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Confidential Trade Secret Property of Philips

R

G

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Adjust Brightness and Contrast for 9 distinct steps

Colors should agree with letter

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Slide

Test Test PatternPattern

Robert Bleidt:

See the Notes Pages: # means hit the space bar to advance the slides

Distribution and Use:

MP4Net Internal OK

Philips CE OK

Philips Customer OK

Competitor NO

Trade Show NO

Press & Analysts NO

Advertisements NO


MPEG-4: An Open Standard for Broadband and Wireless

Sun Media Partner Summit – IBC 2001

Robert BleidtVP, Product Management and Business StrategyMP4Net BusinessPhilips Digital Networks


What is MPEG-4?What is MPEG-4?


What Is MPEG-4?What Is MPEG-4?

An An OpenOpen, , UnifiedUnified International International StandardStandard for delivery of for delivery of Rich Rich MultimediaMultimedia over over IP networksIP networks

Open Standard:Open Standard:Continued Continued InnovationInnovationMulitple SuppliersMulitple SuppliersAnyone can Anyone can implementimplementNo Proprietary No Proprietary ControlControl

International Standard:International Standard:StabilityStabilityComponents from Different Components from Different Suppliers will InteroperateSuppliers will InteroperateDelivery to multiple platformsDelivery to multiple platforms

IP Networks:IP Networks:MPEG-4 is optimized MPEG-4 is optimized for streaming over for streaming over Internet Protocol Internet Protocol networksnetworks

Rich Mulitmedia:Rich Mulitmedia:The combination of The combination of graphics, video, and graphics, video, and audio in interactive audio in interactive multimedia experiencesmultimedia experiences

Unified:Unified:Integrates synthetic media (2D Integrates synthetic media (2D and 3D graphics) with natural and 3D graphics) with natural media (traditional audio and media (traditional audio and video)video)Easier use than combination of Easier use than combination of discrete proprietary technologiesdiscrete proprietary technologies


Profiles of MPEG-4Profiles of MPEG-4• Just as MPEG-2 has profiles, such as Main or Simple; so Just as MPEG-2 has profiles, such as Main or Simple; so

does MPEG-4. Because MPEG-4 includes many tools and does MPEG-4. Because MPEG-4 includes many tools and technologies, there are many profiles defined:technologies, there are many profiles defined:

Currently, MPEG-4 version 2 Currently, MPEG-4 version 2 hashas19 Video Profiles19 Video Profiles8 Audio Profiles8 Audio Profiles9 Graphics Profiles9 Graphics Profiles2 Java Profiles2 Java Profiles

Philips MP4Net is focusing on Philips MP4Net is focusing on the most practical profiles the most practical profiles todaytodayInteroperability among Interoperability among suppliers assured through ISMA suppliers assured through ISMA (more later)(more later)

• SimpleSimple• CoreCore• High Quality AudioHigh Quality Audio• Advanced SimpleAdvanced Simple• MainMain• Simple ScalableSimple Scalable• Texture, Animated Texture, Facial Animation, …Texture, Animated Texture, Facial Animation, …


Why Use MPEG-4?Why Use MPEG-4?


Streaming Media Streaming Media FormatsFormats

Set-Top Box

Mobile Phone

EmbeddedProcessors

EmbeddedProcessors

TV Station,Satellite, DVD

ContentPC

Narrowband IP

Delivery

Real Video, Windows Media

Emerging Broadband and Mobile

IP Networks:DSL, Cable

Modem, GPRS, 3G

Philips MPEG-4

MPEG-1,2

TV

The Premise of MPEG-4The Premise of MPEG-4• 1. With the advent of broadband IP delivery 1. With the advent of broadband IP delivery

channels to consumers, such as Cable Modems, channels to consumers, such as Cable Modems, DSL, IP-enabled set-top boxes, or 2.5G/3G wireless DSL, IP-enabled set-top boxes, or 2.5G/3G wireless networks, streaming video becomes a primary networks, streaming video becomes a primary delivery medium instead of an accessory one or delivery medium instead of an accessory one or curiosity.curiosity.• Example: today web sites are a secondary promotional Example: today web sites are a secondary promotional

medium for broadcasters. With the quality and security medium for broadcasters. With the quality and security available over broadband networks, broadcast web sites available over broadband networks, broadcast web sites will be able to offer pay-per-view or subscription content will be able to offer pay-per-view or subscription content to consumers.to consumers.

• 2. The standards and markets for broadband 2. The standards and markets for broadband streaming media are not yet established.streaming media are not yet established.

• 3. Content creators and aggregators will prefer an 3. Content creators and aggregators will prefer an open standards streaming media format that is open standards streaming media format that is not under the proprietary control of a single not under the proprietary control of a single supplier who may be a potential competitor.supplier who may be a potential competitor.

Contrasting MPEG-4 to Proprietary Contrasting MPEG-4 to Proprietary FormatsFormatsElementElement Proprietary or Traditional Proprietary or Traditional

SolutionSolutionMPEG-4MPEG-4

Text LayoutText Layout HTML and Style SheetsHTML and Style Sheets MPEG-4 BIFS (Text) MPEG-4 BIFS (Text) (built in player)(built in player)

VideoVideo Insert Real, WMT, QT Active-X Insert Real, WMT, QT Active-X controlcontrol

MPEG-4 VideoMPEG-4 Video(built in player)(built in player)

AudioAudio Insert Real, WMT Active-X Insert Real, WMT Active-X controlcontrol

MPEG-4 AudioMPEG-4 Audio(built in player)(built in player)

Vector Vector GraphicsGraphics

Add Flash AnimationAdd Flash Animation MPEG-4 BIFS (2D and MPEG-4 BIFS (2D and 3D) 3D) (built in player)(built in player)

Hot Spots or Hot Spots or InteractivityInteractivity

Can’t add hot spots to video, Can’t add hot spots to video, use JavaScript or image maps use JavaScript or image maps on graphicson graphics

MPEG-4 BIFS MPEG-4 BIFS (built in player)(built in player)

SynchronizatioSynchronizationn

Write custom Java application Write custom Java application for features of controls that for features of controls that are useful and hopeare useful and hope

MPEG-4 BIFS MPEG-4 BIFS (built in player)(built in player)

Scene Scene CompositionComposition

Use SIML?Use SIML? MPEG-4 BIFS MPEG-4 BIFS (built in player)(built in player)

Proprietary solutions work well in isolation, but are difficult to integrate to build interactive rich multimedia applications

MPEG-4 has built-in support for building rich multimedia.


Why MPEG-4?Why MPEG-4?• MPEG-4 is destined to be the broadband MPEG-4 is destined to be the broadband

content delivery standard:content delivery standard:– ISO Standard allows interoperability ISO Standard allows interoperability

between vendors and across platformsbetween vendors and across platforms– Support from multiple vendors in three Support from multiple vendors in three

different markets:different markets:• PC secure content streaming/downloadPC secure content streaming/download• VOD over IP to STB/TVVOD over IP to STB/TV• Mobile devices – 3G Phones, Wireless appliancesMobile devices – 3G Phones, Wireless appliances

– Support from Semiconductor, Consumer Support from Semiconductor, Consumer Electronics, and Applications IndustriesElectronics, and Applications Industries


““MPEG-4: key enabler or science MPEG-4: key enabler or science fiction?”fiction?” EE Times, February 19, EE Times, February 19,

20012001

Explaining MPEG-4 Explaining MPEG-4 MythsMyths


““MPEG-4 is not a standard yet”MPEG-4 is not a standard yet”MPEG-4 Myth #1MPEG-4 Myth #1

Philips EncoderPhilips EncoderSun Sun ServerServer

Philips Philips PlayerPlayer

Philips Philips STBSTB

ISO has issued version 1 of MPEG-4 as an International ISO has issued version 1 of MPEG-4 as an International Standard. Compliant implementations are available from Standard. Compliant implementations are available from several suppliers, including Philips. For example, Philips several suppliers, including Philips. For example, Philips has demonstrated interoperability with the Sun has demonstrated interoperability with the Sun Microsystems Media Central Server.Microsystems Media Central Server.


MPEG-4 standard is “not focused MPEG-4 standard is “not focused on anything”on anything”

MPEG-4 Myth #2MPEG-4 Myth #2

ISMA to specify a subset of MPEG-4 for practical streaming delivery over IP networks. The first version of this specification will be available mid-year.

ISMA is the Internet Streaming Media Alliance founded by Apple, Cisco, Kasenna, IBM, Philips, and Sun Microsystems to accelerate the market adoption of open standards for streaming rich media over Internet Protocols.

ISMA’s Charter:Promote a standard for delivering streaming MPEG-4 over IP through an industry-wide, non-profit alliance.Build upon ratified MPEG-4 video & audio specifications over IETF defined unicast and multicast protocols.Accelerate demand for MPEG-4 over IP products and services through the sponsored marketing and user education programs.


Object Based Coding: “science Object Based Coding: “science fiction” and “nothing more than a fiction” and “nothing more than a gadget”gadget”

MPEG-4 Myth #3MPEG-4 Myth #3

Some truth to this myth – General Object Some truth to this myth – General Object Segmentation (transmitting an arbitrary Segmentation (transmitting an arbitrary scene as separate objects) is still in the scene as separate objects) is still in the future. But let’s look at two practical future. But let’s look at two practical applications…applications…


+Studio/

Post-production

MPEG-4 Object CodingMPEG-4 Object Coding

+MPEG-4

Studio Home

MPEG-4 Decoder

Graphic Overlay (Stock Ticker)

TC 29.41.03 PHG 25.17.76 SNE 58.68 .02 MSFT 69.18

Main Program (Newscast)

OTS Graphic (Story Intro)

Station Bug (Sponsor)

Ordinary TV

TC 29.41.03 PHG 25.17.76 SNE 58.68 .02 MSFT 69.18

Composited Image

TC 29.41.03 PHG 25.17.76 SNE 58.68 .02 MSFT 69.18

Composited Image


Buy the Ball !MPEG-4: Pay-per-View Application

YOU BOUGHT THE BALL!!!

In this famous Philips demo, the In this famous Philips demo, the ball is coded as a separate ball is coded as a separate object. The rest of the scene is object. The rest of the scene is sent as rectangular video for sent as rectangular video for free. You must pay to see the free. You must pay to see the ball.ball. Dedicated hardware has already Dedicated hardware has already

been developed for sports been developed for sports broadcasting to track the broadcasting to track the position of the ball in real-time. position of the ball in real-time. Thus, this is a practical Thus, this is a practical application of MPEG-4 arbitrary application of MPEG-4 arbitrary video objects today.video objects today.


EPG ConceptsEPG Concepts• MPEG-4 offers the opportunity to combine multiple MPEG-4 offers the opportunity to combine multiple

streams of video and graphics together in a single streams of video and graphics together in a single transport stream.transport stream.

• Philips Research and MP4Net have developed a Philips Research and MP4Net have developed a hypothetical EPG application to show the power of hypothetical EPG application to show the power of MPEG-4. MPEG-4.

• In addition to 2-D graphics and text, program In addition to 2-D graphics and text, program previews are sent as low-bitrate MPEG-4 video and previews are sent as low-bitrate MPEG-4 video and audio streamsaudio streams

• These previews are dynamically selected for These previews are dynamically selected for display based on user’s selectionsdisplay based on user’s selections

• Demonstration is a prototype/mock-up only and is Demonstration is a prototype/mock-up only and is not intended as a productnot intended as a product


Enhanced Broadcast Services – EPG Enhanced Broadcast Services – EPG DemoDemo


Who is MP4Net?Who is MP4Net?


Who is “MP4Net”?Who is “MP4Net”?

Paris

Eindhoven

Hasselt

Tel-Aviv

Sunnyvale

•New business unit New business unit formed in 2000 to formed in 2000 to commercialize Philips commercialize Philips MPEG-4 and related MPEG-4 and related technologies.technologies.•Locations:Locations:

–Sunnyvale, CASunnyvale, CA (Management, Marketing, (Management, Marketing, Manufacturing, Support, Applications Manufacturing, Support, Applications Engineering)Engineering)

–Paris, FR Paris, FR (Video & Systems Engineering)(Video & Systems Engineering)

–Eindhoven, NLEindhoven, NL(Audio Engineering)(Audio Engineering)

–Tel-Aviv, IsraelTel-Aviv, Israel(Authoring Engineering)(Authoring Engineering)

–Hasselt, BelgiumHasselt, Belgium(Embedded Engineering)(Embedded Engineering)

Philips WebCine MPEG-4 Product Philips WebCine MPEG-4 Product LineLine

• Streaming ServerStreaming Server– Unicast RTP/RTSP streaming over TCP or UDPUnicast RTP/RTSP streaming over TCP or UDP– Reflection of multicast streams into unicast Reflection of multicast streams into unicast

connectionsconnections – Supports ISO MPEG-4 hinted files and standard Supports ISO MPEG-4 hinted files and standard

IETF streaming protocolsIETF streaming protocols– Supports up to 1000 simultaneous connectionsSupports up to 1000 simultaneous connections

• PC PlayerPC Player– Supports Win9x, WinME, Win2000, WinNT 4.0Supports Win9x, WinME, Win2000, WinNT 4.0 – Free Download from www.mpeg-4.philips.comFree Download from www.mpeg-4.philips.com

• Real-Time EncoderReal-Time Encoder– Real-time Audio and Video encoding up to SIF/CIF Real-time Audio and Video encoding up to SIF/CIF

resolution at 30/25 fpsresolution at 30/25 fps– Compliance with ISO MPEG-4 standardCompliance with ISO MPEG-4 standard

• MPEG-4 High Quality Audio Profile L2 (AAC MPEG-4 High Quality Audio Profile L2 (AAC audio and CELP speech encoding)audio and CELP speech encoding)

• MPEG-4 Video Simple and Core ProfilesMPEG-4 Video Simple and Core Profiles – Multicast 'live' streaming outputMulticast 'live' streaming output


Why Philips MPEG-4?Why Philips MPEG-4?• First supplier with end-to-end encoder, server, First supplier with end-to-end encoder, server,

player solutionplayer solution• Superior technology through Philips’ 15 years of Superior technology through Philips’ 15 years of

MPEG technology development: MPEG-1, 2, 4, 7, MPEG technology development: MPEG-1, 2, 4, 7, 2121

• Commitment to build complete system solutionsCommitment to build complete system solutions• Branded players with customer look, links, and Branded players with customer look, links, and

interstitials available – no attempt to capture your interstitials available – no attempt to capture your customerscustomers

• Supplier with professional video and consumer Supplier with professional video and consumer electronics heritageelectronics heritage


For more information on MPEG-4, visit our website at www.mpeg-4player.com


Back-up SlidesBack-up Slides


LINKS

GRAPH

ICS

VIDEO

AUD

IO


4MPEG

Audio and Audio and Video of Video of MPEG-1,-2 MPEG-1,-2 improved and improved and adapted for adapted for IP NetworksIP Networks

Plus 2D and 3D Plus 2D and 3D bitmapped and bitmapped and vector graphics vector graphics and Interactivity and Interactivity

•Approved ISO International Standard Approved ISO International Standard for Interactive Multimedia:for Interactive Multimedia:

–VideoVideo•RectangularRectangular•ArbitraryArbitrary

–AudioAudio•High Quality High Quality •Low-Bitrate Low-Bitrate •SpeechSpeech

–GraphicsGraphics•2D2D•3D3D

–InteractivityInteractivity•JavaScriptJavaScript•MPEG-JMPEG-J

–Standard Interface to Digital Rights ManagementStandard Interface to Digital Rights Management


•Approved ISO International Standard Approved ISO International Standard for Interactive Multimedia:for Interactive Multimedia:

–VideoVideo•RectangularRectangular•ArbitraryArbitrary

–AudioAudio•High Quality High Quality •Low-Bitrate Low-Bitrate •SpeechSpeech

–GraphicsGraphics•2D2D•3D3D

–InteractivityInteractivity•JavaScriptJavaScript•MPEG-JMPEG-J

–Standard Interface to Digital Rights ManagementStandard Interface to Digital Rights Management


Core 2D Core 2D ProfileProfile

High High Quality Quality Audio Audio ProfileProfile

Simple,Simple,Advanced Advanced SimpleSimpleProfilesProfiles

Philips Philips Roadmap for Roadmap for Implementing Implementing MPEG-4:MPEG-4:Today: Audio Today: Audio and Videoand VideoSoon: 2D Soon: 2D Graphics and Graphics and ScriptingScripting


Philips MPEG-4 EffortsPhilips MPEG-4 Efforts• Philips MPEG Participation – Philips MPEG Participation – 15 Years15 Years• Participation in MPEG-4 – Participation in MPEG-4 – 8 Years8 Years• Demonstration of First MPEG-4 streaming demo - Demonstration of First MPEG-4 streaming demo - Sept Sept

19981998• Demonstration of First MPEG-4 Set-top Box – Demonstration of First MPEG-4 Set-top Box – April 2000April 2000• Demonstration of MPEG-4 Personalized Advertising with Demonstration of MPEG-4 Personalized Advertising with

Symah Vision – Symah Vision – April 2000April 2000• Commercial Introduction of WebCine Encoder, Server, Commercial Introduction of WebCine Encoder, Server,

Player Player – – Sept. 2000Sept. 2000

• Interoperability Demo on Compaq iPAQ with Packet Video Interoperability Demo on Compaq iPAQ with Packet Video – – Sept. 2000Sept. 2000

• MPEG-2, MPEG-1 Transcoding Demonstrations – MPEG-2, MPEG-1 Transcoding Demonstrations – September 2000September 2000


Philips MPEG-4 EffortsPhilips MPEG-4 Efforts• Founding Member, Internet Streaming Media Alliance Founding Member, Internet Streaming Media Alliance

– – December 2000December 2000• Demonstration of Secure MPEG-4 with InterTrust Demonstration of Secure MPEG-4 with InterTrust

– – December 2000December 2000• Interoperability Demo with Sun Server – Interoperability Demo with Sun Server – December 2000December 2000• Demonstration of MPEG-4 over commercial GPRS network Demonstration of MPEG-4 over commercial GPRS network

– – March 2001March 2001• MPEG-4 Decoder Licensed to TriMedia – MPEG-4 Decoder Licensed to TriMedia – March 2001March 2001• Demonstration of BIFS VOD Applications on PC and TV Demonstration of BIFS VOD Applications on PC and TV

– – April 2001April 2001• Acquisition of Veon (Tools for Broadband Rich Multimedia) Acquisition of Veon (Tools for Broadband Rich Multimedia)

– – April 2001April 2001

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