the $10,000 paid content + paid linking test that is 100% google safe
DESCRIPTION
Content Marketing is all the rage, and I'm a believer too. But lets be honest, SEO's need to promote content and also build links and social signals these days. So I gave my team $10,000 to "play with" and this presentation shares what we learned about paying to promote content across networks & across social sites like nRelate, Taboola, Zemanta, Twitter, LinkedIn.TRANSCRIPT
![Page 1: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/1.jpg)
Google Approved Paid Links
Wil Reynolds Associate
@wilreynolds http://www.flickr.com/photos/68751915@N05/6551534889/
![Page 2: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/2.jpg)
@wilreynolds
$10,000 Dollars in “Play” Money
![Page 3: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/3.jpg)
@wilreynolds
$10,000 Dollars in “Play” Money
![Page 4: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/4.jpg)
@wilreynolds
$10,000 in Play Money
![Page 5: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/5.jpg)
5 @wilreynolds
Go Forth and Use $$ to Get Links
![Page 8: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/8.jpg)
@wilreynolds
Attention
http://www.flickr.com/photos/theenmoy
![Page 9: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/9.jpg)
@wilreynolds
Prayed, HARD
http://www.flickr.com/photos/theenmoy
![Page 10: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/10.jpg)
@wilreynolds
3 Outcomes
![Page 11: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/11.jpg)
@wilreynolds
Win
http://www.flickr.com/photos/theenmoy/
![Page 12: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/12.jpg)
@wilreynolds
Lose
http://www.flickr.com/photos/theenmoy/
![Page 13: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/13.jpg)
@wilreynolds http://www.flickr.com/photos/theenmoy
Wait
![Page 14: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/14.jpg)
14 @wilreynolds
The Players
![Page 15: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/15.jpg)
@wilreynolds
Losses
http://www.flickr.com/photos/eole
![Page 16: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/16.jpg)
@wilreynolds
“Not Im
pressed”
@wilreynolds
![Page 17: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/17.jpg)
@wilreynolds
Zemanta
@wilreynolds
![Page 18: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/18.jpg)
@wilreynolds
Zemanta
![Page 19: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/19.jpg)
19 @wilreynolds
HOW DO THEY GET PAID? Impressions, CPM
![Page 20: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/20.jpg)
20 @wilreynolds
HOW DO PUBLISHERS GET PAID? Content is “suggested” to bloggers
![Page 21: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/21.jpg)
21 @wilreynolds
IMPACT • 2-3 Clicks Avg • No “follow on” links • 8 Clients • $500/mo
![Page 22: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/22.jpg)
22 @wilreynolds
3 CHARACTERISTICS • Sites you would rarely visit • Low social signals • Lots of ads
![Page 23: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/23.jpg)
@wilreynolds
Netw
ork: nRelate
![Page 24: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/24.jpg)
@wilreynolds
Asset: Infographic
![Page 25: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/25.jpg)
@wilreynolds
Asset: Infographic (looked like this)
![Page 26: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/26.jpg)
@wilreynolds
“Not Im
pressed”
@wilreynolds
![Page 27: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/27.jpg)
@wilreynolds
Previous Successes
![Page 28: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/28.jpg)
@wilreynolds
I was VERY SKEPTICAL
![Page 29: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/29.jpg)
29 @wilreynolds
SPEND: $700 DAYS: 3 CPC: .30 CAPS: $50
![Page 30: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/30.jpg)
@wilreynolds
IMPRESSIONS: 8,883,291 CLICKS: 2,335 CTR: .0277% LINKS: 1 SOCIAL SHARES: 1*
![Page 31: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/31.jpg)
@wilreynolds
PAGES PER VISIT: 1.07 DURATION: 15 seconds BOUNCE RATE: 95.16
![Page 32: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/32.jpg)
@wilreynolds
Lessons:
![Page 33: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/33.jpg)
@wilreynolds
No “Mad Scientist” Time
http://www.flickr.com/photos/johncarleton @wilreynolds
![Page 34: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/34.jpg)
@wilreynolds
0
500
1000
1500
2000
2500
3000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Aggregate Traffic to Landing Page
** 6 weeks before test & 6 weeks after (June 28th –
September 30th)
34
Before During After
Traf
fic
Time
+112 total visits after referral traffic ended
![Page 35: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/35.jpg)
@wilreynolds
COST = $700 SETUP/WATCH TIME = $300
--------------------------- $1,000
![Page 36: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/36.jpg)
@wilreynolds
$1,000 per link - Not Impressed
![Page 37: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/37.jpg)
@wilreynolds
Netw
ork: Tw
itter
![Page 38: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/38.jpg)
@wilreynolds
Asset: Fantasy Football Name Generator
![Page 39: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/39.jpg)
@wilreynolds
Previous Successes
![Page 40: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/40.jpg)
40 @wilreynolds
SPEND: $177 (Budget: $500) DAYS: 4 CPC: .49 CAPS: $100/Day
![Page 41: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/41.jpg)
@wilreynolds
Outcome CAMPAIGN IMPRESSIONS CLICKS RETWEETS REPLIES FOLLOWS ENGAGEMENT
#FantasyFootball 3,876 185 6 0 1 4.95%
ESPN & Yahoo FF 6,149 161 1 1 0 2.65%
![Page 42: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/42.jpg)
@wilreynolds
LESSONS: • Low impression volume
+ 1 tweet = death • More than 1 tweet to promote • Offbrand = no new followers • $$ = Have a value of a
follower in mind • Who RT’ed it / Influencer?
![Page 43: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/43.jpg)
43 @wilreynolds
@HarrisNeifield + @AndrewMeyer8
![Page 44: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/44.jpg)
@wilreynolds
$177 / follower - Not Impressed
![Page 45: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/45.jpg)
@wilreynolds
Wins
http://www.flickr.com/photos/johncarleton @wilreynolds
![Page 46: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/46.jpg)
@wilreynolds
Netw
ork: nRelate
![Page 47: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/47.jpg)
@wilreynolds
Asset: Infographic
![Page 48: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/48.jpg)
@wilreynolds
Previous Successes
![Page 49: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/49.jpg)
@wilreynolds
Previous Successes
![Page 50: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/50.jpg)
50 @wilreynolds
SPEND: $700 DAYS: 3 CPC: .30 CAPS: None
![Page 51: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/51.jpg)
@wilreynolds
IMPRESSIONS: 8,459,796 CLICKS: 2,343 CTR: .0277% LINKS: 7 SOCIAL SHARES: 1*
![Page 52: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/52.jpg)
@wilreynolds
LESSONS: • No time to test • Big Share Buttons at Top • A/B test asset title • Tech Gaming = Good nRelate • Get GA in order
![Page 53: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/53.jpg)
@wilreynolds
COST = $700 SETUP/WATCH TIME = $300
--------------------------- $1,000
![Page 54: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/54.jpg)
@wilreynolds
$124 per link - Not Bad
![Page 55: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/55.jpg)
@wilreynolds
Netw
ork: nRelate
![Page 56: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/56.jpg)
@wilreynolds
Asset: 3 articles w/ Infographic
![Page 57: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/57.jpg)
57 @wilreynolds
SPEND: $502.65 DAYS: 13 CPC: .15 CAPS: $50/Day
![Page 58: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/58.jpg)
@wilreynolds
IMPRESSIONS: 4,192,887 CLICKS: 3,351 CTR: .0799% LINKS: 11 SOCIAL SHARES: 1,000*
![Page 59: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/59.jpg)
@wilreynolds
3 Articles
ARTICLE CLICKS LINKS SOCIAL*
PC Gaming vs Console Gaming 304 1 --
Memes 352 1 --
DIY 1871 9 --
![Page 60: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/60.jpg)
@wilreynolds
COST = $502 SETUP/WATCH TIME = $300
--------------------------- $802
![Page 61: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/61.jpg)
@wilreynolds
$72.91 per link – Let’s Drink!
![Page 62: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/62.jpg)
@wilreynolds
Netw
ork: Taboola
![Page 63: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/63.jpg)
@wilreynolds
Asset: 5 Articles, Recognized Food Brand
![Page 64: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/64.jpg)
@wilreynolds
Previous Successes
![Page 65: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/65.jpg)
65 @wilreynolds
SPEND: $1700 DAYS: 26 CPC: .15 CAPS: $75/Day
![Page 66: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/66.jpg)
@wilreynolds
IMPRESSIONS: 20,050,570 CLICKS: 11,006 CTR: .0549% LINKS: 82 SOCIAL SHARES: 1,000*
![Page 67: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/67.jpg)
@wilreynolds
5 Articles
ARTICLE CLICKS LINKS SOCIAL*
Beer Trend 2013 7372 10 77
“10 Best” Wine/Travel 1240 17 131
Sangria 658 9 129
Unusual Wines 472 15 166
100 Best Wine Restaurants 215 32 218
![Page 68: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/68.jpg)
68 @wilreynolds
Network: Taboola Audience knows your brand
![Page 69: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/69.jpg)
69 @wilreynolds
Network: Taboola Little impact
![Page 70: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/70.jpg)
70 @wilreynolds
Network: Taboola
Audience knows you, it doesn’t matter
![Page 71: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/71.jpg)
71 @wilreynolds
Network: Taboola
Highest Bounce Lowest PPVs Lowest Duration
![Page 72: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/72.jpg)
72 @wilreynolds
Network: Taboola
Should have paused it
![Page 73: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/73.jpg)
73 @wilreynolds
Network: Taboola
Next Time: Create a Micro-conversion
![Page 74: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/74.jpg)
@wilreynolds
MICRO CONVERSIONS: • Clicks on Share buttons by
Campaign (not social plugin) • Scroll to a certain point • Sign up for newsletter • Read Next Article
![Page 75: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/75.jpg)
@wilreynolds
Make a BUSINESS Case
![Page 76: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/76.jpg)
@wilreynolds
SocialC
rawlytics
![Page 77: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/77.jpg)
@wilreynolds
A/B Asset Testing
RESULTS FRUITY OR FIZZY? 9 SIMPLE STEPS
Impressions 1,255,492 918,096
Clicks 658 494
CTR 0.0524% 0.0538%
Spend $98.70 $74.10
![Page 78: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/78.jpg)
@wilreynolds
Referring Sites
RESULTS OUTCOMES
USA Today 67.21% Bounce
Bloomberg 1.76 PPV vs 1.2 Site Average
MyFox(city) 98% Bounce
Buzzfeed 97% Bounce
![Page 79: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/79.jpg)
@wilreynolds
0
10000
20000
30000
40000
50000
60000
70000
80000
90000
100000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 Before During After
Traf
fic
Time
Aggregate Traffic to Landing Page
79
+15,540 total visits after referral
traffic ended
** 6 weeks before test & 6 weeks after (June 27th – October 15th)
![Page 80: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/80.jpg)
@wilreynolds
LESSONS: • Get more like SEM • Next Buttons At Bottom • Additional Engagement • Clicks != Links (more research
coming)
![Page 81: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/81.jpg)
@wilreynolds
COST = $1700 SETUP/WATCH TIME = $300
--------------------------- $2,000
![Page 82: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/82.jpg)
@wilreynolds
$24.39 per link – Let’s Get Wasted!
![Page 83: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/83.jpg)
@wilreynolds
Netw
ork: outbrain
![Page 84: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/84.jpg)
@wilreynolds
Education Infographic
![Page 85: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/85.jpg)
@wilreynolds
Previous Successes
![Page 86: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/86.jpg)
@wilreynolds
Previous Successes
![Page 87: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/87.jpg)
87 @wilreynolds
SPEND: $194 DAYS: 2 CPC: .30 - .23 CAPS: $150/day
![Page 88: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/88.jpg)
@wilreynolds
IMPRESSIONS: 480,103 CLICKS: 647 CTR: .13% LINKS: TBD SOCIAL SHARES: ??
![Page 89: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/89.jpg)
@wilreynolds
5 headlines
ARTICLE CTR
How do employers view online degrees .21
What is the difference between an online and traditional degree .11
Are online degrees equal to traditional degrees .05
Are you employable with an online degree .04
What is the value of an online degree .04
![Page 90: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/90.jpg)
90 @wilreynolds
![Page 91: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/91.jpg)
@wilreynolds
Testing 1,2,3 • Test Headlines before naming the
asset? • How do headlines impact
outcomes?
![Page 92: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/92.jpg)
@wilreynolds
You guys are ****** GOOD!
![Page 93: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/93.jpg)
93 @wilreynolds
To pull this off you need
![Page 94: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/94.jpg)
@wilreynolds
Well rounded
Data + SEO + SEM + Social +
Analytics + Negotiator
![Page 95: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/95.jpg)
95 @wilreynolds
Hire someone for $40,000 a year to “get links”
![Page 96: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/96.jpg)
@wilreynolds
“Minions”
http://www.flickr.com/photos/mr-shtoopid
![Page 98: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/98.jpg)
@wilreynolds
Need: Data Junkies Growth Hacker
![Page 99: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/99.jpg)
@wilreynolds
Where Next? LinkedIn
Newsletters Banner Ads?
http://www.flickr.com/photos/tripwolf
![Page 100: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/100.jpg)
@wilreynolds
“Kill Minions”
http://www.flickr.com/photos/mr-shtoopid
![Page 101: The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe](https://reader034.vdocuments.us/reader034/viewer/2022051815/53ea66d88d7f7289708b50cc/html5/thumbnails/101.jpg)
@wilreynolds
Share, or I’m asking him to find your stuff
http://www.flickr.com/photos/mr-shtoopid