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TERRITORY MAPPING By – ZENITH GULATI

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Page 1: TERRITORY MAPPING

TERRITORY MAPPING

By – ZENITH GULATI

Page 2: TERRITORY MAPPING

OBJECTIVES

A Goal with a Plan Sales would be Plan Better Improvement of processes and efficiency  Be familiar with key examples and strategies related to practices where

social systems have been cognitively mapped Identify and harnessing high potential areas

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Jharkhand

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About

Area – 79714 km² C:\Users\hp\Desktop\S EXCEL.xlsx Founded – November 15, 2000 Capital – Ranchi Largest city – Jamshedpur Population – 31.9 million Districts – 24 Literacy rate – 67.6 % Region – East India

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9 districts above average literacy rate Ranchi: 77.13% (Male: 85.53%; Female: 68.20%) East Singhbhum and West Singbhum (Jamshedpur): 76.13% (Male: 84.51%;

Female: 67.33%) Dhanbad: 75.71% (Male: 85.68%; Female: 64.70%) Ramgarh: 73.92% (Male: 83.51%; Female: 63.49%) Bokaro: 72.48% (Male: 84.50%; Female: 61.46%) Hazaribagh: 70.48% (Male: 81.15%; Female: 59.25%) Saraikela Kharsawaa: 68.85% (Male: 81.01%; Female: 56.19%) Kodarma: 68.35% (Male: 81.25%; Female: 54.77%) Lohardaga: 68.29% (Male: 78.62%; Female: 57.86%) Deoghar: 66.34% (Male: 79.13%; Female: 53.39%)

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Marketing facts about Jharkhand

Like Delhi is the capital of India but Mumbai is the financial capital of India , in a similar way Ranchi may be the capital of Jharkhand but Jamshedpur is the financial capital of Jharkhand , due to the following facts : Tata group. Due to massive industrialisation by Tata group , maximum employment

generation is from Jamshedpur , and most of employees income is high. If income is high , purchasing capacity and purchasing power is high Other than TATA , many small scales and large scale industries are there.

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Jamshedpur

Jamshedpur is the largest urban conglomeration in the state of Jharkhand, India and is also the first well-planned industrial city of India .  It houses some of the biggest companies of India with a majority of them being of Tata Group of companies. It is also the headquarters of a large no. of companies located here. Today Jamshedpur boasts of a wide variety of products like Steel, commercial vehicles, cement, power, construction equipment, industrial equipment, vehicle engines, tin-plate with a huge number of products produced by small and medium scale industries located in the industrial region of Adityapur.

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List of industries in Jamshedpur

Tata steel Tata motors Tata power Linde India Praxair Tinplate TRF

Tata pigments Tata tubes division Adityapur industrial area ( hub

of small scale industries Jamipol JUSCO Ultratech cement

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Marketing Opportunities

Opportunities and scope in Jamshedpur is high as compared to other cities in Jharkhand : CCD understood this and open its outlet , after successful launch of its

1st outlet , 3 more outlets had been launched After CCD , Dominos understood this and took the advantage of it And now its time for KFC Eyelex multiplex also understood it , but PVR hasn’t yet The revenue from any one this outlets is much higher as compared to the revenue of mostly any outlet in metropolitan cities

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MARKETS AND AREAS

SAKCHI -  The heart of the city, with the main markets and a few residential areas. Generally, the Sakchi market is crowded and dusty. Originally the village at which Jamshedpur was founded was called Sakchi too.

BISTUPUR - An upmarket commercial area and residential township, which caters more to the middle/upper-middle class. Most of the city's showrooms and popular restaurants are situated here on the high street. Commands the highest real estate prices. Ram Das Bhatta, South Park, Contractors' Area and Northern Town are the residential parts of Bistupur. Ram Das Bhatta is the oldest colony in Jamshedpur.

SONARI - Houses residential layouts & the city airport close to Rivers meet(Karkhai and Suvernarekha). Also, Home of Ramakrishna Ashram.

KADMA - A quiet residential locality next to Sonari. Situated here are living quarters for Tata Steel employees like Professional Flats, Dindli Enclave and the Kaiser bungalows. Ulian is a private locality next to this place. Famous landmarks are Uphar Apartment, Astha Vijay etc.

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BARIDIH -  Another township for the employees of Tisco. Flats and row houses have been constructed for them by Tisco itself.

AGRICO - Home to the Agrico division of Tata Steel and hundreds of company quarters.

TELCO - This township is owned & maintained by Tata Motors. Telco officials and Employees are given full facilities from Medical to Entertainment in this Quarters.

JUGSLAI -  The area adjacent to the Tatanagar railway station. Big whole sale market for clothes, grocery, etc.

GOLMURI -  Residential and market areas. The Doordarshan television tower is located here, besides a maidan where touring circuses often pitch their tents. There are plans to build an 18-hole golf course here. Home to the Akash Deep Plaza shopping complex.

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MANGO – It’s a huge and growing residential area , once a suburb , thanks to the construction entrepreneurs , known as a property hotbed .

ADITYAPUR -  Connected to the Steel City by Kharkai Bridge, at one time held the status of Asia's largest industrial estate. Most of the ancillaries catering to Tata Motors & Tata Cummins are located here.

Circuit House area ( CH area ) – a posh residential area , high class society living area , property rate in this area is very high .

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Core Point in Marketing :

Like we say in India problem is not selling , but to reach to customers , similarly in Jamshedpur problem is not selling but to reach to potential customers . Currently there is a large scope for PVR cinemas , shoppers stop , Mc Donald's , and more other stuffs .

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Ranchi

Ranchi is the capital of Jharkhand and third most populous state followed by Jamshedpur and 3rd most most populous city of state . Today Ranchi has gone with famous industrial town with setting up of large numbers of public sector enterprises like Heavy engineering corporation (HEC) , Central coalfields LTD (CCL) , Steel authority of India LTD (SAIL) , MECON LTD . The captain of Indian cricket team M.S.Dhoni is also a native of Ranchi . Being an industrial hub , people from all corners are drawn to the city giving it a diversified & cosmopolitan culture . It is rapidly turning into a well developed , dynamic and modern city with lots of potential in terms of economic growth . Ranchi with an array of modern markets , shopping malls , fast food joints and cinema halls . Due to abundance of natural resources it is also known as “ Manchester of East “ . It boosts of nearly 18 percent of national mineral production . Well connected with air , rail and road routes .

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Marketing opportunity

Fast Food Culture in Ranchifast food has become very popular among youngsters in Ranchi . Dishes like pizza , burgers , chow Mein , are relished with much delight . The fast food culture in Ranchi has evolved with changing lifestyle of young population . Huge scope for fast food chain .

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Big opportunities for franchise

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Posh areas in Ranchi

ASHOK NAGAR – NEARLY 3km from railway station and 4km from airport . There are 500 plots ranging from 5000 sq. ft. to 12000 sq. ft. (type D to type A). Located in the heart of the city , has 4 parks .

CMPDI – central mining planning and design institute is a colony located at kanke road 8.7 km from railway station and 12.3 km from airport . The colony with banking , sporting and shopping facility is a hot favourite destination.

SAIL, satellite colony – the colony is for SAIL employees . In its premises DPS a major school of Ranchi is also present . very peace and quite colony.

Bariatu road – it is about 15 min from Ranchi railway station and 30 min from airport. Being centrally located markets, schools hospitals , are nearby and has connectivity with rest of the city . Due to presence of medical college

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(RIMS) , doctor’s clinic and medical stores , the area is known as the medical hub . It’s a premium residential area , with popular landmarks like gymkhana club , games village , RIMS hospital

Doranda – located in the old city of Ranchi . Lalpur Chowk – a large number of students frequent this area , because of the

presence of reputed colleges like Ranchi women's college , BIT extension , coaching and computer institutes . All national as well as private banks have branch in this area . Lalpur Chowk has now emerged as fastest growing areas of Ranchi , leading to substantial hike in property rates .

Harmu Housing Colony – it is biggest residential areas of Ranchi .currently has a number of commercial establishments , government offices , schools and hospitals , besides the residential units . The house of indian cricket team captain M.S.Dhoni is located here . Price of property is high .

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Kantatoli Colony – an important residential area of Ranchi . It is well known for cultural events and Durga Puja celebrations .

AG Co-Operative Colony – it’s a posh locality in Ranchi , with high property rates at an all-time high . It nurtures budding cricketing talent .

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DHANBAD

It is the second most populated city in Jharkhand. Dhanbad along with its urban areas population ranks 42nd in population amongst other cities in India.

Dhanbad is famous for its coal mining, has some of the largest mines in India and is called Coal Capital of India. Tata Steel , Bharat Coking Coal Limited (BCCL), Eastern Coalfields Limited (ECL) and Indian Iron And Steel Company (IISCO) are some of the companies who operate coal mines in the district. The IIT (ISM), Dhanbad is located in Dhanbad.

Among the rail divisions of Indian Railway, Dhanbad Rail Division is the second largest in terms of revenue generation after the Mumbai division.

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Bokaro Steel City

Bokaro Steel City a city located in East India in the state of Jharkhand The area became prominent with the establishment of Steel Plant with the collaboration of Soviet Union. Later, the city was planned and developed with sectors 1 to 12 . Each sector is divided into Sub-Sectors A, B, C, D, E, F and G. Interestingly, sector 7 and 10 do not exists. Each Sector has shopping centres as well as play grounds and recreational areas. The entire city is planned meticulously with avenues, residential areas as well as commercial areas. The streets are lined with trees and pedestrian paths. Such meticulous plan for the city can rarely be matched by any city in Jharkhand and very few cities in India. It is the administrative headquarters of Bokaro district.

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Hazaribagh

Hazaribagh has the second highest coal reserve in Jharkhand (Dhanbad region has the first), and it is still largely intact. Recently there has been a spurt in the coal mining activities in the region by Central Coalfields Ltd., a subsidiary of Coal India Limited. Work is currently going on for the development of NTPC's 3000 MW and Reliance Power's 3600 MW Super Thermal Power Projects. Hazaribagh has the police training centre for the whole of Jharkhand. The Border Security Force (BSF) also has a large presence. East India's largest training centre is here in the forest with hilly terrain. The Central Reserved Police Force is also present in the town near the lake.

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If a company wants to launch a new product in Jharkhand or wants to reposition it , it should focus in these territories sequence wise ..

(1)

(2)

(3)(4)(5)

1) Jamshedpur2) Ranchi3) Dhanbad4) Bokaro5) Hazaribagh