test
DESCRIPTION
TEST. http://gothamschools.org/wp-content/uploads/2008/09/test.jpg. YOUR MINDSET : use your prototypes as a probe to continue to gain empathy for your users. EMPATHIZE. TEST. EMPATHIZE. what new information do you have about how your SOLUTION addresses that need?. - PowerPoint PPT PresentationTRANSCRIPT
TEST
http://gothamschools.org/wp-content/uploads/2008/09/test.jpg
EMPATHIZE
TEST
YOUR MINDSET: use your prototypes as a probe to continue to gain empathy for your users
EMPATHIZE
TESTwhat new information do you have about
NEEDS?
what new information do you have about
how your SOLUTION
addresses that need?
HOW TO TEST: let the user experience the prototype
set the scene for the new world with your prototype
give a short explanation to set context
act like a guide (not a lead)
HOW TO TEST: observe the experience
capture what worked, and what didn’t work
see how people use and mis-use your prototype
listen > talk to give users a chance to interpret
HOW TO TEST: engage the user
iterate on the fly to communicate learnings
ask specific, open-ended questions
remember: the user is the expert
quotes & defining words
thoughts & beliefs
actions & behaviors
feelings & emotions