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TENTATIVE PROJECT TITLES IN MARKETING

1.Effectiveness of advertising in real estate sector / FMCG Sector2.Study on consumer expectations and perceptions towards consumer

loan

3.Study on creation of luxury brand4.Impact of promotional activities at mall on consumers behaviour at

shopping malls

5.Study of consumer behaviour related to different soap brands inChennai

6.Influence of branding on consumer purchasing behaviour7.A study on the role of private label brands on consumer buying

behaviour

8.Study and analysis of market potential of adhesive products9.Consumer behaviour towards private and public sector banks10.Measuring effectiveness of display system for chocolate in retail

sectors

11.The role of POP Displays in influencing buying behaviour12.Choosing retail locations for shopping in India13.Consumer perception of M-commerce14.Study on medical tourism and growth of health care sector15.A study on ready-to-eat food industry and comparative analysis of

ready-to-eat food products ofITC Foods and MTR foods

16.A study of buyer behaviour towards after-sales-service of electronicproducts

17.Customer perception towards foreign retailers entering India18.Study on consumer perception of organized retailing in India19.An assessment of satisfaction level of the customers

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20.A Study on Consumer purchase pattern in various industries.21. To analysis the factors affecting the consumer behaviour on

industrial goods.

22.Role of women in buying behaviour.23.A Study on the buying attitude of gender in FMCG product.24.A Study on the element of emotional purchasing behaviour on

electronic goods.

25.Role of society in purchasing the luxury goods.26.Factor that influence in purchasing behaviour of four wheeler.27.A Study on Health and safety measures in packed food product.28.A Study on Consumerism in service industry.29.A Study on Consumer protection in ready mix food product.30.Comparative analysis of male and female purchasing behaviour in

electronic goods.

31.A Study on Ethicality in CRM.32.Role of CRM in insurance industry.33.Role of consumer protection in service industry.34.A Study on Factor that protect the consumer in mobile marketing.35.A Study on Responsibility of brand ambassador in sales.36.A Study on Brand ambassador that influence the buying behaviour.37.A Study on approach for various consumer protection in cool

drinks.

38.Role of consumer education in junk foods.39.Role of buying attitude in fast foods.40.A Study on Impact of globalization in marketing.41.Role of sales promotional tools in ads.42.A Study on factor influence the purchasing decision in household

articles.

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43.Role of family in buying the luxury goods.44.A Study on Consumer protection in rural and urban areas.45.A Study on Retention of customer in handloom sectors.46.A Study on CRM in logistic management.47.A Study on Purchasing behaviour in telemarketing.48.A Study on Recent trends used in advertisement of shampoos.49.A Study on Impact of advertisement among children in food items.50. To find the Strategies utilized in advertising in promoting the

insurance product.

51.To find the best promotional methods in Indian banking sectors.52.A Study on marketing tools used in tourism industry.53.Study on customer care in hospital management.54.To find Pricing methods of tourism industry.55.A Study on impact of culture in advertising.56.A Study on Consumer attitude in mobile marketing.