tesla presentation
TRANSCRIPT
Elon Musk CEO
“To accelerate the advent of sustainable transport by bringing compelling mass- market cars
to market as soon as possible”
Headquarters: Palo Alto, California Employees: 6,000+
125+ Worldwide Stores & Service Locations On The Road in 37 countries
$
Founded in 2003 by a group of Silicon Valley
engineers
Founders:Elon Musk / Martin Eberhard / Marc Tarpenning / JB Straubel
Ian Wright
Tesla Electric Miles Driven
Incresing year a�er year
(2013)$2,013.5 million
190 Million
Locations: Palo Alto, CaliforniaHawtorne, CaliforniaFremont, California
Geographical Advantages
Mexicali, Baja California
Mexicali
Similar Foundations for Future Success
Brand
Partnerships
IP Leaderships
Financial
ManagementCommunity (Demographics)
High Skilled and Stable Human Resources.
Strategic Border Crossing, First Class Highways,
Railroad Service, Seaports and Airports.
Tax bene�ts granted by law. Exemptions in water costs.
Government and private sectorcooperation.
Infrastructure, industry, culture, education & more
Location (Geography)
Financial (Incentives)
Partnerships (State of Baja)
Brand (City
Reputation)
Demographics
pro-bussiness
high skilled and stable human resources
comumunity- Non-union enviroment.
-More than 60% of the state’sbudget invested in education.
-Linkage Programs Leaders and National Pioneers.
-Hard working, skillful and competitive labor cost.
- Top private and state universities with international standards.
51 universities in baja california.
- Total under graduates: 90, 455.
-Engineering students: 22,038
-2013 bachelors in engineering: 1,871
Water Supply
- Bilateral agreements betweenMexico and US guarantee 1,850
million m3 of water per year.
- The city of Mexicali gets its water mainly from the Colorado River. The water travels a distance of
2,320 km through several US states until it reaches
the Morelos Dam in Mexicali.
- The city is authorized to get around 82 million
cubic meters per year
- This amount allows Mexicali to deliver water to
other cities.
Electricity
-Only Mexican State with self-supply program to
support industry
- In the �rst phase, 19 companies will pay rates up to 50%
cheaper during the "peak hours", representing $1,200 million pesos of annual savings
- 80 MW to bene�t 40 companies in the
�rst phase.
- Agreement between Baja California Government
and Intergen.
Port of Ensenada
-Closest mexican seaportto Asia operated by Hutchinson Group.
- Destinations:Hong Kong, Japan, Singapore,
South Korea, Australia,South America, among
others.
- The Seaport of Long Beach, USA is a 3 hour
drive from Baja California.
-Exports are mainly directed towards China, Hong Kong, Korea, Japan,
Malaysia, Taiwan &Indonesia in Asia; Costa Rica, Honduras and Chile in Central America;
France, Italy, Spainin Europe; and Morroco
and Algeria in Africa.
Hinterland
Foreland
The zone of in�uence of the port of Ensenada covers the states of Baja California, Baja CaliforniaSur, Sonora & Chihuahua in Mexico.
In the US, it covers the south of California and Arizona.
The port of Ensenada is located in the strategic region of Cuenca del Pací�co. This location in the Northwest part of Mexico
allows access to the main commercial exchange region in the world. The port of Ensenada is connected to 64 ports in 28 countries
International BorderWestUSA
South
East
West
International BorderEast
Border Crossing in Mexicali
-Closest mexican seaportto Asia operated by Hutchinson Group.
- Destinations:Hong Kong, Japan, Singapore,
South Korea, Australia,South America, among
others.
- The Seaport of Long Beach, USA is a 3 hour
drive from Baja California.
-Exports are mainly directed towards China, Hong Kong, Korea, Japan,
Malaysia, Taiwan &Indonesia in Asia; Costa Rica, Honduras and Chile in Central America;
France, Italy, Spainin Europe; and Morroco
and Algeria in Africa.
English Pro�ciency
51.8251.7751.2150.8650.1049.1449.1148.9547.7243.66
Baja California is the state with the highest English Pro�ciency Index (EF EPI)
with a score of 51.17 Mexicali, Baja California is the city with the second highest grade, with a score of 51.77
Mexico CityMexicali
MonterreyCiudad Juarez
GuadalajaraTijuana
CancunPuebla
HermosilloOaxaxa
Close to US market
Time Zone
Many location options
Business opportunities
Many people available
Labor cost
Manufacturingis the employment
of choice
BAJA CALIFORNIA AS PART OF YOUR STRATEGY
Location50% 50%
People
Education
Joint e�ort between industrial sector, educational institutes, and Government.
Public & Private Universities o�er Educational Programsto supply demand of industrial sectors.
(Programs in Aerospace Engineering, Mechanical Engineering, Industrial Engineering, & more)
CETYS Universidad: Only Institution in Mexico accredited by the WesternAssociation of Schools and Colleges (WASC), 1 of 6 accreditor instituions of higher
education in North America.