territory mapping presentation (1) · 2017-02-01 · team fore-eyes / ms expo, cmu 2017. travel...
TRANSCRIPT
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Mindful TravelTEAM FORE-EYES, IXD 2017CMU / SCHOOL OF DESIGN
Monique Smith, Nehal Vora, Vikas Yadav, Ming Xing
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Contents
TRENDS
“HOW MIGHT WE”
TERRITORY MAP
LEVERAGING MR
RESEARCH PLAN
TEAM FORE-EYES / MS EXPO, CMU 2017
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TRAVEL
TEAM FORE-EYES / MS EXPO, CMU 2017
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TRENDS
TEAM FORE-EYES / MS EXPO, CMU 2017
Personalization Automation Mobile First
New Forms of Experience Sharing
Packaged Travel Virtual Travel
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Conscious Computing
Unplugged Travel
TRENDS
TEAM FORE-EYES / MS EXPO, CMU 2017
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How might we enable people to travel more mindfully?
“HOW MIGHT WE”
TEAM FORE-EYES / MS EXPO, CMU 2017
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TERRITORY MAP
TEAM FORE-EYES / MS EXPO, CMU 2017
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TERRITORY MAP
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TERRITORY MAP
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TERRITORY MAP
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TERRITORY MAP
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TERRITORY MAP
TEAM FORE-EYES / MS EXPO, CMU 2017
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physicality of the medium
reduce our cognitive load
info delivered “just in time”
consolidate our devices MR
TEAM FORE-EYES / MS EXPO, CMU 2017
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stakeholder interviews
observational research
competitive research
survey
RESEARCH PLAN
TEAM FORE-EYES / MS EXPO, CMU 2017
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• What are the key moments of travel that impact a traveler’s ability to be “in the moment”?
• What are the drivers that motivate people to travel? How do travelers assess whether they’ve met their goals of traveling to a new place?
• How do travelers currently capture and share their memories? What is the role of memory capture? What are the most memorable moments of a traveler’s experience?
• When do travelers want to be “connected” and when do they want to “disconnect”?
RESEARCH PLAN
TEAM FORE-EYES / MS EXPO, CMU 2017