the 10 pecs
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THE 10 PERSONAL ENTREPRENEURIAL
COMPETENCIES
ARBA MINCH UNIVERSITY KULFO CAMPUSJUNE 30,2014
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Session Objective
• At the end of the session, students should
be able to:
Identify the key competencies and
characteristics of successful entrepreneurs
10 PECs of Entrepreneurship 3
Definition of Entrepreneurial Competencies
• The term entrepreneurial competencies refers to the key characteristics that should be possessed by successful entrepreneurs in order to perform entrepreneurial functions effectively.
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Research Background• A scientific research conducted by a research team
(McBer & Co.) headed by Chief Psychologist, David C. McLelland from Harvard University.
• A cross cultural study in three countries, India (Asia), Malawi (Africa) and Ecuador (Latin America)
• Respondents were successful entrepreneurs• The outcome was a set of 13 competencies which
are common to all successful entrepreneurs
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I. Achievement Cluster1. Opportunity Seeking and Initiative
Entrepreneurs seek opportunities and take the initiative to transform them into business situations. Does things before being asked or forced to by events Takes action to extend the business into new areas, products
or services Seizes unusual opportunities to start a new business, obtain
financing, equipment, land, work space or assistance
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2. Persistence When most people tend to abandon an activity, successful entrepreneurs stick with it. Takes action in the face of significant obstacles and
challenges Takes persistent actions, or switches to an
alternative strategy, to meet a challenge or to overcome an obstacle
Takes personal responsibility for the performance necessary to achieve goals and objectives
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3. Fulfilling Commitments Entrepreneurs keep their promises, no matter how great the personal sacrifice.Makes a personal sacrifice and extraordinary
effort to complete a job Pitches in with employees, or takes their place
if needed, to get a job done Strives to keep customers satisfied and places
long-term good will above short-term gain
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4. Demand for Efficiency and Quality Entrepreneurs try to do something better, faster, or cheaper. Finds ways to do things better, faster and cheaper Acts to do things that meet or exceed standards
of excellence Develops and uses procedures to ensure that
work is completed on time and that work meets agreed upon standards of quality
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5. Taking Calculated Risks Deliberately calculates risks and
evaluates alternatives Takes action to reduce risks and/or
control outcomes Places oneself in situations
involving a challenge or moderate risk
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II. PLANNING CLUSTER1. Goal Setting This is the most important competency because none of the rest will function without it. Sets goals and objectives which are personally
meaningful and challenging Articulates clear and specific long-term goals Sets measurable short-term objectives
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2. Information Seeking Entrepreneurs gather information about their clients, suppliers, technology, and opportunities. Personally seeks information from customers,
suppliers and competitors Does personal research on how to provide a
product or service Consults experts for business or technical
advice
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3. Systematic Planning and MonitoringSystematic behavior means acting in a logical way. Planning is deciding what to do. Monitoring means checking. Plans by breaking large tasks down into sub-
tasks with clear time-frames Revises plans in light of feedback on
performance or changing circumstances Keeps financial records and uses them to make
decisions
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III. Power Cluster1. Persuasion and NetworkingEntrepreneurs influence other people to follow them or do something for them. Uses deliberate strategies to influence and persuade
others Uses key people as agents to achieve own objectives Takes action to develop and maintain a network of
business contacts
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2. Independence and Self-confidence Seeks autonomy from the rules and/or
control of others Attributes the causes of successes and
failures to oneself and to one's own conduct Expresses confidence in own ability to
complete a difficult task or to face a challenge
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Questions?
Thank you!