201120112011

W O RLDW O RLDCELEBRATESCELEBRATES

YET15MILLIONHECTAREFORESTSYET15MILLIONHECTAREFORESTS

15MILLION FORESTS

WILL

YET15MILLIONHECTAREFORESTS

VANISH

WILL

VANISH

1/3RD1/3RD

WILL BEFOR

WILL BE

CUT FOR

PAPERCUT

DOWNPAPER

ALONE

WITH OVER

115 115

BILLIONBILLIONPAPERSHEETSPAPERSHEETS

WITH OVERWITH OVER

115 BILLION115 BILLIONPAPERSHEETS

JUST USED FOR

PRINTOUTSJUST USED FOR

PRINTOUTSPRINTOUTS

SOSO

HOWHOWDO WE

HELP THEHELP THE

FORESTSFORESTS

Will WE STOPWill WE STOPTAKING PRINTOUTS?TAKING PRINTOUTS?

WILL WE STOPWILL WE STOPTAKING PRINTOUTS?TAKING PRINTOUTS?

OR TAKEOR TAKE

FEWER OF FEWER OF

THEM?THEM?

BUT WHAT IF WE CANBUT WHAT IF WE CAN

BUT WHAT IF WE CAN BUT WHAT IF WE CAN

SAVE FORESTSSAVE FORESTS

WHILE WHILE

TAKINGTAKING

ALL THEALL THE

PRINTOUTS

INTRODUCINGINTRODUCING

JUST BEFOREJUST BEFORE

PRINTINGPRINTING

REDUCE THE REDUCE THE

FONT SIZE FONT SIZE

BY 1BY 1

IF IT’S 11IF IT’S 11

MAKE IT 10MAKE IT 10

IF IT’S 31IF IT’S 31

MAKE IT 30MAKE IT 30

THAT’S ITTHAT’S IT

HERE’S HOW$HERE’S HOW$

FONT SIZE 11 / PAGES 39FONT SIZE 11 / PAGES 39

FONT SIZE 10 / PAGES 32FONT SIZE 10 / PAGES 32

AN 18% AN 18%

REDUCTIONREDUCTIONIN PAPER CONSUMPTION

AT THIS RATEAT THIS RATE

WE CAN WE CAN

SAVESAVE

20.70 BILLION20.70 BILLIONSHEETS OF PAPERSHEETS OF PAPER

EVERY YEAREVERY YEAR

A SIMPLE EFFORT

TO REDUCETO REDUCEDEFORESTATIONDEFORESTATION

JOIN US

BE OUR BE OUR

PARTNERPARTNERFOR A

GREENER FOR A

GREENER

WORLDWORLD

HOW DO WE SEE OUR HOW DO WE SEE OUR

ASSOCIATION?ASSOCIATION?

TURN A NEW LEAF IN CSR ACTIVITIES BY ADOPTING MINUS

ONE IN YOUR OFFICE.ONE IN YOUR OFFICE.

SPREAD MINUS ONE AMONG YOUR EMPLOYEES AND ENCOURAGE THEM

TO MAKE IT A HABIT. TO MAKE IT A HABIT.

HELP PROPOGATE MINUS ONE THROUGH YOUR ORGANISATIONAL

CHANNELS

SMALLER FONT = BIGGER FORESTS

Thank youThank you

Gaurav Kawatra

www.gauravkawatra.comwww.gauravkawatra.com

Twitter- @gkawatra

Facebook - gkawatraFacebook - gkawatra