tfea session 1 social media strategies for beginners
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Social Media Strategiesfor Beginners
2011 TFEA Conference & Trade ShowAnchors Aweigh!
July 8, 2011
About Me
GEEK ALERT!!
About Me
Today We’ll Cover …
• Social media review• Common social media platforms• What to say• Best Practices
Good-bye, Broadcast. Hello, Conversation.- Shel Israel
Co-Author of Naked Conversations
“
Social Media Review
It’s Not Just for Little Susie
The ROI of Social Media
Benefits of Social Media
• It’s FREE!• Builds deeper relationships• Increases brand awareness • Broadens your network• Helps SEO• Increases website traffic• Can help reach journalists/media• Empowers fans to be viral ambassadors
for your brand
Source: Social Media for Tourism Pros
Bring the best of your authentic self to every opportunity.
- John Jantsch Author of Duct Tape Marketing
“
Common Social Media PlatformsFacebook & Twitter
What Is Facebook?
• Social networking service that allows users to connect to friends and businesses
• Share content, links, photos, and videos• Comment on others’ activity• Remember: Personal profiles are for people,
not businesses. Develop a fan page instead.
Facebook Stats
• Over 500 million active users• Fastest growing demographic is women 55
years old and up • Average user is connected to 80 pages,
groups, or events• 50% of active users log onto Facebook daily• 250 million+ users access Facebook from a
mobile device– This group is 2x as active as those who don’t
Source: http://www.facebook.com/press/info.php?statistics
What Is Facebook?
Facebook Benefits
• Low cost• Engage with fans of your page• Fans receive your updates and can upload
comments, photos, and video• When fans engage you on your page, their
activity shows up in their friends’ streams– This can prompt others to check out your page
and your organization!
Facebook Benefits
• Can incorporate content from other social media platforms– Ex: blog posts, updates from Twitter, pictures from
Flickr, videos from YouTube, location-based apps (FourSquare & Gowalla), etc.
• Targeted advertising opportunities (cheap too!)
What Is Twitter?
• Free social networking and micro-blogging site that allows users to send and read messages known as “tweets”
• Tweets can have no more than 140 characters & are delivered to the author’s subscribers, known as “followers”
Twitter Stats
• 200+ million users• 500,000 new users sign up daily• 37% of active users use their mobile phone to
tweet• Twitter users are 3x more likely to follow a
brand on Twitter than any other social networking site
Source: http://blog.hubspot.com
What Is Twitter?
Twitter Benefits
• Low cost• Speed of feedback• Potential reach of message• Customer engagement/service• Track what people are saying about your
organization• Create buzz around upcoming events• Promote your organization and other content
you create
Twitter is not a technology. It’s a conversation. And it’s happening with or without you.
- Charlene LiCo-Author of Groundswell
“
So What Do I Say?
So What Do I Say?
• FAQs• Updates on festival events and activities• Highlight performers or artists• Unique food and drink• Content you want to promote• Content from partners• Observations• What you’re reading or watching
Rules of Engagement
• Listen more than you talk• Remember: It’s about them, not you.• Provide value far beyond your particular
site or service
Source: Social Media for Tourism Pros
Formula for Success
70 20 10
Source: Social Media for Tourism Pros
Formula for Success
• 70% of content = value-added, audience-based & not about you at all
• 20% of content = spontaneous interaction with followers, fans, or friends
• 10% of content = unabashed self-promotion
70 20 10
Source: Social Media for Tourism Pros
“The biggest mistake we see companies make when they first hit Twitter is to think about it as a channel to push out information.
- Tim O’Reilly & Sara MilsteinCo-Authors of The Twitter Book
Best Practices
Share Helpful Information
Make Exclusive Offers
Make Exclusive Offers
Make Exclusive Offers
Polls and Contests
Be the Concierge
Ask & Answer Questions
Ask & Answer Questions
Have a Compelling Bio
Link To Everything …
… on Everything
Create “Terms of Use”
Create “Terms of Use”
Create Group Rules
If you agree to these rules, you can join the groupOnly post pictures to this group for which you own the original copyright or are in the public domain.
All pictures posted to this group may be used by the Colorado River Trail in its various publications, both print or online (including social media). We will credit you as the photographer on any photo that we use.
Only photos depicting the Colorado River Trail region will be accepted. We reserve the right to reject submissions to our Flickr group displaying content we deem to be inappropriate or offensive without prior warning. The Colorado River Trail reserves the right to update the Group Rules.
Use Personality
Use Personality
Use Personality
Use Favorite Pages
Tag on Facebook
Get Great Photos with Flickr Groups
Create a Social Media Directory
Create a Social Media Directory
Create a Social Media Directory
Create a Social Media Directory
Make the customer the hero of your story.- Ann Handley
Chief Content OfficerMarketingProfs
“
Questions?
Old School:• Phone – 512.473.3513• E-mail – [email protected]
New School:• Twitter - @ColoradoRiverTr (work), @pagetx (personal)• Facebook – facebook.com/ColoradoRiverTrail• Flickr – flickr.com/groups/ColoradoRiverTrail • Foursquare – foursquare.com/pagetx• Gowalla – gowalla.com/users/pagetx (personal), gowalla.com/users/ColoradoRiverTrail (work)• Delicious – delicious.com/pagetx• Slideshare – slideshare.net/pagetx