1

TEXT100 INDIAAPRIL 2016

2

WE BELONG TO THE NEXT 15 GROUP OF COMPANIES, LISTED ON THE LONDON STOCK EXCHANGE

3

TEXT100 TODAY

We are600 TALENTED

TEXTIES

125 WORLD’S ELITE BRANDS

29 OFFICESWORLDWIDE

4

New York

San Francisco

Boston

Rochester

Toronto

Sao Paolo

Mexico City

Buenos Aires

London

Paris

Munich

Amsterdam

Stockholm

Copenhagen

Oslo

Milan

Madrid

Istanbul

J’burg

Nairobi

Dubai

Lebanon

Israel

Russia

Ukraine

Poland

Delhi

Mumbai

B’lore

Chennai

Czech Republic

Hungary

Romania

TEXT100’S GLOBAL PRESENCEText100 in APACWholly-Owned OfficesKuala LumpurSingaporeSydneyBeijingShanghaiHong KongNew DelhiBangaloreChennaiMumbai

Licensed Partners & AffiliatesAucklandJakartaBangkokHo Chi MinhManilaSeoulTaipeiTokyo

5

TEXT 100 INDIA

150 + Texties : Delhi, Mumbai, Bangalore, Chennai

Paul Writer Excellence in IT Marketing Awards, 2014 - Tech PR Excellence

Reach several of the 2nd & 3rd tier cities through an affiliate network

Multi Sector Experience

PRWeek Asia Awards, 2014Finalist, Technology Campaign of the Year

Text100 India & McAfee – Changing the Game in Online Security

SABRE Awards India, 2013Gold winner, The SABRE Award for Excellence in Public Relations – B2B Marketing – Text100 & Vserv.mobi

SABRE Awards India, 2013Certificate of Excellence, The SABRE Award for Superior Achievement in Brand-Building –Text100 & Lenovo IdeaPad Yoga

Indy's awards, Best PR Agency of the Year 2014, 2015

Winner Best Consumer PR Campaign (Bronze) at the PR Awards 2015 South East Asia

Certificate of Excellence for B2B Marketingand Consumer Products & Services category at SABRE Awards South Asia 2015

6

TEXT100 AFFILIATE NETWORK IN 78 CITIES

Media CentersChandigarh Jaipur Cochin Patna Kolkata Lucknow Bhubanesh

warPune Raipur Indore Hyderabad Bhopal Jalandhar

Amritsar Patiala Kanpur Varanasi Bareilly Dehradoon Meerut Gorakhpur Allahabad Udaipur Jodhpur Bikaner Haldwani

Bhatinda Ambala Kota Hissar Panipat Bhilwara Vijaywada Vizag Pondi Mysore Trivandrum Calicut Coimbatore

Shillong Itanagar Agartala Imphal Kohima Dimapur Asansol Ranchi Jamshedpur

Dhanbad Bokaro Nasik Nagpur

Kolhapur Ratnagiri Jalgaon Srinagar Baroda Rajkot Surat Bhavnagar Jabalpur Vadodara Bhuj Gwalior Jammu

Moradabad Siliguri Madurai Mangalore Panjim Udupi Vellore Trichy Salem Ludhiana Shimla Guwahati Aurangabad

7

INDIA LEADERSHIP TEAM

Sunayna Malik

Managing Director, India

Beedisha Chakrabarti

Jt Managing Consultant, Delhi

Satyapriya Verma

Business Unit and Influencer Relations Lead, Delhi

Sonali Bagchi

Business Unit Lead, DelhiVidhya Aravamudhan

Jt Managing Consultant, Delhi

Ketan Jain

Managing Consultant, Mumbai

Sayantani Mukherjee Roy

Dy Managing Consultant, Bengaluru

Suchita Ullal

Editorial Consultant, TextED

MC, Chennai

Pranav Kumar

MD- Hypertext, Gurgaon

8

THE COMPANY WE KEEP IN INDIA. OUR CURRENT CLIENTS

9

PAIDUse of paid advertising channels to deliver a brand’s message and / or drive traffic to owned or controlled properties

OWNED Media, content, assets and community platforms partially or wholly owned and controlled by the brand

EARNED Brand presence on non-social media channels (largely news) gained through editorial influence other than advertising

SOCIAL Brand presence on established social media channels gained through editorial influence other than advertising

INTEGRATED COMMUNICATIONS SERVICES @ TEXT100

EARNED

PAID

OWNED SOCIAL

Integrated

Communications

https://www.youtube.com/watch?v=C7I6Gj1QID8

10

Differentiate

Our approach Insight

Engage

Assess

We help our clients understand what matters to their audiences and create integrated stories to participate in conversations that inspire action. Our I.D.E.A. consulting process helps us develop audience-focused campaigns that are insightful, creative and impactful.

WE ARE THE I.D.E.A. AGENCY

I

D

E

A

11

OUR SERVICES

12

STRATEGY: B2B, B2C AND CORPORATE COMMUNICATIONS

Client: LupinService: We developed a comprehensive

communications approach to highlight Lupin’s strong growth trajectory and business prospects in India and beyond.

Client: IBMService: Text100 developed a thought leadership

strategy to support its ongoing Smarter Planet initiative and drive digital transformation in Australia.

Client: OLDTOWN White CoffeeService: Text100 partners with this leading

Malaysian chain to build brand and market share at home and expand into the China market.

13

CONTENT: THOUGHT LEADERSHIP, WHITE PAPERS, BLOGS

Client: CSIRO

Service: Integrated and multi-channel content strategy centred around a whitepaper and was supported by a series of infographics, blog posts, social media content, video animations and memes.

Client: Adobe

Service: Point of View message development program helped senior executives shape their most valuable conversations and stand out in the marketplace and media.

Client: Verizon

Service: Content-led lead generation campaign across owned and paid channels. Series of infopapers hosted on dedicated microsite supported by EDM outreach led to measurable sales success.

14

CONTENT: GRAPHICS, VIDEO, CREATIVE

Client: VMWareService: Integrated campaign comprising banner ads,

microsite, infographics demonstrating the reality of virtualization among the IT audience.

Client: IBMService: Animated video and graphic series to

communicate how general consumers regularly interact with IBM mainframes without them even knowing.

Client: OLDTOWN White Coffee

Service: Diversified the content on OTWC’s Facebook page from hard selling products to lifestyle topics that resonated with the audience.

15

PUBLIC RELATIONS: TRADITIONAL MEDIA

Client: Lenovo

Service: Crafted the narrative and pitch the stories into the top-tier business and management titles across APAC.

Client: MaxBupaService: Insight-led, educative strategy involving key

phases – build-up, city awareness and culminating with Max Bupa walking the health talk with the Walk for Health walkathon.

Client: Fitbit

Service: Helped to raise brand awareness through product review, features, and news announcements. Managed conversations with publications and organizations around brand partnerships.

16

PUBLIC RELATIONS: SOCIAL MEDIA

Client: AdobeService: Facebook campaigns designed to

increase the visibility and call-to-action to use Creative Cloud to the wider community.

Client: Qatar Airways

Service: Content development and community engagement strategy for its Weibo and Wechat channels across China.

Client: Fox Channels Asia Service: Delivered a social media and influencer campaign

for Asia’s Next Top Model, with a focus on increasing viewership and engagement on Facebook, Instagram and Twitter.

17

PUBLIC RELATIONS: INFLUENCER RELATIONS

Client: Sony ProfessionalService: Identified and connected with influencers

inviting them to test and review new Sony Products and share feedback across their own and Sony Pro social networks.

Client: Peroni

Service: Established the brand positioning representing Italian style applied to beer by delivering perfect product experiences through a tailored influencer program, Amici de Peroni.

Client: IBMService: “One-Touch Social” to identify influencers

and develop daily “click to tweet” responses for each expert – allowing them to maintain tactical conversations with a single click.

18

PUBLIC RELATIONS: REPUTATION MANAGEMENT

Client: SWIFTService: Crisis preparedness training and simulations

to protect reputation and relationships with the media, banks, stock exchanges, securities, regulators, and other stakeholders.

Client: CIMB

Service: Prepared regional operation for crisis and management of potential threats by deploying a four-step process to arrive at a policy which will affect 40,000 employees across 14 countries.

Client: IKEA

Service: Managed Ikea’s communication during a food safety scandal. Tracked what people were saying about the topic and the company, and managed response.

19

Client: JLLService: Text100 developed an innovative global real estate news site for JLL focused on real estate trends, markets and economics.

DIGITAL: CUSTOM MICROSITES, WEBSITES AND APPS

Client: Brother InternationalService: Custom app development integrated into Sharepoint to help resellers to sell into retail floors staff. Initiated in Australia and rolling out regionally.

Client: Old Town White CoffeeService: A full fledged website with mobile-responsive design and interactive capabilities – now used as main online presence for brand.

20

DIGITAL: SEARCH, ADVERTISING, SYNDICATION

Client: Wechat

Service: Created the WeChat World Challenge, an animation series supported with a raft of social content featuring popular WeChat stickers brought to life in 3D to race around Asia.

Client: CoachService: Series of digital adds targeting luxury &

affluent audiences around Mother’s Day, along with regionalisation and localisation of global campaigns.

Client: Marriott International Service: Increased ROI from online visibility in China

by developing a strategy focusing on the precise planning and optimizing paid media placements.

21

DIGITAL: EMAIL, SALES ENABLEMENT, LEAD GENERATION

Client: Four Seasons Hotels & ResortsService: Digital marketing agency of record for all Asia Pacific properties, covering creative, engagement, and analytics.

Client: SonyService: Lead generation campaign in partnership with TechTarget & LinkedIn focused on content syndication & advertising to drive registrations.

Client: CommscopeService: Partner enablement campaign to help resellers better cross sell – Text100 developed partner portal, all content & management of program.

22

FACTOR

THE

EXPERIENCE