box 44216Cincinnati, Ohio 45244P: (513) 271-7246www.eastern-chamber.orgDr. Mike Monahan, President

EUROPEAN-AMERICAN CHAMBER OF COMMERCE201 East 5th Street2200 PNC CenterCincinnati, Ohio 45202P: (513) 852-6510F: (513)[email protected] Cappel, Executive [email protected] Bieser, Project [email protected]

EVENDALE CHAMBER OF COMMERCEP.O. Box 62839Evendale, Ohio 45262P: 513.252.9646www.evendalechamber.orgVicki Foster, PresidentP: (513) 563-6663

FAIRFIELD CHAMBER OF COMMERCE670 Wessel DriveFairfield, Ohio 45014P: (513) 881-5500www.fairfieldchamber.comSherry Schuster , Membership [email protected]

GOSHEN CHAMBER OF COMMERCEP.O. Box 423232 South Main StreetGoshen, IN 46526-3723P: (574) [email protected] Daugherty, [email protected]

GREATER CINCINNATI VENTURE ASSOCIATION (GCVA)1776 Mentor AvenueCincinnati, OH 45212P: [email protected] Heimann, Chair of the Presenter [email protected] event registration contact:[email protected]

HISPANIC CHAMBER CINCINNATI2637 Erie Ave., Suite 206Cincinnati, OH 45208P: (513) 979-6999F: (513) 979-6996www.hispanicchambercincinnati.comoffice@HispanicChamberCincinnati.comAlfonso Cornejo, [email protected] Sanchez, Board of Directors [email protected]


HYDE PARK BUSINESS ASSOCIATION2726 Erie AveCincinnati, OH 45208P: (513) 533-9592www.hydeparksquare.orgJenalyn Schneider, Business [email protected]

HYPE- HARNESSING YOUNGProfessional Energy441 Vine Street, Suite 300Cincinnati Ohio 45202P: 513-852-3497www.HYPEcincinnati.comHYPEAmbassadors@cincinnatichamber.com

INTERNATIONAL ASSOCIATION OF ADMINISTRATIVE PROFESSIONALSwww.iaap-cinci.orgDebbie Behler, Program Chair

INTERNATIONAL ASSOCIATIONOF BUSINESS COMMUNICATORSP.O. Box 43554Cincinnati OH 45243P: 513-477-7275www.cincinnati.iabc.comLynn Groh, VP Professional [email protected] Engagement Committeewww.legacyleadership.orgTonya [email protected]

LOVELAND AREA CHAMBER OF COMMERCE123 S. Second StreetLoveland, OH 45140P: (513) 683-1544F: (513)[email protected] K. Inabnitt, President & [email protected]

MADEIRA CHAMBER OF COMMERCE Stephen Shaw of Stephen K Shaw & Associates, LLC7843 Laurel AvenueMadeira, Ohio 45243(513) [email protected]

MILFORD-MIAMI TOWNSHIP Chamber of Commerce983 Lila AvenueMilford, Ohio 45150P: (513) 831-2411F: (513) 831-3547www.milfordmiamitownship.comKaren Huff, Executive [email protected]

MIDDLETOWN-MONROE-TRENTONAREA CHAMBER OF COMMERCE1500 Central Ave.Middletown, Ohio 45044P: (513)422-4551F: (513)442-6831www.thechamberofcommerce.orgBill Triick, President and Chief Executive [email protected]


MT. HEALTHY BUSINESS ASSOCIATIONP.O. Box 31206Mt. Healthy, Ohio 45231P: (513)[email protected] Fay, President

NATION HUMAN RESOURCE ASSOCIATION (NHRA) P.O. Box 7326Nashua, NH 03060-7326P: (866) 523-4417F: (603) 891-5760Andrew Thaler, [email protected] Littlecott, Director of [email protected]

NATIONAL SOCIETY OF HISPANIC MBASPO Box 8124Cincinnati, Ohio 45208www.nshmba.orgKara Sweeney, Vice President, [email protected]

NEWPORT BUSINESS ASSOCIATIONP.O. Box 843Newport, Kentucky 41072P: (859) [email protected] Holiday, [email protected] Weber, [email protected]

NATIONAL INVESTOR RELATIONS INSTITUTE (NIRI) - CINCINNATI 8020 Towers Crescent DriveSuite 250, Vienna VA 22182P: (703) 506-3570www.niri-cincinnati.comRegina Smith, Program Committee [email protected]

NORTHEAST CINCINNATICHAMBER OF COMMERCE316 West Main StreetMason, Ohio 45040P: (513) 336-0125F: (513)[email protected] Nickell ,Membership [email protected]

NORTHERN KENTUCKYCHAMBER OF COMMERCEP.O. Box 17416300 Buttermilk Pike, Suite 330Ft. Mitchell, Kentucky 41017P: (859) 578-8800F: (859) 578-8802www.nkychamber.comDale Sivers, Vice Chair, Member Services & Community Relations

NORTHSIDE BUSINESS ASSOCIATIONP: (513) 460-9181www.northside.netIsaac Heintz, President


NORWOOD CHAMBER OF COMMERCEP.O. Box 12144Norwood, Ohio 45212P: (513)956-7935F: (513)741-8778www.norwoodchamberofcommerce.orgKathy Walters, Executive [email protected]

OKI REGIONAL COUNCIL OF GOVERNMENTS720 E. Pete Rose Way,Suite 420Cincinnati Ohio, 45202Phone: (513) 621-6300Fax: (513) 621-9325

READING CHAMBER OF COMMERCE P.O. Box 15164 Reading, OH 45215 P: (513) 741-7951F: (513) 741-8778 Kathy Walters, Administrative [email protected]

OVER THE RHINE CHAMBER OF COMMERCECincinnati, Ohio 45202111 East 13th StreetP: (513) 241-2690F: (513) [email protected] Tiffany, [email protected]

PRSA - CINCINNATI CHAPTERP.O. Box 43242Cincinnati, Ohio 45243P: (513) 792-0402F: (513) 984-9191www.Cincinnatiprsa.orgAshley Walters ,Vice President, [email protected]

PRSSA- ALL CINCINNATI AREA CHAPTERSNorthern Kentucky UniversityStudent Union Mailbox 33Highland Heights, Kentucky 41099Dr. Jacqueline Mcnally , Chapter Faculty [email protected]

UNIVERSITY OF CINCINNATIP.O. Box 210184Cincinnati, Ohio 45221P: (513)556-4440Dr. Maribeth Metzler , Chapter Faculty [email protected] Arts Department3800 Victory ParkwayCincinnati, Ohio 45207P: (513) 745-3087A. Danielle Parker, Ph.D , Chapter Faculty Advisor Communication Dept.

ROTARY CLUB OF FLORENCE7430 US HWY 42 - Suite 216Florence, KY 41042P: (859) 282-1220Greg [email protected]


SHARONVILLE CHAMBER OF COMMERCE4015 Executive Park Drive, Suite 302Sharonville, OH 45241P: (513) [email protected] Scull, [email protected]

SMALL BUSINESS OWNERS ASSOCIATIONOF NORTHERN KENTUCKYPO Box 876Burlington, Kentucky 41005P: (859) 586-6101F: (859) 586-6107www.sboanky.org [email protected]

SOCIETY OF MARKETING PROFESSIONAL SERVICESP: (513) 618-4786www.greatercincinnatismps.orgSarah Polo, Public [email protected]

SPRINGBORO CHAMBER OF COMMERCE325 S. Main StreetSpringboro, Ohio 45066P: (937)748-0074F: (937)[email protected] Hughes , Executive Director

SOCIETY OF PROFESSIONAL JOURNALISTS1720 Gilbert Ave.Cincinnati, OH 45202Hagit Limor, [email protected]

TRI-STATE BUSINESS NETWORKP: (937)671-6238F: (866)945-4238www.tristatebusinessnetwork.comClayton R. Hicks , President, [email protected]

WEST CHESTER-LIBERTY CHAMBER ALLIANCE7617 Voice of America Centre DriveWest Chester, Ohio 45069P: (513)777-3600F: (513)777-0188www.thechamberalliance.cominfo@WestChesterChamberAlliance.comJoseph A. Hinson , President and [email protected]


• African American Chamber• Ad Club Cincinnati• American Marketing Association• Anderson Area Chamber of Commerce• Blue Ash Business Association• Camp Washington Business Association• Cincinnati Regional Chamber of Commerce• Cincinnati Rotary-Club 17• CincyTech• The Circuit• Clermont County Chamber of Commerce• Colerain Township Business Association• Covington Rotary Club• Cornerstone• Covington Business COUNCIL• Dayton Area Chamber of Commerce• Eastern Cincinnati Chamber of Commerce• European-American Chamber of Commerce• Evendale Chamber of Commerce• Fairfield Chamber of Commerce• Goshen Chamber of Commerce• Greater Cincinnati Venture Association (GCVA)• Hispanic Chamber Cincinnati• Hyde Park Business Association• HYPE- Harnessing Young• International Association of

Administrative Professionals• International Association of

Business Communicators• Loveland Area Chamber of Commerce• Madeira Chamber of Commerce • Milford-Miami Township • Middletown-Monroe-Trenton

Area Chamber of Commerce• Mt. Healthy Business Association• Nation Human Resource Association (NHRA) • National Society of Hispanic MBAS• Newport Business Association

• National Investor Relations Institute (NIRI) - Cincinnati

• Northeast Cincinnati Chamber of Commerce• Northern Kentucky Chamber of Commerce• Northside Business Association• Norwood Chamber of Commerce• OKI Regional Council of Governments• Reading Chamber of Commerce • Over the Rhine Chamber of Commerce• PRSA - Cincinnati Chapter• PRSSA- All Cincinnati Area Chapters• University of Cincinnati• Rotary Club of Florence• Sharonville Chamber of Commerce• Small Business Owners Association

of Northern Kentucky• Society of Marketing Professional Services• Springboro Chamber of Commerce• Society of Professional Journalists• Tri-state Business Network• West Chester-Liberty

Chamber Alliance

the 2011 greater cincinnati speaking engagement bible

Documents