The 1975 Digipak

Front coverFollowing the conventions of its genre the front cover is against black and white however it is darker than most digipaks are. The lighting on the front cover is very eye-catching as the bands name is in lights and glows around the box. This is to grab the audiences attention.

The white line around the box gives a contrast to the background keeping the box the focal point.

The font used on the album has become distinctive with the band and is very simple making the band recognisable and familiar.

Like a lot of indie bands the band do not appear on the front of the album as they think something simple/meaningful should be used instead.

The font also has a vintage feel to it something many indie bands associate themselves with through clothing.

Once again the distinctive font is used on the CD this time in black. This doesn't stand out as much as white would but it could be because the band want the focus to be on the front cover. The repeat of the title also adds a continuation to the album.

The CDThe CD itself is black following conventions.

Inside Cover

The inside of the front cover holds all the legal information for the album.

The bands name is repeated once again in the same colour and style as the front of the album. This shows continuation throughout. Linking each page to each other.

Although black identifies with heavy metal/ Goth genre this band surprises its audiences with its influence from the pop genre.

Back of Album

The back of the digipak keeps the black and white theme. This keeps a cool consistency all the way through the pack.

The back of the album uses a different font but still keeps the white theme. This is because this font doesn’t need to stand out as much as the title and needs to be easy to read.

The backs links directly with the front of the album as it shows the back side of the box. This could represent every thing else inside the album being inside the box.

Like the front the back of the album is simple linking with the laid back feel of the indie band conventions.

This font is more modern compared to the vintage style logo possibly showing that their music has some modern influences to it.

The block capitals and two line is something iconic to the band and something their fans can recognize as this is they style the band use on their social media. On the floor

the reflection of the track listing can be seen, this detail adds to the overall feel of the album.

Inside fold out

The inside of the album folds out to show the band, this picture is black and white keeping with the theme of its genre and the album. Although most indie bands don’t feature on their album as they care more about their music than being recognized, this is used on the indie so new fans can see the band and get a feel for them. Exciting fans could also use this as a poster.

The clothing sticks to theme of blacks and whites and also matches the feel of an indie band as its laid back and casual.

The location of the photo is plain and simple and looks as though anyone could of taken it, this links in with the overall feel of the pack and how the band want to be portrayed to fans. The posture of the band (not looking, hands in pockets etc.) appeals to their target audience as male students can relate to this.