textile mill project
DESCRIPTION
assalam-o-alaikumits my first project of management and marketing assigned by respected sir SALMAN SABIR.i hope u people will like it...:) ALLAH HAFIZS.TEHMINA.N.TRANSCRIPT
Superior college has achieved in Sargodha in Superior college has achieved in Sargodha in
an amazingly short time what others have an amazingly short time what others have
long been wishing to get. This amazing long been wishing to get. This amazing
success and approval by students and parents success and approval by students and parents
alike is a fruit of an up to date infrastructure alike is a fruit of an up to date infrastructure
as well as a committed approach to impart as well as a committed approach to impart
quality education quality education
SUPERIOR COLLEGE OF
COMMERCE SARGODHA
Presented to: Sir Salman Sabir
Presented by:
S.Tehmina.N. 100402
Abida Rehan 100403
Muneeba Naz 100415
Kiran Rubab 100430
Uzma Hamid 100431
Textile Mill “A factory for
making textiles” “A corporation which
involves in the manufacturing of yarn and fiber and other textiles”.
Introduction (In Pakistan, view of Textile Industry.)
“The textile industry is one of the most important sectors of Pakistan. It contributes significantly to the country’s 8.5% GDP, exports as well employment. It is, in fact, the backbone of the Pakistani economy”.
TRUE ALUES TEXTILE MILLS
INTRODUCTIONTrue alues
True Values private limited started True Values private limited started commencing its operation in the commencing its operation in the year 2010.. True Values strictly year 2010.. True Values strictly address it self to the strict quality address it self to the strict quality measures which it commit to its measures which it commit to its customers. True Values has customers. True Values has expanded and enjoys market share expanded and enjoys market share in a very short span of time, in a very short span of time, speaking of its commitment . speaking of its commitment .
OUR VALUES Our values are
to provide maximum satisfaction to our customers by minimizing the cost without compromising on quality.
Mission To be a model
among the textile spinning, capable of producing high quality blended yarn for knitting and weaving.
True Mission Provide the highest quality
products and consistent with customer needs and continue to earn the respect, confidence and goodwill of our customers and suppliers.
Protecting the environment and contributing towards the economic strength of the country and function as a good corporate
Enhancing the profitability by improved efficiency and cost controls.
CORE OBJECTIVES To be the 1st
choice of customer.
Best quality production.
Minimization of cost.
Maximization of satisfaction.
Easily available products.
Office working hours8.30 A.M TO 1 PM1 PM TO 2.30 Lunch Break
2.30 PM TO 5 PMHOLIDAY: SUNDAYLABOUR TIMING7 AM TO 12 PM12 PM TO 12.30 PM Lunch Break
12.30 PM TO 4 PM
TRUE ALUES TEXTILE MILL
ADDRESS: silanwali road ,sargodha PHONE NO: 0483-72090 0300-8614861
Management
Management of the group is professionally qualified and broadly experienced. The directors have held top positions in various textile bodies, export committees
Planning The company has an
integrated business plan in the context of which it aims to improve, modernize and develop all its operations in order to maintain and enhance its competitive position on both the Pakistan and international markets.
SWOT Analysis Strengths: characteristics of the business or
team that give it an advantage over others in the industry.
Weaknesses: are characteristics that place the firm at a disadvantage relative to others.
Opportunities: external chances to make greater sales or profits in the environment.
Threats: external elements in the environment that could cause trouble for the business.
Strengths: · Strong Security
System
· High quality product
· Latest mechanized machinery.
· Highly qualified and skilled management
· Adequate financial resources
Weaknesses: High cost of
production. Small international
market share. Less promotional
activities. Lack of benefits and
rewards for the employees.
Organization can expand product lines.
Organization can capture new market segments around the world.
Organization can reduce the cost by proper utilization of resources.
Organization can hire more well-educated and experienced person.
OPPORTUNITY
New Entry of competitors.
Buyer needs demands changes.
Political instability.
Changed of government policies.
Threats:
Organizing
It is the process of arranging the organizational structure to accomplish organizational goal.
Forms of organizational
design1: Work Specialization.2: Departmentalization.3: Chain of Command.4: Span of Control.5: Centralization &
Decentralization6: Formalization.
Organizational Structure
“The formal arrangement of jobs within an organization.”
CEO
Mang.Dir.
Qual.Cont.Dept.
MarketingDept.
GM SalesGM
Purchase.GM
Marketing
Finance Dept. Research &
Develop..deptt.
GM Pro-cessing
Processing Deptt.
Ginning Dept.
Spinning Dept
.Weaving Dept.
Bleaching Dept.
Printing Dept.
Dyeing Dept.
Finishing Dept.
Stitching Dept.
GINNING DEPARTMENT The first mechanical
process involved in the processing of cotton is ginning where lint (fiber) is separated from seed cotton (phutti).
Spinning Department
Spinning is an ancient textile art in which synthetic fibers are twisted together to form yarn.
Weaving Department Weaving is a textile art in which two distinct sets of yarns or threads are interlaced to form a fabric or cloth.
Bleaching Department
.Back bone of the processing unit.
improves whiteness by removing :
natural coloration remaining trace
impurities from the cotton
Dying Department Dyeing is the
process of adding color to textile products like fibers, yarns, and fabrics.
Printing Department The Printing
department of TVML is working at its best & producing really good stuff. After the printing from the rotaries, the route of the fabric depends on the dye class
Finishing Department
significant and important department
Hub in the Processing
Every fabric has
to be passed through this department.
Knitting Department
After weaving, the most prevalent method of fabric construction is knitting. Its popularity has grown tremendously over the recent years .
Household Textiles These units, equipped with high speed stitching machines and an intensive labor force, are capable of making all of the different product size and style requirements of each individual country.
Purchase department
Decisions to purchase New Asset Raw Material Reduction in cost High Quality Inputs
Sales Department commitment and
dedication of employee
determination of work best management
system.
Quality Control computerized testing strength of yarndensity of cloth fastness of colors. Fully equipped labs pre-inspection of goods at different stages
FINANCE DEPARTMENT
preparation of: the Income statementsBalance sheetTrail balance Cash flowsProduction report etc. Helpful for the management:
production planfinancing decisions etc.
Research and Devp. Dept.
inventions of new methods of production
designs of textiles continuous
improvement in existing textiles
MARKETING DEPARTMENT
marketing of the products
export business quality products better services efficient after sales services
Leading
The process of influencing a group is called leading.
Leading Theories Trait Theories. Behavioral
Theories. Contingency
Theories. Contemporaril
y Theories.
Path-Goal Theory with Democratic Style
“ A leadership theory that says that the leader’s(manager’s) job is to assist followers (employees)in attaining their goals by involving them into the decisions and provide direction or support needed to ensure that their goals are compatible with the goals of a group or organization by using the mode of feedback.”
Controlling “The process
of monitoring, comparing & correcting the performance.”
Controlling Process
Goal
Measuring
ComparingCorrecting
ProductsBed Linen Curtain
Fabric Yarn
Yarn “True alues” specializes in
medium-to-fine-count cotton yarns and is also capable of producing yarns using a wide variety of synthetic fibers including polyester, rayon and other man-made fibers.
Fabric Running
meter fabrics, packed to specific requirement
Bed Linen Quilt covers ,duvet covers, flat and
fitted sheets, pillow covers, valance sheets, bolster case with all sorts of fancy confectioning, embroidery and embellishments, packed to buyers' specific requirement.
Curtains Ready made curtains lined, un-
lined and taptop curtains, plain or fully accessorized with tiebacks, pelmets, cushion covers, in different styles of confectioning and embroidery, packed to buyers' specific requirement.
WOMEN RANGE “In women range,
True Values is currently providing different designs of shalwar and kameez of new fashion.”
Man’s range TRUE VALUES
Textile Mills presents one of the astonishing collections of Men's Wear that have been given a touch of perfection by our skilled designers.
Marketing
Marketing is to create value for customer & build profitable relationship with customer in order to capture value from customer.
Customer Driven Marketing Strategy
Segmentation Targeting Posioning
Segmentation The act of
dividing large, heterogeneous (dissimilar) markets into smaller, homogeneous (similar) submarkets.
Targeting to reveal the firm market-
segment opportunities
to evaluate the various segmentssegment size and growthsegment structural
attractivenesscompany objectives and
resources
Concentrated marketing A firm goes after
a large share of one or a few sub-markets.Selected
segmentsSpecific productsSpecific markets
Differentiation How Our Products Are Different from
Others-
Colors durability No shrinkage 100% pure cotton Computer designed Soft and durable Attractive We guarantee that our products are made
from the best QUALITY and comes with DIFFERENT COLORS and LATEST DESIGNS.
Positioning to arrange for
a product to occupy a clear, distinctive and desirable image relative to competing products in the minds of target consumers.
NEW PRODUCT
“Anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need physically.”
New Product Development Life Cycle
Losses/
investment
Sales
/pro
fit
development
introduction
growth maturitydecline
sales
Profits
Time
PRICE
“The amount of money charged for a product or service,or the sum of the values that customer exchange for the benefits of having or using the products or services.”
Pricing Strategies
Market Penetration pricing: “Setting a low price for a new
product in order to attract a large number of buyers and a large market share.
PLACE
A marketplace is a location where goods and services are exchanged
Channels
of
Distrib
ution
PROMOTION
“Short term incentives to encourage the sale or purchase of a product.”
ADVERTISING Advertising is a form
of communication us to persuade
an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services.
Advertising Media
Authorized Capital:
Rs. 150.00 million
Issued Capital:
Rs.129.00 million
Assets: two spinning
units. 223 air jet
looms 4
sophisticated rotary printing machines
Reference: www.google.com www.gulahmedtextile.com www.yahoo.com www.masoodtextile.com
For further detail: www.truevalues.com
Any Question