the 20% problem: the silent killer that’s devastating cpg is happening right. on. the. shelf
TRANSCRIPT
The 20% ProblemThe Silent Killer
That’s Devastating CPG Is Happening RIGHT. ON. THE. SHELF.
SHELVSPACEScottsdale | Chicago
DID YOU KNOW?
The average CPG companyloses up to 20% of their total revenuedue to HUGE GAPS in retail execution
20%
Where is the 20% GOING?
Six Causes...
1. Out of Stocks
2. Display Execution
3. Wrong Product Mix
4. Incorrect Pricing
5. Poor Merchandising
6. Wrong Location
What’s Causing These to Happen?
ADISCONNECT
Between
RETAIL STRATEGY RETAIL EXECUTION&
The Problem...
● Current solutions lack real-time Visibility across all accounts
● No visual “Why” behind an overload of data● Driving Action and Accountability across teams● Cost effective solutions to Fix store level issues● More Compelling Fact Based Sales Presentations
1
2
3
How do I make scattered data actionable?
How do I make our sales team smarter and more efficient?
How do I drive action with retail teams and prevent 20% of loss sales?
BrokerDistributor
Retailer
ExecutiveField TeamHQ Team
TODAY’S REALITY
The Solution...
The Sales Cloud for the CPG Industry
Introducing: The Shelvspace Sales Cloud
✓ Opportunity Management
✓ Broker Management✓ Retailer Negotiations
Report Automation
✓ Visualize Opportunity✓ HQ + Store Level
Tracking ✓ Easy Mobile Workflow
Mobile
✓ Crowdsourcing✓ 3rd Party
Merchandising✓ Broker Data Feed
Crowdsourcing
✓ Shipment✓ Scan✓ Headquarter
Info
DataAutomate critical outcomes to make fixing store level issues faster and cheaper without adding more people
Empower your people with the Industry’s best mobile intelligence and workflow solution
Gain real-time visibility on demand in places you are lacking pieces of information
Connect All Data so you can identify the 20% opportunity in actionable format
RETAILER
DATA
SHIPMENTDATA
CROWDSOURCING
ERP
CRM
20%
15%3-5X
Improve Out of StocksWith better inspection and work-flow
Increase Team ExecutionWith better automation, work-flow and reporting
Increase Speed to Shelf Visibility and management of store conditions
Improve Promotional EffectivenessWith better visibility, speed and competitive insights
What We Solve
16%
Seize More OpportunityOur Interactive Coverage Maps with built in store-level data and filtering and full suite of mobile reporting
allow you to visually identify stores with top opportunity dollars and take action with a single click
CHANNEL, ACCOUNT FILTERING
OPPORTUNITY
DOLLAR VISUAL
IDENTIFICATION
ONE CLICK DATA COLLECTION OF
PICTURES OR AUDIT DATA FROM
ANY LOCATION
COMMUNICATE OPPORTUNITIES
TO REPS ON MOBILE OR
DOWNLOAD FOR EMAIL
Crowdsource Real-time Audits Use Industry best practice audit forms and receive the answers you need in
72 hours
Instant Access to 500,000 Auditors covering any US retail location with
a single click
Audit data rolls seamlessly into full reporting and monitoring
2
Mobile Intelligence: Power to the People Our Industry leading mobile app keeps your teams aligned, accountable and empowered
with better intelligence to drive more sales
Mobile GPS gives you data at fingertips when you walk
into store
Data visualized with performance trend
chart
Sales Insights tell you if you are up or down
in store
Full Access to all sales data with summary and ability to
drill down into sku detail
Out of Box Reports… Ready for Action
Our reporting suite was designed to meet the needs of sales teams without the need for analysts. Get exactly the information you need, when you need it.
DASHBOARDCustomize and visualize any metric or download
results into excel
GALLERYYour real-time window into
everything that is happening at the shelf
ACTIVITY MAPWatch and share visibility of all your field teams and
crowdsource initiatives
CUSTOM REPORTSUnlimited, delivered to your inbox exactly the way you
want.
STANDARD REPORTSView Performance trends
and track sales, team activity and audit data all
in a single view
Beyond Spot Checks… Manage Growth
Our integrated trend reporting puts 3 dimensions of performance (team, in-store audit, sales) all in one view so you can truly be proactive and in control of decisions that drive retail growth
KEY METRICS SUCH AS DISTRIBUTION GAPS, OPPORTUNITY DOLLARS + ANY CUSTOM METRIC
DATA TRENDED YEAR OVER YEAR WITH ABILITY TO COMPARE DATA WITH FIELD ACTIVITY
Let Reporting Come to You Our automated and actionable custom reporting allows key information to be sent to your inbox on
any schedule, streamlining your workflow
CREATE AND SCHEDULE UNLIMITED REPORTS
EASY, POWERFUL AND SIMPLE TO READ
AUTOMATED REPORTS SENT
RIGHT TO TEAMS OR PARTNERS INBOX
Schedule a DemoAnd see why category leaders are choosing
Shelvspace to improve retail execution
visit us atwww.shelvspace.com