FOR$IMMEDIATE$RELEASE$Media$Contacts:$

Vanessa&Horwell,&ThinkInk&US:&+1.305.749.5342&x232&

UK:&+44.203.372.4809&vanessa@thinkinkpr.com&&

&

the$first$club™$Responds$to$Customer$Needs$with$Fully$Responsive$Site!!London! –! 25,! September! 2013! –!As& mobile& browsing& grows& in& popularity& among& consumers,& the$ first$club™$ recognised& the& need& for& a& fully& responsive& web& design& on& its& white& label& download& site,&thefirstclub.com.&Optimized&for&browsing&on&mobile&phones,&tablets,&laptop&and&desktop&screens,&the$first$club™&is&ready&to&meet&you&where&you&are.&&

The&new&site&gives&consumers&the&ability&to&browse&the&catalogue&of&music,&games,&eBooks,&audio&books,&software,&mobile&apps,&and&soon&digital&magazines&from&any&device&with&a&web&browser.&While&consumers&still&need&their&regular&computers&to&download&content&and&sync&it&to&their&mobile&devices,&future&releases&of&the&responsive&site&will&include&the&ability&to&download&content&directly&to&a&mobile&device.&iOS&devices&will& still& require&content& to&be&downloaded&and&synced& from&a&computer&due&to& restrictions& from&Apple&preventing&any&downloads&outside&of&iTunes.&

Anthony&Chambers,&head&of&Development&at&the$first$club™,&says,&“the&Responsive&Design&Project&is&one&we&have&been&working&on& for&a&while,& and&we&are&excited& to& see&consumers’& reactions& to& the&upgrade.&Mobile&usage&is&a&growing&trend&in&the&consumer&technology&industry,&and&we&are&happy&to&keep&up&with&consumer&needs&by&implementing&the&most&cutting\edge&technology.”&&

the$ first$ club™$ prides& itself& on& being& the& first& digital& rewards& platform& on& the& marketplace.& The& new&responsive& site&presents& clients&of& the$ first$ club™&with& the&opportunity& to& convert& their& digital& rewards&sites&to&the&responsive&format.&&

\more\&

Denis& Huré,& CEO& of& the$ first$ club™,& says,& “We& are& excited& to& see& our& clients& eager& to& adopt& the& new&version&of&our&digital&download&platform.&Responsive&Design& is& a&huge&upgrade& to&our&mobile&browsing&experience,&and&our&clients&recognize&the&great&value&that&presents&to&their&customers.”&

As&more&companies&turn&to&digital&rewards&to&reward&their&loyal&customers&and&employees,&the$first$club™&is&privileged&to&have&worked&with&some&of& the&world’s&most&prestigious&brands.&The&rewards& industry& is&constantly& changing& in& response& to&an&evolving& consumer&market,& and& the$ first$ club™& believes& that& the&coming&year&will&see&instant,&digital&rewards&growing&in&popularity&among&loyalty,&rewards&and&corporate&incentive&programs.&

###$

the$first$club™$is&a&worldwide&digital&content&distribution&solution&particularly&dedicated&to&rewards&as&a&loyalty&solution&where&consumers&can&access&the&very&latest&in&digital&content,&including&millions&of&choices&in&music,&software,&games,&mobile&apps,&eBooks,&audio&books,&movies&and&soon&digital&magazines&in&return&for&redeeming&rewards&instantly&in&multiple&currencies.&&The&solution&has&been&specifically&designed&to&enhance&loyalty&reward&programs,&corporate&incentives&and&sales&promotions&giving&unique&access&to&the&entertainment&world&on&a&global&scale.&For&more&information,&please&visit&our&B2B&site&at&www.thefirstclub.net,&or&the$first$club™&white&label&consumer&site,&www.thefirstclub.com.&&You&can&also&follow&the$first$club™$on:$

$Blog:& http://thefirstclub.net/blog&LinkedIn:& http://www.linkedin.com/company/thefirstclub&Twitter:& @thefirstclubcom&Facebook:& www.facebook.com/thefirstclubdotcom&

& &the$first$club™$UK$Headquarters:$

&Address:&

&1&Lyric&Square&London,&W60NB&&

Phone:& +44&203&318&31&03&Fax:& +44&203&318&30&89&Consumer&Website:& www.thefirstclub.com&Corporate&Website:& www.thefirstclub.net&&VAT:& GB&978&1846&61&

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