textual analysis – newspaper advertisement

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Textual Analysis – Newspaper Advertisement Danielle Watkins

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Page 1: Textual analysis – newspaper advertisement

Textual Analysis – Newspaper Advertisement

Danielle Watkins

Page 2: Textual analysis – newspaper advertisement

Newspapers

Newspapers such as Daily Mail and The Times would be relevant for my newspaper advertisement because they are stereotypically higher class. Therefore, publishing my advertisement in one of these newspapers would been suitable. Yet, there are different printings of another newspaper, The Sun. There is a National, South, North and a Scottish version of The Sun. Therefore, I would advertise our new TV Channel in the National version, so it would be more likely to result in higher ratings and a large variety of people. The Sun, also, has had the highest amount of readers between January and December 2010, followed behind The Daily Mail. The Sun is also one of the cheapest newspapers in Britain and the most available making it more accessible.

Page 3: Textual analysis – newspaper advertisement

Audience

The Sun is primarily aimed at teenagers and adults both male and female aged between 18-50+. I believe this age range will be interested in a new TV Channel because of the links to their ages. Children don’t generally read newspapers, they prefer to use the internet and read magazines. Therefore, the newspaper advertisement will reach the older audiences, whereas the double page spread and the website, introducing the new TV Channel, will reach the younger audience. The newspaper advertisement will be aimed at adults. Due to teenagers having a lack of interest in newspapers, the website will be suitable, due to teenagers stereotypically receiving news online.

Page 4: Textual analysis – newspaper advertisement

TV Channel advertisementChannel 4 adverts usually have the house style of the TV Channel. The key features are:

IntroductionThe short introduction gives the name of the show(s) and then a brief sentence overview of what the show is all about. This is usually in the bottom left hand corner and is in a contrasting colour to the rest of the picture, to make it stand out. The text is simple and in block letters to make it easier to read. The introduction with the important and relevant information is important to stand out and be memorable to the reader.

LogoThe Channel 4 logo would be included on all Channel 4 linked advertisements and is placed suitably out of the way, yet in clear view. In this example, the logo is on the opposite side of the introduction and is in white to suit the house style.The white contrasts against the dark background to make it stand out and, again, be more memorable.

Further informationWhere you can access further information has been presented in white text to stand out, however, has been aligned at the bottom of the page so it is out the way. Giving the website of the channel gives younger people the chance to look online and find out more information about, either, the advertisement which has been advertised, or, more information about the channel itself. The show also becomes more accessible to read about.

Page 5: Textual analysis – newspaper advertisement

AnalysisThe image itself it advertising and eye-catching. Even though the advertisement avoids using bright colours, the effect of the blurred background makes the foreground and the character stand out more.

Unlike this newspaper advertisement, we have decided as a group to avoid presenting the logo to the side of the advert, and instead, replace it at the top of the page, where it is more clearer. This advertisement subverts the convention of the logo placement.

Most newspaper advertisements typically present their TV Channel Brand at the top of the page. I believe presenting the logo at the top is more vibrant towards the audience and makes the advertisement professional.

Our group have discussed what features from this newspaper advertisement we will include in our own work and we all agreed that it is essential to add the logo of the TV Channel, and the website. Also, we like the idea that the website hyperlink is smaller than the logo. The logo is more important and significant to the reader than the website itself. We will also include the title of the TV Channel, in the same house style as the logo. Using a house style makes the website, double listings page and the newspaper advertisement professional, specialised and eye catching. House styles also make the TV Channel more memorable and recognisable.

Although this newspaper advertisement is not very bright, it still represents the programme and shows how meaningful the programme is. The dullness signifies ‘Britain's Forgotten Children’, which is the title and theme of the programme . Therefore, we will use bright colours that fit the genre of soap operas.