textbook deathwatch
TRANSCRIPT
Brian BridgesCalifornia Learning Resource Network
Textbook Deathwatch:
The Digital Textbook Revolution
California Learning Resource Network
Your one-stop source for standards-aligned electronic learning resources
Your Panelists
Neeru KhoslaCo-founder of CK-12
Paul McFallSenior VP of Pearson Curriculum Group
Hall DavidsonVP of Having Fun at Discovery Education
Kelly SchwirzkeSanta Cruz County Office of Education
The Rise and Evolution of K12 Digital Textbooks
How did K-12 digital textbooks begin, how are they evolving, and where are they headed?
Will the standard form disappear, evolve, or co-exist?
How are publishers disrupting themselves to stay competitive?
How will digital textbooks affect teaching and learning?
What’s the potential impact on traditional adoption cycles?
Tweet your comments & questions
Hashtag: #istedt
CLRN HOme
√
Phase 1 page
FDTI Results
eBook Sales Trend
Q1, 2002Q2, 200979% prefer PDASony eReaderKindle
Kindle 2, Sony Daily Edition
Ebook sales
Past the Digital Tipping Point
2011Amazon reports that digital now outsells print
2012Apple partners with Big-Three publishers to sell
iPad Textbooks
Old Music Industry Model
Sustaining Innovations
Albums > Cassettes > CDs
Disrupting Music
Digital music = Disruption
CD sales tumble
Is the music industry dying?
“It’s not the music industry that is dying. It is the CD business.”
New Music Model=Shift of Power
Power shift from label to artist
“Getting signed” is no longer the goal of every artist
Creation of a new middle class of artists
Greater consumer choice
New Textbook Model?
Power shift from publisher/district to student
Getting “adopted” is no longer the goal of every publisher
Creation of “middle class” of publishers
Greater consumer choice
2008The Beginning of the End
Virginia creates a digital Physics textbook to supplement HS Physics book
CK-12
Secretary of Technology Aneesh P. ChopraFirst U.S. CTO
California Digital Textbook Initiative
Three Phases: Free or Open Source
High School Math, Science, & History
Review for Content Standards Only
http://clrn.org/fdti/
Open Source Collections
CaltechBOOKS
CK-12
Connexions
Textbook Revolution
CK-12
Path One: Digital Representations of Physical Books
• Pour text into an eReader, iPad, or computer
• Stir.
Neeru Khosla
Co-founder of CK-12
ISTE June 25th 2012
“Everyone has the right to an education”- The Universal Declaration
of Human Rights (Article 26.1)
learning rate, learning style, pace
fixed time/variable learning
variable time, fixed learning
variable time, fixed learning(potentially divergent end goals)
Knowing the user and their interests/needs
+Remembering the path/place of
learning
Adaptive (predictive)Guidance
Textbooks 2.0 & Learning 2.0
textbooks = ~5000 Concepts = K-12!
Lab Experiments
Homework Questions
Student Level Concepts
Visuals
Alternative Explanations
Student Guides
Learning Enhancements
Study Help
VideosSimulations
“Aim to bring the student from where they are to where we want them to be at” –
through scaffolding
How have states adapted?
Georgia3/31/10
Georgia votes to expand the definition of a textbook to include digital devices like e-readers for elementary and high schools
TexasH.B. 4294
Allows state to adopt electronic textbooks
Textbook funds may be used to purchase technological equipment necessary to support electronic textbooks
eTextbook publishers may update navigational features or management system w/o review
Texas H.B 4294
eTextbook publishers may submit updated content for review
Districts/schools may select a subscription-based electronic textbook
TexasH.B. 2488
Authorizes colleges or the state to develop open source textbooks for use in classrooms
California Legislation
AB 1398, relating to the use of textbook funds
Redefines “technology-based materials” to include electronic equipment required to use them
California Legislation
SB 247 relating to high school textbook purchases
Textbook funds may be used to purchase electronic versions
Districts must ensure all students have access at home & school
E-Reader Prototype
Circa 1935 eReader
Flat on an eReader
Kindle , Feb 2009, $259
Kindle, 2012, $79Kindle Fire, $199
B&N Simple Touch, $79B&N Nook Color, $149
Apple 7” iPad, $???
How are publishers disrupting themselves to stay competitive?
Are they too big to succeed?
HMH
HMH Fuse Algebra 1 Pilot
Pearson
Path Two:Interactive Tablet apps and e-books
• One part text• Stir in videos,
animations, interactive multi-media, & assessments
Paul McFall
Senior VP of Pearson Curriculum Group
Changes to Big-Three Publishing
About one-third of Pearson's business is now from digital products and services,
HMH files for Chapter 11 Puts K-12 division on sales block
Legislation about digital versions of adopted books
California bill SB 1154 Requires publishers to offer textbooks in a digital
format
Renting Textbooks
CourseSmart
CourseSmartMacroeconomics, 12th Edition (Robert Gordon)
List Price: $210Amazon: $163Kindle: $155CourseSmart: $83.99
CourseSmart Limitations
AccessRead book online ORDownload to an iPad or computer
Time12 month subscription
Rent Textbooks?
Never!!!
Really? You’ve been here before
Discovery Streaming
Learn 360
Safari/Montage
And any other subscription-based electronic resource
Discovery Science
Oregon & Hawaii Just Did
Oregon SBE Adopts Discover Education Science for K-8
Online, subscription site
Textbook, virtual labs, simulations, video clips, & assessments
Path Three: Subscription-based Textbooks
Drag picture to placeholder or click icon to add
Robert Onsi
VP of Product Development at Discovery Education
Playing the part of Robert Onsi today is
Hall Davidson
What IS his job description anyway?
Will subscription-based interactive textbooks evolve to become online courses?
Insert Onsi’s slides here
What is happening nationally?
Kelly Schwirzke
Santa Cruz County Office of Education (CA)
Digital TextbooksFlexible use of funds
Increased efficiency
Engaging materials
• Identifies strengths of digital resources v. traditional (multilingual, portable, accessibility experiences
• Developed by the Digital Textbook Collaborative, a joint effort of industry stakeholders, school officials and nonprofit leaders convened by the Federal Communications Commission & the U.S.D.O.E
http://www.fcc.gov/encyclopedia/digital-textbook-playbook
California• California launched a free digital textbooks initiative
in 2009 that includes free texts for California students in grades 9-12 in geometry, Algebra II, trigonometry, calculus, physics, chemistry, biology/life sciences, and earth sciences, including the investigation and experimentation strand.
• Six middle schools in four California cities (San
Francisco, Long Beach, Fresno and Riverside) are teaching the first iPad-only algebra course, developed by Houghton Mifflin Harcourt.
http://www.clrn.org/fdti/
Utah
• Utah State Office of Education
• Open textbooks have been printed and provided to more than 3,800 Utah high school science students
• Cost of about $5 per book, compared to an average cost
of about $80 for a typical high school science textbook.
http://www.schools.utah.gov/main/INFORMATION/Online-Newsroom/DOCS 01252012OpenTextbook.aspx
Texas
• In 2011, the Texas legislature created an Instructional Materials Allotment (IMA). Districts can use funds to purchase electronic learning platforms and content from online resources, & to cover other technology-related expenditures.
• The allotment per student may vary based upon the amount available in the IMA, and is updated every 2 years. Districts will receive funding of about $140 / student for the 2011-12 and 2012-13 school.
http://www.tea.state.tx.us/index2.aspx?id=3373
In April 2010, Gov. Rick Perry predicted that electronic textbooks would be the only textbooks by 2014. "I don't see any reason in the world we need to have textbooks in Texas in the next four years”.
North Carolina
• Mooresville, N.C., 12 in 2009 provided laptops to every student & teacher making it one of the few entirely digital districts in the United States.
• In total, over 5,000 laptops have been distributed. • Superintendent believes they have developed a
successful financial model, & a solution to the “disconnect’ between students daily digital lives and the previous lack of in-class technology”.
• 2005-2009 Technology Plan budgeted $4.5M for laptops & online content providers.
http://www5.mgsd.k12.nc.us/staffsites/digitalconversion/Digital_Conversion//MGSD_Digital_Conversion.html
http://www.edweek.org/dd/articles/2011/10/19/01conversion.h05.html?qs=mooresville
Replacing Textbooks
• West Virginia is nearing the end of a 2-year suspension on social studies textbook purchases, and plans to invest the savings in digital textbooks and technology infrastructures.
• The Virginia Department of Education is overseeing a
$150,000 iPad initiative that has replaced history and Advanced Placement biology textbooks at 11 schools.
http://wvde.state.wv.us/teach21/ and see http://wvde.state.wv.us/teach21/im-digital-stakeholder-recommendations.doc
Georgia• Forsyth County,
Georgia iAchieve Virtual Academy
• iAchieve is open for students in grades 6-12 who are residents of Forsyth County entering the school system for the first time
http://www.forsyth.k12.ga.us/domain/2110
“We spend about $81 per student each year on textbooks but only $19 per student on all of the digital content we subscribe to—and that includes a broad collection of multimedia resources, databases, and interactive lessons.”
-Bailey Mitchell, Chief Technology & Information Officer, Forsyth Schools (GA)
Alabama
• Alabama Ahead Act one of the first states to provide both digital textbooks and tablet devices for students and teachers.
• “all students in the public school grades 9-12, where available, approved textbooks and instructional materials ... in electronic format.”
• grade 9-12 students and teachers to be issued a "pen-enabled tablet computers for storing, reading, accessing, exploring, and interacting with digital textbooks ... in lieu of hardbound textbooks ... ”
• Alabama Public School and College Authority to issue up to $100 million in bonds to pay for the program[2].
In 2012, HB165[1], the Alabama Ahead Act
• Phases in over a four year period and tasks (SDE) with developing an implementation plan and to provide oversight for the program.
• "specifications for devices; learning management system; maintenance and support requirements of the electronic devices authorized in this act; current readiness of participating schools' wireless networks; professional development for teachers ...”
• The plan, due by October 1, 2012, will establish an application process for local school boards to participate in the program.
Alabama HB165, retrieved May 25, 2012, http://alisondb.legislature.state.al.us/acas/SearchableInstruments/2012RS/PrintFiles/HB165-enr.pdf
[Processes and procedures for the Alabama Public School and College Authority's issuing and sale of bonds, payments to suppliers, and its interaction with the State Department of Finance and the State Treasurer's Office are detailed in HB165; http://alisondb.legislature.state.al.us/acas/SearchableInstruments/2012RS/PrintFiles/HB165-enr.pdf.
Adopting Digital Learning Tools
• Florida is the first state to mandate adoption of digital learning tools in all public schools.
• Beginning in the 2015-2016 school year, all instructional materials in grades K-12 in the public school system are required to be provided in electronic or digital format.
• Florida is not requiring a specific brand or form of digital textbook, nor is it requiring distribution of devices or other supplies.
http://www.fldoe.org/BII/Instruct_Tech/
Redefining Textbooks
• Adopted digital textbook initiatives: – Florida, California, Texas, Idaho, Utah, Maine, Arkansas,
Iowa, Indiana, Georgia, Maryland, Virginia
• Changed the definition of textbooks to allow funding for digital content: – Utah, California, Texas, Arkansas, Iowa, Indiana, and
Georgia
• Focused on open educational resources (OER):– California, Virginia, Maryland, and Maine
Kelly Schwirzke, Ed.D
Santa Cruz County Office of Education
Alternative Education Program
Coordinator, Online Learning
Teacher, Independent Study
831.466.5655
Will the standard form disappear, evolve, or co-exist?
What’s the potential impact on traditional adoption cycles?
How are digital textbooks affecting teaching and learning?
Disruptive Innovation vs the Big Three Publishers
(well, any textbook company)Are they too big to succeed?
Pearson, US CEOPeter Cohen
“We are now in a transformational period. Everything we have has to be two worlds: print and digital.
The future of learning is going to be high-quality online material and, to a lesser extent, textbooks.’’
Houghton MifflinWendy Colby, senior vice president
“The textbook is no longer the center of the educational universe.”
Pearson EducationSteve Dowling
“I think we’re … at a tipping point”
Audience Questions
Hashtag: #istedt
Textbook Deathwatch: The Digital Textbook
Revolution
Brian Bridges
http://brianbridges.org