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Welcome to…

The Social Media System 2016

The Power of the Visual

Web!

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The Power of the Visual Web

• An estimated 84% of communication will be VISUAL by 2018

• Posts that include an image produce 650% more engagement than text-

only posts

• Pinterest active user base has grown by 120 percent

• Instagram’s active user base has grown by 64 percent

• Visuals are MORE memorable and effective, because they help people

process, understand and retain information more quickly (60,000 times

faster!)

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Quick Instagram 101

• Online mobile photo and video

sharing social network

• People share photos and videos

(up to 15 seconds) and can include

targeted captions up to 2,200

characters

• Strategic use of hashtags is the key

to igniting visibility in Instagram

• Able to access multiple accounts

through mobile device

Growth of Instagram

• 400 million monthly active users

• 20% of Internet Users use

Instagram

• 57% of Instagram users access the

app everyday

• Engagement rates on Instagram

are 15 times higher than Facebook

and 20 higher than Twitter.

• Strategic use of hashtags is the key

to igniting visibility in Instagram

• Able to access multiple accounts

through mobile device

Why is Instagram so crazy popular right now?

• Allows anyone to take ordinary pictures and make them

extraordinary.

• Interface is incredibly easy to use

• Simple tap to quickly share images & videos

• Ability to build a targeted following quickly

• Easy to connect with targeted audience via #hashtags

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Business Benefits of Instagram

• Creative way to connect with targeted customers:

Anyone can search, find and follow your business

• Discover what your audience likes by using the search

function

• Attract new audiences through the strategic use of

#Hashtags

• Easily connects with other social networks to seamlessly

share content

What’s New with

Instagram?

1. Introduction of a Instagram Algorithm

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1. Introduction of a Instagram Algorithm

2. Instagram goes beyond the square!

Both Portrait and Landscape Mode

3. Account Switching now available

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4. Longer Instagram Videos up to 60 sec!

Develop Your Instagram Strategy

Create Engaging Instagram Profile

Publish Relevant

Instagram Posts

Ignite Business Visibility and build an Instagram Community

Build Your Instagram Marketing Funnel

Instagram Pathway to Success

PURPOSE PRESENCE PUBLISH PARTICIPATE PROMOTE



Publish Relevant

Instagram Posts





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Assessment Action Plan

Instagram Purpose

Quick Instagram Assessment

Purpose:

• Do you have a clearly defined purpose for WHY you

are using Instagram?

• Have you created specific and measurable goals to

track the ROI of your Instagram activities?


Presence:

• Have you selected a relevant Username?

• Do you have a high quality, well designed logo or photo

(110X110)?

• Do you have an engaging and relevant 150 character

profile description?

• Have you added a link to a specific webpage?

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Publish:

• Do you regularly post images and videos?

• Do you integrate key #hashtags in your posts?

• Do you design and add images with text overlay?

• Have you tested out short, relevant 15 second videos?

• Do you share Instagram posts in other social networks? (Re-purpose

photos/images in other channels like Pinterest)


Participate:

• Do you actively search hashtags and comment and

heart posts?

• Do you actively search and follow targeted profiles in

your market?


Promote:

• Do you strategically direct people to check out your

Profile Link?

• Are you promoting unique offers to build your email

leads and drive sales?

• Do you monitor and track your Instagram results?

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Assessment Action Plan

Instagram Purpose

Instagram Action Plan

Purpose Statement

Outcomes

Actions

Define the PURPOSE for

Using Instagram (What will Instagram allow you to do that other

channels won’t?)

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• Increase brand awareness • Demonstrate company culture • Increase customer engagement and loyalty • Showcase products and services • Enhance and complement event experiences • Share company news • Inspire and grow your community • Connect with influencers

Your Instagram Purpose may be to…

Define Instagram Outcomes

ACTION GOALS

(Lead Indicators)

OUTCOME GOALS

(Lag Indicators)

• Submit 1-2 posts using a Instagram

scheduler app

• Spend 15 minutes per day searching

hashtags and liking and commenting on

relevant posts

• Share a few posts per month that direct

followers to click your profile link

(@VAClassroom)

• Create 1 fun and strategic contest every

couple months

• Add 100 new follows in the next

30 days

• Generate 50 new email leads

through profile

• Generate $500 in new sales

Action Task #1

In your Instagram Planner Guide…

1. Complete the Instagram

Assessment

2. Create your Instagram action

plan.

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Publish Relevant

Instagram Posts





Quick Start Guide to Setting-Up Instagram

1. Download Instagram App in App Store on iPhone, iPod or iPad or an

Android device through Google Play and register!

2. Complete account details and select Username (Use a name that

reflects branding up to 29 characters)


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3. Determine if you should invite your Facebook Friends and personal

contacts ONLY if they are the right audience for your brand


4. Decide if you want to follow Instagram’s suggested people to follow.


5. Select relevant profile image (brand logo or photo: 110X110 size)


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6. Create a relevant bio.


Keys to Creating a Winning Instagram Bio • Add your most relevant skill that you want to be known more

• Add relevant hobbies/interests that further define your

personal brand

• Use targeted keywords (or the language your audience would

use) to better stand out

• Include a relevant “Lead-Generation” link or a direct link to

your blog

• Possibly include an emoji to stand out some more (and have a

bit of fun)

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Action Task #2

Review or set-up your Instagram

profile with a super relevant bio, logo

and link.

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Publish Relevant

Instagram Posts





Publishing Options on Instagram

1. Click picture from mobile device, edit and share in Instagram or other

social media channels.

2. Record videos up to 15 seconds.

1. Upload the photos/videos from your photo gallery on your phone (Simply

attach photo to email, download on your smart phone and then upload to

Instagram).

2. Use tools such as Pixlr, Picmonkey, PS Express, Snapseed and to

create custom images to post to Instagram.

What to Publish On Instagram

• Short 15-second business tip videos

• Screenshot-style tutorial images

• Videos / photos at key conferences with key influencers

• Inspiring photos with text overlay (quotes)

• Photos (selfies) that showcase your personality

• Share relevant captions with targeted keywords & hashtags

• Create contests… work extremely well on Instagram

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Types of Instagram Contests

1. Like to Win Contest


2. Hashtag User-

Generated Content

Contests


3. Photo Challenge

Contests

• Have users share a

photo with a specific

contest hashtag

• Encourage them to

tag friends to get

involved in the

contest

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Quick Steps to Launching a Contest

• Research how other competitors in your market are using Contests

• Write a clear and measureable goal (Increase Instagram followers by 15%)

• Define your target market

• Select the contest type

• Chose a contest hashtag (#Inspireme)

• Select prize, how to select winners and duration of contest

• Determine if you will run Instagram contest on other SM channels

• Decide if you will use a third-party contest app

Instagram Scheduling Tools

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Action Task #3

• Brainstorm a list of post ideas for

Instagram.

• Brainstorm your first Instagram

contest



Publish Relevant

Instagram Posts

Ignite Visibility and build an Instagram Community


Step 3: Ignite Visibility and Build Community


How to Build a Targeted Instagram Following

1. Leverage Hashtags

• Follow targeted Hashtags in your market

• Use popular hashtags in your posts.

• Able to use up to 30 hashtags per post

• Studies reveal that interactions are the

highest on Instagram posts with 11+

hashtags

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2. Target and follow Instagrammers

who….

• Have a strong following in your niche

• Are regularly engaging in your niche


2. Host a contest

3. Cross promote with other Social

Networks

4. Invest time commenting and liking

your follower’s posts

5. Test out Instagram video

6. Be consistent… post at least once

per day.

How to engage your Instagram audience

Try Charlene Johnson’s “5/3/1” System:

• Find a user in your niche

• Like 5 photos

• Comment on 3 photos

• Earn 1 new follower

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Action Task #4

• Research targeted hashtags and

follow 20 new influencers

• Like or comment on 10 posts



Publish Relevant

Instagram Posts

Ignite Visibility and build an Instagram Community


Step 3: Ignite Visibility and Build Community


How do you get web traffic from Instagram?

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Instagram Marketing Funnel

Instagram Hashtag Searches

Instagram Followers

Posts Unique Link in

Profile Email

Subscribers

Products & Services

Instagram Profile

Instagram Metrics

COMMUNITY STATS WEBSITE STATS BUSINESS STATS

• # of follows

• # of engagements

(hearts, replies, tags)

• # of contest

submissions

• # of new landing

page visitors

• Email leads

• Product conversions

• Lead/conversion rate

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Instagram Analytics

Instagram Analytics

Instagram Analytics

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Instagram Analytics

Instagram Analytics

SimplyMeasured.com

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Blog.Instagram.com

Action Task #5

• Set up your Instagram Marketing

Funnel

• Try out one of the free Analytics

Tools

Module Resources

• Instagram Tools Guide

• Instagram Task Schedule

• Instagram Planner

• Snapchat Tutorial

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