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  • Test IX Read the text carefully then do the activities

    The great majority of people are daily bombarded by advertisements: When they watch TV, when they listen to the radio or read a newspaper. Consequently, they dont think for themselves. For example, theyll buy a new pair of jeans when they already have half a dozen of them. Advertising relies on creating a new need, satisfying this need and then destroying that satisfaction. Whatever you buy makes you unsatisfied because advertising keeps on creating for you a need for something else of the same kind. It creates a frustration that induces you to buy something you dont really need but which, for sometime at least, makes you appear younger, more beautiful, more courageous, more adventurous etc... Advertising does tempt you. Who hasnt met people driving speedy, racing-cars to go to the local supermarket? This being written, advertisers do not persuade you to give your money to buy a car. The advertiser will persuade you to buy their car and not the other manufacturers one. In fact, advertising is a huge commercial manipulation that reduces peoples freedom: You are being manipulated therefore you have no freedom of choice! Freely adapted from New Prospects

    Read the text then do the activities:

    Part One: Reading:

    A) Comprehension/Interpretation I)

    Choose the correct answer according to the text.

    1) a) The power of advertising

    The general idea of the text is:

    b) The positive aspects of advertising b) The history of advertising

    2) a) narrating a story

    The writer is:

    c) expressing an opinion d) describing an advertisement

    3) a) always frustrated

    The consumer is made:

    b) always satisfied c) always creative 4a) TV

    ) The advertiser manipulates

    b) potential customers c) advertisers

  • 2

    a) Advertising creates new needs ) Put the following ideas in order according to their occurrence in the text:

    b) People are being manipulated by advertising c) People dont think for themselves d) Advertising makes you feel frustrated. 3) Complete the following table. Write the relevant questions or answers.

    An example is given.

    Questions Answers a) What are the communication means used by advertisers?

    1) The communication means are: TV, radio, newspapers

    b) ....................................... 2) Frustration induces consumers to buy new things

    c) ........................................ 3) No, the consumer doesnt. d) How does the advertizer make the consumer feel?

    4)

    The text is:

    a) argumentative b) narrative c) descriptive

    B) 1)

    Text Exploration:

    a) sort b) pushes c) handsome d) enormous Find in the text words closest in meaning to:

    2) Suffixes: __ing, __ment, __ance, __ion.

    Use the adequate suffix to form nouns with the following verbs:

    Verbs Nouns To bomb ? To advertise ? To listen ? To buy ? To rely ? To satisfy ? To create ? To persuade ?

    3) Combine the pairs using the appropriate connector: As long as / Which a) Advertising techniques are improving. The number of manipulated consumers is increasing. b) My friend bought a new car. It was advertised on TV. 4)

    a) Advertisers are improving their manipulation techniques to make people buy their new products.

    Re-write the second sentence so that it means the same as the first one.

  • b) .......................................... so that .................................................... a) The freedom of choice persists when consumers refuse to be manipulated by advertisers. b) If ...................................................

    5) listen - already - creating - something - appear - beautiful -

    Underline the silent letter in the following words:

    6) Daisy: .............................

    Complete the following dialogue:

    Brian: People are right to criticise advertising Daisy ............................... Brian: Because it is a great manipulation Daisy: .............................. Brian: Yes, its a sort of propaganda. Daisy: ............................... Brian: Youre right. Theres a difference. Daisy: ................................. Brian: The difference is that propaganda is political while advertising commercial Part Two: Writing Choose one of the following topics: Topic one: You are working with an advertising agency. You are asked to make an advert which will make people buy a new kind of product (a

    computer, a mobile phone, a car ...) Topic two: Are you for or against advertising? Write a composition of about 80 words stating your opinion.

    Freely adapted from New ProspectsPart Two: Writing