text mining supplemental resources on class website
TRANSCRIPT
Text MiningSupplemental Resources on Class
Website
Concept Map
Text Mining
Big Data
Implementation
Relative Cell
References
Design: Accurac
y
Import
Search, Left, Right, Mid, Len, &
Data Mining
Objectives
▪Define Big Data, Text Mining and Data Mining
▪Demonstrate Excel features that support text mining.
Facebook Users
▪1.28 billion users worldwide
▪802 million users login daily (up 21%)
▪67% of Internet users are on FB
▪50% of 18-24 year olds login when they wake up
▪45-54 year old age group has grown 46%
Facebook Content
▪4.5 billion likes daily (up 67%)
▪30 million photos uploaded daily
▪1 in 5 page views in US
▪36% users post brand-related content on their walls
King of Social Media
▪FB accounts for 66% of social media sharing on iPhones
▪Users with income over $75,000Facebook 73%Twitter 17%Pinterest 13%
Facebook & e-commerce
▪10 million registered small businesses
▪Drives 26% of referral traffic to e-commerce sites
▪20% of shoppers prefer buying thru FB vs. e-commerce website
▪58% of businesses see a drop in marketing costs when moving to FB
▪Data sets too large to process with traditional database technology
https://www.ted.com/talks/ kenneth_cukier_big_data_is_ better_data
Big Data
Data Mining Tools
▪software that searches through data
▪uses complex statistical calculations
▪outputs▪ Trends▪ Patterns▪ Correlations▪ Exceptions
Nestle
▪Nestle processes Social Media
http://uk.reuters.com/article/video/idUKBRE89P07Q20121026?videoId=238680321
Import
▪Access data not formatted as an Excel document
▪File type = txt or csv
Import – Step 1▪ File, Open, File type = All files
http://www.lacoste.pamplin.vt.edu/web1504/resources/video/ss.html
Import – Step 2
http://www.lacoste.pamplin.vt.edu/web1504/resources/video/ss.html
Import – Step 3
▪Save As File type = Excel Worksheet
http://www.lacoste.pamplin.vt.edu/web1504/resources/video/ss.html
Text Mining
▪Search
▪Parse
▪Concatenate
▪SEARCH
▪LEFT, MID, RIGHT, LEN
▪&
SEARCH Function
http://www.lacoste.pamplin.vt.edu/web1504/resources/video/ss.html
LEFT Function
http://www.lacoste.pamplin.vt.edu/web1504/resources/video/ss.html
LEN or Length Function
http://www.lacoste.pamplin.vt.edu/web1504/resources/video/ss.html
RIGHT Function
http://www.lacoste.pamplin.vt.edu/web1504/resources/video/ss.html
MID Function
http://www.lacoste.pamplin.vt.edu/web1504/resources/video/ss.html
Concatenate
▪& is the concatenate symbol
▪Quotes are required around constant strings of text
http://www.lacoste.pamplin.vt.edu/web1504/resources/video/ss.html
Relative Cell Addressing
▪Relative is the default
▪When you copy a relative cell reference the reference will change depending on the direction and magnitude of the copy.
Copy Formula with Relative Cell Addresses
Paste Special - Values
http://www.lacoste.pamplin.vt.edu/web1504/resources/video/ss.html
MAC: Edit Menu, Paste Special