texas tech universitytexas monthly triple-crown grandmaster susan polgar is the only world champion...
TRANSCRIPT
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Texas Monthly
Triple-Crown Grandmaster Susan Polgar is the only world champion in history, male or female, to win the
top three chess competitions — Rapid, Blitz, and Classical World Championships. She taught Knight Raiders
Chess Team members the right moves to make. That led to the Texas Tech University’s designation as Chess
College of the Year by the U.S. Chess Federation. • Ms. Polgar has said that “Chess is a wonderful tool to increase
concentration, self-control, patience, imagination, creativity, logical thinking and many more important and useful life
skills.” That’s what Texas Tech provides, both in and out of the classroom. Come master the game of life. www.ttu.edu
Susan Polgar, Lydia F. Hersehap, Ozair Tarq, Chase Watters, and Nicholas Miller.
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Texas Monthly
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Texas Monthly
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Texas Monthly
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Hispanic
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NewsweekTime
U.S. News and World Report
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www.ttu.edu
Education provided by Texas Tech University.Clean clothes provided by mom.
Education provided by Texas Tech University.Clean clothes provided by mom.
* Texas Tech University, Lubbock, offers an excellent education for students from every state and countries throughout the world. Yet, we’re a short flight to cities from Austin to Albuquerque, Dallas to Denver.
Continental Airlines
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Houston Livestock Show and Rodeo Souvenir Program
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u.ed
u
Than
ks H
oust
on L
ives
tock
Sho
w a
nd R
odeo
for
help
ing
hund
reds
of
Te
xas
Tech
stu
dent
s su
cces
sful
ly ta
ke th
e re
ins
of th
eir
care
ers.
Than
ks H
oust
on L
ives
tock
Sho
w a
nd R
odeo
for
help
ing
hund
reds
of
Te
xas
Tech
stu
dent
s su
cces
sful
ly ta
ke th
e re
ins
of th
eir
care
ers.
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Writers and Poets
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San Antonio Scene
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San Antonio Scene
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San Antonio Scene
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San Antonio Scene
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Texas Travel Host
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Star Telegram
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w.g
otot
exas
tech
.com
ww
w.g
otot
exas
tech
.com
(Fro
nt)
(Bac
k)
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Stud
ents
hav
e m
ore
choi
ces
in li
fe th
an e
ver.
The
poss
ibili
ties
for
wha
t the
y ca
n be
com
e ca
n be
ove
rwhe
lmin
g. T
exas
Tec
h U
nive
rsity
’s ou
tsta
ndin
g ac
adem
ic p
rogr
ams,
ded
icat
ed fa
culty
and
adv
ance
d fa
cilit
ies
prov
ide
the
guid
ance
stu
dent
s ne
ed. I
t’s a
pla
ce w
here
stu
dent
s ex
plor
e th
eir
inte
rest
s,
disc
over
thei
r pa
ssio
ns a
nd r
ealiz
e th
eir
pote
ntia
l. Te
xas
Tech
. Fr
om h
ere,
it’s
poss
ible
.
ACAD
EMIC
S. S
tude
nts
choo
se fr
om o
ver
150
unde
rgra
duat
e pr
ogra
ms
in te
n co
llege
s, in
clud
ing
an H
onor
s Co
llege
that
offe
rs s
peci
al c
halle
nges
for
high
ac
hiev
ing
stud
ents
. Stu
dent
s in
eve
ry m
ajor
eng
age
in u
niqu
e, h
ands
-on
expe
rien
ces
like
unde
rgra
duat
e re
sear
ch, s
tudy
abr
oad
and
inte
rnsh
ips.
SUPP
ORT.
A c
ompr
ehen
sive
net
wor
k of
pro
gram
s en
sure
s st
uden
ts’ a
cade
mic
an
d pe
rson
al s
ucce
ss. M
ento
ring
beg
ins
with
New
Stu
dent
Ori
enta
tion
and
Red
Rai
der
Cam
p fo
r ne
w fr
eshm
en a
nd c
ontin
ues
with
per
sona
lized
ac
adem
ic a
dvis
ing
and
an o
pen-
door
pol
icy
for
facu
lty.
LIVI
NG. T
exas
Tec
h st
uden
ts p
lay
as h
ard
as th
ey s
tudy
. Ove
r 40
0 or
gani
zatio
ns,
an a
ctiv
e st
uden
t gov
ernm
ent a
nd o
ne o
f the
larg
est i
ntra
mur
al s
port
s pr
ogra
ms
in th
e na
tion
prov
ide
plen
ty o
f way
s to
get
invo
lved
.
MAR
KETA
BILI
TY. A
deg
ree
from
Tex
as T
ech
prep
ares
stu
dent
s fo
r su
cces
s.
Gra
duat
es g
et g
reat
jobs
and
get
into
com
petit
ive
grad
uate
and
pro
fess
iona
l sc
hool
s. T
hey
are
recr
uite
d by
hun
dred
s of
com
pani
es th
at c
ondu
ct
on-c
ampu
s in
terv
iew
s in
the
univ
ersi
ty’s
Care
er C
ente
r.
LOCA
TION
. Jus
t a h
alf-d
ay’s
driv
e fr
om th
e m
etro
plex
, Lub
bock
offe
rs
all t
he c
onve
nien
ces
of a
maj
or c
ity w
ithou
t the
has
sles
. The
sup
port
ive
rela
tions
hip
betw
een
the
city
and
Tex
as T
ech
mak
es L
ubbo
ck a
gre
at
plac
e fo
r co
llege
. Vis
it us
and
see
why
stu
dent
s im
med
iate
ly fe
el a
t ho
me
and
alum
ni h
ave
such
fond
mem
orie
s.
“Lub
bock
is a
gre
at p
lace
to
go
to s
choo
l. Th
e pe
ople
ar
e fri
endl
y an
d su
ppor
t th
e Re
d Ra
ider
s, s
o yo
u fe
el li
ke a
par
t of t
heco
mm
unity
righ
t fro
mhe
sta
rt.”
Laur
ence
Sm
ith,
Acco
untin
g m
ajor
“Tex
as T
ech
was
the
only
scho
ol I
appl
ied
to, a
nd it
has
bee
n th
e pe
rfect
pla
ce fo
r me.
”
Ashl
ey B
lack
,Pu
blic
Rel
atio
ns m
ajor
UNDE
RGRA
DUAT
E DE
GREE
S•
Gen
eral
Stu
dies
• H
ortic
ultu
re
MAS
TER’
S DE
GREE
S•
Agr
icul
ture
• Ed
ucat
ion
• En
gine
erin
g•
Hum
an D
evel
opm
ent &
Fam
ily S
tudi
es•
Rest
aura
nt, H
otel
& In
stitu
tiona
l Man
agem
ent
• Te
chni
cal C
omm
unic
atio
n
DOCT
ORAL
DEG
REES
• A
gric
ultu
ral E
duca
tion
• Te
chni
cal C
omm
unic
atio
n
CERT
IFIC
ATE
PROG
RAM
S•
Aut
ism
(Te
xas
Tech
Uni
vers
ity)
• D
ual S
enso
ry Im
pair
men
ts (
Texa
s Te
ch U
nive
rsity
)•
Ger
onto
logy
CERT
IFIC
ATE
PREP
ARAT
ION
PROG
RAM
S•
Dea
f Edu
catio
n (T
exas
Cer
tific
atio
n)•
Educ
atio
nal D
iagn
ostic
ian
(Tex
as C
erti
ficat
ion)
• G
ener
ic S
peci
al E
duca
tion
(Tex
as C
erti
ficat
ion)
• O
rien
tatio
n an
d M
obili
ty (
Nat
iona
l Cer
tific
atio
n)•
Visu
al Im
pair
men
t (Te
xas
Cer
tific
atio
n)
“To
be a
ble
to e
arn
my
degr
ee o
nlin
e w
ill al
low
m
e to
teac
h fu
ture
gene
ratio
ns in
the
sam
e
way
that
I ha
ve le
arne
d.”
Cind
y Ch
aney
, W
hite
sbor
o, T
XEd
.D. c
andi
date
Ag. E
duca
tion
ww
w.d
e.ttu
.edu
| 8
00.6
92.6
877
ext 2
76
Offi
ce o
f Adm
issi
ons
Dis
tanc
e Le
arni
ng &
Off-
cam
pus
Inst
ruct
ion
Whe
reve
r yo
u liv
e, w
heth
er y
ou w
ant t
o pu
rsue
an
UN
DER
GR
AD
UAT
E,
MA
STER
’S o
r D
OC
TOR
AL
degr
ee, T
exas
Tec
h gi
ves
you
the
flexi
bilit
y to
pur
sue
your
edu
catio
nal g
oals
. We
even
offe
r K-
12 d
ista
nce
lear
ning
so
lutio
ns in
clud
ing
a fu
ll-ti
me
accr
edite
d el
emen
tary
, mid
dle,
and
hig
h sc
hool
dip
lom
a pr
ogra
m.
ww
w.g
otot
exas
tech
.com
| 80
6.74
2.14
80
“Whi
le th
e de
liver
y of
the
cour
ses
is ‘d
ista
nt,’
the
rela
tions
hip
betw
een
the
facu
lty a
nd g
radu
ate
stud
ents
is a
nyth
ing
but.”
Sally
Hen
sche
l, W
ichi
ta F
alls
, TX
Ph.D
. can
dida
teTe
chni
cal C
omm
unic
atio
n an
d Rh
etor
ic
Star Telegram
(Insi
de)
-
Midland Marketing
-
Midland Marketing
www.ttu.edu
-
Midland Marketing
www.ttu.edu
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Midland Marketing
www.ttu.edu
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Dallas: Highway 75 and West Plano Parkway Fort Worth: I-30 and Green Oaks Road
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Fort Worth: I-30 and Green Oaks Road
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Dallas: Central 75, south of Spring Creek Parkway
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Dallas Blog
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Spring Radio · March 12-May 13
The following radio buy was strategically focused on branding the university to parents and grandparents. While the primary audience was parents and grandparents, the secondary audience was prospective students. Two spots were developed to run on air. The first spot (titled TTU Dad) was written and produced with the older demographic in mind. The second spot (titled TTU Student) was taken from a television commercial produced by Admission and was geared toward the prospective student demographic. In situations where a :60 spot was purchased, the Dad spot and the Student spot ran back-to-back.
The radio buy began on March 12 and will run through May 13. Spring was chosen because radio listernship is normally higher due to the warmer weather and people are breaking out of their winter hibernation. The followingis a breakdown of the radio buy.
WBAP (News/Talk)Target: Parents/GrandparentsRun Dates: March 12-30Program Spots Spot Title Morning News# 5 spots (Mon.-Fri.) TTU DadTraffic report% 5 spots (Mon.-Fri.) Live Liner # :30 spot% :10 traffic spot. The copy for this spot: “…brought to you by Texas Tech University. Visit us online at www.ttu.edu. Texas Tech University, from here, it’s possible.”
KTYS 96.7 (Country)Target: Prospective StudentsRun Dates: March 12-31Daypart Spots Spot Title Morning (6a-10a) 2 spots per day (Mon.-Thurs.) TTU StudentMidday (10a-3p) 1 spot per day (Mon.-Thurs.) TTU StudentWeekend (8a-5p) 5 spots per day (Saturday) TTU StudentRotators (12a-12a) 6 per week (Mon.-Sun.) TTU Student
WRR 101 (Classical)Target: Parents/GrandparentsRun Dates: April 1-May 13Program Spots Spot Title Dow Jones Report* 3 spots (Mon.-Wed.) TTU Dad/Student plus live linerBonus^ 1 2 spots (Mon.-Sun.) TTU Dad/Student
*Sponsorship includes both a :10 open and :10 closing billboard plus a :60 commercial. The copy for the :10 spot: “…brought to you by Texas Tech University. Visit us online at www.ttu.edu. Texas Tech University, from here,it’s possible.”^:60 spots
KERA 90.1 (NPR)Target: Parents/GrandparentsRun Dates: April 2-21Program Spots Spot Title Morning Edition 4 spots (Mon.-Fri.) Live Liner All Things Considered 2 spots (Mon.-Fri.) Live LinerCar Talk 1 spot (Saturday) Live LinerWait, Wait 1 spot (Saturday) Live LinerPrairie Home Companion 1 spot (Saturday) Live Liner