test
TRANSCRIPT
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Introducing a New Product
Title
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Long-term Goal
State the intended goal
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Customer Wishes
Describe customer needs and wishes Explain the requirements
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Fulfilling Customer Needs
Describe the main attributes of the product Link the product attributes to customer
needs
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Cost Analysis
Indicate the financial advantages for the customer
Compare quality and price with those of the competition
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Strengths and Advantages
Summarize the special features and advantages of the product being introduced
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Next Steps of Action
Explain the steps that now need to be taken