texas school 2015 course catalog
DESCRIPTION
Texas School of Professional Photography is the largest professional photography school of it's kind. Celebrating our 40th year of providing continuing education classes for professional photographers. The school is one week a year and provides a choice of 36 classes. Spend one week of intense photographic training at this fun and educational school.TRANSCRIPT
April 26 to May 1, 2015 Addison, Texas
Catalog of Classes
texasschool.org
We our celebrating our 40th year in providing education to professional photographers from all over the world. We at Texas School would like to invite you to our 40th anniversary celebration. As we celebrate this milestone of providing education to over 20,000 photographers in the last 40 years we want you to attend and celebrate with us. In 2014 we once again had over 1000 photographers attend our great event. By providing 36 classes from which to choose, we expect to exceed 1000 attendees again in 2015! The cost? Only $525 for TPPA members and that includes all evening meals and events. This is the best educational value in the country with the finest instructors in the industry. At the 2014 school, we also gave away over $50,000 in door prizes. I hope that you are planning to join us in 2015!
Registration for The Texas School of Professional Photography will begin at 11pm CST on January 3, 2015. Register promptly many classes fill within minutes every year and some within the first few seconds! If you have attended past schools then you know just how much fun it can be and being able to spend 5 days with the instructor of your choice makes it all worth it. Plus, in addition to the intense instruction from some of the best photography minds in the business, there are also social events every night throughout the week with lots of fun, food, and fellowship. What happens when you gather over 1000 photographers in one place and tell them to have a blast for a week? TEXAS SCHOOL!!!
Again this year there will be an awesome Trade Show with great prices and give aways that are available only at this one event! Come to our celebration and don’t miss our 40th year of education located this year again in North Dallas at the incredible Intercontinental Hotel and Conference Center from April 26-May 1, 2015. Remember--registration will begin on January 3, 2015 at 11pm CST.
From all of us at Texas SchoolSee you in April,
Don, Stephanie, Cindy, Curtis & Doug
Executive Director of TPPA
Doug Box M.Photog.Cr., CPP, [email protected]
Trustee Emeritus TSPP
Curtis Williams
Trustee of TSPP
Cindy RomagueraM.Photog.Cr.,[email protected]
Trustee of TSPP
Stephanie [email protected]
Executive Director of TSPPDon Dickson M.Photog.Hon.M.Photog.Cr., CPP, [email protected]
TUITION FOR REGULAR CLASSES: $525 for TPPA members, $620 for non-TPPA members (this amount includes your TPPA membership). Some classes have extra fees for materials, payable to the instructor. Re-member: $25.00 late charge for payment received after February 15, 2015. Registration begins at 11pm CST on January 3, 2015ATTENDANCE REQUIREMENTS: Enrollment and orientation will be held on Sunday, April 26th, with classes starting later that same evening. Classes will end on Friday, May 1st at around noon. Attendance is required at all class sessions for graduation.QUALIFICATIONS: Courses have been categorized into these levels:Beginning: Designed for students with very limited photographic, comput-er, and/or Photoshop experience or as a refresher course for more experi-enced students.Intermediate: Designed for students with at least 2 years of experience in photography or Photoshop.Advanced: Designed for students with at least 5 years of experience or those well grounded in most aspects of photography or Photoshop.PLEASE BE SURE THAT YOU QUALIFY FOR A COURSE BEFORE ENROLLING!DRESS CODE: Casual to business casual. Texas weather is unpredictable in the spring so consider bringing a light jacket or sweater. You should also bring comfortable shoes.EVENING MEALS: There will be sponsored food functions each eve-ning. Also included in your tuition are a school photograph, a certificate of completion, two PPA merits for PPA members, and one year of access to the Instructor Study Sets of ALL instructors, provided that all requirements for graduation are met.ONLY ONE CLASS: Although some classes may have multiple instructors, you will take only ONE class for the week.ADDITIONAL INFORMATION: Information and supplies/equipment requirements will be sent with confirmation of your application, A student handbook will also be sent.HOTEL ACCOMMODATIONS: You are responsible for making your own hotel accommodations. The Headquarters Hotel is the Intercontinen-tal Hotel and Conference Center, 15201 Dallas Parkway, Addison, TX 75001. The 523 room hotel is located just north of Dallas on the west side of the North Dallas Toll Road between Belt Line Road and Arapaho Road. Room rate will be $116 per night if you reserve your room before April 1, 2015. Reservations can be made by calling 800-386-1592 or 972-386-6000.
2015 Texas School Courses
April 26 to May1, 2015Register at Texasschool.org
Class Number
Instructor Type of Class Level Page
1 Suzette Allen & Jon Yoshinaga Hybrid All Levels 42 Ross Benton Portrait & Wedding Intermediate 43 Doug Box Portrait & Wedding Beginning to Intermediate 54 William Branson III Business & Portrait Intermediate to Advanced 55 Carl Caylor Outdooor Lighting Intermediate to Advanced 66 Tony Corbell Portrait Lighting Advanced 67 Bry Cox Celebrity Lighting Intermediate 78 Jim Cunningham Corel Painter Beginner to Intermediate 79 Gregory & Lesa Daniel Portrait Intermediate 8
10 Cris & Deanna Duncan Portrait Intermediate 811 Kay Eskridge Boudoir Portrait Intermediate to Advanced 912 Mary Fisk-Taylor & Jamie Hayes Business & Portrait Beginning to Intermediate 913 Hanson Fong Portrait & Lighting Intermediate 1014 Beth Forester Senior Portrait All Levels 1015 Britney Fullgraf Business & Portrait All Levels 1116 Mike & Suzy Fulton Portrait & Lighting Intermediate to Advanced 1117 Joel Grimes Portrait & Lighting Intermediate 1218 John Hartman Marketing Intermediate to Advanced 1219 Elizabeth & Trey Homan Portrait & Lighting Intermediate 1320 Julia Kelleher Baby Portrait Intermediate to Advanced 1321 Laurie & Kyle Klein Creative Beginning 1422 Steve Kozak Portrait & Lighting Beginning 1423 Don MacGregor Environmental Portrait Intermediate to Advanced 1524 Gary & Kathryn Meek C.P.P. Beginning 1525 Larry Peters and Brian Killian Senior Portrait Intermediate 1626 Blair Philips Business & Portrait All Levels 1627 Jim Schmelzer Portrait & Lighting Advanced 1728 Robert O. Seat Photoshop Intermediate to Advanced 1729 Richard Sturdevant Photoshop Advanced 1830 Michael & Tina Timmons Creative All Levels 1831 Woody Walters Business & Photoshop Advanced 1932 Billy Welliver & Mitch Daniels Video Beginning 1933 Janice Wendt Photoshop & Lightroom Intermediate 2034 John Wilson Photoshop Beginning 2035 Steve Winslow & Sophie Lane Portrait & Wedding Intermediate 2136 Lora Yeater Senior Portrait Intermediate 21
Ready to change the way your images look? Let’s create your very own WoW Factor and unleash the power of light and design onto your images. This class is an intensive study of outdoor strobe lighting, working with subjects, posing techniques and the secrets to finding amazing backgrounds. But it doesn’t end there, once the images are captured, we’ll focus energy on creating a complete Photoshop workflow for dramatic images. Then, take your creativity one step further by mixing design with your portraits for the ultimate designer products.
You will be challenged to explore simple yet creative tech-niques to increase the appeal of your photography. Lets get aggressive in building on your style.
•Powerful and simple environmental strobe lighting•Image workflow designed to maximize
your photography WoW Factor•Finding and shooting in the ultimate locations
In November of 2008, Ross Benton opened a small storefront studio in central San Antonio. Ross’ recipe for business is as unique as his photography. Known for his weddings, his market rapidly expanded into the family and senior markets. His laid back approachable style creates a relaxed environment for his clients which you’ll also find flowing over into the classroom. Many students have said his programs are not only easy to follow, but also chalked full of time saving short cuts. Everyone in the class receives a (all new for 2015) step by step workbook detailing everything covered in class!
Ross Benton, Cr.Photog., CPPSan Antonio, [email protected] www.rossbenton.com
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Join the Hybrid Revolution with your DSLR OR mirrorless camera and learn to harness the power of movement (video) to bring life and excitement (+ sales) to your photography and marketing! Now is the time to reinvent ourselves to stay on the competitive edge; Hybrid is the perfect way to do that! Come to Texas school and learn to capture video, edit in Lightroom 5, and create short, compelling hybrid eproducts profitably. It is ideal for seniors, family, business, children and any storytelling topic! You will learn to create quick hybrid shows with ProShowWeb, auto editing, and even custom pieces with Photoshop CC (or CS6).
•How to film HD Video with your DSLR or mirrorless (settings and techniques)
•How to edit video clips and combine with stills and music to make hybrid eProducts
•How to use lightroom, ProShowWeb and Photoshop CC to create videos and marketing pieces
Suzette is a pioneer of the Hybrid Revolution and a well-respected teacher of Photoshop for 13 years. With her down-to-earth style and easy going humor, Suzette and her techie husband Jonny will help you embrace the new video technology and techniques to build your skills to thrive in your photographic future!
Suzette Allen, Cr.Photog., CPP, API Jonny Yoshinaga, Cr.Photog.Sacramento, [email protected]
GET MOVING WITH HYBRID! How to integrate video into your portraits for
a competitive edge
The Real WoW Factor Ross BentonCourse Number: 2Level: Intermediate
Suzette Allen & Jon YoshinagaCourse Number: 1Level: Beginning to Intermediate
Learn to shoot anytime, anywhere, indoors or outdoors. When you can’t shoot during the “sweet light “ time, or find “Great Light” outdoors you will learn how to make great photos anyway. If it is overcast and you can’t find any direction to the light and you hate that “On Camera Flash” look, Off Camera Flash is the answer! Tired of taking too much equipment on location? Want to better utilize the flash you already own and get distinctive lighting? Then this is the class for you. You will learn easy techniques for window light, available light and using Off Camera Flash. This is a Hands-On class where you will have several opportunities to practice your new lighting skills and get critiques of your images.
•If you want to learn the technique, practice yourself and get feed back on your images, this is the class for your.
•If you want a fun, interactive, hands on class, where there are no dumb questions, this is the class for you.
•If you want to take your business and your photography to the next level and beyond, this is the class for you.
You will also learn pro techniques for using translucent scrims and reflectors to supplement available light for better portraits. We will go deep into Off-Camera flash techniques for creating dramatic portraits in nature and learn how you can combine flash and sunsets for stunning portraits. We will cover manual flash and TTL. Plus a Bonus – Painting With Light segment. We will cover Sales and Marketing techniques to help you make more money in your business.
Doug has taught at seminars and conventions in all 50 states in the U.S. plus Canada, Mexico, Scotland, Wales, England, China, Ireland, Denmark and on 5 cruise ships. He was chosen to teach at the International Wedding Institute and has taught at 18 different PPA Affiliate week-long schools. He is one of only five people in the history of PPA to earn over 1,000 PPA Merits and is an invited member of the prestigious CameraCrafstmen group, one of only 40 in the world.
Doug Box, M.Photog.Cr., CPP, APICaldwell, [email protected]
William Branson III, M.Photog.Cr.Durham, [email protected]
Easy Outdoor, On Location, and
In-Home Portraits
Setting Yourself Apart From Your
Competition & Finally Earning the Income You Deserve!
William Branson IIICourse Number: 4Level: Intermediate to Advanced
Doug BoxCourse Number: 3Level: Beginning to Intermediate
The world of photography has changed drastically over the last 15 years. Digital has brought photography to the masses and removed the “mystique” from our profession. Most photographers today compete against each other with price as their only difference because everyone is offering and doing the same thing. Wouldn’t it be great to be different from the photographer down the street and be able to offer something that only you can provide? Imagine the business you could generate!
In this class you will learn how William transformed his high volume wedding and portrait studio to a low volume portrait studio that generates sales from $5,000 to $20,000 and more. In addition to “hands on” learning of his posing techniques, William will also teach you his lighting and metering process along with how to interact with the client. With these techniques, you will be able to walk into any situation and create beautiful portraits. William will also teach you: how to find your niche, studio design, marketing, how to sell rather than being an order taker as well as his portrait finishing process. When you walk out of this class, you will be on your way to earning the money you deserve!
For over 40 years, William has been creating his portraiture. He has dedicated his life to hard work, experimentation and the pursuit of excellence, a profound commitment that has made him one of the foremost portrait artists in the world today. His inspiring images have garnered him some of the highest honors the portrait profession has to offer. He was invited by 40 leading photographic artists to join them as an elite member of the oldest and most prestigious organization in the world...Cameracraftsmen of America, he is a member and holds a Master’s and Craftsman Degree from the Professional Photographers of America and is a founding member of the International Society of Portrait Artists. A Photographer of the Year recipient from PPA many times over, from Bronze level to Diamond, he also received his Fellowship degree from the ASP in 2012.
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This years’ Corbell Class will be designed for photographers that are ready for the next step. Working pros that al-ready know the four light patterns, broad vs. short. This is NOT a beginning lighting class. This class is for pros who know there is more, who are willing to try something new, who are ready to stretch, who are not afraid of being stuck in a box any longer. This class will require you to know shutter speeds, apertures, ISO’s camera functions, like the back of your hand. You will be given real-world assignments each day along with deadlines. Each “Daily Deadline” will have a $$$ value attached to it. We will NOT give you perfect models in beautiful studios setups with great light-ing. We will however, expect great photographs. We will examine the work of the world’s top photographers as we discuss mixed lighting, using numerous unique lighting tools for primary and secondary sources and work to replicate those results. We will learn to think like a photographer. And in case you are wondering, this will NOT be an easy class. You will be challenged. Sound interesting? Come on along…
* How to think on your feet in ANY given photographic lighting situation
* How to work fast and efficient in order to accomplish the job and thrill the client.
* How to find satisfaction for a job not only well-done, but exceptionally well-done.
Since his early photographic Texas days in 1979, Tony has found himself featured, included and/or mentioned in over 30 photographic books as well as himself being an author of numerous publications and videos. He is included among the world’s finest photographers on www.kelbytraining.com, www.creativelive.com, and has garnered lifetime achievement awards, international teaching awards, and has taught over 700 workshops, webinars, and seminars in more than 30 countries. His love for photography is only matched by his love for everything Beatles. This will be Tony’s 20th year teaching Texas School and his 32nd year attending.
Tony L Corbell, Cr.Photog., API Little Elm, Texas [email protected]
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Carl will share how he creates portrait style lighting in a natural light environment. He will discuss: Forms of light, dynamic psychology of light, composition, color harmony, and more as he shows how he creates salable images and beyond. Carl will also cover workflow and digital darkroom techniques. This is a HANDS-ON class. You will get more time creating with models than most classes you have ever encountered before.
Carl is PPA Certified, a Master Photographer, Photographic Craftsman, and a Kodak Mentor. He has over twenty years experience in natural light work and a background in dark-room work as a custom printer. He is easily approachable and loves to give 110% of himself at all times.
•Find light that will allow you to create portrait lighting in a natural environment indoor and out.
•Find backgrounds and location that will create depth and dimensions to your work.
•How to create salable images that take little to no artwork... freeing you up to move on to other guests - or your family time.
Carl has won numerous national awards for his photogra-phy, including 17 PPA Loan Collections and several Kodak Gallery and Fuji Masterpiece Awards.
Carl Caylor, M. Photog.Cr., CPP Iron Mountain, [email protected]
“HANDS-ON” Natural Light Portraiture that Sells
Between Light And ShadowTony CorbellCourse Number: 6Level: Advanced
Carl CaylorCourse Number: 5Level: Intermediate
Photographers come from two areas, either naturally creative or naturally technical. But we need to be great in both areas to create the best possible images and to be able to handle any photographic situation, inside or out. This however goes against our natural tendencies.
I will share with you my system to create images that are creative and emotional while also being technically awesome. You’ll be able to do this over and over, in any situation with a variety of people, locations, and lighting options including off-camera flash, studio lighting, reflectors, and more. With this knowledge, you’ll be able to approach any situation with minimal gear and confidence.
You’ll create better images, and they will be different, fresh, and they won’t need post-production work. Everything will be nailed, your posing, lighting, exposure, and color. Every-thing will look beautiful without retouching or adjustments – and you’ll know how to do it quickly!
“Celebrity Style Imaging” is the trademarked name of my studio because I photograph my day-to-day clients the same way I photograph my VIP clients – focusing on exquisite lighting, emotion, and individual character.
I will show you my entire system working with live models so you see my secrets of getting real emotion, believable expressions, and new poses that flatter and change from shoot to shoot. We will go through specific set-ups to create a perfect match of lighting from studio to outdoors, daylight to sunset on into twilight and total darkness.Then, with almost perfect images straight out of the camera, we will take them further with quick digital enhancement, as I will work with full disclosure, sharing what I do with everyone. No matter how fast you are, I’ll make you faster, taking the “work out of workflow” so that time spent on the computer is an investment into your sales instead of time wasted correcting images.
Bry Cox, M. Photog.Cr., CPP West Point, [email protected]
Jim Cunningham, M.Photog.Cr.Little Rock, [email protected] jeCunningham.com
Celebrity Style Imaging Corel PainterThe Artist Within
Jim CunninghamCourse Number: 8Level: Advanced Beginner to Intermediate
Bry CoxCourse Number: 7Level: All Levels
As digital photography becomes easier with new cameras that give the photographer amazing images with just the press of a button, and software and actions that can take an average image and add sizzle, it is becoming more apparent that professional photographers have a need to differentiate between themselves and everyone else.
Corel Painter gives the photographer a tool that can be used to transform photographs into art that clients will want hanging on their walls. Jim will take you step by step through the creative process, from getting familiar with the Painter interface to creating true works of art.Students should have a working knowledge of Photoshop, including layers and layer masks. Each student is encouraged to bring at least 5 images of their own to work on in class. Join Jim and unleash your inner artist.
•Become as comfortable with the Painter Interface as you are with Photoshop.•Learn to Paint Portraits, Landscapes, Pastels, and a Sketch technique.•Learn to market your images.
With 37 years of experience as a professional photographer, Jim has spoken at state and regional conventions and has presented workshops at Imaging USA twice. In 2010 Jim had the honor of teaching Corel Painter at Canada’s National Convention. Since 2001, Jim has enjoyed teaching Photoshop and Painter workshops, and is honored to be back at Texas School for his 8th year. Jim feels that digital imaging gives the photographer the ability to create what we see in our mind’s eye.
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Photography is an art that melds light and subject together to create an unforgettable image. By combining your artistic vision with the mastery of the technical science of photography, you can create the images that you see in your dreams.
It is not a recipe--it’s knowing what each ingredient does so you can create your own signature style. How do you do this? You learn lighting. Strobes, off-camera, studio, location, natural light, mixed light and more--they each can help you propel your business. Join Cris and Deanna Duncan for a week long interactive, hands-on experience where you will:
•LEARN LIGHTING--Lighting anywhere, in any situation with any light
•LEARN LIGHTING PRINCIPLES--Why does it do that? How can it work for me?
•LEARN TO MAKE A LIVING--Light, compose and design with the end in mind to ensure profitable sessions
Through fun, challenging exercises, you will stretch, laugh, be refreshed and discover new tools to add to your photo-graphic skill set. In a relaxed environment, you will explore the psychology behind the sales process. What do people want? How can you light the images in a way that speaks to the client? Lighting for Sales is the melding of the technical, psychological and artistic parts of photography to allow you to create something like no one else. Whether you have been photographing three years or 30, after this class, you will be able to combine technical skills with design and compositional elements to confidently deliver your very best for clients.
Cris and Deanna Duncan operate C j Duncan Photography in Lubbock, Texas. They have had the honor of photo-graphing everything from weddings to families to corporate clients and even two Presidents.
Cris Duncan, M.Photog.Cr, CPP Deanna Duncan, Cr.Photog.Lubbock, [email protected]
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Today’s portrait market is changing so rapidly. These changes are presenting the seasoned pro and the “newbie” alike with such great challenges…and such great opportunities. Do you ever wish for a mentor or two to take you by the hand and lead you to some solid ground? Greg and Lesa Daniel are such mentors, and have the track record to prove it. They’ve “been there, done that” and want to share what they’ve learned.
Greg and Lesa are rare people. Greg combines an incredible business mind with wonderful artistry. He loves sound planning, along with seizing the emotion of the moment. Lesa is a natural people person who genuinely cares for all her clients.
If you hope to succeed in the marketplace today, you need a plan that works from start to finish. Greg and Lesa have honed their processes like no one else. Here’s just a taste of what you’ll learn from them:
•Road map on building a successful business•How to create the buz in your marketplace
•Unique low cost and highly effective marketing•Greg and Lesa’s “Trigger Marketing” concepts•Creating stunning images with available light
•Natural group posing•Building an Experience Base Brand
•Photographing for large sales
Greg and Lesa’s business has risen above the competition in part by offering their clients high end portrait paintings, and this has totally gilded their average sale. You will see Greg create one of his masterpieces from start to finish in class, before your eyes, and he will share why he pre-paints work for almost all clients.
Let Greg and Lesa hold your hand while you step up into your next level of success. They’ll leave you begging for more
Gregory Daniel, M. Photog.Cr. CPP, F-ASPLesa Daniel, Cr.Photog.Titusville, FL, 321.269.1567gregorydanielportraits.com
Taking Your Studio to the Next Level
Lighting for SalesCris & Deanna DuncanCourse Number: 10Level: Intermediate
Gregory & Lesa DanielCourse Number: 9Level: Beginning to Intermediate
Interested in bringing a ‘little something sexy’ to your photography business or have an existing boudoir line you’d like to ramp up? Then this class is perfect for you! You’ll learn how to balance a family friendly business with the Art of Boudoir, how to place appropriate value on what you offer, how to market this exciting photography trend, how to create unique product lines and what sales techniques can be used to make them successful. You’ll learn how to communicate with your clients insuring a wonderful experience and what poses will make any woman feel comfortable while using a variety of lighting techniques during the hands-on sessions. This class will give you the knowledge, tools and confidence you’ll need to provide an experience your clients won’t be able to stop talking about. The class will highlight:
•How to create a financially successful boudoir photography business
•Posing and lighting techniques guaranteed to make any woman comfortable
•How to market and sell this style of photography
Combining her passion for photography and her love of people, Kay Eskridge’s studio, Images by Kay & Co. has earned a sterling reputation for high-quality lifestyle portraiture. Kay and her team take great pride in not only the imagery they create but also the high level of customer service they provide. Her focus on relationships, creative ap-proach to portraiture, unique perspective on customer ser-vice and clear vision about business has provided her with much success doing something she loves. Kay is a member and Past President of the Arizona Professional Photography Association, she is a PPA Certified Master, Photographic Craftsman and holds numerous awards, including the Arizona Photographer of the Year, Kodak Gallery Elite Awards, Fuji Masterpiece Awards, Phoenix Portrait Photographer of the Year, Arizona Illustrative Photographer of the Year and the PPA National Award.
Kay Eskridge, M.Photog.Cr.Phoenix, Arizona602.393.9333kay@imagesbykay.comimagesbykay.comcelebratesexy.com
Mary Fisk-Taylor, M.Photog.Cr., CPP, ABI, APIJamie Hayes, M.Photog.Cr., CPP, ABI, APIRichmond, [email protected]
‘Boudoir-Licious’ Photography
The Best of Both WorldsMary Fisk-Taylor & Jamie HayesCourse Number: 12Level: Beginning to Intermediate
Kay EskridgeCourse Number: 11Level: Intermediate to Advanced
Do not miss this chance to spend a week at one of the country’s top professional photography schools and learn from two Master Photographers and amazing business instructors, Jamie Hayes and Mary Fisk-Taylor. This week with Jamie and Mary will be the perfect blend of hands on photography, extensive marketing and sales information with a dash of fellowship and lots of fun. Jamie and Mary own and operate two extremely successful photography studios in their market area of Richmond, Virginia. Their small home studio specializes in high-end wall portrait installations and custom designed weddings and their newer addition is a higher volume high school senior and boutique event business. They gross well over one million dollars a year in professional photography and are very proud of the sustainable and profitable brands that they have built in their market area.
•Simple posing and lighting techniques that will heighten your photography and
increase your sales averages•Low cost, high impact and profit yielding marketing
promotions and plans•Creating and maintaining a very profitable and sustainable photography studio and business
Highlights of the week will include building a camera room in a very small place, posing and lighting for environmental as well as studio portraiture, low cost but very high impact marketing plans and great sales techniques for all types of studios. Whether you are a seasoned professional or just starting out in the professional photography industry this is a week of priceless knowledge and information.
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Tired of shooting a marathon session only to be disap-pointed by a puny order? This course is for you! Let Beth show you how she garners a $2,000 average senior sale in one of the most depressed economic areas in the country, West Virginia.
•Lighting and posing to make everyone look AHHHH-MAZING!
•The Who, What, Why and How of Pricing for Success•Getting the Word Out: marketing to teens
First, she’ll show you how she shoots to sell and what seniors want most in lighting, composition and design. Then, she will be your guide as you learn how to analyze your sessions and use proven business strategies to create a pricing structure that ensures profitable orders. From set-ting minimums based upon session type to using “desirable” products to guide your clients to targeted price points, Beth will show you “real world” strategies to increase your aver-age sale and ensure a lucrative senior campaign. From the initial phone call to the final sale, she will reveal her “everyday” tips and tricks to increasing your average sale and cornering the senior market in your area.
Beth Forester, M.Photog.Cr., CPPMadison, West Virginia304.369.1443beth @foresterphoto.com
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Hanson Fong, M.Photog.Cr.South San Francisco, [email protected] hansonfong.smugmug.com
Successful Senior Biz from A to Z
Beth ForesterCourse Number: 14Level: All Levels
Hanson FongCourse Number: 13Level: Intermediate
Harmonizing the Art of Posing and Lighting
With nearly 35 years practicing the Art of Photography, Hanson will demonstrate his successful techniques that apply to both portrait and wedding photography. Balancing the Art of Lighting and Posing, Hanson will teach you how to create perfect photographic harmony, which will enable you to handle any subject’s body size and type. The Classic 10 Poses, that Hanson mastered and pioneered, will help you analyze different body sizes and types. You will learn to recognize the poses that will result in a proportional balance of the various body sizes to each other. This technique will enable you to pose any family grouping, couple, and bridal couple. The late, legendary Rocky Gunn, Hanson’s mentor and teacher, inspired Hanson’s creation of “Flow Posing” which has been acknowledged and recognized internationally. He will share with you his secret to this elegant dance of posing! In addition to the hands on posing techniques, Hanson will also teach lighting and metering techniques. You will learn how to photograph under any lighting condition indoors and outdoors, any place, anytime. His approach to finding the proper outdoor lighting is simple. Proper lighting and posing will help you to create highly desirable, beautiful, and timeless portraits. The key element to being a successful photographer is to make people look great. Hanson is known for his animated teaching skills as well as his photographic prowess. He will share his secrets of success!
Students will learn:•Hands on Posing
•How to photograph any body size and shape•How to photograph in any given lighting situation
Branding, Marketing, Sales and Pricing…we’ll cover the de-tails of running an effective Boutique Studio. Whether you’re an available light shooter or proficient with studio lights…whether you’re just getting started or you’re an established pro looking to add an income stream, this flexible model fits a Home Studio OR a Retail Studio space.
THEN…Forget everything you think you know about School Portrait Photography! This is something COMPLETELY DIFFERENT! Britney’s high-end approach to Private Schools helps photographers steer pre-qualified clients to their regu-lar, private studios...at the same time shattering what you’d expect from school portrait sales numbers. From amazing Special Event Sessions to Wall Portraits at the schools...provide these clients with something extraordinary and watch your business grow! Plus: The Top 7 Tips for Securing Your Own Private School!
This dual model offers a whole new way to approach private schools, dance schools and volume events…elevate the quality of their photography and allow you to serve these pre-qualified clients, at the same time protecting your high-end brand and growing your business.Some of the topics Britney will cover include:
•High-End Portrait Sales that will help you double, even triple your sales averages immediately
•Projection Sales with and without a Projector•Design Consultations in your studio or in your client’s
home and how to use Online Proofing Galleries the right way. •Creating your Brand
•Marketing approaches that build excitement and pre-qualify clients!
•Charitable Marketing ~ Medium Volume events and using Charitable Auctions to grow your client base!
•Boutique Schools (Securing Private Schools and elevating School Portrait Photography)
•Boutique Studio Pricing ~ How to get your prices UP where they need to be, easily...without feeling uncomfort-
able and in ways your clients will appreciate!
Britney Fullgraf, Cr.Photog., CPPLakeland, Florida863.686.4980www.BelvedereStudio.com
TriCoast PhotographyMike Fulton, Cr.Photog.Suzy Fulton, CPPLake Jackson, [email protected]
Cutting Edge Lighting TechniquesWireless Speedlite &
Strobe MethodsMike & Suzy Fulton Course Number: 16Level: Intermediate to Advanced
Britney Kirby FullgrafCourse Number: 15Level: All Levels
Including many aspects of humor and fun mixed in with education, TriCoast Photography truly believes in NO SECRETS, we are all here to learn and receive information which will help all of us be better photographers. Full of fun and molded to the questions and concerns of YOU, learn to see and capture the light visually and by wireless flash and strobe techniques to assist you in creating light, and more importantly shadows, in any situation. TriCoast Photography will show you the simple but effective way to have studio lighting anywhere, anytime in ANY lighting situation.
Learn simple – fast – effective methods of capturing images using Canon, Nikon and others eTTL/iTTL wireless flash without all techno-geeky talk. Straight forward technique developed for the fast paced, action world of wedding photography that can also be used in many other situations such as High School Senior Photography, Children and even Family Photography. The technique taught will be a simple solution for almost every lighting situation one might face. Both outdoor and indoor lighting situations will be shown and explained with simple pullback and final product images shown. A NO SECRET approach in teaching, sharing and learning, including the pros and cons and major trouble shooting problems and solutions to both Manual and TTL metering wireless lighting.
Mike & Suzy Fulton are known worldwide for their unique approach to wedding, fashion, and high school senior photography. Selected as Kodak’s Photographers to Watch they have been recognized for their art and their commitment to teaching others worldwide. Their unique style, which has been adopted by photographers around the globe, provides clients with a one-of-akind attitude that is very apparent in their final product.
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Building your Boutique Studio
PLUS a Boutique Approach to Private Schools
John Hartman brings his Marketing Boot Camp to TSPP! If your marketing isn’t bringing you enough sessions, if your sales aren’t where they should be or if your photography seems to be stuck in the mud, this class is for you.
John has been called the “Marketing Guru” for over 25 years because his marketing works! One of the industry’s top presenters, he continues to innovate and grow his busi-ness by providing uber-creative photography and properly priced products to a qualified client base.
You will go home from this class with a notebook (or iPad) full of new ideas that will increase your studio traffic. You will learn how to find the pricing ‘sweet spots’ for your products that will maximize your sales. And you will see John in action as he shows you how to make photographs your competitors can’t, giving you the creative edge in your market.
John has owned and operated his central Wisconsin studio since 1974, specializing in high school senior and family portraiture. He’s been an industry educator since 1983, with a strong emphasis on maximum learning and providing the biggest bang for your buck—there’s no fluff or fill in his class!
In addition to his annual Las Vegas Marketing Boot Camps, he has authored several industry best-selling books as well as numerous magazine and Web articles. He is also the creator of several software tools for photographers, including QuickMats, SeniorMarketing and The KIT.
Because he is a photographer/studio owner first and a teacher second, John severely limits his time on the road. This is your only chance in 2015 to see one of photogra-phy’s most dynamic and creative speakers in a small group setting. Be first in line for this class—your business will never be the same!
John R. Hartman, M.Photog.Cr., CPP, A-ASP,EA-ASPStevens Point, WI [email protected]
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Joel Grimes, Cr.Photog.Pasadena, [email protected]
Growing Your Studio Through Marketing & Innovation
John HartmanCourse Number: 18Level: Intermediate to Advanced
Joel GrimesCourse Number: 17Level: Intermediate
The Dramatic Portrait
This class is a must for those who want to take the mystery out of using strobe lighting and learn to become a creative force and THINK LIKE AN ARTIST.
Throw out those lighting diagrams, those annoying lighting ratios and sell your flash-meter on eBay. Well, that may be a bit drastic, but think about this; a technical instrument can never make a creative artistic decision, this is reserved for the human mind.
Over the five days we will be covering how to use all sorts of modifiers such as soft boxes, the beauty dish, octagon banks, umbrellas, grids, etc., while working from an intuitive approach. This is without question the key to the whole creative process. You will be presented with ways on how to develop your personal creative vision that is unique to you.
In addition we will be having a few models on site for the hands on lighting demonstration portions. Each of the attendees will have ample opportunity to experiment with the various lighting techniques covered in the lectures, so bring your basic camera kit.
And not to be overlooked, we will be covering a number of Photoshop techniques used in my photographs, including the HDR techniques used for all my backgrounds, as well as masking techniques and many more. Over the five days I hold back nothing in revealing my photographic process.
Elizabeth and Trey Homan run a successful children and family portrait studio in San Antonio, Texas! In this class, they will discuss how they create, market and sell wall portraits and portrait albums to nearly every client.
Topics to be discussed are: •Posing…Individuals to large families
•Lighting…Environmental lighting using reflectors, off-camera flash & studio lighting
•Marketing...Keeping your studio busy YEAR ROUND!•Selling…How to make your average sale sky rocket!
•Workflow…from camera to sales room
If you are READY to make YOUR Photography Business SOAR to the next level, then this is the class for you! Bring a big notepad because this class will be full of great ideas and inspiration that are good for the intermediate through advanced photographer/business owner. Basic photography skills a MUST. Elizabeth and Trey own and operate Artistic Images portrait studio in San Antonio, Texas where they have enjoyed a hugely successful studio for the past 21 years. The studio is located on 2 ½ wooded acres where they have created a beautiful portrait garden. Elizabeth is known for her artistic portraiture of families, children and seniors and her dynamic images of brides. Elizabeth and Trey manage 3 support staff that help them live their dream of having their own successful business.
Elizabeth Homan, M.Photog.Cr., CPP, APITrey Homan, Cr.Photog., CPPSan Antonio, [email protected]
Julia L Kelleher, M.Photog.Cr., CPPBend, Oregon541.306.3942www.jewel-images.com
Julia L KelleherCourse Number: 20Level: Intermediate to Advanced
Elizabeth & Trey HomanCourse Number: 19Level: Intermediate
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The Portrait Studio…Refined!
There is no greater moment than becoming a par-ent. It gives you a new reason to live and love. Join international award-winning photographer Julia Kelleher, M. Photog., Cr., CPP to learn how to create your own artistic style, and capture the love of new parents as anewborn photographer.
Julia will teach you how to stand out by honing your unique voice and artistic point of view. You will learn how to connect with clients and capture the spirit of the parent-child relationship in every image. Julia will also show you how to replace tired, familiar positioning with a fresh, one-of-a-kind look. She will teach you to “see” it and do it right in-camera. You will gain a comprehensive understanding of all the composition elements that make infant portraits more personal, vibrant and evocative. Julia will also cover fine art finishing techniques and tried-and-true sales and pricing methods-so that selling your work becomes a natural, seamless practice.
•Newborn Posing, Soothing, Transitioning and Handling•Set Design
•Post-processing and art techniques
By the end of this course, your newborn portraiture will sky rocket to a whole new level. You will have the tools and techniques to become the go-to-newborn photography studio in your area, offering soul-stirring, fine art that new parents will covet.
Newborns from Image to Art
Merely owning a camera does not make one a photogra-pher any more than owning a pencil makes one a poet. A successful career in professional photography is built upon a foundation of lighting, posing and good business practices. If you are new to professional photography, or if you are considering portrait or wedding photography as a career, then this class is where it all begins. Steve has helped countless numbers of photographers turn their passion into a profession and their photography into profits. With this class, you will gain a wealth of knowledge and a unique insight into creating images at a professional level.
Steve will have you looking at your career from three aspects: The Fundamentals, The Business and The Art of Photography. This course covers:
•Creating Portraits Using Natural Light•Seeing and Measuring Light
•Fundamentals of Flash Photography•Studio Lighting Made Simple
•The Basics of Posing And Composition•Getting Your Business Off the Ground
•Marketing Professional Photography and •Finding Clients
•Developing Pricing Strategies for Profit If you desire to stop “taking pictures” and start “creating images”, then don’t miss this packed week. It will forever change the way you look at the craft of professional photography.
Steve Kozak is an active member of the Professional Photographers of America and the Texas Professional Photographers Association. Steve has earned the “Master of Photography” and the “Craftsman” degrees from PPA, and is PPA Certified. His work has appeared in the “Loan Collection” at the exhibit by Kodak and Walt Disney World that was held at EPCOT in Orlando, Florida. Professional recognition of his work include the Masterpiece Award from Fuji Film USA.
Steve Kozak, M.Photog.Cr., CPPGrand Prairie, TX [email protected]
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Laurie KleinKyle Klein PerlerBrookfield, CT 203.740.1110laurieklein.com
The Secrets To Success When
Turning ProSteve KozakCourse Number: 22Level: Beginning
Laurie KleinKyle Klein PerlerCourse Number: 21Level: Beginning
Taking Your PhotographyTo The Next Level
Creating Fine Art that Sells
You are creative. You are a photographer who continues to develop your own style, your own visual voice. But where is the market that matches your evolving work? Come and find out. In this workshop Laurie Klein will help lead you through a process of discovery, from which you will emerge with a greater clarity about your work and how to market it. This hands-on workshop will be centered around daily shooting opportunities using models, props, and thoughtfully developed scenarios. This will often be followed by unique, collaborative critiquing sessions that will knock your socks off!
Learn how to break away from old patterns. Experiment with exciting new insight into what truly motivates the artist in you. Understand and own your creative process in a way that makes your work more authentic, and more marketable.
“What makes a million dollar photo? Why does one photo strike the heartstrings, and another similar photo doesn’t? These are the kinds of meaty questions that I love to explore with my students.” Of equal importance will be the time spent in fully exploring and fully understanding the appropriate markets and ways to market your work. Topics will include:
•Gaining clarity•Marketing intention/manifestation
•Core Marketing Message•Creating SMART goals
•Identifying your audience
Laurie Klein is an award-winning fine art, commercial wedding and portrait photographer as well as educator. Her work is held in private collections and museums. Kyle has a BFA from Tufts University and The School of the Museum of Fine Arts in photographic processes.Laurie and Kyle are co-authoring a book called The Art and Technique of Digital Infrared Photography ( working title.) Due to be published by Amherst Media mid 2015.
An intense week that focusses on defining skills that enable you to tackle virtually any portrait project, with any equip-ment, in any condition. Real World refers to creating images that command excellent sales from clients that are prepared to pay professional rates. You will study and practice posing and composition (individuals and groups). You will study and practice lighting with ambient conditions, reflectors and portable flash (manual and TTL). You will study and practice the process of building purchasing desire from initial contact to closing the sale.
Each day will be split into two modules. One half will be lectures and demonstrations in classroom and the other half will be demonstrations and live sessions with models in the environment (whatever conditions mother nature throws at us, we will create powerful images that capture the essence of our subjects).
•Posing and Composition skills for individuals and groups
•Lighting controls… natural light, reflectors and flash
•The “process” of creating purchasing desire and translating that into quality sales
Don has operated his business in Vancouver for over 40 years and spent the last 30 years lecturing and sharing his experience with photographers across the US, Canada and Internationally. He has earned most every award for image Excellence in Canada as well as Master Photographer degrees from PPA and Canada.
Testimonials from attendees consistently say that Don’s class is one of the best ever and is grounded on building confidence and skills rather than flashy photoshop images.
Don MacGregor, M.Photog.Cr., APIVancouver, BC [email protected]
Gary Meek, M.Photog.Cr., CPP, API,A-ASP,EA-ASPKathryn Meek, M.Photog.Cr., CPP, APIHot Springs, Arkansas501.624.3195garymeekphotography.com
Don’t Gamble with Your Certification
Prepare, Prepare, PrepareGary & Kathryn MeekCourse Number: 24Level: Beginning
Don MacGregorCourse Number: 23Level: Intermediate to Advanced
Professional credentials are not just handed out. They are EARNED. And the recipients can attest to that general fact. Photography credentials are no different, and any Certified Professional Photographer (CPP) can tell you that. There’s a lot of effort that goes into preparing for the CPP exam alone (let alone the image submission review), and that’s why the Certification Preparation Class is so important.
“Everyone has their own weaknesses,” says Gary Meek, M.Photog.Cr., CPP, API, EA-ASP, Hon.EA-ASP one of the instructors of the upcoming Certification Preparation Class, along with his wife, Kathy, M.Photog.Cr., CPP, API. “That’s the beauty of this class. We can find out what the participants’ weaknesses are and concentrate on strengthening their knowledge on those points.”
The Meeks are able to do that because every person who signs up for their class is sent about a hundred pages of handouts and study guides…prior to the class. You’ll get sample tests, Gary’s own white papers, a handout on histo-grams and even several pages of photographic formulas.
Math, formulas and color theory are often some of the harder things for some to grasp. There’s actually a lot of physics and math in photography, but coming from Arkan-sas, they will explain it in a way anyone can understand. However, the Meek’s ability to explain these technical concepts also comes from their extensive experience. Gary’s educational degrees are in Math and Physics and Kathy is a “MASTER” when it comes to teaching lighting and posing. Gary is also one of the few PPA APPROVED CERTIFICATION INSTRUCTORS. They’ve taught preparation classes like this (for the CPP exam) since about 1991. They know their stuff. Sure, Gary would be the first to tell you when he doesn’t know something…but he’ll follow that statement up with, “But we’ll find out.” And you will.
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Environmental Portraiture in the Real World
Blair Phillips, Cr.Photog.Landis, North Carolina704-855-3656blairphillipsphotography.com
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Larry Peters, M.Photog.MEI.Cr., CPPBrian Killian, M.Photog.Cr.London, Ohio740-852-2731petersphotography.com
Bulletproof BusinessFor Newborns, Seniors,
Families, Children, Weddings & Volume
Blair Phillips Course Number: 26Level: All Levels
Larry Peters and Brian KillianCourse Number: 25Level: Intermediate to Advanced
Outdoor, Location, Studio & Underwater Seniors
Expect something new from Larry and Brian this year. The course has been expanded to include outdoor and location, with creative lighting. Now you can learn how the Peters Photography staff keeps clients coming in the door, even in a down economy. The class will include marketing, location and outdoor imaging, basic and advanced studio lighting and how to sell your work for top dollar.
Brian and Larry have been working hard to give you the most current ideas available. Your photography will hit a new level of professionalism after learning the creative sideof senior work. Whether you have a studio or not, there is something for everyone. There will be hands-on experience to make sure you understand the techniques being taught.
This is a class where you need a working knowledge of your camera and the basics of lighting. Top rated, year after year. Past attendees of this class include Don Dickson, Doug Box, Nancy Emmerich, Cindy Romaguera, Colleen Gonsar and many, many more. This is a class that can refresh your ideas, challenge your imagination and keep you on top in your area.
Blair Phillips’ business began nine short years ago in a small, economically deprived mill town of just 3,000 people in North Carolina. Since then, Blair Philllips Photography has become a household name that people in his com-munity and from several states away, have come to know and love.
Blair is known for his innovative lighting, fashion forward posing and unique locations and sets. He has a passion to teach other photographers how to express themselves in ways not found in traditional training and has had the opportunity to educate photographers all over the United States including WPPI, WPPI U, Imaging USA, SYNC Seniors, and various state PPA affliations.
This program will cover the masses-each day covering a new studio genre. Blair is able to excel with his newborn photography to his senior photography to his new found volume world while staying very true to his brand. His main goal in photography is for a senior image to look similar to a newborn image, the same in a dance studio, sports league, etc.
Blair will teach the simplicity of his off camera lighting, posing, set building, marketing and his pricing structure that make his business rock.
Robert O. Seat, M.Photog.Cr., CPP Batesville, Arkansas870.793.3291photobyseat.com/classes
Robert O. Seat Course Number: 28Level: Intermediate to Advanced
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Get Photoshop Smart
Photoshop is the ultimate creative tool in our industry. The World of Photoshop has changed forever. With the Creative Cloud, we no longer wait for a year or more for updates. Photoshop can change daily, with new tools and features added as soon as they are ready to release. Don’t fall behind on the learning curve. Get Photoshop smart. Take your skills to a new level, and transform your images into true works of art. Create images with the impact that today’s clients demand. Creativity, efficiency, and managing problem images will be key topics. Come prepared to learn about: Light Sculpting to fine tune your images with more depth and impact, Creating Flawless Extractions, Shooting and Lighting for Photoshop, Designing Dynamic, Realistic Composites, Image Prep and File Management, Color Management and Workflow, Smart Objects and Filters, Mixer Brushes, and more.
•Advanced “Channel Pattern”, “Skin Grafting” and “Frequency Separation” retouching techniques. (a quality look that no
plug-in can duplicate)•Create flawless extractions for realistic, believable
composited images.•Write creative “smart” actions to speed up your image
editing process.
We will explore the creation of a competition image. The use of blending modes, texture overlays and other tips to create greater impact will be covered. Then enhance your image with appropriate digital matting to finish off the presentation.
You will need to bring your computer with Photoshop installed, tablet or mouse, camera (optional), and all your creative juices. Robert is a Master-Craftsman and is known for his down to earth teaching style and his extensive knowledge of Photoshop. He has been a full time professional photographer for 37 years and has been teaching digital imaging since 2001 at numerous schools and conventions. In the past Robert has had all 4 prints selected for Loan Collection, earning him the Diamond Photographer of the Year at PPA.
James SchmelzerCourse Number: 27Level: Advanced
James Schmelzer, M.Photog.Cr. Shelby Township, [email protected]
Studio Lighting Posing Techniques
James Schmelzer will take you step by step through the theory and techniques behind great studio lighting. Go behind the scenes in a variety of different lighting setups and find out where to place your lights, how far away, how high? And, get an in depth overview of the seven different patterns of light, such as Split, Broad, Short, Rembrandt & Butterfly, to name a few, and when to use each pattern.
You do not want to miss out on this rare opportunity to work with James Schmelzer as he explains how to use versatility in photography to grow your business. Utilize the same lighting skills you learn in this class in a boudoir session as well as a senior portrait session to double your clientele.
After attending this seminar, you will have the confidence and understanding of how to take studio portraits to the next level using constant lighting.
Known for his consistently outstanding style of portrait and wedding photography, James Schmelzer is an internationally known Master Craftsmen Photographer, lecturer and owner of Elite Photographic Studio located in Shelby Township., Michigan. As a professional photographer for over 25 years, James has been awarded the Photographic Craftsmen & Master of Photography from PPA, Accolade of Photographic Mastery from WPPI, among many others.
Besides owning and running his own studio, James conducts workshops, speaks at seminars and demonstrates lighting techniques at tradeshows all around the world. Recently, Kelby Media Group has commissioned James to be their official lighting instructor for their online education site, Kelby Training. James is also one of Kelby One’s Dream Team instructors for Photoshop World Conference & Expo.
Join Michael and Tina Timmons as they explore opportuni-ties in photography. Even if you have studied with them before, come back for more. They will demonstrate new techniques, manipulations and processes. They will help take the mystery out of print competition while teaching you how to use those skills in your everyday work. Michael and Tina will share special tips and exercises to keep you from getting “burned out” from your day to day stress.
This week long class will cover how to photograph for commercial interior décor sales, how to manipulate and enhance for print competition quality image results, artistic research and creativity, relaxation techniques and personal assignments.
There will be lecture, demonstration, hands on activities, music and fun during the entire class. So bring your computer and your camera gear. We all have what it takes, let’s put it into practice.
•Artistic techniques and manipulations •Print competition image quality results•Artistic research and creativity that will
never be the same!
Michael Timmons, M.Photog.M.Artist.Cr., CPP, F-ASPTina Timmons, M.Photog.Cr., CPPVassar, Michigan989-652-9887theportraitgallery.net
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Art Décor and Image Enhancement
Michael & Tina TimmonsCourse Number: 30Level: All Levels
Richard Sturdevant, M.Photog.M.Artist.Cr. Garland, Texas 972.240.1234 [email protected] sturdavinci.com
Do you want to take your work to a level that will separate you from the average photographer? Richard Sturdevant’s Over The Top Photographic Artist Composites will help you to do so. This Class is for advanced photographers with a strong understanding of Photoshop. Get ready for a week of creative inspiration, sound creative Photoshop techniques, and introduction to Corel Painter to help finish off your creative art.Richard is known for his creative composite abilities, sound lighting techniques, passion for teaching and is willing to share everything he knows to help you take it to your next level. This is not just a Photoshop class you will learn creative lighting for compositing, composition techniques, color theory and superb blending techniques to finish off an image. The Complete Photographic Artist Class will include:
•Creative lighting techniques•Light pattern matching for blending images
•Photoshop for compositing•Corel Painter for finishing
•Composition theories and techniques•Color Theories for dynamic impact
•File and image prep•Extracting the image with flawless edges and hair
•Bringing an idea to life and how to photograph for it•How to incorporate art into your studio and most of all
make money with it•How to teach yourself to think like an artist
Sturdevant’s fluid combination of photography with fine art skills stems from his original artistic roots. Prior to becoming a photographer, Richard made his living as a classic and award-winning artist and also was a national art instructor and a published subject matter expert. Using airbrush and oil, his unique but photorealistic style made for a natural transition to photography. Today his passion for painting comes alive in his creations of photographic art.
Richard SturdevantCourse Number: 29Level: Advanced
Over The Top Photographic Artist Composites
Style and design is the key to separate yourself from the good enough generation. Woody will teach you how to take what you are seeing and feeling to transform your subject and emotion into a one of a kind vision of art. Only when we can create photographs that reach so far be-yond what our competition is doing, both emotionally and artistically, will we create the desire and the need for our clients to come to us. No other photographer will be able to create the emotional vision that only you can produce.
Take your photography to the next level, learn how to apply color theory, montaging, and storytelling to your images. Discover how to capture the passion of your clients. This course is for intermediate and advanced students. Students will need to be proficient in making selections, understanding layers, and strong foundation in our craft of photography.
Students will learn:•The art of visualization.
•Lighting and what type of lighting you apply to execute your vision.•Photoshop for compositing.
•The importance of elements and story telling.•Creative backgrounds and how important they are in relat-
ing to the subject and story of the image.•A major portion of this class will be one on one with Woody as you actually create images. His only focus is
you.
Woody Walters was one of the first Masters to create photographic illustrations. Back before Photoshop even had layers, Woody pioneered this type of artistry with his Reflections of Christ portfolio. His vision and teaching abili-ties has inspired thousands of photographers to find their own creative styles. He has images in Ansel Adams’ private collection, The Smithsonian, and museums all over the world. Woody lives with his wife Ninya and two kids in Waukee, Iowa. If you have a question you would like to ask him please feel free to call him directly: 319-427-0085
Woody Walters, M.Photog.Cr.Waukee, Iowa319-427-0085woodywaltersdigitalphotocandy.com
Billy Welliver, MEI.Cr.Metairie, [email protected]
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Billy Welliver & Mitch Daniels Course Number: 32Level: Beginning
Woody WaltersCourse Number: 31Level: Intermediate
The Art of Illustrative Portraits Video Production
Often described as “The Class That Has the Most Fun at Texas School”, the Video Production Class has become a tradition the entire school looks forward to every year. You’ll spend the week with two of the top videographers in the country as they produce the infamous “School Video.”If you are serious about making money and want to do it while working at one of the coolest jobs around, this class is a must for you. Learn from two instructors, each with a proven and repetitive success record.
Course topics include:•Basic and advanced camera techniques on traditional Video Cameras and using DSLR cameras for video
•Non-linear editing skills on Macintosh computers •Lighting and sound for video
•Computer graphics •Wedding, Industrial, and Corporate video ideas
This fun, informative hands on course has been designed for anyone interested in increasing their production skills with video and is intended for the beginner. Billy and Mitch will demonstrate over the course of the week a “script-to-screen” class project that will be produced to expose students to all aspects of video production. The hours are long but the results are worth it.“Photographers take pictures . . . our students tell stories.”
Although not required, you are welcome to bring your own camera and/or computer editing system so that you may shoot and edit alongside the instructors.
Mitch Daniels, Cr.Photog., is a freelance video producer/editor based in Houston, Texas. He’s renowned throughout the Southwest as an innovator in the video industry and is the recipient of numerous awards for his work. He is President of Media Distributors, Inc., which is recognized for its sterling customer commitment and service. MDI is located in Houston’s prestigious River Oaks Tower where it caters to top corporate clients as well as recognized social figures. Mitch is Apple Certified on Final Cut Pro. With over 30 years of experience, Mitch has an extensive background in most aspects of sales, photography, and video.
Billy Welliver, Cr.Photog., M.E.I., CPP, C.E.I., owns and operates one of the largest and highest paid video and wedding production companies in the South. His shooting style and editing techniques have made him one of the most sought after videographers in the United States. He has been working professionally in this field since age 14. At 17, he was the youngest cameraman to ever work for a CBS affiliated television station, and at 18 became one of the top directors for one of the largest cable companies in the U.S. He is Louisiana’s only Video Master Craftsman Electronic Imager and has directed and produced hundreds of television commercials, corporate videos, and more. He has a weekly wedding T.V. show in New Orleans and speaks professionally throughout the U.S. He has produced over 4,000 weddings and is considered a leader in the wedding and event market.
Mitch Daniels, Cr.Photog. Houston, [email protected]
Janice WendtVallejo, [email protected]
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This course is designed for the person with very little or no experience with Photoshop. Each student is expected to know computer basics, (how to locate, open, save, move files, etc.). This is a “Hands On” Basic Photoshop CS6 class, not a basic computer class. A DVD will be provided for each student, which contains all project images from the week long class. This Disc will belong to the student upon completion of the course.
•This class is a “Stress Free”, hands on workshop, facilitated by a patient instructor.
•Students will learn to use the tools, and multiple methods, needed to enhance, correct and polish their
images…saving time and money! •You will learn “Real World”, everyday techniques used by
the best Photoshop users.
This class will enable and empower the student to communicate more intelligently with their lab and in house retouchers.
John E. Wilson, M.Photog.Cr.Fort Worth, Texas [email protected]
A.B.C.’s of Photoshop John WilsonCourse Number: 34Level: Beginning
Janice WendtCourse Number: 33Level: Intermediate
Amazing Image Secrets
Retouching is the secret to creating images that have that WOW factor.
This hands-on class will have you creating amazing art from your own images. Learn how you can develop an emotional appeal into your images to make them memo-rable. Develop retouching techniques that can direct your viewers with artistic “Light” pathways that enhance the viewing experience.
Some of the topics that this class will cover include:•Where to start your retouching
•How to retouch faster•Creating your own image style
•When to use Lightroom and when to use Photoshop•Know when you are finished with retouching
•Natural looking facial retouching •Sculpting your images with retouch created “Light”
•Enhancing backgrounds•Retouching nature
•Natural looking HDR images•How to use a Wacom Tablet
•Black and White image creation
Bonus Video pre-class learning. To allow for a greater focus on learning retouching techniques, a series of free videos will be provided one month before class to bring students up to date on how to use many of the tools that will be covered in the class. The class will be using a selection of Photoshop and Lightroom Plug-ins including Perfectly Clear, Nik Software, Alien Skin, Expose 3 HDR, and Topaz. There will also be a video on how to use and set up a Wacom Tablet.
Janice Wendt is one of the Photographic industry’s most re-spected retouch and image enhancement artist. Well known as the Trainer to the Trainers, she has more than 30 years in nature, commercial, wedding and portrait photography experience. Janice brings traditional techniques she learned through years of working with sensitized products into digital imaging, creating the ever elusive WOW image factor.
Steve Winslow, M.Photog.Cr., CPPSophie Lane,Bozeman, Montanawinslowstudio.com
Lora Yeater, M.Photog.Alma, West Virginia304-758-2255memoriesbylora.com
Lora YeaterCourse Number: 36Level: Intermediate
Steve Winslow & Sophie LaneCourse Number: 35Level: Intermediate
GORGEOUS WEDDINGS & SO MUCH MORE
Follow Your Heart
In part one of this action packed two-part Wedding/Portraiture class you will learn to see behind the glitz and glamour of a Bride’s big day. You will uncover the nuts and bolts of professional wedding photography and plan for a profitable wedding business. Steve and Sophie will show you how to carefully, professionally and charismatically photograph the most important day of someone’s life. They will share with you the essential photographic tools from finding and creating beautiful light to directing comfortable, timeless, and creative posing. You’ll also learn the business of weddings and how to succeed financially in the wedding industry.
In part two, you’ll gain unique insights into successfully transitioning your wedding clients to your life-long client base. We all know that it’s more fun to photograph someone we have a great rapport with. You’ll discuss ways to be involved in your client’s lives and in the community to garner the respect and admiration of your market and thrive as a professional photographer in your area.
This course will cover the following:Part One:
•Marketing and selecting wedding clients•Scheduling efficiently for a wedding
•Creating beautiful natural light portraits•Posing for storytelling in an album
Part Two:•Transitioning from wedding to portrait clients
•Marketing yourself in your community with little or no $$•Pricing, Profitability, Integrity
Steve Winslow M. Photog. Cr, and his wife, Sophie Lane work together to create beautiful portraits in their small town of Bozeman, Montana. Steve has owned the Winslow Studio in Bozeman for 23 years. His casual and contemporary approach to Senior, Family and Wedding portraiture keeps his clients returning again and again. Steve and Sophie both enjoy speaking and teaching other photographers, but more importantly, their life and love is the success of their business.
My program, “Follow Your Heart,” covers how I started my business in the basement of my home and soon had to build a bigger studio because of how quickly things grew. It also gives tips on how to set yourself apart from other photographers. I discuss how to stay resilient even through the inevitable storms that life sends our way and how to use that resiliency to help others.
As a predominantly senior portrait photographer, Lora takes special care to learn each individual’s personality before they even come in for a session. She feels that she has been blessed with the ability to help others see the beauty within themselves and to capture that beauty in a portrait that will be cherished by the family for generations. Lora is a member of the Professional Photographers of West Virginia, the Professional Photographers of America, and the American Society of Photographers. She began her professional career in 2008, and in her first year of competition she earned West Virginia’s Photographer of the Year. She repeated her success as Photographer of the Year again in 2010, 2011, and most recently in 2013. As a competitor by nature against others, but also herself, she has earned the 2014 Grand Imaging Award as well as the ASP’s Gold Medallion. This competitive spirit was evident even as she was just beginning, as she obtained her Masters of Photography within her first three years of competition. This fire to continually improve and hone her skills sets her apart and is sure to keep her engulfed in the photography world for years to come.
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A Big Thank You to our Texas School Sponsors!
“Texas School has one of the largest professional
photography trade shows in the
Southwest.”
Acrylicpress.com American Color Imaging Amherst Media Adobe Systems Inc Arlington Camera Athentech Imaging Azden Backgrounds by Maheu Black Rapid Breathing Color BWC Cam Ranger Canon USA Cinevate Cheetah Light Clik Elite Datacolor Denny Mfg Company Digital Pro lab Dot Line DxO Labs Eclipse Photographic Erin Clemmer Painted Portraits Excel Picture Frame Company Fuji Full Color Hahnemuhle Paper Hoodman H&H Color Lab Imaging-Spectrum Intel Kelly Moore Bags KEH Kodak-Aris Company Lowepro MAC Group Macphum Software Manfroto Marathon Press Mid-South Color Midwest Photographic Miller’s Professional Imaging Nations Photo lab Nikon Now I Lay Me Down to Sleep
On One Software Omega/Brandess Pentax Panasonic Photobiz Photodex Corporation Photo Flashdirve.com Photo Flex Photogenic Lighting Professional Photo. of America Pounds Photographic Labs Rebooku Richmond Professional Lab Rode MicsRon Nichols Digital Solutions/Pro Select Rustic Creations RW Chang Frame Serendipity Backgrounds Sigma Sony Sweetlight Systems Tamrac Tamron Thinktank THK Tiffen Tocad Tripods Tx Prof Photographers Assoc Texas School of Photography Tripad Tyndell Photographic Vanguard USA Inc Viewfinder Mask Westcott Lighting White House Custom Colour XP Photogear Zenfolio
TEXAS SCHOOL REGISTRATION INFORMATIONAll payments received after February 15, 2015 will be assessed a late fee of $25
TSPP Cancellation Policy: Any class cancellations must be made in writing and addressed to:TSPP Director, Don Dickson, 1501 W. 5th St., Plainview, TX 79072Please observe the following:
The Texas School of Professional Photography reserves the right to cancel courses, change faculty, or refuse admission to any student. Please note: You must be 21 years old to attend Texas School. You must be able to show a form of identification at registration proving your age. Please fill out the application on this page. List a first, second and third choice of classes. Mail or FAX (do NOT send a cover page with your FAX) your application on January 3rd, 2015 at 11 pm or later. OR, take advantage of our ONLINE REGISTRATION at www.TexasSchool.org. Classes will be filled on a first-come, first-served basis as postmarked or received online.If registering by mail, send to: Don Dickson, 1501 W. 5th St., Plainview, Texas 79072. Don’s phone number is 806-296-2276 (9-6, M-F Only). Don’s FAX number is 806-291-8669 and his email is [email protected]. Do not call until three weeks after applying. All correspondence must be in writing with full name. If your choices are not available, you will be placed on standby and notified. If you are not placed on standby, your check will be destroyed on April 5th. If your first choice is not available, you will be placed in a class of your second or third choice, if available.Print or type all information. Incomplete applications will be returned.No postmark prior to January 3rd will be accepted.Last Name: ____________________________ First name: ____________________________ Email: ____________________________Mailing Address (St. or P.O.): _____________________________________ City: ________________ State: _____ Zip Code: _________________Ph: Bus: ( ) _________________________ Ph: Res: ( ) _________________________ Ph: Cell: ( ) ___________________________Member PPA? YES ___ NO ___ Your PPA #: ____________________________ Years in Photography: ____ Full-time: ____ Part-time: ____Is this your first time to attend Texas School? Yes ____ No ____ Shirt Size: ______________1st Choice # ________ Instructor _____________________________________2nd Choice # ________ Instructor _____________________________________3rd Choice # ________ Instructor _____________________________________Method of Payment: Check # __________________Credit Card # _______________________________________ Exp. Date _____________ If using credit card: VISA ____ MC____ AmExp____If using Credit Card: Signature ___________________________________________I certify that I am at least 21 years old. Signature ________________________________________If attending on Scholarship, please state source of Scholarship _____________________________________________NOTE: Scholarship recipients still need to guarantee class with credit card.
TUITION for TPPA MEMBERS is $525(TPPA dues MUST be paid before submitting application)
TUITION for non-TPPA MEMBERS is $620 (This includes 2015 membership in Texas PPA!)
ADDITIONAL FEES: Some classes have extra materials fees, payable to the instructor.
(Checks Payable to: Texas School of Professional Photography) ONE STUDENT PER APPLICATION, PLEASE)
Amount of Tuition $_____________Texas PPA Membership ($95) $_____________
Late Payment Penalty After February 15, 2015 ($25) $_____________TOTAL ENCLOSED $_____________
Register online at:texasschool.org
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January 3rd - January 21st... Full RefundJanuary 22nd - March 21st... $100 PenaltyMarch 22nd - April 1st........... $200 PenaltyAfter April 1st........................ No Refund
1501 West 5th StreetPlainview, Texas 79072
PRSRT STDU.S. POSTAGE
PAIDCARTHAGE, TX
PERMIT #80
Texas School will Capture your
Texasschool.org