connect • communicate • collaborate

Social Media - good examples Well, not sure, just my experience!

Paul Maurice DANTE

connect • communicate • collaborate 2

Why do we do it?

!   To engage with communities in a way they find attractive !   To leverage various partners and contacts to reach new audiences

!   In my opinion, we can’t NOT do it! !   It’s fun

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What do we use?

!   GEANTtv (YouTube)

!   Facebook

!   Twitter

!   LinkedIn (just a placeholder so far)

!   SlideShare (just starting)

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How is it going?

!   Not too bad !   YouTube makes all video content much more easily viewable !   Facebook – approx. 230 Likes, 2-8 talking about us !   Twitter – 200+ Followers, and we Follow approx. 100

!   Problems? !   Not enough time spent on it !   Not enough time TO spend on it !   Level of interaction still low

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Facebook comparison

!   GÉANT vs West Street Cakes

!   Conclusion? Facebook works better for some topics...

Started June 2010, global audience Started January 2012, local audience

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Recent Twitter success

!   eduGAIN news story published on our website

!   Posted on Facebook, and Tweeted !   Asked Neelie Kroes (Vice President of the

European Commission and European Digital Agenda Commissioner) to Re-Tweet !   Re-Tweeted to her 34,000+ Followers

!   Also prompted an institution in Africa to contact us to investigate how he could be part of eduGAIN

!   Conclusion – Twitter seems more appropriate for what we are trying to do, but still just part of an integrated marcom effort