the 20% problem: the silent killer that’s devastating cpg is happening right. on. the. shelf

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The 20% Problem The Silent Killer That’s Devastating CPG Is Happening RIGHT. ON. THE. SHELF. SHELVSPACE Scottsdale | Chicago

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Page 1: The 20% Problem: The Silent Killer That’s Devastating CPG Is Happening  RIGHT. ON. THE. SHELF

The 20% ProblemThe Silent Killer

That’s Devastating CPG Is Happening RIGHT. ON. THE. SHELF.

SHELVSPACEScottsdale | Chicago

Page 2: The 20% Problem: The Silent Killer That’s Devastating CPG Is Happening  RIGHT. ON. THE. SHELF

DID YOU KNOW?

The average CPG companyloses up to 20% of their total revenuedue to HUGE GAPS in retail execution

20%

Page 3: The 20% Problem: The Silent Killer That’s Devastating CPG Is Happening  RIGHT. ON. THE. SHELF

Where is the 20% GOING?

Page 4: The 20% Problem: The Silent Killer That’s Devastating CPG Is Happening  RIGHT. ON. THE. SHELF

Six Causes...

Page 5: The 20% Problem: The Silent Killer That’s Devastating CPG Is Happening  RIGHT. ON. THE. SHELF

1. Out of Stocks

Page 6: The 20% Problem: The Silent Killer That’s Devastating CPG Is Happening  RIGHT. ON. THE. SHELF

2. Display Execution

Page 7: The 20% Problem: The Silent Killer That’s Devastating CPG Is Happening  RIGHT. ON. THE. SHELF

3. Wrong Product Mix

Page 8: The 20% Problem: The Silent Killer That’s Devastating CPG Is Happening  RIGHT. ON. THE. SHELF

4. Incorrect Pricing

Page 9: The 20% Problem: The Silent Killer That’s Devastating CPG Is Happening  RIGHT. ON. THE. SHELF

5. Poor Merchandising

Page 10: The 20% Problem: The Silent Killer That’s Devastating CPG Is Happening  RIGHT. ON. THE. SHELF

6. Wrong Location

Page 11: The 20% Problem: The Silent Killer That’s Devastating CPG Is Happening  RIGHT. ON. THE. SHELF

What’s Causing These to Happen?

Page 12: The 20% Problem: The Silent Killer That’s Devastating CPG Is Happening  RIGHT. ON. THE. SHELF

ADISCONNECT

Between

RETAIL STRATEGY RETAIL EXECUTION&

Page 13: The 20% Problem: The Silent Killer That’s Devastating CPG Is Happening  RIGHT. ON. THE. SHELF

The Problem...

Page 14: The 20% Problem: The Silent Killer That’s Devastating CPG Is Happening  RIGHT. ON. THE. SHELF

● Current solutions lack real-time Visibility across all accounts

● No visual “Why” behind an overload of data● Driving Action and Accountability across teams● Cost effective solutions to Fix store level issues● More Compelling Fact Based Sales Presentations

Page 15: The 20% Problem: The Silent Killer That’s Devastating CPG Is Happening  RIGHT. ON. THE. SHELF

1

2

3

How do I make scattered data actionable?

How do I make our sales team smarter and more efficient?

How do I drive action with retail teams and prevent 20% of loss sales?

BrokerDistributor

Retailer

ExecutiveField TeamHQ Team

TODAY’S REALITY

Page 16: The 20% Problem: The Silent Killer That’s Devastating CPG Is Happening  RIGHT. ON. THE. SHELF

The Solution...

Page 17: The 20% Problem: The Silent Killer That’s Devastating CPG Is Happening  RIGHT. ON. THE. SHELF

The Sales Cloud for the CPG Industry

Page 18: The 20% Problem: The Silent Killer That’s Devastating CPG Is Happening  RIGHT. ON. THE. SHELF

Introducing: The Shelvspace Sales Cloud

✓ Opportunity Management

✓ Broker Management✓ Retailer Negotiations

Report Automation

✓ Visualize Opportunity✓ HQ + Store Level

Tracking ✓ Easy Mobile Workflow

Mobile

✓ Crowdsourcing✓ 3rd Party

Merchandising✓ Broker Data Feed

Crowdsourcing

✓ Shipment✓ Scan✓ Headquarter

Info

DataAutomate critical outcomes to make fixing store level issues faster and cheaper without adding more people

Empower your people with the Industry’s best mobile intelligence and workflow solution

Gain real-time visibility on demand in places you are lacking pieces of information

Connect All Data so you can identify the 20% opportunity in actionable format

RETAILER

DATA

SHIPMENTDATA

CROWDSOURCING

ERP

CRM

Page 19: The 20% Problem: The Silent Killer That’s Devastating CPG Is Happening  RIGHT. ON. THE. SHELF

20%

15%3-5X

Improve Out of StocksWith better inspection and work-flow

Increase Team ExecutionWith better automation, work-flow and reporting

Increase Speed to Shelf Visibility and management of store conditions

Improve Promotional EffectivenessWith better visibility, speed and competitive insights

What We Solve

16%

Page 20: The 20% Problem: The Silent Killer That’s Devastating CPG Is Happening  RIGHT. ON. THE. SHELF

Seize More OpportunityOur Interactive Coverage Maps with built in store-level data and filtering and full suite of mobile reporting

allow you to visually identify stores with top opportunity dollars and take action with a single click

CHANNEL, ACCOUNT FILTERING

OPPORTUNITY

DOLLAR VISUAL

IDENTIFICATION

ONE CLICK DATA COLLECTION OF

PICTURES OR AUDIT DATA FROM

ANY LOCATION

COMMUNICATE OPPORTUNITIES

TO REPS ON MOBILE OR

DOWNLOAD FOR EMAIL

Page 21: The 20% Problem: The Silent Killer That’s Devastating CPG Is Happening  RIGHT. ON. THE. SHELF

Crowdsource Real-time Audits Use Industry best practice audit forms and receive the answers you need in

72 hours

Instant Access to 500,000 Auditors covering any US retail location with

a single click

Audit data rolls seamlessly into full reporting and monitoring

2

Page 22: The 20% Problem: The Silent Killer That’s Devastating CPG Is Happening  RIGHT. ON. THE. SHELF

Mobile Intelligence: Power to the People Our Industry leading mobile app keeps your teams aligned, accountable and empowered

with better intelligence to drive more sales

Mobile GPS gives you data at fingertips when you walk

into store

Data visualized with performance trend

chart

Sales Insights tell you if you are up or down

in store

Full Access to all sales data with summary and ability to

drill down into sku detail

Page 23: The 20% Problem: The Silent Killer That’s Devastating CPG Is Happening  RIGHT. ON. THE. SHELF

Out of Box Reports… Ready for Action

Our reporting suite was designed to meet the needs of sales teams without the need for analysts. Get exactly the information you need, when you need it.

DASHBOARDCustomize and visualize any metric or download

results into excel

GALLERYYour real-time window into

everything that is happening at the shelf

ACTIVITY MAPWatch and share visibility of all your field teams and

crowdsource initiatives

CUSTOM REPORTSUnlimited, delivered to your inbox exactly the way you

want.

STANDARD REPORTSView Performance trends

and track sales, team activity and audit data all

in a single view

Page 24: The 20% Problem: The Silent Killer That’s Devastating CPG Is Happening  RIGHT. ON. THE. SHELF

Beyond Spot Checks… Manage Growth

Our integrated trend reporting puts 3 dimensions of performance (team, in-store audit, sales) all in one view so you can truly be proactive and in control of decisions that drive retail growth

KEY METRICS SUCH AS DISTRIBUTION GAPS, OPPORTUNITY DOLLARS + ANY CUSTOM METRIC

DATA TRENDED YEAR OVER YEAR WITH ABILITY TO COMPARE DATA WITH FIELD ACTIVITY

Page 25: The 20% Problem: The Silent Killer That’s Devastating CPG Is Happening  RIGHT. ON. THE. SHELF

Let Reporting Come to You Our automated and actionable custom reporting allows key information to be sent to your inbox on

any schedule, streamlining your workflow

CREATE AND SCHEDULE UNLIMITED REPORTS

EASY, POWERFUL AND SIMPLE TO READ

AUTOMATED REPORTS SENT

RIGHT TO TEAMS OR PARTNERS INBOX

Page 26: The 20% Problem: The Silent Killer That’s Devastating CPG Is Happening  RIGHT. ON. THE. SHELF

Schedule a DemoAnd see why category leaders are choosing

Shelvspace to improve retail execution

visit us atwww.shelvspace.com