TEXTUAL ANALYSIS Radio Advert

0:01-0:02 The voiceover which said “Backstage come

inside”, connotes come inside and look at what is behind the stage, what is behind the industry, which also suggests the reward and hardship. As the name of our production is called backstage, so that it gives out the information of the the name of our production and also connotation of how the documentary reveals the hidden secret of the theatre industry.

0:03-0:07 The voiceover which said “Experience what's really like”

connotes come and experience the creative industry. This is because although we are targeting in aged 18-25 who will need to be persuaded to try the industry as they are not sophisticated enough, so that the direct address from the voiceover will be effective as she has a high pitch voice, which sound welcoming and therefore it will attract the audience to try and see the industry. Also due the soft and happy voice from the voiceover, it creates high pitch voice therefore it gives outthe connotation of the joyful in the industry.

The diegetic sound from the industry creates a vision and realism to the audience, therefore the audience can ‘experience’ the creative industry.

0:08-0:13/0:17-0:22/0:24-0:30 The voiceover from the Genesis, John and Sarah

gives out the first hand experience to the audience. As these are direct clip from the production, therefore it allows audience to get first hand experience to listen to the content of the film and understand what it is about as well as who are the interviewees from the documentary.

In terms of the content in the radio advert, it gives out lots of information about the industry, such as how great it is and what are the hardship within the industry.

0:14-0:16 The voiceover which said “Critics are it ‘a must

see for those aspiring to join the arts” connotes how good the film is. The critics also connotes the importance of watching the film which means it is essential for those who wants to join the creative industry, therefore it would be more effective to attract the primary audience as they are young teenage who are just graduated or are in drama school who are considering joining the industry.

0:22-0:24 The voiceover which said “See if the industry is

for you” connotes try and see is the industry suitable for you. Similar to “Experience what’s really like”, it is persuading the audience to come and try the industry, as the audience are mostly ‘Striver’, who work hard but low income and try to be like people they admire, so that it attract our target audience audience and therefore they will be willing to ‘try’ and watch the film and see whether the industry is suitable for them or not.

0:31-0:40The voiceover which said “Backstage, being screen as part of the BFI and London theatre seasons at selected independent cinema now” tells the audience about the information of the film; where its released. It mention Backstage at the beginning and near the end, this is because we want our audience to remember and recognise the name of the documentary, therefore as a reminder to the audience it can increase the brand identity.

Length/Use of voice The radio advert has a length of 40 seconds, this is

due to the fact that we are targeting sophisticated, so that the advert should be simple, therefore short broadcasting time will be enough to give out information to the target audience.

The advert has used a female voice who sounds educated which reinforce the class boundary in Marxist reading. On the other hand the release location (London) has promoted the ideology of capitalism. This is because London is the capital city and people from London are stereotypically represent as intelligence and successful, therefore it promotes that it will only success in London.