Page 1 of 43

_______________________________

In 1853, one adobe hut stood on the site that became Hollywood. By

1870, an agricultural community flourished in the area with thriving

crops. In the 1880s, Harvey Henderson Wilcox of Kansas, who made a

fortune in real estate even though he had lost the use of his legs due

to typhoid fever, and his wife, Dae Ida, moved to Los Angeles from

Topeka. In 1886, Wilcox bought 160 acres (0.6 km²) of land in the

countryside to the west of the city at the foothills and the Cahuenga

Pass. A locally popular etymology is that the name Hollywood traces to

the ample stands of native Toyon, or "California Holly," that cover the

hillsides with clusters of bright red berries each winter. But this and

accounts of the name coming from imported English holly then

growing in the area are not confirmed. There is some disagreement as

to who was the first to name the place Hollywood. One account says

that the name was coined by H. J. Whitley, the Father of Hollywood. He

and his wife Gigi reportedly came up with the name in 1886 while on

their honeymoon (from Margaret Virginia Whitley’s memoir). Another

account is that Mrs. Wilcox coined the name in 1883; while on a train

she became acquainted with a wealthy lady who often spoke of her

country home named after a settlement of Dutch immigrants from

Zwolle called "Hollywood", and when she returned to Los Angeles she

so named her country place.

By 1900, the community called Cahuenga also had a post office, a

newspaper, a hotel and two markets, along with a population of 500.

Los Angeles, with a population of 100,000 people at the time, lay

Page 2 of 43

seven miles (11 km) east through the citrus groves. A single-track

streetcar line ran down the middle of Prospect Avenue from Los

Angeles, but service was infrequent and the trip took two hours. The

old citrus fruit packing house would be converted into a livery stable,

improving transportation for the inhabitants of Hollywood.

Figure: Hollywood Logo

________

Page 3 of 43

There are so many values we get from the two big movie industries.

Here we have categorized their values under some categories to make

it easier to understand.

Entertainment: The main, core value we get from Hollywood

is basically the entertainment. After a very hard week people

are willing to get a bit of fun and enjoyment by going to the

theatre and spend a relaxed time.

Message: there are lots of movies have been produced

focusing on the social issues, cultural factors, ethics, and

regular life a certain society. These movies play a great role in

delivering the message of different aspects of the society, to

the society. Here are some examples of those movies that has

played a great role in addressing the society:

Social Message: “One Beautiful Day”

Ethical Message: “Life is Beautiful”,

“Philadelphia”

Cultural Message: “Gangs of New York”

Figure: Ethical messages by Philadelphia movie

Awareness: There are some legendary movies that have

been made to create awareness among the people. These

movies have delivered a so many messages to bring a aware

Page 4 of 43

society, and create a differentiation from others. Some

Examples are:

Philadelphia

Day After Tomorrow

The Titans

Fahrenheit 9/11 and many others

Stars / Icons: Icons, the role models or the main attraction of

the Hollywood Business. Names that don’t need to be spelled

out, they are called Icons, stars. Most of the time some

movies become a super hit just because they were in it.

Without Tom Cruse “Mission Impossible” would have been

impossible. Without Silvestre Stallone “Rocky” would not had

that much success to make 5 super hit movies, or with out

Neo (Keanu Reeves) “Matrix Trilogy” just would not have been

as blockbuster as it is. So basically they are the jewels of the

Hollywood. Many fans just want to see those movies that have

their favorite star in it.

Page 5 of 43

Superheroes: In America every little boys dream is to

become just like his superhero. The concepts of these

superheroes were limited inside the comic books. Now they

have become a reality, by the help of the technology.

Hollywood stepped in to the new generation of movies

making. This is called value innovation.

Superman,

Spiderman,

Batman,

Cat-women,

Electra,

Page 6 of 43

X-Men these are all the famous characters that

came alive after Hollywood has taken this segment

seriously.

Figure: Super Hero [Spiderman and Superman]

________

It is obvious that Hollywood movies are not made generally

considering any particular segment of viewers. But sometimes it is

done for the minorities [African Americans], or “Animation

movies” are for the children. In general Hollywood has a vast

number of target market, Such as:

World wide viewers

Ages 5 to 13 [Animation Movies]

African Americans [movies made for the Black

people]

Page 7 of 43

____________

Page 8 of 43

__________ : We

see that all the viewers are paying the same price for a ticket. The

Strategy for the Value pricing is Win-Win Situation. The viewers are

willing to go to the theater for a Value, which is excitement, and they

do it in all the weekends. If they felt that the pricing is higher than they

Page 9 of 43

Real Story

Unreal Story

Music involvement

Musicinvolvement

Hollywood

could effort, they would not have been enjoying it at all. Though they

seems to be satisfied, Hollywood is considering the Win-Win situation,

and that’s why they have been going with the concept Value Pricing.

Also we can see that people who love t have a collection of movies, are

spending the money for purchasing DVD’s, CD’s, and other Hard copies

that are available. They are paying for each of their purchasing. On a

survey it has been found that they are all happy with the prices of their

product. People are also getting to purchase their movies by home

delivery, and loyal membership in certain DVD stores is a huge value

for the viewers of the Hollywood movies. They are offering a huge

movie packages for a special occasion. Overall it is for sure that the

viewers are happy with the pricing strategy of Hollywood movies. One

more pricing that is liked by the viewers is, On-line purchase. That

gives the better benefit to those movie lovers, who are unable to go to

the theater, but have a huge passion for those. Certain web sites like

“E-bay” are giving them the opportunity to collect their favorite

movies.

___________

In case of any movie making industry, they are not basically dealing

directly with delivering the value. They have to fully rely on the other

parties, such as Movie theaters, DVD, VCD makers. Theaters are

situated in every city, and every theater are paying higher price to

show those movies. Televisions channels are not lacking behind in this

case, they are delivering the values on behalf of Hollywood. In some

Page 10 of 43

cases the leaders of certain city are offering the open air movies for

his/her community. This is also a value delivery.

Figure: the theaters in Hollywood

Page 11 of 43

___________

This is the most effective and Eye Catching part for Hollywood. How to

position their values in the mind of the prospect/viewer/customers is a

very important task. Only making movies are not going to be helpful at

all. Why the people will watch the movies, what will remind them to

watch the movie and where to go for that, are all relies on Value

Proposition. There are lots of ways for Hollywood, but here are some

points to make it clear:

Billboards: It is needless to state that the main

entrance of movie theaters is always colorful, and full of

life. When anybody passing by the theaters, they will

obviously look at the colorful pictures, and thus the

message is passed.

Publicity: Before a movie or film is released, all the

movie stars and the organizers are holding a press

release, or an introduction, or a premier show, where

publicity is occurring. Word of Mouth [WOM] is one of

the biggest publicity for any Movie maker.

Television: There are now more than hundreds of TV

channels by the help of Science and technology.

Hollywood is totally utilizing these channels and

promoting themselves by the trailers of new movies. In

addition, these channels are telecasting the hit movies

for their own surviving. Thus, they are actually helping

in the promotion, and proposition for Hollywood. Some

renowned channels are:

Page 12 of 43

1. HBO

2. STAR MOVIES

3. ZEE CAFÉ

4. ZEE MOVIES

5. CINE MAX

6. M-NET

7. HALLMARKS

8. AXN etc.

Page 13 of 43

Figure: Best TV Channels for Hollywood Movies

The Theaters: Those film lovers who seek the biggest

excitements, and enjoy the full thrill of the movie for the

first time, theaters are there for them. The smell of pop-

corn, and sipping the cold drinks, and enjoying the

movie sitting next to the closest people, are the main

picture of a theater. Theaters are the provider of the

biggest screen play for Hollywood movie. They do

promote Hollywood more than any other media. A

theater is one of the major places for the movie makers

where they get to know the success or failure story of

their movie. The viewers, who go to the theater, are the

biggest opportunity as well as threat for the movie

makers. The WOM from them will create a huge buzz in

the market. Success and failure at a first shot will

depend on their comments, because the inanimate

environment includes other Potential viewers, who will

get influenced by these comments.

The Award Ceremonies:

Page 14 of 43

____________

Hollywood:

i. S (Strengths) – Hollywood is the leader of the film

industry and they are the most advanced in

technology, idea, animation, action, actor, story

makeup we can say that in all sector the Hollywood is

leading position and others industries are followers so

we can say that is the strength of Hollywood.

Page 15 of 43

Some extra ordinary creations

For technology:

For animation

For action

Page 16 of 43

Children focused

Page 17 of 43

ii. W (Weakness) – for the Hollywood the weakness is

Social/family bonding like in western culture they don’t

have any Social/family bonding after some age which

is a major reason for there weakness because many

people don’t like this system but in Hollywood movie

when people the Social/family bonding is not

measurable, so some people can not accept it and this

is the weakness for them.

iii. O (Opportunity) – The opportunity of Hollywood is the

world wide target market. All the people of the world

like Hollywood movie and they are entertain by it and

this is the strong opportunity for Hollywood industry.

Moreover there advanced technology and various type

of story is also an opportunity for them.

iv. T (Threat) – Hollywood did there business very well

last few years but now the Bollywood create some

problem because Bollywood booming there business

which is the major threat for them as well as piracy is

one of the major problem of there industry like any

new movie when come in market then people piracy

that movie and it goes all over the world for this

reason Hollywood don’t get money.

The way both Hollywood prefers to build brand equity through the

leverage of secondary brand association.

Page 18 of 43

___________

Co- branding

Hollywood often uses other existing brands to combine a joint image or

market for both the viewers and the certain brand users.

Hollywood:

For example movies based on James Bond from Sir Thomas Sean

Connery (1962–1967; 1971) to today’s Daniel Wrought on Craig (2006–

present) it always associated with branded items of vehicles, wrist

watches, mobile phones to firearms. Very posh and expensive brands

starting from Chevrolet Bel Air 2-door sedan (1957), Aston Martin DB5

(1965), Toyota 2000GT (1967-1970), Daimler Limousine (1968–1992),

Black BMW Z8 (2000–2003), Aston Martin DBS to The Omega

Speedmaster, The Omega Seamaster, The Omega Planet Ocean are

used in the movies.

Page 19 of 43

Page 20 of 43

1965 Aston Martin DB5

Daimler Limousine (1968–

1957 Chevrolet Bel Air 2-door

Page 21 of 43

Black BMW Z8 (2000–2003)

The Omega Planet Ocean

Aston Martin DBS

Figure: James Bond and secondary brand association

____________

Confidential movie budgets show how those millions are spent:

Gg v paid $1 million, while Culkin earned $100,000 in the role of Gibson's son,

"Morgan Hess." Shyamalan made $12.5 million for writing, directing, and co-

producing the film.

The success of "Signs," which recorded a domestic gross of

about $228 million, surely resulted in a salary spike for

Phoenix, who was paid $5 million for portraying the male

lead, "Lucius Hunt," in 2004's "The Village." The $71.6

million film also starred Brody as "Noah Percy," Weaver as

"Alice Hunt," Howard as "Ivy Walker," and Hurt as "Edward

Walker."

Though his part was originally budgeted for $3 million,

Brody was paid $2.75 million for "The Village," which he

began filming a few months after being awarded the Best Actor Oscar for "The

Pianist." Weaver got $2 million, Hurt $1.25 million, and Howard just $150,000,

according to financial records.

While "The Village" earned about $115 million domestically (and another $140

worldwide), the film bowed to lukewarm reviews. In Slate, Michael Agger wrote

that Shyamalan was continuing to make treacly and formulaic "sealed-off movies

Page 22 of 43

that fell apart when exposed to outside logic." Shyamalan "may have wanted to

be Spielberg," Agger noted, "but money would be the measure of his success."

Whether or not that's the metric which guides Shyamalan, the director earned his

usual fat salary for "The Village." The components of his $10.7 million payday

were: story rights ($7.2 million); writing services ($300,000); producing ($3

million); and directing ($221,000).

FEBRUARY 28--Faced with decreasing box office receipts,

fewer blockbusters, and a reduced production roster, the

motion picture industry is facing several daunting

challenges as it gathers this Sunday for the 78th Academy

Awards ceremony.

But, really, who wants to focus on all that negative stuff

when we can celebrate the lofty salaries, outlandish perks,

and assorted other benefits of being a movie star?

The Smoking Gun has obtained internal budget documents detailing where the

money was allocated on an assortment of big-budget Tinseltown productions.

The records provide a line-by-line account of spending on each movie up to its

completion, but do not reveal what the studio paid after that point for marketing

and advertising (that secondary sum usually adds tens of millions to a movie's

total cost).

Since this is our first posting of such Hollywood records, TSG has decided to

initially focus on a quartet of movies by the same director (M. Night Shyamalan)

and which were distributed by the same studio (Disney's Touchstone). In each

case, the financial documents were circulated up the ranks

at Disney, where a succession of top executives had to sign

off on Shyamalan's $70 million-plus budgets. One memo

marked "confidential" shows that a dozen Disney officials,

including the chairman and CFO of Walt Disney Studios, had

to approve a film's total expenditures.

The budgets each run a minimum of 80 pages, so we've

chosen to excerpt from three of the documents and

reproduce one in its entirety. So cineastes, film school

Page 23 of 43

students, and completists can click here to plow through a line-by-line account of

the $71.6 million tab for Shyamalan's most recent film, "The Village." The

individual budget lines are divided into two categories: "above the line" and

"below the line" expenses. In the "above," or ATL, category, you'll find costs

associated with a film's cast, writer, producer, director, stunts, and story rights.

The remaining expenses--set design, camera rentals, special effects, film, editing,

etc.--are categorized as BTL, or below the line.

Shyamalan is one of the movie industry's most bankable directors, with his four

major films--"The Sixth Sense," "Unbreakable," "Signs," and "The Village"--

achieving an average domestic gross of $160 million, which compares favorably

to numbers rolled up by Steven Spielberg, Peter Jackson, and the Wachowski

brothers. In terms of revenue, Shyamalan far outpaces better-known

contemporaries like Quentin Tarantino, Tim Burton, Cameron Crowe, Kevin Smith,

and the Farrelly brothers.

His films have featured actors from a revolving troupe drawn from all Hollywood

strata: A-listers (Mel Gibson, Bruce Willis); children (Haley Joel Osment, Rory

Culkin); young stars (Joaquin Phoenix, Adrien Brody, Bryce Dallas Howard);

veterans (William Hurt, Sigourney Weaver); a Tony winner (Cherry Jones); and

Samuel L. Jackson (Samuel L. Jackson). His next film, "Lady in the Water" is

scheduled for a July release and stars Paul Giamatti and Howard. And like his

prior movies, it was filmed in Pennsylvania, where Shyamalan lives.

The budget records track the progression of Shyamalan's paydays following the

runaway success of "The Sixth Sense," for which he was paid about $2.6 million

to write and direct. With nearly $300 million in domestic ticket sales, "The Sixth

Sense" ranks 22nd in terms of all-time box office receipts ("Signs" is at 48 on that

list, with nearly $228 million in ticket sales). In his subsequent three productions,

Shyamalan earned between $10 and $13 million per film. But what the internal

documents do not show is if Shyamalan received a share of any film's "back end,"

which is often customary for major directors and stars. Depending on a movie's

success, such "points" can put millions--perhaps tens of millions--in a principal's

pocket.

Page 24 of 43

Records show that while Bruce Willis made $14

million for "The Sixth Sense," the film's other star,

10-year-old Haley Joel Osment, was a major bargain.

Osment played "Cole Sear," a boy who saw dead

people and was the psychological drama's

emotional core. And one that only cost $150,000. By

comparison, Willis's private jet tab alone was

$450,000 and an unspecified "other allowance" for him was budgeted at

$339,492. Actress Toni Collette, who played Osment's mother, earned $1 million.

For a small role, actress Mischa Barton (later of the Fox TV hit "The O.C.") was

paid $26,050, records show.

Shyamalan's followup, "Unbreakable," carried a $73.2 million budget, though its

U.S. gross ended up just shy of $100 million. However, overseas receipts and

video/DVD sales surely landed the film in the black. Half the film's cost was

attributable to paychecks for Willis ($20 million), Shyamalan ($10 million), and

Jackson ($7 million). Actress Robin Wright Penn earned $2.5 million for her role as

Willis's wife.

But the "Unbreakable" budget is more noteworthy (or entertaining, at least) for

Willis's $1.5 million perk package. While that figure covered on-set staples like a

costumer and makeup artist, the actor, who portrayed morose security guard

David Dunn, also got a personal assistant, masseuse, mobile gym, trainer,

bodyguard, and other "personal perks," including a $500,000 allowance for

private jet charters. By comparison, the perk package for Jackson--who played

comic art enthusiast Elijah Price--was relatively paltry. Jackson only rated first

class airfares to Philadelphia from Los Angeles and a $200 per diem. But his gym

and golf club memberships and his trainer's tab were footed by the production.

The $70.2 million budget for "Signs" was dominated by the whopping $25 million

Mel Gibson was paid for his role as "Graham Ness," a widowed ex-minister

bedeviled by crop circles and an alien. In addition, the actor's entourage

expenses totaled nearly $1 million, with $300,000 of that figure earmarked for

the star's "jet allowance" and another $57,000 for a "chiropractor/masseuse."

Gibson also received in excess of $1000 a day in per diem payments (the

average daily "walking around" money provided for other on-location employees

Page 25 of 43

was $65).

Page 26 of 43

________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

In 1913 it all starts with Raja Harishchandra. It was the first silent

feature film made in India. It was made by Dadasaheb Phalke. By the

1930s, the industry was producing over 200 films per annum. The first

Indian sound film, Ardeshir Irani's Alam Ara (1931), was a super hit.

There was clearly a huge market for talkies and musicals; Bollywood

and all the regional film industries quickly switched to sound filming.

The 1930s and 1940s were tumultuous times: India was buffeted by

the Great Depression, World War II, the Indian independence

movement, and the violence of the Partition. Most Bollywood films

were unabashedly escapist, but there were also a number of

filmmakers who tackled tough social issues, or used the struggle for

Indian independence as a backdrop for their plots.

In the late 1950s, Bollywood films moved from black-and-white to

color. Lavish romantic musicals and melodramas were the staple fare

at the cinema. Successful actors included Dev Anand, Dilip Kumar and

Raj Kapoor. In late 1960s and mid 1970s, romance movies and action

films starred actors like Rajesh Khanna and Dharmendra. In the late

1970s and 1980s, romantic confections made way for gritty, violent

films about gangsters and bandits. Amitabh Bachchan, the star known

for his "angry young man" roles, rode the crest of this trend. In the

early 1990s, the pendulum swung back towards family-centric

romantic musicals with the success of such films as Hum Aapke Hain

Koun (1994) and Dilwale Dulhania Le Jayenge (1995).

Page 27 of 43

The Indian film industry has preferred films that appeal to all segments

of the audience (see the discussion in Ganti, 2004, cited in references),

and has resisted making films that target narrow audiences. It was

believed that aiming for a broad spectrum would maximize box office

receipts. However, filmmakers may be moving towards accepting some

box-office segmentation, between films that appeal to rural Indians

and films that appeal to urban and overseas audiences.

________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

_______

Page 28 of 43

There are so many values we get from the two big movie industries.

Here we have categorized their values under some categories to make

it easier to understand.

Entertainment: The main, core value we get from Hollywood

is basically the entertainment. After a very hard week people

are willing to get a bit of fun and enjoyment by going to the

theatre and spend a relaxed time.

Message: there are lots of movies have been produced

focusing on the social issues, cultural factors, ethics, and

regular life a certain society. These movies play a great role in

delivering the message of different aspects of the society, to

the society. Here are some examples of those movies that has

played a great role in addressing the society:

Social Message: “Mother India”,

“Gandhi”

Ethical Message: “Kabhi Alvida Na kehna”

Cultural Message: “The Legend of Bhagat

Sing”

“Devdas”

Awareness: There are some legendary movies that have

been made to create awareness among the people. These

movies have delivered a so many messages to bring a

Page 29 of 43

aware society, and create a differentiation from others.

Some Examples are:

Black.

Rang De Basanti.

Page 3.

Stars / Icons: Icons, the role models or the main

attraction of the Hollywood Business. Names that don’t

need to be spelled out, they are called Icons, stars. Most of

the time some movies become a super hit just because

they were in it. Without Tom Cruse “Mission Impossible”

would have been impossible. Without Silvestre Stallone

“Rocky” would not had that much success to make 5 super

hit movies, or with out Neo (Keanu Reeves) “Matrix

Trilogy” just would not have been as blockbuster as it is. So

basically they are the jewels of the Hollywood. Many fans

just want to see those movies that have their favorite star

in it.

Superheroes: In India now every little boys dream is to

become just like his superhero. The concepts of these

superheroes were limited inside the comic books. But they

did not get any own super heroes. Bollywood stepped in to

the new generation of movies making following Hollywood.

Page 30 of 43

This is called value innovation. KRISH is a beginning of

creating and stepping to this category.

_______

Worldwide [Recently]

Mainly Focused on Romance

Recently started to target children

___________

Page 31 of 43

___________

Page 32 of 43

Real Story

Unreal Story

Music involvement

Musicinvolvement

Bollywood

We see that all the viewers are paying the same price for a ticket. The

Strategy for the Value pricing is Win-Win Situation. The viewers are

willing to go to the theater for a Value, which is excitement, and they

do it in all the weekends. If they felt that the pricing is higher than they

could effort, they would not have been enjoying it at all. Though they

seems to be satisfied, Hollywood is considering the Win-Win situation,

and that’s why they have been going with the concept Value Pricing.

Also we can see that people who love t have a collection of movies, are

spending the money for purchasing DVD’s, CD’s, and other Hard copies

that are available. They are paying for each of their purchasing. On a

survey it has been found that they are all happy with the prices of their

product. People are also getting to purchase their movies by home

delivery, and loyal membership in certain DVD stores is a huge value

for the viewers of the Hollywood movies. They are offering a huge

movie packages for a special occasion. Overall it is for sure that the

viewers are happy with the pricing strategy of Hollywood movies. One

more pricing that is liked by the viewers is, On-line purchase. That

gives the better benefit to those movie lovers, who are unable to go to

the theater, but have a huge passion for those. Certain web sites like

“E-bay” are giving them the opportunity to collect their favorite

movies.

___________

Page 33 of 43

Bollywood is not responsible dealing directly with delivering the value.

They have to fully rely on the other parties, such as Movie theaters,

DVD, VCD makers. Theaters are situated in every city, and every

theater are paying higher price to show those movies. Televisions

channels are not lacking behind in this case, they are delivering the

values on behalf of Hollywood. In some cases the leaders of certain city

are offering the open air movies for his/her community. This is also a

value delivery. In India, most of the rural areas, the leaders of those

areas do it more frequently than Hollywood. India is mostly

entertainment based country. So they do focus on Bollywood movies

very often. On that occasion, the theaters and TV channels are willingly

delivering the value to the target audience.

___________

Poster

Launching Event

Item Song

TV Trailer

Advertising on Website

Co-Brand with MTV, B4U music & Other Channel

Celebrity Endorsement -----Famous Actors &

Actresses

Bollywood awards

_______________

Bollywood:

Page 34 of 43

v. S (Strengths) -- Music is their main strength. They have

their own music industries. We can see that in the

Indian people have cultural bonds and that is the

major strength for the Bollywood industry and movie

as well as we can say that the sought Asian people

love the culture bond so this is a good sector for the

Bollywood. They are pure entertainment provider.

Successful movies on family bonds

Social and religion Issues

Page 35 of 43

Famous Brands for music composing:

vi. W (Weakness) -- lack of new story line, unrealistic story,

technology, ideas, subdivision ethnicity and extremist

religious people. These are the main weakness for

bollywood industry and we can also say the story

repetition is also a weakness of bollywood.

vii. O (Opportunity) -- The opportunity of bollywood industry

is continuous growth of target market. For this reason

they can provide a many types of movie for there

target people and huge population are entertain by

this service, now days they also capture sought Asian

people and Middle East which is a great opportunity

for the Indian film industry. They still did not come up

with children’s issue. They are coming up with this

concept but it will be a gr8 opportunity for them.

Page 36 of 43

Rahul Dev Burman A.R rahman Shankar ehsaan loy

Children based such as

Animation based such as

Exceptional and Reality based stories

Page 37 of 43

viii. T (Threat) -- The Indian people very emotional about

there Religion culture and Political issue. Indian people

never underestimate there own aria, culture and there

religion for this reason this is a big thereat for them.

People are now westernized; they want something that

makes sense not the as usual old, worthless movies.

_____________

The way both Bollywood and Hollywood prefers to build brand equity through the leverage of secondary brand association.

Co- brandingHollywood and Bollywood often uses other existing brands to combine a joint image or market for both the viewers and the certain brand users.

BollywoodIn case of the action movie Dhoom Suzuki GSX1300R helped to enhance the equity.

Page 38 of 43

Ingredient Branding:Again both Hollywood and Bollywood takes the help of another brands by mean of the parts that belong to the movie; such as spots, music, Dress designers and choreographers.

HollywoodAnimation or production house are very important over here and another important aspect is action directors.

BollywoodIn bollywood it’s very common to use branded spots (Morasses, France, New York etc), music (composed or directed by famous artists), Dress designers and choreographers. For example A. R. Rahman is now an international brand. Music composed by A. R. Rahman adds huge customer equity to any movie. It’s proved that just for music some movied had a tremendous success.

Page 39 of 43

Suzuki GSX1300R

Celebrity Endorser:

BollywoodMany famous actresses work for item song rather then in the movie. Their appearance is guest appearance. They help to pick the demand up by their image. For example Aishwarya Rai had made a huge demand for the movie Bunty aur Bubli by performing one item song.

Page 40 of 43

______________________

Sholay (advertised in English as Embers, Flames, or Flames of the Sun) is one of the biggest blockbusters in the history of Bollywood, India's Mumbai film industry. It was released in 1975 and starred Sanjeev Kumar, Dharmendra, Amitabh Bachchan, Jaya Bhaduri, Hema Malini and Amjad Khan as the timeless villain, Gabbar Singh.

It is the highest grossing film of all time in India. It has earned Rs. 2,36,45,00,000.,[1] equivalent to US$ 60 million, after adjusting for inflation. In 1999, BBC India declared it the "Film of the Millennium"; in 2005, the judges of the 50th annual Filmfare awards called it the best film of the last 50 years.

When first released the film was declared a commercial disaster. Word of mouth convinced movie-goers to give the film a chance and soon it became a box-office phenomenon. It ran for 286 weeks straight in one Mumbai theatre, the Minerva. Sholay racked up a still record 60 golden jubilees across India, and doubled its original gross over reruns during the late 1970s, 1980s, 1990s and early 2000s.

Dilwale Dulhania Le Jayenge also known as DDLJ (English: The One with a Heart Will Take the Bride) is an Indian film which premiered on October 19, 1995 and was released nationwide on October 20, 1995. The film was made by Aditya Chopra, and stars Shahrukh Khan, Kajol, and Amrish Puri. As of April 2007, the film had made the record books by completing 598 weeks of continuous play in Maratha Mandir, a Mumbai cinema. It is still showing there.

There are fisticuffs, comic interludes, and a stern father insisting on an arranged marriage. However, there are also fresh, new elements. Filmed in Switzerland, it was one of the first Bollywood films to feature Indians living outside India.

The film was included in the Cinema India showcase, "The Changing Face of Indian Cinema", which toured the United States in July and August 2004. Film critic Charles Taylor of Salon.com wrote:

"It's a flawed, contradictory movie — aggressive Dilwale Dulhania Le Jayenge is an Indian film which premiered on October 19, 1995 and was released nationwide on October 20, 1995. The film was made by Aditya Chopra, and stars Shahrukh Khan, Kajol, and Amrish Puri. As of April 2007, the film had made the record books by completing 598 weeks of continuous play in Maratha Mandir, a Mumbai cinema. It is still showing there.

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There are fisticuffs, comic interludes, and a stern father insisting on an arranged marriage. However, there are also fresh, new elements. Filmed in Switzerland, it was one of the first Bollywood films to feature Indians living outside India.

The film was included in the Cinema India showcase, "The Changing Face of Indian Cinema", which toured the United States in July and August 2004. Film critic Charles Taylor of Salon.com wrote:

"It's a flawed, contradictory movie — aggressive and tender, stiff and graceful, clichéd and fresh, sophisticated and naive, traditional and modern. It's also, I think, a classic."[1

and tender, stiff and graceful, clichéd and fresh, sophisticated and naive, traditional and modern. It's also, I think, a classic."[1

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Both Hollywood and Bollywood are one another’s rival. It’s quite tough

for both of the industry to stand alone. So now a days Hollywood is

working others industry as well. In fact Bollywood and Hollywood are

had work together in many movies.

Such as

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Hollywood has very high technology, animation quality and different

stories. Infect they has the advantage of being first in this industry. On

other hand Bollywood is very strong in music and eventually the global

market is being captured by Bollywood by its extraordinary music.

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