Teresa Torres www.ProductTalk.org {@ttorres

An Introduction to Modern Product Discovery

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Product Discovery Product DeliveryDeciding what to build. Building it.

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Product Discovery Product DeliveryDeciding what to build. Building it.

Goal: Ship fast.

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Product Discovery Product DeliveryDeciding what to build. Building it.

Goal: Ship fast.Annual ReleasesQuarterly ReleasesMonthly ReleasesWeekly ReleasesDaily ReleasesContinous Integration

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Product Discovery Product DeliveryDeciding what to build. Building it.

Goal: Ship fast.Annual ReleasesQuarterly ReleasesMonthly ReleasesWeekly ReleasesDaily ReleasesContinous Integration

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Product discovery has had a similar

evolution.

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It’s been a good couple of decades for product discovery.

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Product DiscoveryDeciding what to build.Goal: Learn fast.

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Product DiscoveryDeciding what to build.Goal: Learn fast.

Are we meeting stakeholder needs?

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Product DiscoveryDeciding what to build.Goal: Learn fast.

Are we meeting stakeholder needs?Can customers use it?

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Product DiscoveryDeciding what to build.Goal: Learn fast.

Are we meeting stakeholder needs?Can customers use it? Do customers want our solution?

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Product DiscoveryDeciding what to build.Goal: Learn fast.

Are we meeting stakeholder needs?Can customers use it? Do customers want our solution?Are we solving a problem customers care about?

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Product DiscoveryDeciding what to build.Goal: Learn fast.

Are we meeting stakeholder needs?Can customers use it? Do customers want our solution?Are we solving a problem customers care about?Are we driving toward a desired outcome?

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Product DiscoveryDeciding what to build.Goal: Learn fast.

Are we meeting stakeholder needs?Can customers use it? Do customers want our solution?Are we solving a problem customers care about?Are we driving a desired outcome?

Output

Outcomes

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The Opportunity Solution TreeDefine a Clear Desired Outcome

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The Opportunity Solution TreeDefine a Clear Desired Outcome

Discover Opportunities to Drive that Desired Outcome

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The Opportunity Solution TreeDefine a Clear Desired Outcome

Discover Opportunities to Drive that Desired Outcome

Discover Solutions that Deliver on Those Opportunities

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The Opportunity Solution Tree

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Continuous Product Discovery

• Smaller pieces of research

• Conducted every week

• Make product decisions on sets of signals

Teresa TorresProduct Discovery Coach{

ProductTalk.org@ttorres

Let’s keep the conversation going.