7/23/2019 Term Project MKT3837!3!14

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Class Project

Your team (6 students) will assess and make recommendations on the Customer Relationship

Management effectiveness of an organization. Your team will select an organization, assess

its effectiveness through the lens of CRM, and make recommendations to improve usiness

results. Your team will deliver a presentation to the class and a written report to the

instructor.

!he class pro"ect will e evaluated on#

$. %pdate presentation# $& minute conversation with the class on progress to date.

'eedack from classmates and instructor.

. 'inal presentation# $*& minute presentation to the class.

+. ritten report# -t the time of our presentation, ou will turn in a report (ma/imum of

$ pages, e/cluding the appendi/ section) with our analsis and recommendations.