1. A discussion of Product Managements many faces.Jim Payne Product Manager (I Think)

2. Product Management Defined What Can We Agree On? What is PM and What is Not PM. Whats a Product? Is this Marketing? Whats a Simple Working Definition? 3. Product Management Defined What Can We Agree On? What is PM and What is Not PM. Whats a Product? Is this Marketing? Whats a Simple Working Definition? A person that takes responsibility for thecreation, promotion, and support of a key company capability. 4. Types of Products and Industries Can We Still Call It Product Management, If the Product is a: Professional Service Business Planning orSolution Architecture CPG Retail or Agronomy Financial Service Banks or Insurance Commodity Gasoline or Aluminum Not For Sale Mobile App or a Website One of a Kind Real Estate 5. Functions / Tasks Can We Still Call It Product Management, If the Tasks DONT Include: Roadmapping Personas Launch Plans Use Cases Requirements Market Definitions Pricing Sales Training 6. Management Goals Maybe They Decide? Upper Management or HR Decides on a Job Title Increased Focus on Products? It Sounds Cool Its all the Rage It Describes What They Want The CEO went to a ProductCamp 7. Are there Broad Classifications or Types of PM? Pragmatic Triad Strategic Product Manager Technical Product Manager Product Marketing Manager Internal Product Manager? Infrastructure Product Manager? Services Product Manager? Portfolio Product Manager? 8. The Value of Product Management When Does this Way of Approaching Products Still Add Value or Not If We can Define the Product Can We Still Apply the Product Management Discipline to the Companys Benefit? Do Some Types of Products or Classes of Industries Make it Just Too Hard to Justify the Effort? 9. What If We Wanted to Understand the Value Question? What Would a Survey Ask? (ideas?) 10. Tune in at the Next ProductCamp Minnesota for the Results Jim Payne james.m.payne @comcast.net linkedin.com/in/jamesmatthewpayne/ @jamesmpayne